pharmaphorum

SEPTEMBER 14, 2022

and the EU in order to examine the perception of clinical research one year into the pandemic and attitudes toward trial participation, including the reasons patients enrol in clinical trials. Leveraging patient perspectives. Interest by demographics. Reasons for “no” to trials. Opportunities for change.

Recruitment 87

Recruitment Patients Media Management 87

pharmaphorum

NOVEMBER 23, 2022

In a time of increasing cost pressures, limited resource capacity, and heightened demand for new treatments, Health Technology Assessments (HTAs) play a vital role in evaluating whether new interventions will provide sufficient patient benefits to justify the cost to the health service.

Patients 52

Patients Healthcare Healthcare 52

pharmaphorum

SEPTEMBER 21, 2022

New book sets the pharmaceutical industry on a course for bridging the patient centricity optimism gap. Bridging the gulf between patient centricity ambition and reality has never been more important for pharma – luckily, this seemingly insurmountable goal isn’t as far out of reach as many envision. And that is driving change.”.

Pharma 91

Pharma Patients Management Pharmaceutical 91

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. First, let’s dispel a recent topic: telehealth.

Doctors 296

Doctors Side effects Marketing Electronics 296

pharmaphorum

AUGUST 30, 2022

New practical guide walks digital health entrepreneurs through the patient and public involvement and engagement process. . Digital transformation could revolutionise healthcare, making for happier, healthier populations – but only if solutions are designed and deployed with patients at the heart. . Moving the conversation .

Patients 83

Patients Networking Healthcare Healthcare 83

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

Biopharma 87

Biopharma Patients Prescription Medical 87

World of DTC Marketing

OCTOBER 30, 2020

PAGES VIEWED. However, in a deeper analysis, we have found that each page’s time is too short to read its entire content. WHAT’S DRIVING TRAFFIC: My analysis of traffic indicates that the vast majority of traffic is coming from Google. 3hree: A/B testing on different home page concepts.

Medical 279

Medical Marketing Patients 279

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 76

Patients Pharma Consulting Transportation 76

pharmaphorum

JULY 19, 2022

Face-to-face discussion educates regulators on what matters most to patients, and guides future decision-making. Regulators are increasingly asking drug developers to include the patient voice in submissions, but the best way to go about this is less clear-cut. The rise of patient centricity. “We

Patients 98

Patients FDA Education Consulting 98

pharmaphorum

OCTOBER 19, 2022

From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one – a process which has been massively accelerated by the Covid pandemic and has significant implications for pharma & their patients vs. their customers. About the panel:EVER.

Patients 93

Patients Pharma Sales technology Management 93

Clarivate

FEBRUARY 28, 2024

These conditions, affecting small patient populations and characterized by diverse clinical manifestations, demand innovative approaches and cutting-edge technologies to drive research and commercialization forward.

Electronics 59

Electronics Healthcare Healthcare Medicine 59

pharmaphorum

JUNE 30, 2022

At the 2022 Drug Information Association (DIA) annual meeting last week, it was inspiring to connect with fellow research and development (R&D) stakeholders, regulators, health and digital data partners and more to navigate challenges in drug development that impact patients globally. Patient journey. Patient access.

Patients 64

Patients Recruitment Transportation Healthcare 64

World of DTC Marketing

AUGUST 25, 2021

MS patients are often more willing to try new treatments but are very wary of quality of life issues. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. Prescription drugs for depression should take an empathetic view but should not over-promise.

Marketing 154

Marketing Side effects Prescription Media 154

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. The traditional development of CME materials is almost all done by humans.

Education 105

Education Medical Training Healthcare 105

pharmaphorum

OCTOBER 20, 2022

Together, these groups compile vast amounts of data, including rich information on patient populations, target customers, and the competitive landscape. Historically, competitive and market analysis data has been stored in spreadsheets. Historically, competitive and market analysis data has been stored in spreadsheets.

Competition 90

Competition Marketing Pharma Biopharma 90

pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines. and the financial wherewithal ?

Patients 97

Patients Electronics Healthcare Healthcare 97

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising. ” Uh…no. Is this true for all advertised drugs?

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. One of the services that I provide is an in-depth analysis of clients’ websites, including analytics. 2wo: Time on site and pages viewed remain very low.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

pharmaphorum

NOVEMBER 16, 2022

Recognising patients as key stakeholders and embedding the patient voice, in a meaningful way, into every stage of the medicine’s development process is gradually being recognised as a means to deliver value to both life science companies and to patients and their care partners. Product support and information.

Patients 52

Patients Medicine Marketing 52

World of DTC Marketing

JANUARY 21, 2021

3hree : Average page views were 2.6. 5ive: Clickstream analysis indicated that visitors came from Google via organic search. It’s too important as it’s a key patient touchpoint. This was extremely high and needs to be improved immediately. Again there is significant room for improvement.

Pharma 180

Pharma Sales tools Medical Media 180

Referral MD

SEPTEMBER 21, 2023

Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

Doctors 95

Doctors Healthcare Provider Healthcare Healthcare 95

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

Prescription 249

Prescription Doctors Side effects Marketing 249

pharmaphorum

JANUARY 31, 2023

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

Patients 52

Patients Pharma Side effects Education 52

Nixon Gwilt Law

AUGUST 10, 2022

TLDR: If you want to incentivize patient adherence to a medication adherence or substance use disorder (“ SUD ”) treatment program without running afoul of the Anti-kickback Statute (“ AKS ”) or Civil Monetary Penalties law (“ CMP ”), a recent advisory opinion indicates that evidence-based, clinically relevant incentives may be the key.

Patients 98

Patients Healthcare Provider Healthcare Healthcare 98

World of DTC Marketing

FEBRUARY 16, 2021

SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? What about patients?

Pharma 154

Pharma Ethics Sales Patients 154

pharmaphorum

JULY 14, 2022

The immediate threat to patient care from COVID-19 has diminished with the passing of the acute phase of the pandemic, but its impact continues to be stubbornly significant. Meeting patients’ needs and expectations. But when it comes to meeting patient needs, there are signs that the industry is falling short. They don’t.

Patients 52

Patients Pharma Healthcare Healthcare 52

pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. But dig deeper, and you might find that patient centricity means a lot of different things to a lot of different people. Why patient centricity in life sciences now?”

Patients 52

Patients Pharma Healthcare Healthcare 52

PM360

NOVEMBER 29, 2022

Extracting adverse reactions and normalizing them to improve comparative analysis. Understanding patient sub-group exceptions for competitive or for label development purposes. This enables the analysis of unlimited amounts of text-based data without some of the limitations inherent to humans, such as fatigue and bias.

Food and Drug Administration 98

Food and Drug Administration Competition Safety Pharmacology 98

pharmaphorum

JUNE 27, 2022

“We’re proud that this bill is broadly supported across the healthcare industry – by payers, manufacturers, patient advocacy groups, and pharmacists across associations. Therefore, any decisions made around patient populations or coverage come with the caveat “once approved by the FDA.” Affecting patient care.

Food and Drug Administration 73

Food and Drug Administration Medical Patients FDA 73

pharmaphorum

NOVEMBER 9, 2022

Patients have a unique first-hand insight into their condition, which can be a valuable asset in the design, delivery, and publication of real-world studies, as Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley discuss.

Patients 52

Patients Pharma Medicine 52

pharmaphorum

DECEMBER 14, 2022

While this approach has unlocked a myriad of therapeutic options for patients, a growing body of evidence shows that exogenous factors, such as genomics, behaviour, and social and environmental influences also play a key role in improving the effectiveness of cancer treatments.

Patients 52

Patients Safety Healthcare Healthcare 52

pharmaphorum

NOVEMBER 11, 2022

Emma Sutcliffe, Global Patient Officer, Ipsen. The post Measuring the intangible – what is the true value of a “patient centric” initiative appeared first on. Susan Hendrich, Learning Director, Respiratory, Immunology & Infectious Disease, AstraZeneca. Jonah Comstock, Editor-in-Chief, pharmaphorum.

Patients 59

Patients 59

Referral MD

AUGUST 25, 2023

Photo by JoshuaWoroniecki on Pixabay Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Will AI help specialty care practices and providers improve efficiencies resulting in improved patient care?

Doctors 52

Doctors Healthcare Healthcare Patients 52

LEVO Health

DECEMBER 28, 2023

This approach tailors the viewing experience to individual patients, considering their unique needs, preferences, and behaviors. Engaging Patients With Tailored Messages Personalized video content can be used to deliver tailored messages to patients.

Healthcare 52

Healthcare Healthcare Marketing Education 52

World of DTC Marketing

AUGUST 11, 2021

What’s so unique about DTC marketing is that all initiatives work together to drive a targeted patient behavior. Forget about total visitors and concentrate on total visistors vs. bounce rate, time on site and pages viewed. That’s what most DTC marketers believe because management wants concrete results.

Marketing 143

Marketing Side effects Management Media 143

pharmaphorum

AUGUST 8, 2022

Mark Doyle, co-founder of The Method and creator of the A Life in a Day programme, tells us about the immersive experience he and his team created that allows anyone to live the life of a type 2 diabetes patient for 24 hours. Becoming a diabetes patient. Becoming a diabetes patient.

Patients 52

Patients Healthcare Healthcare Pharma 52

PM360

JUNE 16, 2023

While this view is valid, the industry has evolved even further. To view the healthcare market in a whole new light. Patient by patient. Increased access to information by the patient in a self-directed manner will render some marketing efforts more effective and others less efficient. In fact, only 25% of U.S.

Marketing 59

Marketing Sales Healthcare Healthcare 59