Fierce Pharma

JANUARY 4, 2024

Could cautions about more common side effects soon be added to the labels of popular treatments such as Novo’s Ozempic and Lilly’s Mounjaro? On Tuesday, the FDA revealed that it is investigating patient reports of suicidal thoughts and hair loss from the use of the blood sugar-modulating products.

Side effects 340

Side effects FDA Patients 340

MedCity News

JANUARY 6, 2023

Graphite Bio voluntarily paused a Phase 1/2 test of its gene-edited therapy for sickle cell disease after the first patient in the study developed a serious blood complication. The setback will also delay plans to reach the clinic with another genetic medicine in its pipeline.

Side effects 113

Side effects Medicine Patients Biopharma 113

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

PharmaTimes

NOVEMBER 22, 2022

Research from Takeda and Institute Krems Bioanalytics of IMC Krems and will help treat patients

Side effects 96

Side effects Patients 96

MedCity News

MARCH 22, 2024

Corticosteroids are a standard first-line treatment for Duchenne muscular dystrophy, but these drugs have many side effects. FDA approval of Italfarmaco’s Duvyzat is the first nonsteroidal drug to pass the agency’s regulatory bar for treating this rare disease.

Side effects 117

Side effects FDA Patients Biopharma 117

World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost?

Side effects 318

Side effects Insurance Medical Patients 318

World of DTC Marketing

DECEMBER 3, 2021

She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” I remember the first time I sat in qualitative research with patients experiencing depression.

Patients 259

Patients Side effects Transportation Leads 259

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs. ” 2wo: “Try this.”

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Prescription Media Side effects Medical 294

Pharmaceutical Technology

JANUARY 6, 2023

While the treatment options for multiple sclerosis (MS) patients are growing each year with the approval of new agents, all of the currently marketed treatments only slow the disease’s progression and sometimes carry risks of severe side effects, such as liver failure or the development of viral infections.

Side effects 115

Side effects Patients Marketing Safety 115

World of DTC Marketing

JUNE 20, 2022

In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. TV, alone, is not the answer.

Pharma 210

Pharma Side effects Media Prescription 210

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” ” I understand that DTC marketers are in love with TV even though it’s becoming less effective. .” This is DTC that should not have been done on TV.

Side effects 210

Side effects Doctors Physicians Leads 210

Pharmacy Times

JANUARY 31, 2024

Kristen Peterson, PharmD, BCOP, explores how pharmacists deliver comprehensive education, empower patients, manage side effects, and prioritize outcomes for multiple myeloma care, ensuring quality treatment understanding and adherence.

Side effects 52

Side effects Patients Education Management 52

World of DTC Marketing

AUGUST 8, 2022

Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes. What will DTC marketers do then?

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Side effects Media Doctors Marketing 226

World of DTC Marketing

MAY 16, 2022

Will patients, who are obese and don’t have Type 2 diabetes, ask for the drug for weight loss, and will patients understand the risks? Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. A matter of trust?

Food and Drug Administration 218

Food and Drug Administration Side effects Pharma Prescription 218

Fierce Pharma

JULY 17, 2023

The news sent Apellis' share price down 32% to $52.62 by Monday afternoon.

Side effects 237

Side effects Doctors FDA Pharmaceutical 237

World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Last year was an excellent year for our consulting group.

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Side effects Marketing Insurance Pharma 279

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Side effects Physicians Insurance Marketing 203

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. Everett Koop, MD, U.S.

Patients 98

Patients Side effects Insurance Medical 98

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. There are too many bogus health websites; we need to help patients make the right treatment decision.

Side effects 130

Side effects Media Prescription Pharma 130

Pharmaceutical Technology

MARCH 26, 2024

Learn how this method can reduce chemotherapy side effects and improve patient outcomes. Discover GlycoMimetics Inc.'s s groundbreaking patent for treating cancer and related conditions with Formula (I) compound.

Side effects 59

Side effects Patients 59

Pharmaceutical Technology

JANUARY 12, 2024

The UK nod for Agamree, which comes after previous approvals in Europe and the US, provides access to a corticosteroid with less severe side effects.

Side effects 52

Side effects Patients 52

European Pharmaceutical Review

NOVEMBER 7, 2022

Lab-grown blood cells have been transfused into a second patient in the world’s first-of-a-kind clinical trial , opening up future treatments for blood disorders such as sickle cell if found safe and effective. They anticipate patients who need regular blood transfusions could require fewer transfusions over time.

Patients 115

Patients Side effects Manufacturing Medical 115

MedCity News

AUGUST 12, 2022

Liver complications are a known side effect risk of Zolgensma and other genetic medicines that are delivered by engineered viruses. The two deaths reported following treatment with Novartis’s Zolgensma mark the first fatal cases of acute liver failure associated with the gene therapy.

Side effects 98

Side effects Engineering Patients Medicine 98

Pharmacy Times

JANUARY 24, 2024

Pharmacists discuss tailored patient education approaches, emphasizing key medication details, side effects, and financial aspects critical for myelofibrosis care, optimizing adherence and healthcare outcomes.

Education 26

Education Side effects Patients Healthcare 26

PM360

MARCH 24, 2023

Cancer-support programs provide vital assistance to patients and their caregivers as they face one of the toughest times of their lives. Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. We’re committed to serving the entire patient community.”

Patients 98

Patients Education Side effects Media 98

PM360

JULY 13, 2023

“People adhere to medicines at a scale that should bewilder everyone in healthcare,” exclaims Grace Lomax, Clinical Director of Patient Connect , part of Clarivate. Little wonder 70% of patients with hypertension remain hypertensive and therefore at risk of myocardial infarctions (MIs) and cerebrovascular accidents.

Patients 98

Patients Education Medical Side effects 98

World of DTC Marketing

JULY 1, 2021

Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions. Patients want to understand better why their insurance company won’t pay for certain medication or why their co-pay has gone up.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JULY 8, 2021

.” Then there is a spot for a drug for cancer patients that has a forgettable name. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. So all this begs the question; what in the hell are they doing?

Side effects 297

Side effects Media Pharma Prescription 297

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

Pharmaceutical Technology

NOVEMBER 30, 2022

While patients diagnosed with relapsing MS (RMS) have a wide range of marketed treatment options, patients diagnosed with progressive MS, especially primary progressive MS (PPMS), have very limited treatment options. Currently, only Roche’s Ocrevus (ocrelizumab) is available for this patient population and its efficacy is limited.

Patients 98

Patients Side effects Safety Pharmaceutical 98

World of DTC Marketing

OCTOBER 29, 2020

I see that online health seekers are listening to other patients to learn about drug side effects. Based on what I have seen, perhaps it would be best if the fair balance indicated the percentage of people who, in clinical studies, had a particular side effect. Let’s think about this for a minute.

Side effects 181

Side effects Safety FDA Pharma 181

World of DTC Marketing

JANUARY 12, 2022

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. ” Can influencers persuade people to ask for Wegovy?

Marketing 192

Marketing Pharma Side effects Media 192

European Pharmaceutical Review

JUNE 5, 2023

Ninety-four percent of advanced stage (3 or 4) classic Hodgkin lymphoma patients treated with nivolumab, a PD-1 checkpoint inhibitor plus AVD chemotherapy (N-AVD) had one-year progression-free survival (PFS), according to Phase III trial results.

Patients 84

Patients Side effects Healthcare Healthcare 84

World of DTC Marketing

OCTOBER 11, 2021

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 6ix: Data is crucial even to patients.

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Side effects Media Doctors Patients 219