Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. Its simple: Digital patient intake forms. What is Digital Patient Intake?

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World of DTC Marketing

JUNE 18, 2025

In therapeutic categories such as diabetes, cancer, or migraine, patients and caregivers are turning to AI tools for quick insights into symptoms, treatments, side effects, and insurance coverage. AI tools seek answers to specific user questions, such as “What are the side effects of [Drug X]?” Measure differently.

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PharmaVoice

JULY 7, 2025

Newcomers with obesity drugs in development are also looking for a way into the ring with candidates boasting fewer side effects, better muscle mass preservation and more. But the contests between market leaders and potential entrants aren’t the only ongoing battles — patients are also hitting roadblocks.

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Pharma Marketing Network

NOVEMBER 15, 2024

In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. Example: When advertising a drug like Lyrica , your ad must state potential side effects and direct users to detailed safety information. Why PPC Matters in Pharma Marketing Why invest in PPC?

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World of DTC Marketing

JUNE 14, 2025

The Reality of DTC Pharma Advertising While it’s easy to vilify pharmal ads—complete with smiling actors, bucolic scenery, and a mile-long list of side effects—research consistently shows that these ads don’t compel people to run to their doctor demanding a prescription. Many patients never act on DTC ads.

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European Pharmaceutical Review

JULY 9, 2025

However, ”despite its effectiveness, linezolid is simply too toxic for many patients. In patients with drug-sensitive pulmonary tuberculosis, the antibiotics were reportedly safer and more tolerable compared to linezolid. Going forward, the research team plan to evaluate sutezolid and delpazolid in larger cohorts.

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PharmaVoice

JUNE 23, 2025

Voices Q&A Profiles Biotech Spotlight First 90 Days Opinions Topics Biotech Commercialization Leadership Manufacturing Patient Pharma Policy & Regulation Research & Development Library Events Press Releases PharmaVoice 100 Nominate 2024 PV100 2023 PV100 Sign up Search Sign up Search An article from Megablockbusters are the holy grail.

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Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. A campaign that shares a real patient success story can evoke trust and engagement. For example, AI can identify patient groups more likely to benefit from specific treatments.

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Pharma Marketing Network

JUNE 11, 2025

In 2025, the pace of change is faster than ever, driven by innovations in digital technology, new regulatory landscapes, and shifting expectations among healthcare providers and patients alike. Content marketing strategies include publishing thought leadership pieces and patient education materials that support long-term engagement.

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Pharma Marketing Network

NOVEMBER 15, 2024

Table of Contents Sr# Headings 1 Know Your Audience and Their Needs 2 Leverage Branded and Unbranded Content 3 Engage Responsibly and Transparently 4 Utilize Influencers and Patient Stories 5 Analyze and Optimize Regularly 1. Are you trying to engage healthcare professionals (HCPs), patients, or caregivers?

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European Pharmaceutical Review

JANUARY 2, 2025

We are thrilled by the announcement that this groundbreaking drug will be made available to young patients undergoing cancer treatment to prevent hearing loss as a side effect of their cisplatin chemotherapy, Ralph Holme , Director of Research at the Royal National Institute for Deaf People (RNID) remarked.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond.

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Contrarian Sales Techniques

MAY 7, 2025

The Evolution of the Medical Sales Pitch From Product-Centric to Patient-Centric It used to be all about the product how innovative it was, how many studies it had behind it, or how much better it was than the competition. Doctors care a lot more about how your product will directly impact their patients outcomes and their daily practice.

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European Pharmaceutical Review

DECEMBER 20, 2024

Alzheimers drug milestone bittersweet for certain patients The post Bristol Myers Squibb licenses amyloid-beta antibody programme appeared first on European Pharmaceutical Review. Overall, this enables delivery of biotherapeutics can result in broader brain distribution enabling better efficacy, improved safety profile and dosing convenience.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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PharmaVoice

JUNE 6, 2025

The scientific and market success of flagship ADCs like Daiichi Sankyo and AstraZeneca’s groundbreaking breast, gastric and lung cancer drug Enhertu is paving the way for the modality to move into earlier lines of therapy for patients, as well as the next generation of targeted cancer medicines. You can unsubscribe at anytime.

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PharmaVoice

JUNE 9, 2025

Zealand’s amylin analog, petrelintide, is currently in phase 2 testing, and has shown to have fewer gastrointestinal side effects compared to GLP-1s. Like oral options, a longer-acting shot may appeal to patients who aren’t eager to inject themselves weekly. You can unsubscribe at anytime. registered office is 275 Grove St.

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Pharma Marketing Network

JUNE 26, 2025

Search engine optimization (SEO) has evolved into one of the most critical pillars of digital success, particularly for industries like pharmaceuticals where visibility, credibility, and patient trust are non-negotiable. Imagine a newly diagnosed patient searching online for treatment options or drug side effects.

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pharmaphorum

JUNE 26, 2025

Skip to main content Thursday 26 June 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

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Pharma Marketing Network

APRIL 24, 2025

In 2025, AI-powered pharma marketing is transforming how companies engage healthcare professionals (HCPs), patients, and stakeholders. Natural Language Processing for Content Creation Tools like Jasper and OpenAIs APIs help generate patient-friendly, medically accurate content. Is AI secure enough for patient engagement?

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European Pharmaceutical Review

JUNE 27, 2025

Instead of inhibiting CDK2, which can lead to side effects, the drug removes CDK2 from cells. MGDs offer potential for safer, more precise and effective treatments for cancers that rely on CDK2 activity, Gilead shared. Gilead Sciences, Inc. The small molecule treatment provides a new mechanism of action.

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PM360

JUNE 13, 2025

2 This strategy is the opposite of a one-size-fits-all approach, in which treatment and prevention are developed with the “average” patient in mind. An individualized approach may reduce the risks and inefficiencies of trial-and-error treatment selection and minimize potential side effects.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Targeting Patients and Caregivers Patients search for symptom relief, treatment options, and medication costs.

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European Pharmaceutical Review

JUNE 19, 2025

This is compounded by “the lack of long-term evidence of effectiveness, together with the substantial resources the NHS would need to commit to the treatments means if they were approved they could displace other essential treatments and services that deliver significant benefits to patients,” continued Knight.

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Pharma Marketing Network

JUNE 16, 2025

So, what trends are redefining how pharmaceutical marketers connect with healthcare professionals (HCPs) and patients? For patients, AI tools recommend content that aligns with their condition, treatment journey, or search history. Patients now do their own research, seek peer validation, and expect transparency from brands.

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Pharmacy Times

JULY 1, 2025

Courtney Cavalieri, PharmD, BCOP, and Kenneth Tham, PharmD, BCOP, discuss how pharmacists play a crucial role in managing biliary tract cancer patients by providing expertise on biomarker testing, treatment selection between targeted therapies like FGFR and HER2 inhibitors, developing monitoring protocols for unique toxicities such as hyperphosphatemia, (..)

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Pharma Marketing Network

JULY 14, 2025

In today’s hyper-connected world, where physicians, patients, and caregivers constantly interact with digital content, pharma marketers face a complex challenge: How do you deliver targeted, compliant advertising across fragmented media landscapes? Data Privacy Patient privacy is paramount.

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PM360

APRIL 4, 2025

Suburban HCPs prioritized robust clinical evidence, comparative data, and long-term safety profiles, but were also particularly receptive to messages centered on patient quality of life. Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens.

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PM360

JANUARY 24, 2025

The best reps focus on patients, not prescriptions. These reps are engaged in the community around their disease state, focused on the health and needs of patients over their product. They are focused on patient outcomes, not just patient onboarding. Thats how I get information to help patients, one HCP said.

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Pharma Marketing Network

MAY 7, 2025

Pharmaceutical websites serve a dual purpose: delivering trusted medical content and capturing the attention of health care professionals (HCPs), patients, and researchers. As a result, brand marketers struggle to surface high-value content such as MOA videos, dosing guides, and patient support tools. FAQs What is AI-driven search?

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Pharma Marketing Network

JUNE 2, 2025

What if reaching the right patient or HCP at the perfect moment could be done in real timeat scale? Instead of waiting for patients to search for symptoms or treatment options, campaigns now initiate based on behavior signals, EMR integration, or wearable device dataensuring timeliness and relevance.

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Pharma Marketing Network

JULY 14, 2025

Consumers expect pharmaceutical brands to behave like retail brands—responsive on social media, personalized in messaging, and open about data usage and side effects. For those tackling these issues, digital advertising partners like eHealthcare Solutions offer targeted, HIPAA-compliant tools to reach verified HCPs and patients safely.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests.

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Pharma Leaders

MARCH 4, 2025

Vector Safety: Commonly used adeno-associated virus (AAV) vectors can be toxic to the liver, necessitating high-dose steroid treatment with potential side effects. Early-Onset Nature of IEMs: Many IEMs are diagnosed in newborns, raising safety concerns about administering gene therapy in such young patients.

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PM360

MAY 2, 2025

In oncology, breakthroughs in treatment are revolutionizing care for cancer patients worldwide. The major advantage of ADCs is their ability to deliver chemotherapy directly to the cancer site, thereby significantly reducing systemic side effects. How is the industry approaching personalized medicine in this context?

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European Pharmaceutical Review

NOVEMBER 5, 2024

These new data are quite impactful as improvements in social functioning and quality of life would represent a substantial benefit for people living with schizophrenia and their families.

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Pharma Marketing Network

MAY 4, 2025

Between rapid regulatory changes, evolving HCP behavior, and digitally empowered patients, marketers are under pressure to make faster, smarter decisions. What tools and trends are enabling marketing teams to connect more meaningfully with patients, physicians, and payers? So how is pharma market research adapting to this moment?

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