World of DTC Marketing

NOVEMBER 8, 2021

The Medicare prescription drug pricing plan Democrats unveiled is not nearly as ambitious as many lawmakers sought, but they and drug policy experts say the provisions crack open the door to reforms that could have dramatic effects. The post Medicare prescription drug plan is a good first step.

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MedCity News

OCTOBER 4, 2022

From July 2021 to July 2022, 1,216 prescription drugs saw price increases that soared past the inflation rate of 8.5% Another reported that in 2021, the American healthcare system spent $603 billion on prescription drugs, of which $421 billion was spent on retail drugs. for that time period, one HHS report showed.

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MedCity News

MARCH 14, 2023

The Department of Justice filed a lawsuit against Rite Aid, accusing the pharmacy chain of filling hundreds of thousands of opioid prescriptions that had “obvious, and often multiple, red flags.”

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pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. The post The rise of prescription drug abuse and drug diversion appeared first on.

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MedCity News

JANUARY 18, 2023

The Evernorth report also found that there is a higher prevalence of flu medication prescriptions among children and people living the South. Employers and payers have a responsibility to encourage people to get vaccinated, said Urvashi Patel, vice president of the Evernorth Research Institute.

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Fierce Pharma

NOVEMBER 10, 2022

Filling the gap—and the prescription—with GoodRx. Thu, 11/10/2022 - 18:49.

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Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. Parts of a prescription: A typical prescription includes the following information: … Prescription: Definition, Important Parts, Handling, Labelling, Dispensing Process, and Errors Read More »

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MedCity News

AUGUST 18, 2022

Currently, it only offers prescriptions for Covid-19 antivirals. The company, created by the founder of Zocdoc, is focused on providing low-cost and sometimes no-cost care.

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MedCity News

SEPTEMBER 2, 2022

A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription. The research showed that opioids that have historically marketed as “safe,” such as tramadol, actually carry quite a high addiction risk for vulnerable populations.

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MedCity News

NOVEMBER 8, 2022

Following an investigation, the AG claimed Express Scripts, “billed and obtained payment for prescription drugs from payers of workers’ compensation claims in excess of amounts permitted by Massachusetts laws and regulations,” according to court documents. .

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PharmExec

DECEMBER 5, 2022

CVS is testing a system that allows pharmacists to process prescriptions remotely to help address pharmacist shortage.

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Pharmaceutical Technology

MAY 31, 2023

The US Food and Drug Administration (FDA) has proposed a new model for prescription medication guides for brand name and generic drugs, to increase accessibility and reduce medication nonadherence. The agency describes the current system as “confusing, conflicting, incomplete, or repetitive”, based on study data.

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eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Better compliance: Patients who are informed about their medical issues and treatment plans are more likely to comply with their prescription regimens, improving health outcomes.

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Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis then sent a corrective letter to the recipients, but a Prescription Medicines Code of Practice Authority panel pointed out that it didn’t specify this was required by the MHRA.

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Pharmacy Times

SEPTEMBER 9, 2022

Prescription drug monitoring programs have decreased prescription opioids in the United States but resulted in unintended spikes of illegal drug use and heroin-related deaths.

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PharmExec

AUGUST 25, 2022

Costs related to health care and prescription drugs are impacting large employers.

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Pharmacy Times

JANUARY 20, 2023

Dental opioid prescriptions are associated with risk of addiction and overdose, but most states are enacting policies that limit the duration of prescriptions for acute pain.

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World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

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Revosuite

FEBRUARY 7, 2023

Read More The post Introducing the REVO Rx Index: A New Cutting-Edge KPI to Calibrate Your Products Affinity to Prescriptions appeared first on REVO. What is the REVO Rx Index? The new key.

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World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Nearly 9 in 10 older adults take prescription medication. Still, the pharma industry is fighting hard to keep it off the table.

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Pharma Marketing Network

OCTOBER 27, 2021

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about the evolution of this product, from why it was developed to its entry into the market. Get All the Details Here.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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MedCity News

OCTOBER 3, 2022

Connecting vital, underutilized services like medication reviews to the daily lives and routines of older adults is the logical next step in the movement of care to the home.

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Pharmacy Times

JULY 22, 2022

The increase in prescriptions for non-opioid pain medications coincided with a significant drop in opioid prescribing over the same period.

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PharmaTimes

NOVEMBER 23, 2022

Research showed that prescribing based solely on levels of proteins present is unlikely to be suitable

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Pharmacy Times

JULY 27, 2022

Two pharmacist-based deprescribing models reduced the use and prescription of anticholinergics, a high-risk drug in older adults, providing evidence for the use of pharmacists is practitioners of deprescribing.

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MedCity News

APRIL 23, 2023

Senate Finance Committee Ranking Member Mike Crapo (R-Idaho) and Chair Ron Wyden (D-Oregon) introduced a bipartisan framework that lays out the key challenges federal prescription drug programs are dealing with, as well as potential solutions.

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World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. When you use GoodRx, ALL that data regarding your prescription transaction is collected and stored. And advertising? GoodRx employs people to dig into it analyze it. And they use and sell that data.

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PharmaVoice

FEBRUARY 13, 2023

Build social strategies into marketing plans to reach HCPs with sharply focused messaging.

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Pharmaceutical Technology

MAY 19, 2023

It is the first and only prescription eye drop to receive FDA approval to treat DED that targets tear evaporation directly. We are proud to bring to market the first and only prescription eye drop approved in the United States for the treatment of DED that directly targets evaporation. “We

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World of DTC Marketing

OCTOBER 28, 2021

SUMMARY: Large-cap pharma companies are trading higher in the morning hours after White House unveiled a framework for a deal on President Biden’s social spending package on Thursday leaving out a key provision that allowed Medicare to negotiate lower prescription drug prices. Most people in pharma lie to themselves.

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MedCity News

APRIL 17, 2023

Express Scripts released several new solutions last week that aim to improve drug price transparency, including a cap on out-of-pocket costs for prescription drugs for consumers. The news comes amid increasing scrutiny against pharmacy benefit managers.

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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MedCity News

APRIL 4, 2023

Now all Zócalo patients have access to Cost Plus Drugs’ prescriptions, and the provider’s community health workers have been trained to help walk patients through the process of obtaining medications through the pharmacy.

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pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.

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MedCity News

JANUARY 18, 2023

The technology suite includes an AI-powered chatbot and customer relationship management platform, both designed to support improved medication adherence and prescription capture rates. Arrive Health (formerly RxRevu) recently acquired a suite of technology developed at UPMC.

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World of DTC Marketing

JULY 12, 2022

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. Isn’t it time for Congress to finally pass legislation that helps patients?

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