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PBMs and insurers want your prescription money

World of DTC Marketing

For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker.

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Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. The post Prescription drug marketing misconceptions appeared first on World of DTC Marketing.com.

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Social media and prescription drugs: A study

World of DTC Marketing

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study.

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CVS Testing Remote Prescriptions

PharmExec

CVS is testing a system that allows pharmacists to process prescriptions remotely to help address pharmacist shortage.

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Can Amazon.com sell prescription drugs?

World of DTC Marketing

The news this week that Amazon.com is getting into the prescription drug business sent stocks of retail pharmacies down but questions sell remain. This week, Amazon’s news that they are finally leaping into the prescription drug business was not a shock.

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Prescription drug prices are out of cotrol

World of DTC Marketing

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. Anyone who’s filled a prescription lately knows drug prices are out of control.

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Filling the gap—and the prescription—with GoodRx

Fierce Pharma

Filling the gap—and the prescription—with GoodRx. mteefey. Thu, 11/10/2022 - 18:49

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Evernorth Discovers 314% Year-over-year Increase in Flu Med Prescriptions

MedCity News

The Evernorth report also found that there is a higher prevalence of flu medication prescriptions among children and people living the South. Consumer / Employer Daily Payers SYN Top Story CIGNA Evernorth flu prescriptions vaccination

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The rise of prescription drug abuse and drug diversion

Pharma Phorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.

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HHS: Prescription drug costs have skyrocketed in recent years

MedCity News

From July 2021 to July 2022, 1,216 prescription drugs saw price increases that soared past the inflation rate of 8.5% Another reported that in 2021, the American healthcare system spent $603 billion on prescription drugs, of which $421 billion was spent on retail drugs.

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Medicare prescription drug plan is a good first step

World of DTC Marketing

The Medicare prescription drug pricing plan Democrats unveiled is not nearly as ambitious as many lawmakers sought, but they and drug policy experts say the provisions crack open the door to reforms that could have dramatic effects.

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Prescriptive Targeting in a Dynamic Healthcare Market

PharmExec

This article reviews two market trends that have increased fragmentation within the healthcare market, and recommendations on how pharmaceutical and biotech companies can optimize their marketing strategies.

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Prescriptive Targeting in a Dynamic Healthcare Market

Pharma Leaders

This article reviews two market trends that have increased fragmentation within the healthcare market, and recommendations on how pharmaceutical and biotech companies can optimize their marketing strategies. Compliance Channel Posts

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Rising Prescription Drug Costs a Concern For Employers

PharmExec

Costs related to health care and prescription drugs are impacting large employers.

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Dr. B secures $8M to expand new telehealth service for prescription medications

MedCity News

Currently, it only offers prescriptions for Covid-19 antivirals. Consumer / Employer Daily Health Tech SYN Top Story COVID-19 Dr. B prescriptionThe company, created by the founder of Zocdoc, is focused on providing low-cost and sometimes no-cost care.

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Stanford study: 30% of opioid-naive Medicaid patients develop a dependency after prescription

MedCity News

A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription.

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Dentists Not Associated with Changing Duration of Opioid Prescriptions, Despite Statewide Limits

Pharmacy Times

Dental opioid prescriptions are associated with risk of addiction and overdose, but most states are enacting policies that limit the duration of prescriptions for acute pain.

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Helping seniors avoid the pitfalls of prescription overload

MedCity News

Connecting vital, underutilized services like medication reviews to the daily lives and routines of older adults is the logical next step in the movement of care to the home. Daily MedCity Influencers SYN Top Story

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Updated REMS Document for Prescription, Biological Drug Product

PharmaTech

A REMS document is a part of a REMS required by FDA and establishes the goals and requirements of the REMS.

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What Prescription Drug Pricing Can Learn From Value-Based Care Models

MedCity News

As pharma becomes part of the value-based revolution, there are several lessons that can be learned from the ongoing development of value-based care. BioPharma Daily Legal MedCity Influencers Payers SYN Top Story biopharma nl drug pricing value-based care

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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

As a top patient resource for trusted information, it’s essential that doctors are made aware of the range of prescription migraine therapies and encouraged to recommend them to their patients.

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Express Scripts must pay state AG $3.2M for allegedly overcharging for prescriptions

MedCity News

Following an investigation, the AG claimed Express Scripts, “billed and obtained payment for prescription drugs from payers of workers’ compensation claims in excess of amounts permitted by Massachusetts laws and regulations,” according to court documents. .

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When Will Payers Improve Coverage of Prescription Digital Therapeutics?

PharmExec

New MMIT research highlights payers’ continued hesitancy toward PDTs. Here’s what manufacturers need to know.

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Study brings personalised immunotherapy prescriptions closer

Pharma Times

Research showed that prescribing based solely on levels of proteins present is unlikely to be suitable

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UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Prescription-only vs OTC.

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The First Prescription Digital Therapeutic for Anxiety & Depression

Pharma Marketing Network

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD).

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Study: Programs to Limit Prescription Opioids May Spur Illegal Drug Use

Pharmacy Times

Prescription drug monitoring programs have decreased prescription opioids in the United States but resulted in unintended spikes of illegal drug use and heroin-related deaths.

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How Cybersecurity Solutions are Helping Curb America’s Opioid Crisis [Sponsored]

MedCity News

As healthcare organizations comply with the federal EPCS mandate, artificial intelligence and digital identity technologies should be utilized to detect, reduce, and remediate drug diversion.

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Pfizer's Bourla Rebuked by UK's Prescription Medicines Code of Practice Authority (PMCPA) for Misleading Comments on Kids' Vaccines

PharmExec

Pfizer CEO Albert Bourla, Ph.D., is in trouble for "misleading" and "overly promotional" claims he made during a BBC interview late last year about their COVID-19 vaccine for younger kids, which was not approved at the time.

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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s.

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.

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Arrive Health Acquires Medication Adherence Tech from UPMC

MedCity News

The technology suite includes an AI-powered chatbot and customer relationship management platform, both designed to support improved medication adherence and prescription capture rates. Arrive Health (formerly RxRevu) recently acquired a suite of technology developed at UPMC.

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In midterm speeches, President Biden focuses on Rx drug costs to cut inflation

MedCity News

President Biden continues to center his pre-midterm speeches around the issue of prescription drug costs, […]. BioPharma Daily Legal SYN Top Story biopharma nl inflation reduction act midterm elections prescription drug cost President Biden

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Study Finds Non-Opioid Pain Prescriptions Increased Following 2016 CDC Guideline

Pharmacy Times

The increase in prescriptions for non-opioid pain medications coincided with a significant drop in opioid prescribing over the same period.

Medical 41
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Uniqueness if pharma DTC

World of DTC Marketing

Pharma is different in many ways, but treating prescription drugs as “just another product” for TV is a waste of money. As I See It DTC Spending Prescription drug DTC marketing DTC Marketing

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Dentists Not Associated with Changing Duration of Opioid Prescriptions, Despite Statewide Limits

Pharmacy Times

Dental opioid prescriptions are associated with risk of addiction and overdose, but most states are enacting policies that limit the duration of prescriptions for acute pain.

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A realistic view of healthcare in 2022

World of DTC Marketing

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Community Pharmacists Struggle to Fill Prescriptions, Open Positions

Pharmacy Times

In a recent survey, community pharmacists discussed current hardships in the industry, which include low supply, increasing costs, and trouble filling necessary positions.

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Pharmacist-Based Deprescribing Reduced Prescription, Cumulative Use of High-Risk Drugs in Older Adults

Pharmacy Times

Two pharmacist-based deprescribing models reduced the use and prescription of anticholinergics, a high-risk drug in older adults, providing evidence for the use of pharmacists is practitioners of deprescribing.

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Dexcom ONE glucose monitoring system available on prescription

Pharma Times

System improves management for people with diabetes by offering finger prick-free monitoring