Sorry, Bernie, but DTC Ads Inform and Educate—They Don’t Drive Unnecessary Prescriptions
World of DTC Marketing
JUNE 15, 2025
Senator Bernie Sanders, among other critics, has repeatedly asserted that DTC ads inflate healthcare costs by driving unnecessary prescriptions. Prescriptions Require Doctors, Not Just Ads One common misconception is that pharmaceutical ads lead directly to unnecessary prescriptions. The reality tells a different story.
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