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Prescription Related Topics 
World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker.
World of DTC Marketing
DECEMBER 3, 2020
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. The post Prescription drug marketing misconceptions appeared first on World of DTC Marketing.com.
World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study.
World of DTC Marketing
NOVEMBER 19, 2020
The news this week that Amazon.com is getting into the prescription drug business sent stocks of retail pharmacies down but questions sell remain. This week, Amazon’s news that they are finally leaping into the prescription drug business was not a shock.
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World of DTC Marketing
JUNE 16, 2021
This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. Anyone who’s filled a prescription lately knows drug prices are out of control.
World of DTC Marketing
NOVEMBER 8, 2021
The Medicare prescription drug pricing plan Democrats unveiled is not nearly as ambitious as many lawmakers sought, but they and drug policy experts say the provisions crack open the door to reforms that could have dramatic effects.
MedCity News
AUGUST 18, 2022
Currently, it only offers prescriptions for Covid-19 antivirals. Consumer / Employer Daily Health Tech SYN Top Story COVID-19 Dr. B prescriptionThe company, created by the founder of Zocdoc, is focused on providing low-cost and sometimes no-cost care.
MedCity News
SEPTEMBER 2, 2022
A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription.
Pharmacy Times
SEPTEMBER 9, 2022
Prescription drug monitoring programs have decreased prescription opioids in the United States but resulted in unintended spikes of illegal drug use and heroin-related deaths.
PM360
JUNE 29, 2022
As a top patient resource for trusted information, it’s essential that doctors are made aware of the range of prescription migraine therapies and encouraged to recommend them to their patients.
PharmExec
JULY 22, 2022
New MMIT research highlights payers’ continued hesitancy toward PDTs. Here’s what manufacturers need to know.
Pharma Marketing Network
OCTOBER 27, 2021
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD).
Pharmacy Times
AUGUST 18, 2022
In a recent survey, community pharmacists discussed current hardships in the industry, which include low supply, increasing costs, and trouble filling necessary positions.
Pharmacy Times
JULY 22, 2022
The increase in prescriptions for non-opioid pain medications coincided with a significant drop in opioid prescribing over the same period.
Pharmacy Times
JULY 27, 2022
Two pharmacist-based deprescribing models reduced the use and prescription of anticholinergics, a high-risk drug in older adults, providing evidence for the use of pharmacists is practitioners of deprescribing.
Pharmacy Times
SEPTEMBER 19, 2022
Pharmacists should get involved in all the various aspects of their business and with the different professional groups available.
Pharmacy Times
AUGUST 15, 2022
High school seniors who played contact sports appeared to be the most likely to abuse prescription stimulants during school, and up to 10 years after graduating.
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s.
Pharma Times
AUGUST 2, 2022
System improves management for people with diabetes by offering finger prick-free monitoring
Pharmacy Times
AUGUST 17, 2022
Analysis looks at those with arthritis, chronic pain, headaches, lower back pain, and neuropathic pain between 2012 and 2019.
World of DTC Marketing
JULY 21, 2021
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.
Pharmacy Times
JULY 13, 2022
CS Family Pharmacy has migrated to a combo-type pharmacy, integrating long term care.
Pharmacy Times
SEPTEMBER 22, 2022
AllianceRx Walgreens Pharmacy launched clinical audit programs to prevent waste, improve adherence, reduce spend, and provide outcomes data.
World of DTC Marketing
JUNE 20, 2022
Pharma is different in many ways, but treating prescription drugs as “just another product” for TV is a waste of money. As I See It DTC Spending Prescription drug DTC marketing DTC Marketing
Pharmacy Times
AUGUST 16, 2022
Insurer and pharmacy benefit manager policies used to cut the cost of drugs could be so time consuming that they could put newly diagnosed atrial fibrillation patients at risk of stroke.
World of DTC Marketing
JANUARY 1, 2022
1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.
PharmExec
JULY 29, 2022
Consumers also urge the FDA and other regulators to prioritize public reporting of quality data from life sciences companies.
World of DTC Marketing
APRIL 5, 2022
As I See It DTC Spending Marketing to health care professionals Prescription drug DTC marketing Product launchesThe old model of looking at performance in the first six months of product launch isn’t relevant.
World of DTC Marketing
AUGUST 4, 2021
Focus on patients Health information online Prescription drug DTC marketing DTC SurveySUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products.
World of DTC Marketing
JANUARY 12, 2022
People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? Prescription drug DTC marketing Influencer Marketing
Pharma Phorum
SEPTEMBER 5, 2022
Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised.
World of DTC Marketing
MARCH 9, 2021
Prescription drug DTC marketing eMail MarketingSUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%.
World of DTC Marketing
OCTOBER 26, 2021
DTC Review Health information online Internet Prescription drug DTC marketing DTC MarketingLEAD-IN: “What is the reason to believe?” ” It seems like a simple question, doesn’t it yet?
World of DTC Marketing
JUNE 27, 2021
Focus on patients in the news Prescription drug DTC marketing Product Launches WegovySUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4
World of DTC Marketing
JUNE 21, 2021
Today it’s about using the internet to research prescription drugs, and more and more pharma is being left out of that conversation. As I See It Internet Prescription drug DTC marketing TV DTC Ads
World of DTC Marketing
MARCH 29, 2021
2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. DTC Review Focus on patients Health information online Prescription drug DTC marketing Website Metrics
World of DTC Marketing
JANUARY 25, 2021
The “sales cycle” for prescription drugs has gotten more difficult to measure because of the pandemic. As I See It DTC Spending Prescription drug DTC marketing ROI MeasurementSUMMARY: The LinkedIn team had a unique take on measuring ROI.
World of DTC Marketing
JUNE 14, 2021
Bad practices Book Review Internet Prescription drug DTC marketing Online advertisingKEY POINTS: Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.
World of DTC Marketing
NOVEMBER 11, 2020
As I See It DTC Spending Health information online Prescription drug DTC marketing Social media and DTC marketersSUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation.
World of DTC Marketing
MAY 17, 2021
Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. Prescription drug DTC marketing DTC Marketing Futures
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