Prescription Related Topics 
World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker.
World of DTC Marketing
DECEMBER 3, 2020
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. The post Prescription drug marketing misconceptions appeared first on World of DTC Marketing.com.
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World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study.
PharmExec
DECEMBER 5, 2022
CVS is testing a system that allows pharmacists to process prescriptions remotely to help address pharmacist shortage.
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World of DTC Marketing
NOVEMBER 19, 2020
The news this week that Amazon.com is getting into the prescription drug business sent stocks of retail pharmacies down but questions sell remain. This week, Amazon’s news that they are finally leaping into the prescription drug business was not a shock.
World of DTC Marketing
JUNE 16, 2021
This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. Anyone who’s filled a prescription lately knows drug prices are out of control.
Fierce Pharma
NOVEMBER 10, 2022
Filling the gap—and the prescription—with GoodRx. mteefey. Thu, 11/10/2022 - 18:49
MedCity News
JANUARY 18, 2023
The Evernorth report also found that there is a higher prevalence of flu medication prescriptions among children and people living the South. Consumer / Employer Daily Payers SYN Top Story CIGNA Evernorth flu prescriptions vaccination
Pharma Phorum
JANUARY 12, 2023
As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.
MedCity News
OCTOBER 4, 2022
From July 2021 to July 2022, 1,216 prescription drugs saw price increases that soared past the inflation rate of 8.5% Another reported that in 2021, the American healthcare system spent $603 billion on prescription drugs, of which $421 billion was spent on retail drugs.
World of DTC Marketing
NOVEMBER 8, 2021
The Medicare prescription drug pricing plan Democrats unveiled is not nearly as ambitious as many lawmakers sought, but they and drug policy experts say the provisions crack open the door to reforms that could have dramatic effects.
PharmExec
JANUARY 26, 2023
This article reviews two market trends that have increased fragmentation within the healthcare market, and recommendations on how pharmaceutical and biotech companies can optimize their marketing strategies.
Pharma Leaders
JANUARY 26, 2023
This article reviews two market trends that have increased fragmentation within the healthcare market, and recommendations on how pharmaceutical and biotech companies can optimize their marketing strategies. Compliance Channel Posts
PharmExec
AUGUST 25, 2022
Costs related to health care and prescription drugs are impacting large employers.
MedCity News
AUGUST 18, 2022
Currently, it only offers prescriptions for Covid-19 antivirals. Consumer / Employer Daily Health Tech SYN Top Story COVID-19 Dr. B prescriptionThe company, created by the founder of Zocdoc, is focused on providing low-cost and sometimes no-cost care.
MedCity News
SEPTEMBER 2, 2022
A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription.
Pharmacy Times
JANUARY 20, 2023
Dental opioid prescriptions are associated with risk of addiction and overdose, but most states are enacting policies that limit the duration of prescriptions for acute pain.
MedCity News
OCTOBER 3, 2022
Connecting vital, underutilized services like medication reviews to the daily lives and routines of older adults is the logical next step in the movement of care to the home. Daily MedCity Influencers SYN Top Story
PharmaTech
JANUARY 11, 2023
A REMS document is a part of a REMS required by FDA and establishes the goals and requirements of the REMS.
MedCity News
JANUARY 23, 2023
As pharma becomes part of the value-based revolution, there are several lessons that can be learned from the ongoing development of value-based care. BioPharma Daily Legal MedCity Influencers Payers SYN Top Story biopharma nl drug pricing value-based care
PM360
JUNE 29, 2022
As a top patient resource for trusted information, it’s essential that doctors are made aware of the range of prescription migraine therapies and encouraged to recommend them to their patients.
MedCity News
NOVEMBER 8, 2022
Following an investigation, the AG claimed Express Scripts, “billed and obtained payment for prescription drugs from payers of workers’ compensation claims in excess of amounts permitted by Massachusetts laws and regulations,” according to court documents. .
PharmExec
JULY 22, 2022
New MMIT research highlights payers’ continued hesitancy toward PDTs. Here’s what manufacturers need to know.
Pharma Times
NOVEMBER 23, 2022
Research showed that prescribing based solely on levels of proteins present is unlikely to be suitable
Pharmaceutical Technology
OCTOBER 13, 2022
Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Prescription-only vs OTC.
Pharma Marketing Network
OCTOBER 27, 2021
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD).
Pharmacy Times
SEPTEMBER 9, 2022
Prescription drug monitoring programs have decreased prescription opioids in the United States but resulted in unintended spikes of illegal drug use and heroin-related deaths.
MedCity News
JANUARY 25, 2023
As healthcare organizations comply with the federal EPCS mandate, artificial intelligence and digital identity technologies should be utilized to detect, reduce, and remediate drug diversion.
PharmExec
NOVEMBER 28, 2022
Pfizer CEO Albert Bourla, Ph.D., is in trouble for "misleading" and "overly promotional" claims he made during a BBC interview late last year about their COVID-19 vaccine for younger kids, which was not approved at the time.
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s.
World of DTC Marketing
JULY 21, 2021
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.
MedCity News
JANUARY 18, 2023
The technology suite includes an AI-powered chatbot and customer relationship management platform, both designed to support improved medication adherence and prescription capture rates. Arrive Health (formerly RxRevu) recently acquired a suite of technology developed at UPMC.
MedCity News
OCTOBER 17, 2022
President Biden continues to center his pre-midterm speeches around the issue of prescription drug costs, […]. BioPharma Daily Legal SYN Top Story biopharma nl inflation reduction act midterm elections prescription drug cost President Biden
Pharmacy Times
JULY 22, 2022
The increase in prescriptions for non-opioid pain medications coincided with a significant drop in opioid prescribing over the same period.
World of DTC Marketing
JUNE 20, 2022
Pharma is different in many ways, but treating prescription drugs as “just another product” for TV is a waste of money. As I See It DTC Spending Prescription drug DTC marketing DTC Marketing
Pharmacy Times
JANUARY 20, 2023
Dental opioid prescriptions are associated with risk of addiction and overdose, but most states are enacting policies that limit the duration of prescriptions for acute pain.
World of DTC Marketing
JANUARY 1, 2022
1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.
Pharmacy Times
AUGUST 18, 2022
In a recent survey, community pharmacists discussed current hardships in the industry, which include low supply, increasing costs, and trouble filling necessary positions.
Pharmacy Times
JULY 27, 2022
Two pharmacist-based deprescribing models reduced the use and prescription of anticholinergics, a high-risk drug in older adults, providing evidence for the use of pharmacists is practitioners of deprescribing.
Pharma Times
AUGUST 2, 2022
System improves management for people with diabetes by offering finger prick-free monitoring
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