Healthcare Related Topics 
Healthcare Success
MAY 24, 2022
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Planning Your Healthcare Marketing Strategies.
Healthcare Success
FEBRUARY 27, 2023
And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand.
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World of DTC Marketing
OCTOBER 25, 2021
SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. People want changes to healthcare.
World of DTC Marketing
JUNE 22, 2022
America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Google is also trying to boost the healthcare potential of its other devices.
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World of DTC Marketing
AUGUST 1, 2022
The post Healthcare stories in the news appeared first on World of DTC Marketing.com. As I See It Business of the drug industry Cost of healthcare in the U.S. Healthcare news
Healthcare Success
DECEMBER 6, 2022
Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. Healthcare Marketing Healthcare marketing trends 2023
World of DTC Marketing
JULY 12, 2022
There are also programs administered through state governments that can help with healthcare-related needs. The post Can we get healthcare right? As I See It Cost of healthcare in the U.S. Imbruvica, a cancer medication, carries a wholesale price of about $16,000 a month.
Healthcare Success
JUNE 6, 2022
Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. Owning a profitable private healthcare practice is becoming more difficult every year.
Healthcare Success
JUNE 13, 2022
More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare (PHC)?
Healthcare Success
JANUARY 30, 2023
Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g.,
Healthcare Success
JULY 11, 2022
Google Analytics is an extremely powerful tool for healthcare businesses. Pros & Cons What Does This Change Mean for the Healthcare Industry? What Does This Change Mean for the Healthcare Industry?
World of DTC Marketing
JUNE 6, 2022
The post Monday Healthcare Headlines appeared first on World of DTC Marketing.com. Physicians And Medicine Research Findings Weekly news mash-up Weekly news headlines in healthcareMedicare Advantage plans are endangering the lives of older adults and people with disabilities.
Healthcare Success
DECEMBER 22, 2022
Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport." Finally, you can also consider an integrated healthcare marketing agency.
World of DTC Marketing
MAY 2, 2021
SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. Cost of healthcare in the U.S.
Healthcare Success
NOVEMBER 21, 2022
Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities. The problem? The ADA doesn’t offer clear regulations for a compliant website. The bigger problem? ADA accessibility lawsuits are on the rise.
Healthcare Success
FEBRUARY 8, 2023
Google Ads (and its much smaller competitor Microsoft) work so well because they target people actively searching for healthcare solutions. Healthcare marketers can target specific audiences, keywords, and demographics for each business location under one campaign umbrella.
World of DTC Marketing
MARCH 22, 2022
The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize.
Healthcare Success
JULY 25, 2022
The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. He believes it will significantly impact productivity and healthcare for quite some time. Healthcare Marketing healthcare marketing
World of DTC Marketing
JANUARY 25, 2022
“Unicorns” are competing with incumbent healthcare companies and technology giants to make people better and prevent them from getting ill in the first place. The transformation to “consumer healthcare” will be evolutionary, not revolutionary.
World of DTC Marketing
SEPTEMBER 17, 2020
IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The post Our healthcare has failed us appeared first on World of DTC Marketing.com. As I See It Cost of healthcare in the U.S.
World of DTC Marketing
MARCH 27, 2022
Healthcare in the U.S. The post The need for mental healthcare is great appeared first on World of DTC Marketing.com. As I See It Digital Health Health information online in the news Patient Wellness Mental healthcareMental illnesses are common in the United States.
World of DTC Marketing
DECEMBER 17, 2020
In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Most other developed countries control costs, in part, by having the government play a stronger role in negotiating prices for healthcare.
Impetus Digital
FEBRUARY 22, 2023
About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.
Impetus Digital
FEBRUARY 21, 2023
About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.
Scott Burrows
JANUARY 10, 2023
“How can I be inspired, when no one cares?” Everyone of us said if we could go back, we would choose a different career.” – Emergency room physician in the Bay Area, who recently polled a group of doctors about their jobs.
World of DTC Marketing
MAY 4, 2022
American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. This is today’s American healthcare. I understand that the changes needed for our healthcare are not easy, but money prevents change.
World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation.
World of DTC Marketing
JANUARY 3, 2022
11 of every healthcare dollar spent. And where is the healthcare industry in all this? The American healthcare system is too profitable for any provider to step forward and stand against obesity. The post The most significant threat to American healthcare.
MedCity News
JANUARY 9, 2023
Read about executive hires across healthcare and life science companies and organizations such as ProofPilot, Genentech, MassBio, Virgin Pulse, and more.
World of DTC Marketing
DECEMBER 20, 2021
Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model.
World of DTC Marketing
APRIL 12, 2022
healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S.
Healthcare Success
OCTOBER 18, 2022
Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. 5 Benefits of Geofencing Marketing for Healthcare Businesses.
World of DTC Marketing
AUGUST 19, 2022
The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S.
Scott Burrows
SEPTEMBER 28, 2022
The World Doesn’t “Get” Your Biggest Fear Given my work as an inspirational healthcare speaker, I have the ongoing privilege of talking to healthcare workers throughout the country.
World of DTC Marketing
MARCH 8, 2021
SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs.
Healthcare Success
MARCH 13, 2023
For healthcare content that’s required to demonstrate the very highest level of E-E-A-T, Google has this to say: “Very high E-E-A-T is a distinguishing factor for Highest quality pages. Healthcare consumers are savvier than ever. Healthcare Content Marketing
Scott Burrows
NOVEMBER 22, 2022
The Healthcare Worker Shortage is Real. As an inspirational healthcare speaker, I know that it is never easy to deliver bad news. What Can Be Done About It? However, as we near 2023, the news is dismal.
Scott Burrows
APRIL 27, 2022
Overcoming the Sense of Overwhelm Long before I became an inspirational healthcare speaker, my affection for the healthcare community was sealed after the accident where I went from being a martial artist and Division 1 football player to a quadriplegic.
Healthcare Success
DECEMBER 14, 2022
This past year, we covered healthcare consumerism from nearly every angle. Along with a general look at consumerism, we also dialed down into some of the major consumer personas you’ll want to target: women, wellness consumers, and affluent healthcare consumers. Healthcare Marketing
World of DTC Marketing
APRIL 21, 2021
QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. We spend so much for healthcare that everyone wants a piece of the pie. The post The clock is ticking on healthcare’s excessive profiteering.
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