Patients Related Topics 
Impetus Digital
JANUARY 27, 2023
O ur client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease in the USA. Over a period of seven months, the client engaged six patients in a fully virtual Patient Value Mapping project.
World of DTC Marketing
JUNE 29, 2022
They are part of a pattern on Facebook of ads that make misleading or false health claims targeted at cancer patients. The post Social Media is dangerous for patients appeared first on World of DTC Marketing.com.
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Pharma Phorum
JANUARY 27, 2023
She knows only too well how understanding the importance of patient centricity is crucial to the success of any modern life sciences company – but how has the landscape changed since 2019? “I As an overall term, ‘patient centricity’ itself has undergone a transformation, as well.
PM360
JUNE 11, 2022
What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. The risk of not including patients in all of what we do is getting bigger than the risk of including patients.”.
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PM360
JULY 26, 2022
Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.
PM360
SEPTEMBER 15, 2022
The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. If its patient-centric strategies were actually working? To incorporate the patient voice in marketing efforts.
Impetus Digital
JULY 21, 2022
One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience and outcome for that person and their family” ( Yeoman et al.
World of DTC Marketing
DECEMBER 3, 2021
She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” As I See It Patients as people
Healthcare Success
JANUARY 12, 2023
Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. It improves brand loyalty and patient retention.
PM360
SEPTEMBER 15, 2022
PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. When looking at our industry through a patient-first lens, the picture remains pixelated and cloudy.
Medgadget
DECEMBER 21, 2022
Researchers at Florida Atlantic University have developed a belt that can monitor heart failure patients for signs of disease progression. The researchers hope that the technology could help to reduce hospital readmission for heart failure patients by highlighting issues before they get worse.
MedCity News
DECEMBER 19, 2022
Historically, clinical trials have not prioritized the experiences of patients, who are required to frequently return on-site and engage with unfamiliar medical technology.
Impetus Digital
JANUARY 30, 2023
Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. But without patients, there would be no need for pharmaceuticals at all.
World of DTC Marketing
MARCH 21, 2021
Patient-centric has become buzzwords within the industry. It should be patient-centric if there an ROI. There are many different types of cancer and how they destroy the body differs by patient populations. As I See It Focus on patients Patient Centricity
World of DTC Marketing
JUNE 1, 2022
Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree.
MedCity News
DECEMBER 19, 2022
Through effective and purposeful engagement, frontline caregivers are able to build meaningful relationships with patients, show them that they are seen and heard, and empower them with the information and education they need to be better stewards of their own health.
World of DTC Marketing
JUNE 27, 2021
Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.
World of DTC Marketing
SEPTEMBER 29, 2021
Our healthcare system is designed to treat health conditions, not patients. How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors. The post Quality of life in patients with chronic health conditions.
PharmaVoice
OCTOBER 10, 2022
While there are many sources of real-world evidence, there’s growing interest and focus on capturing patient generated insights to capture a more specific level of understanding for a given therapy
Fierce Pharma
NOVEMBER 10, 2022
How pharma marketing must adapt to patient personalization. mteefey. Thu, 11/10/2022 - 18:32
Fierce Pharma
DECEMBER 15, 2022
Partnering for the Patient: Innovation Through Collaboration. jpiatt. Thu, 12/15/2022 - 13:43
PharmExec
JANUARY 11, 2023
How technology will play a big role in advancing pharma approaches in patient support.
PM360
SEPTEMBER 28, 2022
Market access stands at the cusp of a golden opportunity to help increase healthcare efficiency, improve outcomes, and transform the patient experience—but only if we’re brave enough to recalibrate our approach. Incorporate Patient Experience Benefits into Your Payer Value Proposition.
PM360
JUNE 11, 2022
Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. The Future of Patient Influencers.
World of DTC Marketing
MARCH 23, 2022
Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? The post Do patients care about accelerated approval drugs?
PM360
AUGUST 29, 2022
Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna.
Pharmaceutical Commerce
JANUARY 6, 2023
The challenges that come with gathering patient information, and how to successfully overcome these obstacles.
Pharma Marketing Network
JULY 27, 2022
The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language.
Pharma Phorum
OCTOBER 27, 2022
The concept of patient centricity has been a key talking point across the healthcare ecosystem for years. Why real patient centricity is more essential than ever before. The power of patient perspectives in the publication of real-world studies.
Penrod
FEBRUARY 3, 2023
The post Patient Experience is Not <span class="underline">Just an Expense</span> appeared first on Penrod
World of DTC Marketing
JANUARY 12, 2021
SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money.
MedCity News
FEBRUARY 2, 2023
The percentage of respondents who know of a patient death being caused by nurses being assigned too many patients nearly doubled in the past seven years — from 22% in 2016 to 42% in 2023.
PM360
NOVEMBER 29, 2022
1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments.
Healthcare Success
MAY 31, 2022
These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . RELATED: Can You Really Reduce Patient Wait Times to Just 2 Minutes? Attitudes toward patient wait times have changed.
MedCity News
OCTOBER 12, 2022
The years ahead will require the ongoing enactment of meaningful policy, ongoing research and investment, and foresighted dedication to innovative solutions and technical advancements that support patient engagement and activation.
MedCity News
OCTOBER 26, 2022
A new report revealed key trends about patient preferences, including information about how they prefer to schedule appointments and choose providers. Daily Health Tech SYN Top Story digital front door online scheduling patient communication Patient Engagement Stericycle
MedCity News
DECEMBER 7, 2022
WebMD Provider Services struck a partnership with patient communication company Artera (formerly WELL Health) to expand access to patient educational content and medication affordability programs through texting.
MedCity News
NOVEMBER 6, 2022
Instead of EHR companies trying to build solutions in-house, collaborating with a patient engagement technology provider is the simplest and most cost-effective way for them to deliver the communication link demanded by today’s healthcare consumer.
Pharma Phorum
SEPTEMBER 29, 2022
Regulators and health technology assessment (HTA) bodies are increasingly demanding the patient voice play a central role in drug development – making it riskier for developers to ignore the need for engagement than to embrace it. Patient engagement is no longer optional .
Fierce Pharma
SEPTEMBER 12, 2022
Small molecule biomarkers to align patients, disease, and therapy. jpiatt. Mon, 09/12/2022 - 12:59
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