Embedding the Patient Point of View in Everything You Do

PM360

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. If its patient-centric strategies were actually working? To incorporate the patient voice in marketing efforts.

Social Media is dangerous for patients

World of DTC Marketing

They are part of a pattern on Facebook of ads that make misleading or false health claims targeted at cancer patients. The post Social Media is dangerous for patients appeared first on World of DTC Marketing.com.

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Improving Patient Portal Engagement with Pharma Content

PM360

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.

Transforming Patient Centricity to Patient Inclusive within Medical Affairs

PM360

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. The risk of not including patients in all of what we do is getting bigger than the risk of including patients.”.

Partnering with Patients and Caregivers in Clinical Research

Impetus Digital

One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience and outcome for that person and their family” ( Yeoman et al.

Two Key Questions About Patient Experience in 2022

PM360

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. When looking at our industry through a patient-first lens, the picture remains pixelated and cloudy.

“Patients are only numbers on an Excel spreadsheet”

World of DTC Marketing

She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” As I See It Patients as people

Patient centricity is becoming business critical for pharma

Pharma Phorum

New book sets the pharmaceutical industry on a course for bridging the patient centricity optimism gap. That’s according to Sharon Suchotliff, patient centricity lead at consultancy firm ZS Associates, which has just published a book on the art of patient involvement.

What I Brought Home from the 2022 Chief Patient Officer Summit

PM360

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna.

Rethinking trial engagement and recruitment starts with patient perspectives: patient survey insights

Pharma Phorum

and the EU in order to examine the perception of clinical research one year into the pandemic and attitudes toward trial participation, including the reasons patients enrol in clinical trials. Leveraging patient perspectives.

Insurance companies putting profits ahead of patients

World of DTC Marketing

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree.

A New Kind of Patient

PM360

Most of the time when the industry talks about today’s patient, the focus is on how they are better informed and more empowered to make their own healthcare decisions. Additionally, 62% of patients with chronic conditions before COVID were responsible for 80% of the drop in new prescriptions.

Can ROI ever be used with patient-centric?

World of DTC Marketing

Patient-centric has become buzzwords within the industry. It should be patient-centric if there an ROI. There are many different types of cancer and how they destroy the body differs by patient populations. As I See It Focus on patients Patient Centricity

How to Deal With Angry Patients

Healthcare Success

10 Ways To Deal With Angry Patients and Why You Definitely Should. When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. First, Have a Good Plan for Angry Patients.

The patient privacy factor in clinical trials

MedCity News

BioPharma Daily Health IT Legal MedCity Influencers SYN Top Story biopharma nl Clinical Trials patient privacyIn the first quarter of 2022, my personal life converged with my work life concerning […].

How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. The Future of Patient Influencers.

Taking the Necessary Steps to Enhance the Patient Experience

PM360

As life sciences companies continue to preach patient centricity or a patient-first approach, it seems they are still not delivering a level of experience that meets patients’ wants, needs, and/or expectations. This is what it means to be truly patient first.”.

Quality of life in patients with chronic health conditions

World of DTC Marketing

Our healthcare system is designed to treat health conditions, not patients. How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors. The post Quality of life in patients with chronic health conditions.

The importance of patient centricity in healthcare

MedCity News

From utilizing patient portals and other electronically accessible data to using wearable tech for monitoring blood pressure, cholesterol levels, and other measurables, patients today have a wide range of available options to ensure they are taking an active role in their own healthcare journey.

Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

Personalizing the Cancer Patient Journey

Pharma Marketing Network

The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language.

Novartis extends Kaiku digital patient monitoring partnership

Pharma Phorum

Kaiku Health’s year-old alliance with Novartis to develop a digital patient monitoring and management (DPPM) system for patients with melanoma is being extended, according to the two partners. Digital News Oncology digital digital health Kaiku Health Novartis patient monitoring

Using Behavioral Science to Unlock Hidden Patient Insights

PM360

Over the past two decades, the behavioral sciences have significantly deepened our understanding of patient and physician behaviors and helped to inform a new wave of treatments, medicines, and interventions.

14 Ways to Reduce Long Patient Wait Times

Healthcare Success

These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . RELATED: Can You Really Reduce Patient Wait Times to Just 2 Minutes? Attitudes toward patient wait times have changed.

Do patients care about accelerated approval drugs?

World of DTC Marketing

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? The post Do patients care about accelerated approval drugs?

Improving COVID Care Delays: How Pharma Companies Can Help Patients

PM360

And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. patients and big data sources. First, how patients want to receive care today has changed.

Macmillan alliance will provide digital health apps to cancer patients

Pharma Phorum

Newly diagnosed cancer patients across the UK will get free access to digital mental health therapies, thanks to a new partnership between Macmillan Cancer Support and Big Health. The post Macmillan alliance will provide digital health apps to cancer patients appeared first on.

DTC for small, older, patient populations

World of DTC Marketing

SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money.

Fostering Patient Engagement with Portals

Pharmaceutical Commerce

Six engagement tips for companies to consider to improve patient use of portals.

Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care.

EnACT patient-centric design in digital health development

Pharma Phorum

New practical guide walks digital health entrepreneurs through the patient and public involvement and engagement process. . More than 300,000 healthcare apps are currently available in the UK alone, yet just six in ten innovators consult patients?before

Leveraging the Cloud for Patient-friendly Medical Devices

Impetus Digital

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. Patients like it.

Healthcare doesn’t give a damn about patients

World of DTC Marketing

A new analysis released Wednesday by Patients for Affordable Drugs estimates that pharmaceutical companies in the U.S. Patients for Affordable Drugs found that between June 24 and July 5, pharmaceutical companies increased prices for 133 products.

New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

PhRMA buys politicians and patients lose

World of DTC Marketing

And those high costs ripple through the federal budget and the economy, increasing insurance premiums and putting lifesaving medications out of reach for some patients. Once again, patients lose, and big corporations win. The post PhRMA buys politicians and patients lose.

Putting patients at the center of RWD collection processes [Sponsored]

MedCity News

the European Union and other countries amid ongoing efforts to encourage patients who want to share their data. In a recent interview, Jennifer Cubino, COO of BC Platforms, discussed regulatory differences between the U.S.,

AI Opens Door To Improving Patient Experience

PharmExec

The technology is not just about digital enablement anymore.

DeepIntent Launches Patient Planner

PharmExec

Latest innovation solves pharma brands' and agencies' long-standing need for transparent, data-driven DTC audience creation and campaign planning.

DeepIntent Launches Patient Planner

Pharma Leaders

Latest innovation solves pharma brands’ and agencies’ long-standing need for transparent, data-driven DTC audience creation and campaign planning. Compliance Channel Posts

10 Ways to Attract New Patients from Key Local Employers

Healthcare Success

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Including a special offer for employees is an effective way to increase patient volume.