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Virtual Patient Engagement Program: A Customer Story

Impetus Digital

O ur client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease in the USA. Over a period of seven months, the client engaged six patients in a fully virtual Patient Value Mapping project.

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Social Media is dangerous for patients

World of DTC Marketing

They are part of a pattern on Facebook of ads that make misleading or false health claims targeted at cancer patients. The post Social Media is dangerous for patients appeared first on World of DTC Marketing.com.

Media 195
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Patient centricity and the changing pharmaceutical vista

Pharma Phorum

She knows only too well how understanding the importance of patient centricity is crucial to the success of any modern life sciences company – but how has the landscape changed since 2019? “I As an overall term, ‘patient centricity’ itself has undergone a transformation, as well.

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Transforming Patient Centricity to Patient Inclusive within Medical Affairs

PM360

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. The risk of not including patients in all of what we do is getting bigger than the risk of including patients.”.

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Improving Patient Portal Engagement with Pharma Content

PM360

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.

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Embedding the Patient Point of View in Everything You Do

PM360

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. If its patient-centric strategies were actually working? To incorporate the patient voice in marketing efforts.

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Partnering with Patients and Caregivers in Clinical Research

Impetus Digital

One definition of patient-centricity is “Putting the patient first in an open and sustained engagement of the patient to respectfully and compassionately achieve the best experience and outcome for that person and their family” ( Yeoman et al.

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“Patients are only numbers on an Excel spreadsheet”

World of DTC Marketing

She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” As I See It Patients as people

Patients 216
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How to Respond to Patient Reviews (+ Free Examples)

Healthcare Success

Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. It improves brand loyalty and patient retention.

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Two Key Questions About Patient Experience in 2022

PM360

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. When looking at our industry through a patient-first lens, the picture remains pixelated and cloudy.

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Belt Monitors Heart Failure Patients

Medgadget

Researchers at Florida Atlantic University have developed a belt that can monitor heart failure patients for signs of disease progression. The researchers hope that the technology could help to reduce hospital readmission for heart failure patients by highlighting issues before they get worse.

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Patient Voice and Patient Choice: Essentials for Successful DCTs

MedCity News

Historically, clinical trials have not prioritized the experiences of patients, who are required to frequently return on-site and engage with unfamiliar medical technology.

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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. But without patients, there would be no need for pharmaceuticals at all.

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Can ROI ever be used with patient-centric?

World of DTC Marketing

Patient-centric has become buzzwords within the industry. It should be patient-centric if there an ROI. There are many different types of cancer and how they destroy the body differs by patient populations. As I See It Focus on patients Patient Centricity

Patients 177
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Insurance companies putting profits ahead of patients

World of DTC Marketing

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree.

Insurance 193
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Debunking 5 Tenacious Patient Engagement Myths

MedCity News

Through effective and purposeful engagement, frontline caregivers are able to build meaningful relationships with patients, show them that they are seen and heard, and empower them with the information and education they need to be better stewards of their own health.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

Patients 172
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Quality of life in patients with chronic health conditions

World of DTC Marketing

Our healthcare system is designed to treat health conditions, not patients. How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors. The post Quality of life in patients with chronic health conditions.

Patients 176
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Patient insights data

PharmaVoice

While there are many sources of real-world evidence, there’s growing interest and focus on capturing patient generated insights to capture a more specific level of understanding for a given therapy

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How pharma marketing must adapt to patient personalization

Fierce Pharma

How pharma marketing must adapt to patient personalization. mteefey. Thu, 11/10/2022 - 18:32

Marketing 219
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Partnering for the Patient: Innovation Through Collaboration

Fierce Pharma

Partnering for the Patient: Innovation Through Collaboration. jpiatt. Thu, 12/15/2022 - 13:43

Patients 141
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Patient Hubs Continue Growth

PharmExec

How technology will play a big role in advancing pharma approaches in patient support.

Pharma 52
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5 Ways Your Market Access Strategy Can Create a Better-Connected Patient Experience

PM360

Market access stands at the cusp of a golden opportunity to help increase healthcare efficiency, improve outcomes, and transform the patient experience—but only if we’re brave enough to recalibrate our approach. Incorporate Patient Experience Benefits into Your Payer Value Proposition.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. The Future of Patient Influencers.

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Do patients care about accelerated approval drugs?

World of DTC Marketing

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? The post Do patients care about accelerated approval drugs?

Patients 176
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What I Brought Home from the 2022 Chief Patient Officer Summit

PM360

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna.

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Safely Collecting Patient Data

Pharmaceutical Commerce

The challenges that come with gathering patient information, and how to successfully overcome these obstacles.

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Personalizing the Cancer Patient Journey

Pharma Marketing Network

The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language.

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Deep Dive: Patients and Partnerships 2022

Pharma Phorum

The concept of patient centricity has been a key talking point across the healthcare ecosystem for years. Why real patient centricity is more essential than ever before. The power of patient perspectives in the publication of real-world studies.

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Patient Experience is Not Just an Expense

Penrod

The post Patient Experience is Not <span class="underline">Just an Expense</span> appeared first on Penrod

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DTC for small, older, patient populations

World of DTC Marketing

SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money.

Patients 146
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Report: Nurse Understaffing Is Becoming More Deadly for Patients

MedCity News

The percentage of respondents who know of a patient death being caused by nurses being assigned too many patients nearly doubled in the past seven years — from 22% in 2016 to 42% in 2023.

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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments.

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14 Ways to Reduce Long Patient Wait Times

Healthcare Success

These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . RELATED: Can You Really Reduce Patient Wait Times to Just 2 Minutes? Attitudes toward patient wait times have changed.

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High-touch, tech-enabled patient engagement + patient activation resolve barriers to accessing care

MedCity News

The years ahead will require the ongoing enactment of meaningful policy, ongoing research and investment, and foresighted dedication to innovative solutions and technical advancements that support patient engagement and activation.

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3 patient engagement strategies provider are neglecting

MedCity News

A new report revealed key trends about patient preferences, including information about how they prefer to schedule appointments and choose providers. Daily Health Tech SYN Top Story digital front door online scheduling patient communication Patient Engagement Stericycle

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WebMD, Artera Team Up to Improve Patient Education and Engagement Through Texting

MedCity News

WebMD Provider Services struck a partnership with patient communication company Artera (formerly WELL Health) to expand access to patient educational content and medication affordability programs through texting.

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Patient Engagement Collaboration Is an EHR’s Missing Link

MedCity News

Instead of EHR companies trying to build solutions in-house, collaborating with a patient engagement technology provider is the simplest and most cost-effective way for them to deliver the communication link demanded by today’s healthcare consumer.

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Patient Engagement is no longer optional

Pharma Phorum

Regulators and health technology assessment (HTA) bodies are increasingly demanding the patient voice play a central role in drug development – making it riskier for developers to ignore the need for engagement than to embrace it. Patient engagement is no longer optional .

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Small molecule biomarkers to align patients, disease, and therapy

Fierce Pharma

Small molecule biomarkers to align patients, disease, and therapy. jpiatt. Mon, 09/12/2022 - 12:59

Patients 205