2022

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The current pharma business model is unsustainable

World of DTC Marketing

Wall Street wants growth, as do investors, but that may be impossible for pharmaceutical companies. In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs.

Marketing 210
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From Associate Sales Rep to Clinical Specialist with Alex Moran

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Today’s show is with long time listener of the Podcast Alex Moran. Alex was a former associate sales rep for one of the largest medical device distributors in the United States and now has landed a position with one of the largest medical device companies in the world as a clinical specialist. A common question that will come from this is what’s the difference between an associate sales rep and a clinical specialist?

Medical 100
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The Do’s and Don’ts of Biopharma Contest Design

The Marketing Advantage

December 5, 2022 Next to a sales compensation plan, no activity motivates a sales force more than a contest.

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Pharma companies on LinkedIn: How to take advantage of this social network

BlueNovius

There’s no escaping the fact that many pharma companies will have to move towards digital platforms. The options from which to choose are varied, yet there is one “golden goose” still to be explored by most. We are talking (of course) about LinkedIn.

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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

This webinar will go over the FDA's guidance on pharmacological and toxicological considerations for optimizing doses for prescription drugs.

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What to look for when hiring in pharma

World of DTC Marketing

The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money.

Pharma 281

More Trending

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Digital health is overrated but there is a future

World of DTC Marketing

The continued emphasis on digital health is overrated but digital health will become an integral part of total patient care. To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes.

Marketing 291
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Win Your Sales Career

David Bagga

Win Your Sales Career | David Bagga Company Fresh out of college or you’re at a crossroads looking for a career that will take you to the next level you want flexibility you want upward mobility and you want the opportunity to make triple six figures being a medical device sales rep checks all the […].

Sales 130
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How RWD Marketplaces Help Solve Pharma’s Top 10 Challenges to Gathering Actionable Data

Prognos Health

A major step in the process of launching a new drug is compiling and analyzing various real-world data (RWD) sources to identify patient populations and refine sales and marketing strategies for those populations.

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The Power of a Patient Focus

CLD, Inc.

The most impactful and dynamic training deliverables in life sciences focus on the patient.

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AstraZeneca withdraws US COVID vaccine application, shifts focus to antibody treatments

Fierce Pharma

AstraZeneca withdraws US COVID vaccine application, shifts focus to antibody treatments. Thu, 11/10/2022 - 09:02

Pharma 363
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Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

Medical Device Success

Reading time: 2 – 4 minutes. I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation.

Medical 246
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Pfizer: Pharma needs a business strategy for a digital world

Dominic Tyer

Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself. Customer Experience digital transformation Health and Pharma AI Lidia Fonseca patient experience Pfizer

Pharma 182
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Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake?

Marketing 283
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Drug company profiteering

World of DTC Marketing

A cancer medication called Xtandi costs $189,800 per year and was developed with taxpayer dollars. The U.S. government has a responsibility for ending the exclusive patents that give them their profits.

Marketing 284
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The futility of banner ads

World of DTC Marketing

Digital ad spending in the industry will reach $15.84 billion in 2022. Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024.

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Pharma’s outdated hiring practices

World of DTC Marketing

One of the reasons it’s a job-seekers market because candidates today want more from their employers. They want a good work-life balance and want to be valued as a contributor to the success of their company. We live in an instant gratification world.

Pharma 277
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AbbVie Exploits Offshore Subsidiaries to Avoid Paying Taxes

World of DTC Marketing

In 2020, over 75% of AbbVie’s’ sales were made to American consumers, yet only 1% of AbbVie’s’ income was reported in the United States for tax purposes.

Marketing 269
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The fairytale of DTC TV ads

World of DTC Marketing

The pandemic is changing consumer behavior, and there is zero chance they will return to their carefree spending ways. Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales.

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The financial toxicity of treating cancer

World of DTC Marketing

(Stat News) Today, a study followed 380 patients being treated at community oncology groups across the U.S. after they were diagnosed with metastatic colon cancer. They told the researchers that insurance didn’t protect them from serious money problems.

Marketing 273
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Lung cancer deaths decline but.

World of DTC Marketing

The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. In recent years, early detection and treatment improvements have helped boost the 3-year survival rate for lung cancer from 21% in 2004 to 31% in 2015 through 2017.

Marketing 271
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Moderna can't hide behind the government in patent infringement suit, judge rules

Fierce Pharma

Moderna can't hide behind the government in patent infringement suit, judge rules. zbecker. Thu, 11/03/2022 - 15:47

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Episode 93 – Corporate Accounts…What Has Changed with Frank Ripullo II, Managing Partner, Excelerant Consulting

Medical Device Success

Reading time: 2 – 3 minutes. Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years.

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The biggest challenge for healthcare

World of DTC Marketing

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation.

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Our abysmal health care system

World of DTC Marketing

According to a 2021 study , 1.1 million deaths—including one in two of those under 65, thanks in large part to our abysmal health care system—”would have been averted if the U.S. had the mortality rates of other wealthy nations.

Insurance 263
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Prosecutor confirms probe into Europe's COVID-19 vaccine purchasing

Fierce Pharma

Prosecutor confirms probe into Europe's COVID-19 vaccine purchasing. zbecker. Mon, 10/17/2022 - 15:37

Pharma 363
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Ocugen sniffs out COVID-19 vaccine opportunity, landing rights to nasal candidate with India authorization

Fierce Pharma

Ocugen sniffs out COVID-19 vaccine opportunity, landing rights to nasal candidate with India authorization. ntaylor. Tue, 10/04/2022 - 05:33

Pharma 362
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Pharma’s platinum handcuffs

World of DTC Marketing

To address the “retention” problem, pharma companies are paying employees exorbitant salaries. The problem with that system is that people do whatever they need to to “hold onto” their high-paying jobs and become employees who are content not to excel.

Pharma 257
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The continued shame of pharma

World of DTC Marketing

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses.

Pharma 256
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PhRMA lies to protect pharma profits

World of DTC Marketing

PhRMA is lying to protect its profits, and the lies have reached a new height as the Senate moved to adopt modest drug pricing negotiation measures in the Inflation Reduction Act.

Pharma 255
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Pfizer eyes four-fold price hike for COVID vaccine in private US market

Fierce Pharma

Pfizer eyes four-fold price hike for COVID vaccine in private US market. kdunleavy. Fri, 10/21/2022 - 10:31

Marketing 358
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After billions in legal costs, Johnson & Johnson plans to halt talc sales worldwide

Fierce Pharma

After billions in legal costs, Johnson & Johnson plans to halt talc sales worldwide. kdunleavy. Fri, 08/12/2022 - 09:14

Sales 363
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Pfizer, Sanofi settle first California Zantac case slated for trial: report

Fierce Pharma

Pfizer, Sanofi settle first California Zantac case slated for trial: report. zbecker. Thu, 12/22/2022 - 12:38

Pharma 348
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The need for mental healthcare is great

World of DTC Marketing

Mental illnesses are common in the United States. Nearly one in five U.S. adults live with a mental illness (52.9 million in 2020). Mental illnesses include many different conditions that vary in severity, ranging from mild to moderate to severe.