MedCity News

MAY 13, 2025

By creating payment experiences that feel less like a burden and more like the seamless, convenient, flexible transactions patients experience elsewhere, we can significantly improve both patient satisfaction and financial performance. The post Bridging Financial Services and Healthcare appeared first on MedCity News.

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MedCity News

JUNE 19, 2025

It enables a smarter, faster, and more inclusive decision-making process that leads to better care for patients, reduced provider burnout, and stronger financial resilience The post The Benefits of Establishing a Data-driven Culture in Healthcare appeared first on MedCity News.

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MedCity News

MARCH 9, 2025

This can empower healthcare providers to be better diagnosticians and improve overall patient care, particularly for those at risk. The post Navigating Diagnostic Deserts: How Portable Ultrasound is Improving Maternal Healthcare in Africa appeared first on MedCity News.

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MedCity News

NOVEMBER 10, 2024

By fostering collaboration and seamless data integration into healthcare systems, the industry is laying the groundwork for a future in which “personalized medicine” is so commonplace within clinical practice that we will just start calling it “medicine.”

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MedCity News

NOVEMBER 7, 2024

Navigating the regulatory and ethical requirements of different medical data providers across many different countries, as well as safeguarding patient privacy, is a mammoth task that requires extra resources and expertise. The post AI is Revolutionizing Healthcare, But Are We Ready for the Ethical Challenges?

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MedCity News

MAY 8, 2025

healthcare system is eroding, but experts say rebuilding it is possible. The post Americans Trust in the Healthcare System Is Plummeting. Trust in the U.S. They say this will require both payers and providers to prioritize empathy, transparency and personalized communication. How Can It Be Repaired? appeared first on MedCity News.

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World of DTC Marketing

JULY 2, 2025

Healthcare is not a privilege; it is a fundamental human right. Yet today, we stand at the precipice of a crisis—nearly 12 million people in America are about to lose healthcare coverage due to expiring benefits and shifts in eligibility requirements. They remind us in flashy campaigns how much they “care” about patients.

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MedCity News

JUNE 26, 2025

The post Beyond Technology: Aligning AI Tools with Systemic Change in Healthcare appeared first on MedCity News.

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World of DTC Marketing

JUNE 21, 2025

It’s a basic principle: the healthcare system exists to serve patients. Yet, astonishingly, the very institutions tasked with protecting and managing our healthcare can sometimes become a threat to patient safety. Patient safety and advocacy must take precedence over fears of political or regulatory retribution.

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MedCity News

JUNE 1, 2025

Because for many people, the biggest barrier to healthcare access isnt cost or availability its complexity. The post A Call for Healthcare Cuts But Not the Kind Youre Thinking Of appeared first on MedCity News. What if the kind of cuts we should be talking about are the ones that actually make care better? Like cutting confusion.

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MedCity News

JANUARY 2, 2025

Many healthcare AI developers lack access to real-world data. The federated healthcare data network consists of more than 300 million patient records gathered from EHRs, claims data and patient registries.

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MedCity News

MAY 22, 2025

To be truly actionable, prices must be easily accessible, understandable, and patients need to be actively engaged to act on that information. The post Healthcare Price Transparency is More Than Showing a Price Tag appeared first on MedCity News. As an industry, we can and must do more.

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MedCity News

JUNE 20, 2025

[Sponsored] Patient engagement is a clinical necessity in behavioral healthcare. Mental health treatment requires long-term commitment, consistent communication and deep trust between providers and patients. The post The Top Patient Engagement Tools for Behavioral Health Organizations appeared first on MedCity News.

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MedCity News

MAY 9, 2025

Recent FDA guidance aims to improve research inclusivity and the generalizability of clinical findings by ensuring diverse participant representation its about better science, improved patient outcomes, and equitable healthcare access.

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MedCity News

SEPTEMBER 20, 2024

Here are four high-impact opportunities that can boost staff efficiency and improve the patient experience. The post From Charting to Patient Intake: The 4 Biggest Opportunities for AI in Healthcare appeared first on MedCity News.

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World of DTC Marketing

JULY 8, 2025

It’s not uncommon for patients to delay filling prescriptions—not because they don’t believe in the treatment, but because they can’t afford it. But should physicians take the extra step and remind patients that these discount services exist? Physicians are aware of this, but patients often don’t openly admit to struggling financially.

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MedCity News

JANUARY 5, 2025

The Affordable Care Act’s enhanced subsidies are at risk of expiring at the end of 2025, and healthcare leaders are worried about what could happen if Congress doesnt renew them. The post The High Stakes of ACA Subsidies: Whats at Risk for Hospitals and Patients appeared first on MedCity News.

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MedCity News

SEPTEMBER 6, 2024

By actively and consistently collecting feedback, hospitals can gain rapid insights into critical areas, allowing them to track and measure patient satisfaction levels, and crucially to react to any dips in standards of care. The post How Data Feedback Can Aid Patient Experience in Healthcare appeared first on MedCity News.

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MedCity News

JUNE 11, 2025

[Sponsored] AI can free up 20% of nurses’ time by reducing documentation, which takes up to 60% of their shifts, helping combat burnout and improve patient care. The post 7 Ways AI Is Helping Nurses and Transforming Healthcare appeared first on MedCity News.

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MedCity News

DECEMBER 16, 2024

Now, more than ever, healthcare organizations must strive to innovate to ensure continuous patient care delivery while keeping medical staff safe. The post Healthcare Organizations Can, and Should, Provide Continuous Patient Carewith the Right Technology appeared first on MedCity News.

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MedCity News

AUGUST 25, 2024

Here’s what is needed to create educational materials that empower patients and lead to better outcomes. The post Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes appeared first on MedCity News. Educational materials that are relatable and personalized can increase engagement.

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MedCity News

JULY 18, 2024

Not only do health plans stand to benefit from the new calculations — all healthcare companies and millions of patients will reap the rewards. The post What the Medicare Quality Rating Change Means for Healthcare Companies — and Patient Health appeared first on MedCity News. SMS is reevaluating its Star Ratings.

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MedCity News

NOVEMBER 21, 2023

RPM has ushered in a new era of healthcare. However, navigating the complexities and challenges of this landscape requires a thoughtful QA strategy.

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MedCity News

APRIL 23, 2025

Patients need tailored touchpoints throughout their health journey to stay engaged with their care plan. To do this effectively, healthcare organizations must leverage technology and digital communication strategies to drive and retain patient engagement and experience end-to-end.

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World of DTC Marketing

JULY 1, 2025

For decades, the image of pharmaceutical direct-to-consumer (DTC) marketing has been defined by glossy TV commercials: smiling patients, soft music, lengthy lists of side effects spoken at a rapid pace, and vague promises of a better life. Today’s patients don’t rely on a 60-second ad to make decisions about their health. They search.

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MedCity News

MAY 8, 2025

Within the healthcare space, marketing can now be used for much more than increasing awareness and acquiring new patients; it can be a primary driver for ongoing patient retention and even a tool to improve patient outcomes.

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MedCity News

SEPTEMBER 24, 2024

The integration of AI into mental healthcare is more advanced than many realize because it’s not always obvious; frequently, it’s providing support to free up clinicians to spend more time with their patients or to get more patients into treatment. The post How AI Humanizes Mental Healthcare appeared first on MedCity News.

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MedCity News

DECEMBER 19, 2024

Explainability empowers healthcare professionals to work in tandem with AI, ensuring that patients receive the most accurate and informed care. The post Unlocking AI Explainability for Trustworthy Healthcare appeared first on MedCity News. AI should augment, not replace, human provider expertise.

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World of DTC Marketing

JUNE 22, 2025

The American healthcare system stands at a pivotal intersection. On one path lies a vision of accessible, affordable care that prioritizes patients over profits. Critics often decry the cost of healthcare reform. Policymakers, healthcare leaders, and all stakeholders must urgently unite to reshape a system that’s failing.

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MedCity News

AUGUST 13, 2024

Health systems have spent billions on portals while investments in modernizing the voice channel — the dominant preference of healthcare consumers — have taken a backseat. The post What’s Keeping Healthcare CIOs Up at Night: How to Improve Patient Satisfaction by Handling Calls More Efficiently appeared first on MedCity News.

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MedCity News

DECEMBER 6, 2024

Leaders across healthcare, technology, and policy circles agree that cybersecurity isn’t just a technical necessity it’s foundational to patient safety The post Stronger Cybersecurity in Healthcare Starts with Smart Policy appeared first on MedCity News.

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MedCity News

AUGUST 23, 2024

Digital tools are producing a more efficient patient-centered system. The post Time to Get Digital in Your Practice: Improving and Making Healthcare Easier for Patients, Practices, Providers and Payors appeared first on MedCity News.

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MedCity News

OCTOBER 2, 2024

A more measured approach to noncompete clauses can be fair to physicians and provider organizations, and also serve patients better. Here are four elements for a policy on noncompetes that will work for healthcare. The post Forging a Noncompete Policy That Works for Healthcare appeared first on MedCity News.

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MedCity News

APRIL 18, 2025

A well-thought-out setup ensures that every tool is within reach, minimizing unnecessary movement and reducing patient wait times. The post How to Optimize Your Phlebotomy Setup for Efficient Patient Care appeared first on MedCity News. [Sponsored] The layout of your phlebotomy station can significantly impact efficiency.

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MedCity News

APRIL 10, 2025

Changing any status quo is challenging, but maintaining the status quo of low patient literacy in healthcare is costly and detrimental to both patients and healthcare organizations. Investing in patient literacy is therefore investing in healthcare itself.

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MedCity News

FEBRUARY 1, 2024

Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.

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MedCity News

MARCH 18, 2025

We need to embrace a more holistic, integrated approach to mental healthcare: one that combines the best of human expertise with rapid innovations of technology, all while being mindful of the real-world challenges faced by marginalized and underserved communities.

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