World of DTC Marketing

JUNE 18, 2025

They may have overestimated the size of the target market, misunderstood the treatment journey, or relied too heavily on pre-launch advisory boards without engaging enough real-world physicians or payers. Older patients, for instance, may not be willing to try a new therapy unless it yields concrete results.

Sales 201

Sales Marketing Physicians Medical 201

World of DTC Marketing

JUNE 9, 2025

They may be increasingly out of step with how patients make healthcare decisions today. That’s because patients don’t follow a linear path from ad exposure to prescription. The Self-Research Generation Today’s patients don’t run to their doctors after seeing a drug ad. Instead, they pause. They question. They search.

Pharma 206

Pharma Doctors Physicians Prescription 206

World of DTC Marketing

JUNE 15, 2025

DTC Ads Empower Patients Through Education Contrary to popular critiques, DTC advertisements serve as a crucial educational tool, enabling patients to engage more proactively in discussions with healthcare providers. Patients today are more informed than ever. Patients need access to health education in digestible forms.

Prescription 195

Prescription Education Doctors Healthcare 195

World of DTC Marketing

JUNE 19, 2025

They argue it misleads patients, drives up drug costs, and pushes people to pressure doctors for drugs they may not need. Doctors Still Have the Final Say (Supposedly) One of the main arguments pharma uses to defend DTC is that physicians remain the gatekeepers. anytime soon. Pharma marketing is about selling, not educating.

Pharma 254

Pharma Media Doctors Education 254

MedCity News

FEBRUARY 2, 2025

Here is one physician’s recovery story. The post From Addiction to Advocacy: A Physician’s Journey to Recovery and Helping Others Heal appeared first on MedCity News. We need to stop blaming those who struggle with addiction and start helping them. Recovery is possible, but only if were willing to support each other.

Physicians 162

Physicians Patients 162

MedCity News

APRIL 23, 2025

Patients need tailored touchpoints throughout their health journey to stay engaged with their care plan. To do this effectively, healthcare organizations must leverage technology and digital communication strategies to drive and retain patient engagement and experience end-to-end.

Patients 165

Patients Healthcare Healthcare Doctors 165

PM360

JUNE 13, 2025

Its critical that physicians keep up with the latest medical knowledge and practicechanging developments, but balancing those needs with heavy clinical duties is a challenge. In doing so, pharma, medical devices, and other brands can redefine how they engage physicians, improve learning outcomes, and build better connections.

Physicians 52

Physicians Education Medical Media 52

MedCity News

MARCH 20, 2025

The post Transforming Allergy Care: The Power of Advanced Diagnostics in Improving Patient Outcomes appeared first on MedCity News.

Patients 165

Patients Food Leads Physicians 165

World of DTC Marketing

JUNE 8, 2025

The first wave of DTC ads—think Pfizer’s Lipitor or Merck’s Vioxx—captivated audiences, defined brands, and revolutionized patient engagement. Drugs such as Lipitor, Viagra, and Nexium became household names, driven by groundbreaking marketing campaigns that genuinely connected with patients.

Pharma 157

Pharma Marketing Side effects Physicians 157

World of DTC Marketing

JUNE 6, 2025

In private industry, especially in marketing, communication must be persuasive, concise, and audience-targeted—whether that audience is a physician, investor, or patient. Stakeholder Communication Messaging in the public sector is often formal, cautious, and compliance-driven.

Pharma 244

Pharma FDA Ethics Government 244

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. Its simple: Digital patient intake forms. They streamline the process of collecting essential patient information by automating data entry. What is Digital Patient Intake?

Healthcare 59

Healthcare Healthcare Patients Electronics 59

MedCity News

JANUARY 30, 2025

By insisting on coding-aware AI solutions, health systems can ensure that these technologies fulfill their transformative promise, reducing clinician burnout and administrative burden, improving patient care and communication, and accurately capturing what occurred during an encounter.

Patients 225

Patients Physicians 225

World of DTC Marketing

JUNE 14, 2025

Instead, they prompt patients to ask questions, research conditions they may not have previously considered, and engage in more meaningful conversations with their physicians. Many patients never act on DTC ads. However, this assumption underestimates the intelligence and discernment of American patients.

Prescription 201

Prescription Doctors Physicians Insurance 201

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Level 3: External review by an impartial physician.

Healthcare 92

Healthcare Healthcare Insurance Healthcare Provider 92

World of DTC Marketing

JUNE 16, 2025

Prohibiting pharmaceutical direct-to-consumer (DTC) marketing is unlikely to substantially lower drug prices and may have unintended negative consequences, particularly by reducing patient awareness of treatment options.

Marketing 131

Marketing Competition Physicians Pharmaceutical 131

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

Healthcare 95

Healthcare Healthcare Healthcare Provider Engineering 95

Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

Medical sales 130

Medical sales Sales Medical Patients 130

PharmaVoice

JULY 14, 2025

Voices Q&A Profiles Biotech Spotlight First 90 Days Opinions Topics Biotech Commercialization Leadership Manufacturing Patient Pharma Policy & Regulation Research & Development Library Events Press Releases PharmaVoice 100 Nominate 2024 PV100 2023 PV100 Sign up Search Sign up Search An article from Q&A Need a DTC platform?

Pharma 130

Pharma Medical Patients Distribution 130

Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.

Marketing 52

Marketing Pharma Physicians Education 52

Pharma Marketing Network

JUNE 3, 2025

For pharma marketers navigating strict compliance standards and shifting patient behavior, CTAs are not just marketing toolsthey are essential strategic assets. In pharma, where patient outcomes and provider decisions hinge on trust and clarity, CTAs must be concise, credible, and compliant.

Marketing 59

Marketing Pharma Patients Consulting 59

Pharma Marketing Network

APRIL 22, 2025

Social platforms are no longer just optional toolsthey’re vital channels for HCP and patient engagement. The reality is that physicians, patients, and caregivers are active on platforms like LinkedIn, Twitter (X), Instagram, and even TikTok. Pre-approve scripts and visuals.

Media 59

Media Marketing Pharma Physicians 59

European Pharmaceutical Review

JULY 7, 2025

Significance of the FDA’s hereditary angioedema treatment approval “This is an important moment for patients, giving people living with HAE a treatment option that could provide greater independence and control over managing their condition ,” explained Dr Marc Riedl, Professor of Medicine and Clinical Director, U.S.

Food and Drug Administration 97

Food and Drug Administration FDA Physicians Pharmaceutical 97

Pharma Marketing Network

MARCH 24, 2025

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. However, the healthcare landscape is no longer static.

Marketing 52

Marketing Pharma Media Networking 52

European Pharmaceutical Review

APRIL 25, 2025

Both doses of brensocatib significantly extended the time to a patient experiencing their first exacerbation. Notably, the annualised rate of exacerbations for brensocatib was 1.02 (10mg) and 1.04 (25mg), with a rate of 1.29 for placebo.

Food and Drug Administration 52

Food and Drug Administration Medicine Physicians Food 52

Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. Brands can host live Q&As, respond to comments, and share patient stories in authentic ways that create community and trust.

Media 52

Media Pharma Education Marketing 52

Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones.

Marketing 59

Marketing CRM Pharma Sales 59

Pharma Marketing Network

MAY 18, 2025

These often use unbranded social channels to drive patient education while maintaining compliance. Social listening tools can also help identify patient sentiment, gaps in provider communication, or competitive intelligence. physicians prefer remote or hybrid interactions with pharma reps.

Marketing 52

Marketing Pharma Media Networking 52

pharmaphorum

JUNE 17, 2025

Skip to main content Tuesday 17 June 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

Media 84

Media Marketing Sales Pharma 84

Pharma Marketing Network

JUNE 23, 2025

For example, if a branded drug campaign promotes a copay card or a patient education download, payment is triggered only when the user completes that action. These may include directing users to medication savings programs, initiating opt-ins for clinical trial updates, or connecting with a physician locator tool.

Marketing 52

Marketing Pharma Networking Education 52

Pharma Marketing Network

APRIL 23, 2025

As a result, customer engagement strategies have taken center stage in shaping how companies connect with healthcare professionals (HCPs), patients, caregivers, and stakeholders. According to Accenture, 76% of patients expect a personalized experience from their healthcare providersand that expectation extends to pharma brands too.

Marketing 52

Marketing Pharma CRM Education 52

Pharma Marketing Network

JUNE 4, 2025

Machine learning tools are now used in drug discovery, predicting patient adherence, optimizing digital advertising, and even tailoring outreach to healthcare professionals. Platforms such as ChatGPT, IBM Watson, and DeepMind are being adapted for pharmacovigilance, scientific research, and patient engagement. Absolutely.

Pharma 52

Pharma Marketing Medical Consulting 52

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. Those that embrace AI-driven marketing solutions will see higher engagement, better ROI, and improved patient outcomes.

Marketing 52

Marketing Pharma Ethics Medical 52

Pharma Marketing Network

MAY 18, 2025

This gives physicians control over when and how they consume content, creating a frictionless experience. Predictive analytics can forecast which physicians are likely to switch brands, allowing timely interventions. Consequently, they expect pharma communications to be quick, relevant, and accessible on-demand.

Marketing 52

Marketing Pharmaceutical Education Ethics 52

Pharma Marketing Network

APRIL 24, 2025

In 2025, AI-powered pharma marketing is transforming how companies engage healthcare professionals (HCPs), patients, and stakeholders. Natural Language Processing for Content Creation Tools like Jasper and OpenAIs APIs help generate patient-friendly, medically accurate content. Is AI secure enough for patient engagement?

Marketing 59

Marketing Pharma Ethics Engineering 59

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Pharmaceutical marketers face a unique challenge.

Marketing 59

Marketing Pharma Prescription Competition 59

Pharma Marketing Network

JUNE 13, 2025

When it comes to marketing strategies , AI is reshaping how pharma companies reach healthcare professionals (HCPs), engage patients, and optimize campaign performance. From chatbots assisting with patient education to machine learning models analyzing market trends, AI is embedded across every stage of the marketing funnel.

Marketing 52

Marketing Pharma Engineering CRM 52