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My Journey as a Pharmaceutical Sales Rep: The Importance of Product Knowledge and Accurate Information

Contrarian Sales Techniques

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of product knowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent.

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Unlocking the Power of Product Knowledge: How to Excel at Selling

Contrarian Sales Techniques

But the truth is, without a deep understanding of your product or service, all the sales skills in the world won't help you close the deal. First and foremost, understanding your product or service allows you to better communicate its value to potential customers.

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The Most Most-Overlooked High-Value Medical Sales Skill

Medical Sales Guru

Medical sales requires many skills, such as relationship skills, selling skills, and product knowledge. Medical sales requires many skills, such as relationship skills, selling skills, and product knowledge.

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3 Steps to Fair Employee Reward in Pharma

Revosuite

Typically decision makers take into consideration several metrics to calculate the compensation, like general sales against the target, product knowledge followed by the subjective judgment of sales managers, product mix and strike rate.

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Ratnatris Pharmaceuticals -Walk-In Interview for Sr. Operator/ Operator/Sr. Officer/ Officer-Lyophilizer SVP On 4th Aug’ 2022

Pharma Pathway

Should have a good knowledge of Lyophilizer equipment operation and their the Maintenance. Good knowledge in Troubleshooting of Products and Equipments. Knowledge of developments, Preparation and Loading of Lyophilizer-recipe for multiple products.

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3 Ways to Optimize Sales Performance and Be Ready for the Coming Boom

Integrity Solutions

With more and more products now viewed as a commodity, differentiation won’t come from how well a salesperson describes your offerings. Product knowledge and selling skills, by comparison, are much less predictive of sales success.

Sales 104
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How To Survive Sales Boredom

Medical Sales Authority

A medical sales rep has to execute effectively and be efficient when things get busy, and then find ways to stay productive when things slow down. They understand the product, the market, and know the customers. Put that product training to use. Identify product knowledge gaps.

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A Sales Training Strategies Action Plan to Ignite Your Team’s Success

Integrity Solutions

While online training and workshops can be effective delivery mechanisms for information and knowledge, the real impact only comes when you’re able to turn that knowledge into daily behaviors. If you’ve implemented sales training this year, you’re not alone.

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Training and Hiring Medical Sales Reps to Create a High-Performing Team in 2022

Map My Customers

Source: Lucidchart Develop an Effective Product Training Program Once you have mastered hiring sales reps, these reps will need to be trained. Every medical device sales rep should know the product like the back of their hand.

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Hiring and Training a Medical Sales Team with Aeroflow Healthcare

Map My Customers

This ramp-up period should involve a mix of: Deep product knowledge and regulatory training Sales tool onboarding/training (including CRM onboarding , etc.) And even further, it will hammer home how the products the reps will be selling can truly be life-changing for the end user.

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Are your sales training efforts keeping up with customer expectations?

Integrity Solutions

Sales organizations also typically devote a fair share of onboarding time to knowledge-building around the company’s products, services and solutions. Between the technology training and the product training, there’s often not a lot of time left over for the fundamentals- the human element of selling- that can often make or break the ability to meet and exceed customer expectations.

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The Career Path Of A Medical Device Sales Manager

Medical Sales Authority

The product doesn’t really matter. The position may be referred to as territory manager, account manager, product specialist, sales representative, territory manager, etc. A company will promote an established rep with strong product knowledge and relationships.

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How Your Sales Reps’ Beliefs About Selling May Be Quietly Working Against Them

Integrity Solutions

A poor view of selling is not as immediately obvious as poor product knowledge, weak selling skills or a misguided sales strategy. Discuss with your sales team the importance of developing a productive sales mindset. Imagine that you coach a college rugby team.

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9 Must-Have Communication Skills for Sales Representatives in 2022

Quantified

Product knowledge. By learning and memorizing your product and the problems it solves, your sales representatives can deliver a powerful pitch to clients and customers. Communication Skills for Sales Representatives Have Evolved.

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Creating a Winning Customer Service Culture is Within Your Grasp

Integrity Solutions

It takes more than product knowledge and a script to help someone be customer-focused. A script or product FAQ only skims the surface of a problem.

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Medical Sales Competition: Be Better Than the Products You Sell

MedReps

Whether it’s a similar product, prescription or piece of equipment, you need to know how to deal with medical sales competition in order to meet your sales goals. You just need to be better than the products you sell. More Than Product Knowledge. After all, you need to have plenty of knowledge surrounding the products you sell so you can answer questions and provide all of the information needed in order to inform your customers about them.

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Medical Sales Training – Necessary or Not?

MedReps

You’ll need this training in order to be able to present your products knowledgeably to your clients, as well as answer any questions they may have.

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Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma

PharmaKinnex

This can result in exponential growth for your product. Their job is to introduce new products, offer discounts, and close deals. They meet with customers face-to-face to provide product information and education.

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Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma

PharmaKinnex

This can result in exponential growth for your product. Their job is to introduce new products, offer discounts, and close deals. They meet with customers face-to-face to provide product information and education.

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Ready, steady, scale: How to mitigate risks in process scale-up

Pharmaceutical Technology

With the ever-rising costs of bringing a drug to market, pharmaceutical companies are increasingly looking at how they can improve the efficiency of their entire product development and drug commercialisation process. Data of this kind is essential for what Boulay calls ‘product knowledge.’

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How to Measure Sales Coaching Effectiveness in Pharma

Quantified

Artificial Intelligence, AI, is evolving into sales coaching, helping reps become measurably more productive without changing entire workflows. The number and frequency of calls give you a peek into rep productivity and effort, but does it tell you how competent your reps are at selling?

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Building Sales Confidence is Everything

Integrity Solutions

They’re secure in the knowledge that they have what it takes to deal with whatever challenges or setbacks come their way—and they behave accordingly. So why do so many salespeople skip ahead to product-focused discussions? They’ll revert back to spitting out product features.

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The Challenge of Growing Pharma Sales

Quantified

Challenge 3: Higher stakes, lower frequency product launches. The third challenge is that innovative medicines have higher stakes, and lower frequency product launches. This means not just their product knowledge but also their ability to connect, their ability to influence.

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A Positive View Of Selling Is Critical to Hiring Salespeople

Integrity Solutions

Instead of expecting people to give in to your powers of persuasion and well-versed knowledge of the product, you’re focused on making sure your solutions are a fit.

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11 Ways To Succeed At Telecom Sales

Spotio

They can use the hard work they’ve put into researching and understanding their product to answer questions in person and help customers find the best solution for their needs. Sales reps are undereducated in their product, how it works, and how it solves problems for their customers.

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Ultimate Door to Door Sales Guide (With Tips & Scripts)

Spotio

Door to door sales is the process of canvassing a territory and speaking face to face with prospects about the benefits of a product or service. You provide a solution to their pain points and explain how your product makes their lives or jobs easier. Master the Product.

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7 Step Guide to Building a Profitable Sales Territory Plan (with Examples)

Spotio

If you’re looking to maximize sales productivity and the value that your sales team brings to customers, it may be time to review and enhance your sales territory plan. To maximize rep production, you need to do some due diligence when it comes to assigning balanced territories.

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Sales Burnout Is a Real Thing

Integrity Solutions

Your inner values define you are , and if the sales approach, products you’re selling or culture of the company conflict with those values, it will eventually sap you of the enthusiasm and motivation to work hard and persevere. Sometimes employee burnout is really boredom.

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How to Accelerate Sales: 5 Sales Coaching Tips

Quantified

But sales organizations still need to close deals more quickly and increase productivity. Artificial Intelligence (AI) is a key feature of a comprehensive solution that enables personalization at scale to optimize productivity and answer how to accelerate sales through coaching.

Sales 52
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Are your sales training efforts keeping up with customer expectations?

Integrity Solutions

Sales organizations also typically devote a fair share of onboarding time to knowledge-building around the company’s products, services and solutions. Between the technology training and the product training, there’s often not a lot of time left over for the fundamentals—the human element of selling. Sales leaders need to reevaluate what an effective approach to sales onboarding really looks like.

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The 6 Best Sales Coaching Software Tools

Map My Customers

With Jiminny, you and your reps can utilize easy-to-use communication, sales coaching, and team collaboration capabilities to enhance productivity , build better customer relationships, and improve sales communication.

Sales 52
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Can Better Questions Lead to More Wallet Share?

Integrity Solutions

If your team isn’t asking good questions to figure out what the customer needs, then they’re probably missing out on opportunities to add more products and create stickier relationships. I don’t want it to appear like I’m pushing a product. The reason they feel this way is that the product doesn’t fit the need. If they learn how to ask questions first, though, they can offer a product that meets the need, thus solving a problem (or helping) the customer.

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Sales Readiness Checklist

Quantified

Assess product knowledge. This is a no-brainer, but if your sales team is knowledgeable about your product, it will be easier to talk confidently with prospects about it. Evaluate sales process knowledge. Analyze product use cases.

Sales 52
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The Edge That Will Help Sales Leaders Get Ahead

Integrity Solutions

For example, many coaches focus on product knowledge or developing selling skills. The best sales leaders know that sales coaching is an investment of time that ultimately creates time on the back end. Firms that coach their salespeople effectively rack up 9% higher sales than the rest. What’s more, the ones that are ineffective at coaching fall 6% below the average when it comes to achieving sales objectives. That’s a 15% gap. And it’s a huge issue for many businesses today.

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Get to the Heart of the Sales Mindset and Increase Questioning Confidence

Integrity Solutions

They don’t want to be seen as trying to pry into the client’s personal business or force a product on them. Others just assume the customer won’t want or need any additional products, so they don’t even go there. Questions don’t get asked because the person doesn’t know how to ask them, feels like it would be “too salesy,” doesn’t know the products well enough, or has a fear of rejection—or all of the above. Show how the product(s) fill that need.

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10 Selling Principles That Are the Foundation for Stronger Customer Relationships

Integrity Solutions

Although knowledge and skill will always be required for success, a salesperson’s attitudes, beliefs and values provide the catalyst for sustainable customer needs-focused behaviors. Just about everything in our world is changing, but there are still some fundamentals that remain constant.

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Active Listening and A Questioning Mindset: A Powerful Combination

Integrity Solutions

This might be due to lack of company or product knowledge, or simply a fear of damaging a relationship by coming across as an overly pushy product person. The response to the first kinds of questions are often a quick yes or a no: “Do you need [xyz product]?” In just about every industry, customers know more about your products and services before they ever engage with you.

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Building Confidence in Sales is Everything

Integrity Solutions

They’re secure in the knowledge that they have what it takes to deal with whatever challenges or setbacks come their way—and they behave accordingly. So why do so many salespeople skip ahead to product-focused discussions? They’ll revert back to spitting out product features.

Sales 52
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3 Steps For A Successful Mid-Year Sales Tune-Up

Integrity Solutions

Check your self-talk: In a survey we conducted with the Sales Management Association, 84% of sales leaders responded that achievement drive — that is, your passion, motivations, sense of mission about accomplishing goals and belief in yourself that you can achieve more — was equal or more important than product knowledge or skills when it comes to succeeding in a sales role. As a salesperson, in many ways you’re the CEO of your own business.

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7 Strategies to Boost Your Sales Team’s Performance

CloserIQ

My strategies will help you boost productivity and performance , and that’s regardless of how many non-selling activities you have to do. . With 50% not being a good fit for your product in the first place, you have to engage many people who’d never buy from you anyway. . Become an Expert in Your Product. As a result, they enter the sales conversation having significant data about the product already. I am most productive in the mornings, typically.

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