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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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It’s getting harder to launch a new drug to physicians

World of DTC Marketing

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. 5ive: Smaller biotech companies need to hire people who have established relationships with physicians.

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The Importance of Omnichannel Approach for European Physicians

PM360

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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Nurse Practitioners’ Starting Salaries Are Rising Faster Than Those of Primary Care Physicians

MedCity News

As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. Physicians’ starting salaries have remained relatively flat, but their average signing bonus grew.

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Physician Opinions on Burnout in 2022 – Blog

InCrowd

In November of 2022, InCrowd surveyed 500 US physicians to track burnout. In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout.

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Navigating the Journey from CMO and Physician to Patient

MedCity News

Even with my “VIP” access to the healthcare system as a physician who practiced in my community, I’m still struggling to coordinate my care as a cancer patient. I believe patients need more from their payers, providers, and digital health collaborators when it comes to care coordination and navigation.

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Transparent Communication Can Help Close the Trust Gap Between Physicians and Organizational Leaders

MedCity News

Only about half of physicians think their organization’s leaders are transparent, honest and make good decisions for patients and employees, according to a new report.