Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s.

Marketing to Doctors and Physicians

Healthcare Success

It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. How to create marketing and lead generation systems that get results. By Stewart Gandolf, MBA.

Report: Female physicians are much more aware of medicine’s gender discrimination than male physicians

MedCity News

Gender discrimination is felt much more in women physicians than it is in men, according to a new report. It found that two-thirds of the female physicians have experienced gender discrimination from a medical colleague, and 57% of them have experienced it from a patients.

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. How to Market to Physicians and Doctors in Five Steps . There are more than one million active physicians in the United States.

FlipMD launches physician hiring platform to eliminate recruiting’s ‘spray and pray’ approach

MedCity News

FlipMD recently launched a recruiting platform designed to help healthcare providers, drugmakers and digital health companies find qualified physicians to fill a variety of roles — whether they’re clinical, nonclinical, full time or part time.

It’s getting harder to launch a new drug to physicians

World of DTC Marketing

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation.

Physician documentation is a different problem than you think it is

MedCity News

Ambient scribing solutions are technical marvels, but in the end, don’t address the root problem of physician documentation. The fundamental goal is to provide an easier way for physicians to take the mental model in their head and put it into the patient’s digital file.

Partner Spotlight: Physician on FIRE

InCrowd

What is Physician on FIREs mission? Physician on FIRE is a personal finance website created to inform and inspire both physicians and our patients with insightful writing from a physician who has attained financial independence and the ability to retire early.

Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Medical Device Success

Do you know which digital platform is most effective in targeting physicians? Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing.

Report: Physician turnover rates are climbing as they clamor for better work-life balance

MedCity News

Job turnover is on the rise among physicians because their desire for flexibility and work-life balance is emboldening them to leave jobs where they feel overworked or underappreciated, according to a new report.

Stanford spinout raises $14M for its point-of-care physician consult service

MedCity News

Atropos Health, a startup spun out of Stanford University that provides point-of-care physician consults, recently raised $14 million in Series A funding. Daily Health Tech Startups SYN Top Story ASCO CancerLinQ Atropos Health EMR physician consult

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. As a result, pharmaceutical representatives’ access to physicians has been declining even prior to the COVID-19 pandemic.

Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech

Medical Device Success

Do you know which digital platform is most effective in targeting physicians? Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing. Jairus Physician Micro-Marketing website link. The post Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech appeared first on Medical Device Success - Ideas You Can Put To Work Today!

The 2023 Medicare Physician Fee Schedule Proposed Rule: Everything You Need to Know Now [video]

Nixon Gwilt Law

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar!

AI + Social Media: The Intersection of 2 Contemporary Inventions Takes Physician Engagement to the Next Level

PharmExec

The two technologies are helping HCPs spread information and collect data in new ways.

How To Fix Your Physician/Account Access Issues

Sales Pilot Medical Sales Performance

The post How To Fix Your Physician/Account Access Issues first appeared on MEDICAL SALES TRAINING. Learn How You Can Have A Free Territory Strategy Call With Mace. Video

Best Practices For Personalized Email Marketing To Physicians

Medico Reach

Physicians lead hectic lives attending to patients and handling treatments. That’s the only way to reach out to physicians and promote your services. So read on, as we delve into some of the best practices for personalized email marketing to physicians.

Proposed Changes to Remote Therapeutic Monitoring Reimbursement in the Proposed 2023 Medicare Physician Fee Schedule

Nixon Gwilt Law

The four HCPCS codes represent monitoring and management services delivered by physicians, NPPs, and qualified nonphysician healthcare professionals (“QHCPs”) and the new CPT code offers reimbursement for the supply of Cognitive Behavior Therapy Monitoring (“CBTM”) devices.

Standard RPM programs end up creating more work for physicians, Cadence CEO says

MedCity News

This is because the huge amount of data collected by RPM technology often creates more work for physicians, said Cadence CEO Chris Altchek. Remote patient monitoring technology has been around for more than a decade, but health systems have had a difficult time scaling their programs.

Report: 14% of physicians drinking, using controlled substances on the job

MedCity News

There are high levels of substance use and dangerous mental health stigma among healthcare workers, according to a report released by addiction treatment organization APN.

Sales Rep and Physician Relationship from a Physician’s Perspective

MedCepts

This article deals on the psychology of selling to physicians. In the medical trade, it is normal for the physician to interact with numerous medical representatives. Normally, a physician would choose and deal with a few reps on a regular basis.

CMS’ Behavioral Health Strategy: Expanded Incident-to Billing and new BHI code in the proposed 2023 Medicare Physician Fee Schedule

Nixon Gwilt Law

to allow behavioral health services to be furnished by clinical staff under the general supervision of a physician or non-physician practitioner (“NPP”), so long as CMS’ “incident to” requirements and state licensure requirements are met.

Selling to Physicians from a Physician’s Perspective

MedCepts

Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient. Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe.

Petros Pharmaceuticals Kicks Off Social Media Campaign with Celebrity Physician Dr. Drew Pinsky

PharmExec

Drew to raise awareness of Petros Pharmaceuticals’ mission in the men’s health category and STENDRA® (avanafil).

Getting Medications Right: Five Questions Pharmacists, Physicians Should Ask Patients

Pharmacy Times

With a coordinated, interprofessional team supporting them, patients are empowered with information at the point-of-care to help manage medication therapy problems as they arise.

Daily OTC Pearl: Physician’s Choice Joint Support

Pharmacy Times

Physician’s Choice Joint Support helps with joint flexibility and repair, as well as a healthy inflammatory response.

Webinar Replay: Virtual Care Management Codes in the 2022 Medicare Physician Fee Schedule

Nixon Gwilt Law

Digital Health FDA Medicare Physician Fee Schedule Provider Reimbursement Remote Patient Monitoring Virtual Care Management Remote MonitoringIf you missed our most anticipated webinar of the year, be sure to catch the replay below!

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

Updated Recombinant Zoster Vaccine Recommendations Accepted by Physicians, but Knowledge Gaps, Financial Barriers Persist

Pharmacy Times

Though most primary care physicians indicate a willingness to accept expanded recommendations from the Advisory Committee on Immunization Practice suggesting administration of recombinant zoster vaccine for adult patients who are immunocompromised, cost concerns and knowledge gaps limit vaccine delivery. us

Telehealth in the 2023 Medicare Physician Fee Schedule: New Telehealth Codes, Post-PHE Transition Period, and the Future of Remote Direct Supervision

Nixon Gwilt Law

CMS will delay the requirement for an in-person visit with the physician/practitioner (and FQHCs/RHCs) within 6 months prior to an initial mental health telehealth service, and again at subsequent intervals for purposes of diagnosis/evaluation/treatment of a mental health disorder.

Petros Pharmaceuticals Kicks Off Social Media Campaign with Celebrity Physician Dr. Drew Pinsky

Pharma Leaders

Drew to raise awareness of Petros Pharmaceuticals’ mission in the men’s health category and STENDRA® (avanafil). Compliance Channel Posts

Are You Targeting the Best Physicians for Your Product Launch?

The Marketing Advantage

Identifying the right physician targets is a unique process that is critical to ensuring that your pharma launch product gets off to a running start. What is physician profiling? Consider the following two physician profiles below: PHYSICIAN A. Profile A —physicians.

Can Salespeople Save Physicians from Selling-Out to Hospital Systems?

ProSellus

More and more physicians today are selling-out to hospitals and becoming employees. The post Can Salespeople Save Physicians from Selling-Out to Hospital Systems?

Vitamin D Intoxication from Supplements Both Possible and Harmful, Physicians Report

Pharmacy Times

Hypervitaminosis D, a condition characterized by elevated vitamin D levels, is associated with potential serious health issues, such as psychosis, abdominal pain, vomiting, pancreatitis, and renal failure.

5 Ways to Bridge Communication Problems Between Pharmacists, Physicians to Improve Medication Management

Pharmacy Times

Survey results show 40% of health care leaders believe a lack of communication between prescribers and pharmacists is preventing the successful management of patients’ medications.

Survey Finds Pharmacists, Physicians Want CDC to Recommend High-Dose Quadrivalent Influenza Vaccines for Individuals 65 Years and Older

Pharmacy Times

The survey results come as the ACIP evaluates data to provide guidance for flu vaccines in older adults.

HCPs sound off on pharma marketing

World of DTC Marketing

Marketing to health care professionals Physicians And Medicine Research Findings Digital HCP MarketingWe just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic.

Top Six Takeaways from the Proposed 2023 Medicare Physician Fee Schedule: New Remote Monitoring, Behavioral Health, and Chronic Pain Care Management Codes and Telehealth Flexibility Extension

Nixon Gwilt Law

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule (“2023 Proposed Rule”) from the Centers for Medicare & Medicaid Services (“CMS”) has arrived!

Monday Healthcare Headlines

World of DTC Marketing

Physicians And Medicine Research Findings Weekly news mash-up Weekly news headlines in healthcareMedicare Advantage plans are endangering the lives of older adults and people with disabilities.

A huge gap exists between HCP medical information needs and pharma

World of DTC Marketing

Marketing to health care professionals Physicians And Medicine Research Summary HCP's and digital