World of DTC Marketing

DECEMBER 15, 2021

million doctors, nurses, and midwives expected by 2030. Vastaamo required therapists to back up patient notes online but reportedly did not anonymize or encrypt them. Still, the app would have to be clinically tested and demonstrate patient efficacy and better outcomes. The post An app can never replace a doctor.

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World of DTC Marketing

JUNE 19, 2025

They argue it misleads patients, drives up drug costs, and pushes people to pressure doctors for drugs they may not need. Doctors Still Have the Final Say (Supposedly) One of the main arguments pharma uses to defend DTC is that physicians remain the gatekeepers. anytime soon. Not happening. It “educates.”

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World of DTC Marketing

JUNE 15, 2025

DTC Ads Empower Patients Through Education Contrary to popular critiques, DTC advertisements serve as a crucial educational tool, enabling patients to engage more proactively in discussions with healthcare providers. Patients today are more informed than ever. Patients need access to health education in digestible forms.

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MedCity News

AUGUST 8, 2024

This potential for self-management can reduce the burden on the healthcare system, resulting in fewer doctor visits, lower hospitalization risks, and fewer diagnostic tests as patients can take corrective action earlier or identify issues sooner.

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Evolve Your Success

MAY 19, 2025

Unfiltered Medical Sales: Why Doctors Buy You Before the Product Ready to elevate your medical sales game? We’re talking about real integrity here, the little details like taking a doctor to lunch, and how that can actually have you close the deal or get completely written off. Welcome back to the Medical Sales Podcast.

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World of DTC Marketing

JULY 1, 2025

For decades, the image of pharmaceutical direct-to-consumer (DTC) marketing has been defined by glossy TV commercials: smiling patients, soft music, lengthy lists of side effects spoken at a rapid pace, and vague promises of a better life. Today’s patients don’t rely on a 60-second ad to make decisions about their health. They search.

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MedCity News

FEBRUARY 2, 2024

Foodsmart is rolling out its new program that enables doctors to refer their patients to Foodsmart’s dieticians and healthy eating platform, as well as write prescriptions for healthy food just as easily as they might a normal pharmacy prescription.

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World of DTC Marketing

JULY 6, 2025

The Power of Entrenched Brand Loyalty Biologic manufacturers have spent years, sometimes decades, building trust with physicians and patients. Even when a biosimilar is deemed equally effective and safe, prescribers may hesitate to switch a stable patient. These brands are often seen as the gold standard. The result?

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World of DTC Marketing

JUNE 9, 2025

They may be increasingly out of step with how patients make healthcare decisions today. In the era of fragmented attention, skeptical consumers, and complex healthcare systems, the leap from seeing a commercial to asking a doctor for an Rx is longer—and more fraught—than ever before. Instead, they pause. They question. They search.

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World of DTC Marketing

JUNE 14, 2025

The Reality of DTC Pharma Advertising While it’s easy to vilify pharmal ads—complete with smiling actors, bucolic scenery, and a mile-long list of side effects—research consistently shows that these ads don’t compel people to run to their doctor demanding a prescription. Many patients never act on DTC ads.

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Prescription Doctors Physicians Education 198

MedCity News

JULY 17, 2024

As poor experiences and high costs drive many to walk away from their doctors, the right additional support can keep patients from switching providers. Here are three suggestions to consider that could make a difference for patient experience while improving access to care and reducing costs.

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MedCity News

AUGUST 17, 2022

Voice-recognition AI software has the potential to be the rare smartphone app that encourages face-to-face interactions. Its early results suggest the technology could be a game-changer for a healthcare industry in desperate need of one, boosting morale in the short-term while potentially saving money down the road.

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MedCity News

OCTOBER 18, 2023

Investing in Friction-reducing tactics such as community building and providing benefits, training, and personalized support to employees will yield compounding long-term benefits while reducing churn rate.

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MedCity News

APRIL 23, 2025

Patients need tailored touchpoints throughout their health journey to stay engaged with their care plan. To do this effectively, healthcare organizations must leverage technology and digital communication strategies to drive and retain patient engagement and experience end-to-end.

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MedCity News

SEPTEMBER 20, 2023

By having a presence on these platforms, healthcare professionals demonstrate their commitment to meeting patients where they are, he said. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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Contrarian Sales Techniques

MAY 7, 2025

Not too long ago, medical sales pitches were pretty straightforward: list the features, show a flashy brochure, and hope the doctor had a few minutes to spare. Doctors today are busier, more skeptical, and have less patience for long-winded sales talks. its "Here's how this can genuinely help your patients and your workflow."

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Sales pitches Medical sales Doctors Sales 64

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. Lungs hyperinflated to clear. No pneumothorax or pleural eltusion.

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MedCity News

JUNE 27, 2025

[Sponsored] In this latest episode, Arundhati explores how one Mayo Clinic doctor found purpose in her deeply personal tragedy and how Mayo Clinic Florida then took her idea, executed on it and is attempting to scale it. The post MedCity Pivot Podcast: Mayo Clinic Florida Redefines Cancer Care appeared first on MedCity News.

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MedCity News

APRIL 18, 2024

Medicare’s Chronic Care Management program reduced emergency room and in-patient hospital visits and lowered total health spending, but uptake has been sluggish for a variety of reasons. The post Medicare’s Push To Improve Chronic Care Attracts Businesses, but Not Many Doctors appeared first on MedCity News.

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World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

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MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. It’s often assumed (even by doctors!) Take autism, for example.

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World of DTC Marketing

JUNE 3, 2025

Today’s Medical Affairs function is not just about scientific rigor — it’s about strategy, cross-functional communication, data fluency, patient-centricity, and commercial awareness. Medical Affairs Must Now Understand the Patient’s Voice — Not Just the Provider’s Pharma is (finally) becoming more patient-centric.

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Leads Medical Doctors Marketing 191

MedCity News

JANUARY 16, 2024

Despite the challenges that healthcare providers face and declining patient experience scores, several effective strategies can enhance their work to improve the patient experience and sufficiently satisfy expectations for care.

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Fierce Pharma

NOVEMBER 6, 2023

As shortages of drugs like amoxicillin, penicillin, Adderall and certain chemotherapies continue to confound doctors and patients in the U.S., two high-ranking Republican lawmakers are pressing the FDA for answers.

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MedCity News

DECEMBER 10, 2023

Although problems in US healthcare abound, the most insidious challenges are often tightly coupled with the industry’s most appealing and instilled virtues — a highly selective and independent workforce, (b) an extremely low tolerance for risk, and (c) a high degree of professional oversight.

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MedCity News

JANUARY 13, 2025

The post AI, IP and Your Healthcare: And You Thought the Doctors Exam Was Intrusive! AI is the next big thing, and most developers want to protect those programs and systems. The answer is intellectual property protection and specifically patent protection. appeared first on MedCity News.

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MedCity News

JUNE 5, 2023

In a confirmatory Phase 3 test of ImmunoGen’s Elahere, the ovarian cancer drug handily beat chemotherapy with results that clinicians say could make the treatment the new standard of care for certain patients. The data were presented during the annual meeting of the American Society of Clinical Oncology.

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MedCity News

SEPTEMBER 16, 2022

For a long time, doctors’ offices, large or small, operated under a seeming contradiction; even […].

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. 14.8%) were for patients living in a primary care health professional shortage area. vs 75.4%; P ?<?.001)

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Fierce Pharma

DECEMBER 12, 2023

Over the past several years, drug shortages have vexed doctors and patients on both sides of the Atlantic, prompting lawmakers and government agencies to take action in both Europe and the U.S. Tuesday, the European Medicines Agency laid out a list of more than 300 critical generic drugs that could fall prey to future shortages.

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MedCity News

MARCH 13, 2023

The more pressing issue is that there is no mechanism in place to make this information easily digestible, personalized to each patient, and placed in context with competitors’ prices. Price transparency has come a long way over the past couple of years, with insurance companies and hospitals now required to publicly disclose their prices.

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World of DTC Marketing

JUNE 18, 2025

Too often, the brand team views the drug through the lens of internal enthusiasm, overlooking external realities such as competition, prescribing habits, patient concerns, or access restrictions. Older patients, for instance, may not be willing to try a new therapy unless it yields concrete results.

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World of DTC Marketing

MAY 31, 2025

Each year, the American Society of Clinical Oncology (ASCO) meeting brings together the brightest minds in cancer research, pharmaceuticals, and patient care to share breakthroughs, data, and hope. Patients face bills for infusions, imaging, hospital stays, genetic testing, and supportive therapies—all of which add up fast.

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MedCity News

OCTOBER 15, 2024

The startup seeks to automate many of the interactions that patients have with their doctor’s staff, such as scheduling appointments and answering billing questions. Generative AI-powered voice platform Parakeet Health announced its launch and $3 million in seed funding.

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MedCity News

JUNE 27, 2022

Providers’ digital profiles must be robust in order to best attract and retain patients, according to a new report. Nearly all providers included in the study said that it is important for the hospitals or health systems that employ them to take a more active role in managing their profiles.

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World of DTC Marketing

APRIL 25, 2022

But the full results of the study — which collected information from 455,000 patients — aren’t yet available. Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system.

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