2020

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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. While 5% may not sound like much, consider that 8.5 billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.

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Conversation with Badger Maps CEO Steve Benson on Selling During and After COVID-19

Medical Sales Guru

Steve Benson is the founder and CEO of Badger Maps, an incredible software that allows outside sales reps to work their territories with maximal efficiency. Steve’s company has access to data from over 5,000 companies – data that tells a story about how sales has changed since COVID-19 appeared in the U.S. In this special edition of the Medical Sales Guru Podcast and Medical Sales Channel, I interview Steve about changes in the sales landscape and what sales reps should be doing righ

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Longing for Your Pre-Pandemic Life?

Authentic Influence Group

The world changed overnight and many of us weren’t ready for it. The friends, family and business connections we took for granted suddenly were all just faces on a digital screen. Even if we managed to carve out our own way of connecting, in the lead up to this pivotal election, we are all finding it harder than ever to have conversations that involve meaningful engagement, what I’ll call “election talk.

Leads 130
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Aligning Customer Communication Styles With Your Own

Integrity Solutions

The Behavioral Styles ® model is an easy-to-use tool for assessing the behavioral characteristics that fall within four distinct customer communication styles: Talker, Doer, Controller and Supporter. Does communication style matter when it comes to sales? More than you might expect. Studies show that over 80% of customer dissatisfaction is rooted in emotional issues rather than intellectual ones.

Sales 132
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What the FDA's New Dosage Guidance Means for the Future of Clinical Research

Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

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Home Sweet Office: How to Optimize Your Temporary Remote Workspace

The Brooks Group

Working Remotely From Home. The Coronavirus and COVID-19 infection have thrust us all into unfamiliar, if not uncharted, territory. Along with other mandated changes to our daily lives, the requirement to implement “social distancing” measures, to avoid the spread of the illness, carries with it some of the most draconian of implications. For those who make a living pounding the pavement as sales professionals, you are already likely to be experiencing some significant disruptions to your routin

Sales 120

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How to Retain High-Performing B2B Salespeople

CloserIQ

Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year. Another 45% plan to look for a new job within the next three months.

Sales 76
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Medical Device Companies Are All About The Tech…

MobileLocker

Medical device companies: Find out how you can use sales enablement to MAX OUT your sales results and protect your business. The post Medical Device Companies Are All About The Tech… appeared first on Mobile Locker.

Medical 69
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Interview Follow Up Email Template

Sales Talent

What you should include in a follow up email after an interview depends on your situation. The best approach will depend on the company’s culture and the feedback you received during the interview. Adding to this is the recent dramatic increase in the unemployment rate due to the pandemic. Per the US Bureau of Labor Statistics , there were 17.8M unemployed persons in the US in May 2020, which is up from 5.8M in February 2020.

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Getting into Medical Sales without Experience

Every Ancillary

How to get experience when you have no experience. If you are looking for your first opportunity to break into medical sales, you have likely encountered the proverbial chicken and egg scenario… how do I get experience if every position requires prior experience? This is the top frustration for job candidates seeking their first opportunity. In fact, “how to get a medical sales job without experience” is one of the top searches on Google relating to medical sales.

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The Malaysia Institute Of Technology

Contrarian Sales Techniques

The Malaysia Institute Of Technology was mentioned in this post for the first time in the blog. Since it's the first time that I've come across the name, I've decided to look for more relevant information. And here goes. Malaysia University of Technology Malaysia University of Technology, also known as UTM, is one of the largest and most renowned research universities in the world in the field of technology.

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How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures. An internal team of consultants, dedicated to digital, can add a lot of value to a company.

Pharma 302
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Pharma commercial leaders talk about decoding patient journeys

Clarify Health

This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters. Attendees were primarily from pharmaceutical and biotechnology companies, working in the commercial organization.

Pharma 52
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Navigating the UK regulatory pathway to increase patient engagement with trials

pharmaphorum

Involving patients in clinical trial design can hugely benefit pharmaceutical research's sustainability. This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), takes place on Wednesday 16th December, 11:00 GMT / 12:00 CET and will look at how to navigate the compliance pathway to increase patient engagement with clinical trials.

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Creating A Customer-Centric Strategy

Integrity Solutions

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do. Culture isn’t just about one function or department or role.

Sales 128
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Managing Your Remote Sales Teams in the Era of Work-From-Home

The Brooks Group

Virtual Sales Management. As you are reading this blog, it is our hope that you are both safe and healthy, and also following the guidelines for helping to prevent the spread of the Coronavirus. For the majority of workers, this likely means that we are now working from home – carving out a corner of our living space to continue to MAKE a living. In our new normal of Zoom calls and Slack messages, sales managers are grappling with an essential truth: How do I keep my now-remote employees product

Sales 105
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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Yet there are still a number of opportunities for engagement, and using video is one that offers various ways to maintain these connections.

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Best Practices for Selling From Home

CloserIQ

It’s been two months since work from home has become the new normal, and sales has been largely impacted. The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). But salespeople are nothing if not resilient. We’ve gathered tips and best practices from salespeople who are making the most out of their work from home situations. 1) Set aside time each day to build your pipeline. “ Conversion rates of selli

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How to Set Territory Goals in COVID-19 Recovery

The Marketing Advantage

December 15, 2020 Imagining how COVID-19 cases will spike after the holidays presents an ongoing challenge in creating post COVID-19 sales compensation goals. Yet even though setting goals for the first quarter of next year will still be challenging, it will be easier than it was at the start of COVID-19. At The Marketing Advantage, with our many years of sales incentive compensation experience, we are approaching goal setting differently depending on the product and the impact of COVID-19 on sa

Pharma 52
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Texting and Other Novel Ways Healthcare Firms are Connecting with Medical Professionals

MobileLocker

Learn how pharma and med tech companies can use texting and other novel media to reach medical professionals and patients during the pandemic and beyond. The post Texting and Other Novel Ways Healthcare Firms are Connecting with Medical Professionals appeared first on MobileLocker.

Medical 52
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21 Tips to Grow Medical Sales in 2021

Every Ancillary

Many industries have undergone a rapid revolution during 2020, especially healthcare. The coronavirus pandemic has accelerated certain trends for how medical practices make purchasing decisions. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! It is safe to assume that many of the remaining half have instituted protocols to limit in-person visits, making it more difficult for sales professionals accustomed

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The Technopreneurs Association Of Malaysia

Contrarian Sales Techniques

To promote the interests of technopreneurs and support the development of technology industries in Malaysia, a group of Malaysian technopsreneurs has established the Techno-Technophiles Association of Malaysia (TeAM), as mentioned in this line. The members of the team are divided into three categories: technology professionals technology companies technology entrepreneurs Membership in TeAM is open to all those associated with the technology industry in Malaysia, as well as to anyone interested

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The immediate future of DTC

World of DTC Marketing

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Much has changed but a lot is also the same. Business magazines are writing about the “digital future” of healthcare but are consumers ready? Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

Patients 296
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Pharma commercial leaders talk about decoding patient journeys

Clarify Health

This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters. Attendees were primarily from pharmaceutical and biotechnology companies, working in the commercial organization.

Pharma 52
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5 Pharma Trends for 2021: Disruption and Transformation in the COVID Era

Tribeca Knowledge

The COVID-19 pandemic has eclipsed every other development in healthcare and pharmaceuticals during 2020. It will likely do so next year as well. Looking ahead to 5 pharma trends for 2021 that will set the agenda for industry, it is hard to escape COVID-19 both as a challenge and a spur to new directions.

Pharma 52
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Adapting Your Sales Enablement Strategy to 2020 Realities

Integrity Solutions

With leaner sales organizations, your sales enablement strategy has to step up and be a valuable contributor to the organization. But it will take more than tools and technology to do that. By Donna Horrigan As sales leaders navigate our current situation—a global pandemic that’s wreaking havoc on the economy while social distancing measures keep workforces remote and isolated— the role of sales enablement is coming under increased scrutiny.

Sales 129
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Three Keys to Virtual Training Success: Not All Providers are Created Equal

The Brooks Group

If there’s anything the COVID-19 pandemic has taught us, it’s this: There are no quick fixes, slap-dash measures, or shortcuts in life, or in business. Though it is human nature to want our personal and professional lives to bounce back up as quickly as they dropped into the abyss, your business’s recovery from the pandemic will take a deliberate, strategic, and paced effort to yield financial rewards.

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Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

Pharma Marketing Network

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a company page on Facebook, a third-party web publisher, a blogger, etc.—the ads can come from different sources and that can lead to run ins with the FDA.

Pharma 104
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Best Practices for Selling From Home

CloserIQ

It’s been two months since work from home has become the new normal, and sales has been largely impacted. The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). But salespeople are nothing if not resilient. We’ve gathered tips and best practices from salespeople who are making the most out of their work from home situations. 1) Set aside time each day to build your pipeline. “ Conversion rates of selli

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Effective ways to increase access to healthcare stakeholders by 350%

Clarity Engagement Solutions

Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Around the world, Systems, hospitals and primary care centers are no longer accepting calls from pharm a field teams. In response to this challenge, many brand teams chose to amp up their digital efforts. Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders.

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Pharma and Med Tech Marketing: 2020 in Review

MobileLocker

Check out all the marketing and communications trends from 2020 and learn how they could impact the year ahead. The post Pharma and Med Tech Marketing: 2020 in Review appeared first on MobileLocker.

Pharma 52
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Grateful Words on the Eve of Thanksgiving

Rep-Lite

2020, what a crazy year we have all experienced. We have all had a number of various occurrences this year, most of them not something we would like to remember or even want to be thankful for. However, we now find ourselves at the Thanksgiving holiday already! Thanksgiving to me is a very special day as it seems to bring the best out of people. It is my belief that if you are reading this you have a reason to be thankful for something.

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SoftSolvers Solutions Sdn Bhd

Contrarian Sales Techniques

SoftSolvers is a team of dedicated professionals who provide customized solutions that are valued by customers and focused on customer satisfaction, quality, and customer service. We've touched on this in the previous random notes on Jetpharma. It is one of the few companies in Malaysia that assesses the need for the CMM standard and its build standards for software development.

Medical 52
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COVID-19 and obesity is a lethal mix

World of DTC Marketing

QUICK READ : Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. So why haven’t we acted? Data seems to suggest that people with obesity are more likely to become severely ill due to COVID-19, the disease caused by the novel coronavirus.