2020

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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. While 5% may not sound like much, consider that 8.5 billion doctor’s visits, worth a total of approximately US$500 billion.

Marketing 249
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Conversation with Badger Maps CEO Steve Benson on Selling During and After COVID-19

Medical Sales Guru

Steve Benson is the founder and CEO of Badger Maps, an incredible software that allows outside sales reps to work their territories with maximal efficiency.

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2020 Medtech Resolutions? Make them a Revolution!

Medical Device Success

Reading time: 6 – 10 minutes. There is a lot of controversy over the value of making New Year’s resolutions. However, there is no question that most people view the transition from one year to the next as a window to new opportunities for personal and professional growth.

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Aligning Customer Communication Styles With Your Own

Integrity Solutions

The Behavioral Styles ® model is an easy-to-use tool for assessing the behavioral characteristics that fall within four distinct customer communication styles: Talker, Doer, Controller and Supporter. Does communication style matter when it comes to sales? More than you might expect.

Education 112
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Longing for Your Pre-Pandemic Life?

Authentic Influence Group

The world changed overnight and many of us weren’t ready for it. The friends, family and business connections we took for granted suddenly were all just faces on a digital screen.

Leads 130
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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future.

More Trending

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Home Sweet Office: How to Optimize Your Temporary Remote Workspace

The Brooks Group

Working Remotely From Home. The Coronavirus and COVID-19 infection have thrust us all into unfamiliar, if not uncharted, territory.

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Welcome to the Post-2020 Sales Training Landscape

CLD, Inc.

As 2020 wraps up, let’s take a bit of time to reflect on some of the ways sales training has changed this year. Sales Training Trends workshops Virtual Training

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Getting into Medical Sales without Experience

Every Ancillary

How to get experience when you have no experience. If you are looking for your first opportunity to break into medical sales, you have likely encountered the proverbial chicken and egg scenario… how do I get experience if every position requires prior experience?

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Physician performance analytics: keeping tabs or adding value?

Clarify Health

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD, sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey, Colorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

Marketing 244
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5 Pharma Trends for 2021: Disruption and Transformation in the COVID Era

Tribeca Knowledge

The COVID-19 pandemic has eclipsed every other development in healthcare and pharmaceuticals during 2020. It will likely do so next year as well.

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Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Medical Device Success

Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation. For Demand Generation to succeed, you need a well implemented and accepted CRM system. Only 45% of organizations use CRM for its intended purpose. Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include large B2C companies, I suspect the adoption rate in small to medium sized MedTech companies is worse.

CRM 100
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Our 10 (OK, 11) Favorite Sales Influencers of 2020

Integrity Solutions

Many sales influencers are doing great things, but we wanted to shine a spotlight on a few of our favorites, those whose viewpoints align well with ours and can help motivate you and your teams to perform better in 2020. . by Will Milano.

Sales 109
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The Montreal Maze

Authentic Influence Group

It was a hot day in August and we were in Canada on vacation. The year was 2019. What I didn’t realize at the time was how tightly I would cling to those memories of that trip almost a year later to the day.

Food 130
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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key.

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Best Practices for Selling From Home

CloserIQ

It’s been two months since work from home has become the new normal, and sales has been largely impacted. The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). But salespeople are nothing if not resilient.

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Managing Your Remote Sales Teams in the Era of Work-From-Home

The Brooks Group

Virtual Sales Management. As you are reading this blog, it is our hope that you are both safe and healthy, and also following the guidelines for helping to prevent the spread of the Coronavirus.

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Grateful Words on the Eve of Thanksgiving

Rep-Lite

2020, what a crazy year we have all experienced. We have all had a number of various occurrences this year, most of them not something we would like to remember or even want to be thankful for. However, we now find ourselves at the Thanksgiving holiday already!

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21 Tips to Grow Medical Sales in 2021

Every Ancillary

Many industries have undergone a rapid revolution during 2020, especially healthcare. The coronavirus pandemic has accelerated certain trends for how medical practices make purchasing decisions.

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Pharma commercial leaders talk about decoding patient journeys

Clarify Health

This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters.

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The immediate future of DTC

World of DTC Marketing

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Much has changed but a lot is also the same. Business magazines are writing about the “digital future” of healthcare but are consumers ready?

Marketing 240
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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do.

CRM 52
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Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement

Medical Device Success

Reading time: 2 – 3 minutes Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls? For MedTech companies this is a no brainer. Reasonable cost and very effective. If a major pharma company likes the results they are getting, you will too.

Sales 100
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Creating A Customer-Centric Strategy

Integrity Solutions

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

Training 106
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Thriving in open space as an introvert

Authentic Influence Group

Most of us cut our teeth in a business world where you at least had a cubicle wall between you and your co-worker. Picture it: you finally reach the point where you are about to get your own office, you’ve watched others get an office, you’ve pined for an office.

Doctors 130
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Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

Pharma Marketing Network

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a company page on Facebook, a third-party web publisher, a blogger, etc.—the

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Best Practices for Selling From Home

CloserIQ

It’s been two months since work from home has become the new normal, and sales has been largely impacted. The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). But salespeople are nothing if not resilient.

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Three Keys to Virtual Training Success: Not All Providers are Created Equal

The Brooks Group

If there’s anything the COVID-19 pandemic has taught us, it’s this: There are no quick fixes, slap-dash measures, or shortcuts in life, or in business.

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Quick Tips On How To Break Into Medical Sales As Told By MedTechVets Mentor, Woody Page

MedTechVets

Medical sales is increasingly becoming an area of interest for veterans transitioning to civilian careers.

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Making Virtual Learning Fun and Engaging

Actando

Even during a pandemic, learning and capability development remains an essential service for any organisation. Like remote engagement of our customers, remote learning has become a widely implemented experience during 2020.

Media 52
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Executive Insight: Technology and Strategy for Improving Referral Alignment

Clarify Health

On December 3, 2020, Paul Deeringer, SVP Strategy & Emerging Business at John Muir Health (JMH), and Manisha Shetty Gulati, Clarify Health, led a boardroom discussion about the technology and strategy necessary to improve healthcare referral alignment.

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COVID-19 and obesity is a lethal mix

World of DTC Marketing

QUICK READ : Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. So why haven’t we acted?

Marketing 240
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Does SEO Matter for Your Practice?

LEVO Health

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. While having your own website is a great start, it is only the foundation of your online presence.