Fierce Pharma

AUGUST 17, 2023

Despite all the upheaval in the pharma industry over the last few years, many familiar names will remain at the top of the industry's sales charts toward the end of the decade. Merck cancer superstar Keytruda is projected to be the world’s top selling drug by a huge margin in 2028, according to a report by Evaluate.

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Pharma Sales 239

Fierce Pharma

FEBRUARY 3, 2023

J&J's pharma group quietly works through global overhaul, with layoffs expected to reach multiple countries mbayer Fri, 02/03/2023 - 09:29

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Pharma 363

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. The post Uniqueness if pharma DTC. appeared first on World of DTC Marketing.com.

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Pharma Side effects Patients Prescription 210

Fierce Pharma

APRIL 28, 2023

EU plots major pharma reforms—but industry is already pushing back zbecker Fri, 04/28/2023 - 18:04

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Pharma 292

Fierce Pharma

MAY 8, 2023

Pfizer, AstraZeneca run it back in IDEA Pharma's annual innovation rankings kdunleavy Mon, 05/08/2023 - 10:21

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Pharma 268

World of DTC Marketing

JULY 22, 2021

The culture within pharma is driving people away, including new hires. Age discrimination within pharma is real. With the loss of more experienced people, the pharma industry is losing talent and gaining what? On Quora, there was a discussion about working within pharma s a recent MBA grad wanted the pros and cons.

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Pharma Patients Ethics Marketing 309

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Pharma Media Physicians Side effects 238

Fierce Pharma

SEPTEMBER 18, 2023

To advance it, we need pharma investment in cross-industry efforts. Since rare disease research gained traction in the 1980s, pharmaceutical investment in orphan drugs has accelerated. rWGS technology can improve drug discovery, development and commercialization.

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Pharma Pharmaceutical 130

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. ” Pharma CEOs are compensated on how their products earn money.

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Pharma Food and Drug Administration Prescription FDA 210

Fierce Pharma

MAY 11, 2023

After Shkreli's run in with the law, Pharma Bro's former company Vyera files for bankruptcy fkansteiner Thu, 05/11/2023 - 11:06

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Pharma 274

World of DTC Marketing

OCTOBER 13, 2021

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. Pharma’s response has been, to say the least, disappointing. Pharma could lose $1 trillion in sales over a decade and still be the most profitable industry in the nation. There it was again.

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Pharma Side effects Patients Medical 218

Fierce Pharma

JUNE 22, 2023

The British pharma is still forming collaborations in the country, the latest being an R&D pact focused on hypercholesterolemia. AstraZeneca has reportedly drafted a contingency plan to spin out its China business amid increasing geopolitical risks. Takeda is experiencing a shortage of ADHD med Vyvanse. And more.

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Pharma 216

World of DTC Marketing

AUGUST 12, 2022

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. The post PhRMA lies to protect pharma profits appeared first on World of DTC Marketing.com. It also raises healthcare costs for public and private insurers alike.

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Pharma Pharmaceutical Pharmaceutical manufacturing Patients 255

Fierce Pharma

MAY 12, 2023

As pharma fights IRA, Senate moves forward basket of bills aimed at lower drug prices aliu Fri, 05/12/2023 - 10:48

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Pharma 283

World of DTC Marketing

DECEMBER 16, 2021

Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. Big Pharma remains the cash king. Pharma CEOs also continue to take in tens of millions of dollars in compensation while people often pay close to $1000 for insulin. The bottom line: The U.S.

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Pharma Pharmaceutical Prescription Government 205

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Trust in pharma did not decline, but they don’t want to be told about the data via charts; they want the ability to read the data for themselves and talk to other HCPs about the data and drug.

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Pharma Marketing Medical Insurance 218

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. eMail marketing still provides a great ROI, but very few pharma companies use it because of complexities and privacy issues. The post A new era of pharma marketing?

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Pharma Marketing Prescription Patients 214

World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. Pharma markers are still spending way too much money on paid search that has terrible metrics. 3hree: TV is not the right channel for all medications.

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Pharma Doctors Patients Medical 247

World of DTC Marketing

JANUARY 5, 2022

At a time when Americans are struggling with the surging omicron variant and prices for prescription drugs that are four times what other wealthy nations pay, Big Pharma began the new year yet again hitting Americans with unjustified and widespread price hikes. The post The disdain of big pharma. government-developed technology.

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Pharma Prescription Medical Pharmaceutical 241

Fierce Pharma

MAY 16, 2023

Wyden blasts Big Pharma for tax ploys and lack of cooperation in probe kdunleavy Tue, 05/16/2023 - 10:51

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Pharma 263

Fierce Pharma

APRIL 20, 2023

Fierce Pharma Asia—Carvykti's massive myeloma win; BeiGene's PD-1 comeback aliu Thu, 04/20/2023 - 15:00

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Pharma 252

Fierce Pharma

JUNE 15, 2023

Astellas' new CEO Naoki Okamura talked to Fierce Pharma about the company's business plans. Astellas' new CEO Naoki Okamura discussed the company's business plans. Eisai and Biogen's Leqembi won backing from the FDA's external advisers. AbbVie has brought a BTK patent infringement lawsuit against BeiGene.

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Pharma FDA 202

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

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Pharma Patients Doctors Prescription 223

Fierce Pharma

JANUARY 19, 2023

Fierce Pharma Asia—China's reimbursement round; Sun's alopecia bet; GenScript's CDMO raise aliu Thu, 01/19/2023 - 15:53

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Pharma 281

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.” She hired an attorney and is now in litigation with the top 10 pharma companies.

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Pharma Physicians Sales Education 219

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Should pharma brand campaigns drive quality, affinity, or persuasion? Survey Reveals Why Brand Building Matters Two big themes emerge that distinguish pharma marketing. First, pharma categories are dominated by the top 20% of prescribers.

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Pharma Marketing Prescription Medical 64

World of DTC Marketing

APRIL 20, 2021

J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. The post Pharma Tuesday Stuff. Finally, I don’t care is your a PhD or an MD, spreading COVID conspiracy theories is irresponsib le.

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Pharma Physicians Doctors Patients 253

European Pharmaceutical Review

SEPTEMBER 15, 2023

For its 20 th anniversary, more than 180 entries across 12 categories have been narrowed down to determine the finalists the upcoming CPHI Pharma Awards. To recognise the influx of innovation across the pharmaceutical industry, three new categories are included in this year’s awards.

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Pharma Pharmaceutical Biopharma Healthcare 92

World of DTC Marketing

MARCH 9, 2021

Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. Pharma has unique needs for email automation which is why any email automation has to meet MLR requirements. The other challenge for pharma in an email marketing campaign is privacy.

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Pharma Marketing Pharmaceutical Prospecting 289

World of DTC Marketing

OCTOBER 28, 2021

SUMMARY: Large-cap pharma companies are trading higher in the morning hours after White House unveiled a framework for a deal on President Biden’s social spending package on Thursday leaving out a key provision that allowed Medicare to negotiate lower prescription drug prices. Most people in pharma lie to themselves.

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Pharma Prescription Pharmaceutical Retail 263

Fierce Pharma

MARCH 16, 2023

Novo Nordisk hit with two-year suspension from UK pharma group after online marketing breaches fkansteiner Thu, 03/16/2023 - 09:00

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Pharma Marketing 270

Fierce Pharma

APRIL 18, 2023

Big Pharmas finally strike with GSK, Merck acquisitions, signaling accelerating pace of M&A aarmstrong Tue, 04/18/2023 - 09:47

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Pharma 246

Fierce Pharma

MAY 18, 2023

Fierce Pharma Asia—Takeda's 'challenging' year; AZ's cancer buy; Astellas' menopause drug nod aliu Thu, 05/18/2023 - 22:47

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Pharma 224

Fierce Pharma

APRIL 20, 2023

The Top Line': How Pfizer became the first in Big Pharma history to break $100B in sales, plus this week's headlines tcarey Thu, 04/20/2023 - 14:46

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Pharma Sales 293

World of DTC Marketing

APRIL 29, 2021

WHAT”S UP WITH THAT: A quick analysis of two pharma websites shows that Facebook, and others, are tracking users. Does pharma even know or care? So why then are some pharma websites tracking visitors for Facebook? How do you think patients feel when they are served ads due to visiting a pharma product website?

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Pharma Patients 181

Fierce Pharma

JANUARY 13, 2023

Roche searches pharma chief Anderson's successor from within: chairman. Fri, 01/13/2023 - 09:36.

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Pharma 246

Fierce Pharma

JUNE 8, 2023

Fierce Pharma Asia—Eisai and Biogen's Leqembi progress; AZ and Daiichi's Enhertu data; Samsung Biologics' manufacturing deal zbecker Thu, 06/08/2023 - 19:34

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Pharma Manufacturing 214