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Misjustice benefits pharma

World of DTC Marketing

Much has been disclosed over the years about McKinsey’s relationship with Purdue Pharma, including the consulting firm’s recommendation that the drug maker “ turbocharge ” its sales of OxyContin. The post Misjustice benefits pharma appeared first on World of DTC Marketing.com.

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Pharma’s platinum handcuffs

World of DTC Marketing

To address the “retention” problem, pharma companies are paying employees exorbitant salaries. This is NOT what pharma needs. With bonus, the Marketing Director at pharma is making over $300,000. This isn’t good for pharma.

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The disdain of big pharma

World of DTC Marketing

At a time when Americans are struggling with the surging omicron variant and prices for prescription drugs that are four times what other wealthy nations pay, Big Pharma began the new year yet again hitting Americans with unjustified and widespread price hikes. Bad Pharma Pharma Prices

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J&J's pharma group quietly works through global overhaul, with layoffs expected to reach multiple countries

Fierce Pharma

J&J's pharma group quietly works through global overhaul, with layoffs expected to reach multiple countries mbayer Fri, 02/03/2023 - 09:29

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Uniqueness if pharma DTC

World of DTC Marketing

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. The post Uniqueness if pharma DTC.

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Pharma Tuesday Stuff

World of DTC Marketing

J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. The post Pharma Tuesday Stuff. in the news Tuesday News for Pharma

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Pharma industry making record profits

World of DTC Marketing

Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. Big Pharma remains the cash king. As long as pharma is fleecing us, the voices calling for reform on drug prices will grow louder.

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PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. The post PhRMA lies to protect pharma profits appeared first on World of DTC Marketing.com.

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The continued shame of pharma

World of DTC Marketing

Still, the pharma industry is fighting hard to keep it off the table. Pharma is a very profitable industry. The pharma industry has been a solid place to invest money over time.

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Pharma’s social irresponsibility

World of DTC Marketing

QUICK READ:There are times when I really want to quit working in the industry and the latest news about pharma is aiming at U.S. Pharma knows that patients need them more than they need patients. The post Pharma’s social irresponsibility.

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Pharma websites tracking visitors

World of DTC Marketing

WHAT”S UP WITH THAT: A quick analysis of two pharma websites shows that Facebook, and others, are tracking users. Does pharma even know or care? So why then are some pharma websites tracking visitors for Facebook? The post Pharma websites tracking visitors.

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What to look for when hiring in pharma

World of DTC Marketing

The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money. Here are some things every pharma manager should look for when hiring people.

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Pharma’s digital inflection point

Dominic Tyer

Digital excellence is improving, but if pharma firms want to maintain their upward trajectory there are several things they should be thinking about. digital transformation Health and Pharma Abbott Akili Amazon Apple CES digital clinical trials digital health ETAO Novartis

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Pharma is hiring

World of DTC Marketing

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Working in the industry Pharma Hiring

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Editor's corner: Fierce Pharma's top 10 stories of 2022

Fierce Pharma

Editor's corner: Fierce Pharma's top 10 stories of 2022. esagonowsky. Wed, 12/21/2022 - 08:42

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Novartis CEO, as incoming PhRMA chair, outlines 3 priorities for pharma after IRA setback

Fierce Pharma

Novartis CEO, as incoming PhRMA chair, outlines 3 priorities for pharma after IRA setback aliu Wed, 02/01/2023 - 13:57

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Will pharma ever get digital?

World of DTC Marketing

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. Pharma’s response has been, to say the least, disappointing. The post Will pharma ever get digital? Digital Health Digital Pharma

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Pharma & Politics: A great match

World of DTC Marketing

Big pharma is just another big business. The post Pharma & Politics: A great match appeared first on World of DTC Marketing.com. As I See It Business of the drug industry Pharma & PoliticsEvery year, pharmaceutical companies contribute millions of dollars to U.S.

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Pharma’s addiction to McKinsey

World of DTC Marketing

One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. Yet, pharma continues to be aligned with MBA spreadsheet consulting. But these MBAs have no experience in working within pharma.

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A New Rx For Pharma Innovation

Fierce Pharma

A New Rx For Pharma Innovation. mteefey. Tue, 10/04/2022 - 14:54

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Pharma’s big lie is about greed

World of DTC Marketing

The public has been told that pharma needs money to develop new drugs, but unfortunately, that’s a huge lie. PhRMA, the political lobbying arm for the pharma industry, has been spewing lies about a plan to have Medicare negotiate drug prices with big pharma.

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The hypocrisy of big pharma

World of DTC Marketing

And Pfizer said “no” The government is the largest purchaser of prescription drugs, and they should be allowed to negotiate prices with pharma companies whose profit margins are the highest of any industry. The post The hypocrisy of big pharma.

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Pharma’s outdated hiring practices

World of DTC Marketing

Last fall, I was contacted about a VPs job for digital marketing for a top pharma company. Stories about hiring processes within pharma are more like nightmares. People in pharma don’t get a cup of coffee without getting buy-in from their team.

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Fierce Pharma Asia—China's reimbursement round; Sun's alopecia bet; GenScript's CDMO raise

Fierce Pharma

Fierce Pharma Asia—China's reimbursement round; Sun's alopecia bet; GenScript's CDMO raise aliu Thu, 01/19/2023 - 15:53

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Pharma agency babble

World of DTC Marketing

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx.

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Pharma websites need disruption

World of DTC Marketing

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies.

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Fierce Pharma Asia—J&J, Legend's CAR-T win; Sanofi's India job cuts; BeiGene, Novartis' PD-1 delay

Fierce Pharma

Fierce Pharma Asia—J&J, Legend's CAR-T win; Sanofi's India job cuts; BeiGene, Novartis' PD-1 delay aliu Thu, 02/02/2023 - 15:58

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Can pharma really leverage social media?

World of DTC Marketing

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands.

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Influencer marketing in pharma

World of DTC Marketing

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. There are opportunities with influencer marketing for pharma, but it’s a tough line to cross in many instances. The post Influencer marketing in pharma.

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And so pharma profiteers again

World of DTC Marketing

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. How do pharma industry supporters justify a system that denies affordable drugs to billions of people?

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How pharma marketing must adapt to patient personalization

Fierce Pharma

How pharma marketing must adapt to patient personalization. mteefey. Thu, 11/10/2022 - 18:32

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Working in pharma

World of DTC Marketing

I have been and continue to be critical of the pharma industry but it’s not out of spite or hate. Today, pharma CEOs make tens of millions of dollars because of one goal: sales. The post Working in pharma appeared first on World of DTC Marketing.com.

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Pfizer: Pharma needs a business strategy for a digital world

Dominic Tyer

Customer Experience digital transformation Health and Pharma AI Lidia Fonseca patient experience PfizerChief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself.

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On the pharma ecosystem

World of DTC Marketing

QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. First, the pharma ecosystem of constant meetings and matrix organizations lead to watered-down cutting edge marketing. Working in the industry Pharma Trade Awards

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Our predictions for Pharma in 2023

Impetus Digital

The growing role of artificial intelligence (AI) and the importance of the “human aspect” throughout Pharma operations. However, something that many Pharma teams seem to struggle with when it comes to congresses is gathering relevant insights from all of these sessions.

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Pharma’s golden handcuffs

World of DTC Marketing

This is an inherent problem of big pharma. Big pharma companies seem to think that to hold onto people, all they have to do is pay them well. Katie started her career in pharma on the commercialization side, launching two drugs with her teams.

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Of course, ageism exists in pharma

World of DTC Marketing

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.”

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Aurobindo Pharma-Walk-In Interviews for Packing Department On 4th Feb’ 2023

Pharma Pathway

Aurobindo Pharma-Walk-In Interviews for Packing Department On 4th Feb’ 2023 Job Description Company Profile: Aurobindo Pharma Ltd’ (APL). Greetings from Aurobindo Pharma !!!

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Love Pharma moves to buy transdermal opioid-use disorder player

Fierce Pharma

Love Pharma moves to buy transdermal opioid-use disorder player. ntaylor. Tue, 10/18/2022 - 09:02

Pharma 207
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Roche taps insider Graham for top pharma job as setbacks prompt M&A questions

Fierce Pharma

Roche taps insider Graham for top pharma job as setbacks prompt M&A questions aliu Thu, 02/02/2023 - 10:46

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