Misjustice benefits pharma

World of DTC Marketing

Much has been disclosed over the years about McKinsey’s relationship with Purdue Pharma, including the consulting firm’s recommendation that the drug maker “ turbocharge ” its sales of OxyContin. The post Misjustice benefits pharma appeared first on World of DTC Marketing.com.

Pharma 204

Pharma’s platinum handcuffs

World of DTC Marketing

To address the “retention” problem, pharma companies are paying employees exorbitant salaries. This is NOT what pharma needs. With bonus, the Marketing Director at pharma is making over $300,000. This isn’t good for pharma.

Pharma 216

PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. The post PhRMA lies to protect pharma profits appeared first on World of DTC Marketing.com.

Pharma 215

The disdain of big pharma

World of DTC Marketing

At a time when Americans are struggling with the surging omicron variant and prices for prescription drugs that are four times what other wealthy nations pay, Big Pharma began the new year yet again hitting Americans with unjustified and widespread price hikes. Bad Pharma Pharma Prices

Pharma 206

Uniqueness if pharma DTC

World of DTC Marketing

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. The post Uniqueness if pharma DTC.

Pharma 185

What to look for when hiring in pharma

World of DTC Marketing

The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money. Here are some things every pharma manager should look for when hiring people.

Pharma 232

Pharma industry making record profits

World of DTC Marketing

Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. Big Pharma remains the cash king. As long as pharma is fleecing us, the voices calling for reform on drug prices will grow louder.

Pharma 181

Pharma Tuesday Stuff

World of DTC Marketing

J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. The post Pharma Tuesday Stuff. in the news Tuesday News for Pharma

Pharma 214

Pharma’s social irresponsibility

World of DTC Marketing

QUICK READ:There are times when I really want to quit working in the industry and the latest news about pharma is aiming at U.S. Pharma knows that patients need them more than they need patients. The post Pharma’s social irresponsibility.

Pharma 172

Pharma’s digital inflection point

Dominic Tyer

Digital excellence is improving, but if pharma firms want to maintain their upward trajectory there are several things they should be thinking about. digital transformation Health and Pharma Abbott Akili Amazon Apple CES digital clinical trials digital health ETAO Novartis

Pharma 130

Pharma & Politics: A great match

World of DTC Marketing

Big pharma is just another big business. The post Pharma & Politics: A great match appeared first on World of DTC Marketing.com. As I See It Business of the drug industry Pharma & PoliticsEvery year, pharmaceutical companies contribute millions of dollars to U.S.

Pharma 171

Pharma’s addiction to McKinsey

World of DTC Marketing

One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. Yet, pharma continues to be aligned with MBA spreadsheet consulting. But these MBAs have no experience in working within pharma.

Pharma 201

Pharma websites tracking visitors

World of DTC Marketing

WHAT”S UP WITH THAT: A quick analysis of two pharma websites shows that Facebook, and others, are tracking users. Does pharma even know or care? So why then are some pharma websites tracking visitors for Facebook? The post Pharma websites tracking visitors.

Pharma 164

Will pharma ever get digital?

World of DTC Marketing

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. Pharma’s response has been, to say the least, disappointing. The post Will pharma ever get digital? Digital Health Digital Pharma

Pharma 190

Pharma’s big lie is about greed

World of DTC Marketing

The public has been told that pharma needs money to develop new drugs, but unfortunately, that’s a huge lie. PhRMA, the political lobbying arm for the pharma industry, has been spewing lies about a plan to have Medicare negotiate drug prices with big pharma.

Pharma 184

Pharma is hiring

World of DTC Marketing

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Working in the industry Pharma Hiring

Pharma 192

Can pharma really leverage social media?

World of DTC Marketing

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands.

Media 203

The hypocrisy of big pharma

World of DTC Marketing

And Pfizer said “no” The government is the largest purchaser of prescription drugs, and they should be allowed to negotiate prices with pharma companies whose profit margins are the highest of any industry. The post The hypocrisy of big pharma.

Pharma 187

Pharma’s outdated hiring practices

World of DTC Marketing

Last fall, I was contacted about a VPs job for digital marketing for a top pharma company. Stories about hiring processes within pharma are more like nightmares. People in pharma don’t get a cup of coffee without getting buy-in from their team.

Pharma 229

The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies.

Pfizer: Pharma needs a business strategy for a digital world

Dominic Tyer

Customer Experience digital transformation Health and Pharma AI Lidia Fonseca patient experience PfizerChief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself.

Pharma 164

Influencer marketing in pharma

World of DTC Marketing

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. There are opportunities with influencer marketing for pharma, but it’s a tough line to cross in many instances. The post Influencer marketing in pharma.

Pharma agency babble

World of DTC Marketing

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx.

Pharma 163

Pharma websites need disruption

World of DTC Marketing

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies.

Pharma 167

And so pharma profiteers again

World of DTC Marketing

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. How do pharma industry supporters justify a system that denies affordable drugs to billions of people?

Pharma 171

Working in pharma

World of DTC Marketing

I have been and continue to be critical of the pharma industry but it’s not out of spite or hate. Today, pharma CEOs make tens of millions of dollars because of one goal: sales. The post Working in pharma appeared first on World of DTC Marketing.com.

Pharma 174

Of course, ageism exists in pharma

World of DTC Marketing

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.”

Pharma 190

Pharma’s New Frontier

Pharma Phorum

MSLs are in prime position to build new structures of engagement as the pharma industry recalibrates after the disruptive force of the pandemic. The post Pharma’s New Frontier appeared first on.

On the pharma ecosystem

World of DTC Marketing

QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. First, the pharma ecosystem of constant meetings and matrix organizations lead to watered-down cutting edge marketing. Working in the industry Pharma Trade Awards

Pharma 163

Pharma’s golden handcuffs

World of DTC Marketing

This is an inherent problem of big pharma. Big pharma companies seem to think that to hold onto people, all they have to do is pay them well. Katie started her career in pharma on the commercialization side, launching two drugs with her teams.

Pharma 153

Pharma buys politicians like candy

World of DTC Marketing

Meanwhile, the chance of negotiating drug prices for Medicare is all but dead thanks to big pharma pouring money into politicians’ pockets. The Kaiser Health News even called her a “ pharma favorite in Congress.” The post Pharma buys politicians like candy.

Pharma 147

Pharma agency challenges and opportunities

World of DTC Marketing

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities. Business of the drug industry Working in the industry Pharma Agencies

Pharma 180

Does anyone really believe pharma cares what people think?

World of DTC Marketing

The pharma industry’s reputation continues to slip from a pandemic halo-high of 62% in February 2021 to now when fewer than half, just 47%, of people have a favorable view of the industry, according to the Harris Poll’s latest survey.

Pharma 167

Pharma’s paid media fails

World of DTC Marketing

Will pharma ever get up off their asses and hire some good digital marketing people who can provide REAL results? The post Pharma’s paid media fails.

Media 233

A new era of pharma marketing?

World of DTC Marketing

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. eMail marketing still provides a great ROI, but very few pharma companies use it because of complexities and privacy issues.

Pharma’s horrible website metrics

World of DTC Marketing

More than half of mobile users leave a website that takes more than three seconds to load, yet too many pharma sites are not optimized for mobile. The other issue that pharma tends to ignore is website optimization. DTC Spending Pharma Websites

Pharma 168

HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Pharma websites are a resource, but they don’t provide what they need and want to prescribe the drug.

Insulin prices demonstrate pharma’s greed

World of DTC Marketing

PhRMA spent pharma’s money well and bought some politicians while people who need insulin are suffering. It’s time to admit that pharma is out of control. The post Insulin prices demonstrate pharma’s greed. As I See It Bad Pharma Insulin

Pharma 167

What is pharma’s responsibility for online health information?

World of DTC Marketing

This is one area where pharma companies can restore trust and excel. . So what is pharma’s role in providing online health information? Right now, people don’t come to pharma websites unless DTC drives them for a specific product.

Pharma’s corporate social responsibility?

World of DTC Marketing

What is pharma’s responsibility? Pharma provides medications to treat everything from severe cardiac issues to depression but should America’s pharma companies go beyond just providing a treatment? People accuse pharma of keeping people sick to make money.

Pharma 163