Fierce Pharma

OCTOBER 9, 2023

How can marketers leverage AI to make sense of the masses of data they have access to? The way we consume and engage with content is changing all the time. | Chris Paquette, Founder and CEO of DeepIntent, explores the issues of fragmentation and outlines some of the tools designed to overcome it.

Marketing 176

Marketing 176

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Pharma 289

Pharma Marketing Prospecting Pharmaceutical 289

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Pharma 192

Pharma Marketing Side effects Physicians 192

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

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Marketing Pharma Prescription Patients 265

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Pharma 218

Pharma Marketing Medical Insurance 218

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

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Marketing Physicians Patients Side effects 227

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

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Marketing Healthcare Healthcare Patients 192

Healthcare Success

OCTOBER 30, 2023

Do you want to compete in each of your local markets? If so, you need a custom digital marketing strategy and budget for each location. No matter how many locations you have, you must remember that each is its own microcosm and deserves a unique marketing strategy and budget. Not if that marketing builds provable, trackable ROI.

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Healthcare Healthcare Marketing Patients 121

Fierce Pharma

OCTOBER 30, 2023

That didn | It was no surprise that GLP-1 drugmakers Eli Lilly and Novo Nordisk saw market-cap gains of 16.1% But much less expected were the market-cap rallies of Amgen (22.1%), Regeneron (14.9%) and AbbVie (13.1%), according to figures compiled by GlobalData. in the third quarter.

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Biopharma Marketing Sales 235

Fierce Pharma

SEPTEMBER 15, 2023

A “surprised and extremely disappointed” PTC Therapeutics is scrambling to keep its Duchenne muscular dystrophy therapy Translarna on the European market after a detrimental review. |

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FDA Marketing 229

Fierce Pharma

OCTOBER 9, 2023

Dorothy Gemmel, the Chief Commercial Officer for manufacturer solutions business within GoodRx, identifies two exciting opportunities in pharma marketing today: personalization and partnerships.

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Pharma Patients Marketing Pharmaceutical 130

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Marketing Pharma Healthcare Healthcare 253

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. 3hree: Engage your customers.

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Pharma Marketing Prescription Patients 214

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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Pharma Marketing Sales pitches Patients 196

World of DTC Marketing

AUGUST 9, 2020

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

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Pharma Marketing Consulting Management 302

European Pharmaceutical Review

DECEMBER 4, 2023

A report published by MarketsandMarkets has estimated that the pharmaceutical excipients market will value $14.9 This is compared to the expected revenue for the market in 2023 reaching $10.7 According to the research, a key limitation for the market are the high development costs associated with novel excipients.

Pharmaceutical 82

Pharmaceutical Marketing Pharma Medicine 82

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

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Prescription Marketing Doctors FDA 285

Fierce Pharma

SEPTEMBER 19, 2023

But to Biocon Biologics CEO Shreehas Tambe, the battle doesn’t solely revolve around market share. | But to Biocon Biologics CEO Shreehas Tambe, the battle doesn’t solely revolve around market share. The biosimilar fracas targeting AbbVie’s megablockbuster Humira is taking shape.

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Marketing 189

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. Suppose pharma is to leap into being great at digital marketing.

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Pharma Marketing Patients Side effects 179

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. It’s been my experience that measuring HCP marketing is easier than measuring DTC marketing, and great HCP marketing may actually do more to support brand objectives than DTC spots.

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Physicians Drug Sample Marketing Pharma 173

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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Pharma Marketing Physicians Patients 202

Fierce Pharma

OCTOBER 12, 2023

In this discussion, Steve Carickhoff, President of BioPharm Communications, a company specializing in third-party, omnichannel promotion, discusses some of the challenges and opportunities facing p | As pharma evolves it’s marketing approach should be more omnichannel focused, there is more to the equation than just how to use data.

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Pharma Marketing Specialization 130

Fierce Pharma

OCTOBER 5, 2023

In this episode of "The Top Line," we delve into the uncharted territory that pharma marketers face, from harnessing AI's potential to navigating the Inflation Reduction Act. |

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Pharma Marketing 147

Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. In this article, we will explore the concept of multichannel marketing, discuss digital strategies for pharma success, and examine the benefits and challenges of this approach.

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Pharma Marketing Pharmaceutical Media 98

Eversana Intouch

NOVEMBER 20, 2023

In the rapidly changing landscape of global markets, staying ahead of the curve is crucial for businesses aiming to expand and thrive. As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors.

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Marketing Pharma Healthcare Healthcare 105

Fierce Pharma

SEPTEMBER 13, 2023

But his optimism comes as Moderna reportedly eyes manufacturing cuts as it shifts to an endemic market response. . | Moderna CEO Stéphane Bancel is optimistic that the company will beat the low end of its $6 billion to $8 billion COVID vaccine sales estimate for 2023.

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Marketing Manufacturing Sales 235

Fierce Pharma

SEPTEMBER 21, 2023

While the results bode poorly for a full FDA approval anytime soon, Travere can take some solace in the fact that the drug’s removal from market looks unlikely, according to analysts.

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FDA Marketing Patients 216

Fierce Pharma

OCTOBER 5, 2023

In this interview, George Griffith, Executive Vice President of Omnichannel Strategy at Relevate Health and founder of ConneXion360 (acquired by Relevate Health), emphasizes his commitment to educa | Data integration and precision in pharma marketing enhances the customer experience and builds brand loyalty

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Pharma Marketing 130

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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Marketing Pharma Patients Side effects 139

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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Marketing Patients Medical Pharma 271