Fierce Pharma

JULY 11, 2024

Alzheimer’s disease marketing at Eli Lilly, said during a recent interview.

Marketing 312

Marketing FDA 312

Fierce Pharma

MARCH 8, 2024

After reporting the failu | After reporting the failure of a confirmatory trial of its amyotrophic lateral sclerosis drug Relyvrio (AMX0035), Amylyx Pharmaceuticals is uncertain whether it will pull the treatment from the market in the U.S. and in Canada, where it is known as Albrioza.

Marketing 264

Marketing Pharmaceutical 264

Fierce Pharma

MAY 3, 2024

Leo Pharma and its JAK inhibitor cream delgocitinib are coming to disrupt the topical atopic dermatitis market, currently inhibited by Incyte’s approved Opzelura. | Leo Pharma's delgocitinib, which the company calls a potential growth driver, could shake up the topical JAK market and put pressure on Incyte's approved Opzelura.

Pharma 265

Pharma Marketing 265

Fierce Pharma

OCTOBER 5, 2023

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

Marketing 244

Marketing Physicians Pharma Healthcare 244

Fierce Pharma

MARCH 22, 2024

and China, Eli Lilly’s CEO said the Indianapolis-based company remains committed to the Chinese market. At a time of heightened geopolitical tensions between the U.S. David Ricks’ visit to China comes as Lilly has several key drug applications under review at local regulators.

Marketing 259

Marketing 259

Fierce Pharma

OCTOBER 9, 2023

How can marketers leverage AI to make sense of the masses of data they have access to? The way we consume and engage with content is changing all the time. | Chris Paquette, Founder and CEO of DeepIntent, explores the issues of fragmentation and outlines some of the tools designed to overcome it.

Marketing 218

Marketing 218

Fierce Pharma

JANUARY 10, 2023

JPM23: Novavax hopes end of COVID emergency—and open vaccine market—will help it grow market share. aarmstrong. Tue, 01/10/2023 - 10:24.

Marketing 293

Marketing 293

Fierce Pharma

SEPTEMBER 7, 2023

Morgan, which has doubled its market projection for GLP-1 diabetes and obesity treatments to $71 billion for 2032. The analysts project Novo and Eli Lilly will dominate the market. . | Promising heart data for Novo Nordisk's Wegovy are a "paradigm shift," according to J.P.

Marketing 347

Marketing Sales 347

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289

Marketing Pharma Prospecting Education 289

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

Marketing 192

Marketing Media Healthcare Healthcare 192

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Pharma Insurance Medical 218

MedCity News

JULY 15, 2024

The digital health fundraising market seems to be truly normalizing following the highs and lows of the pandemic, according to market research. The post Digital Health’s Funding Rebound Is Going Well, Market Research Shows appeared first on MedCity News. During the first half of this year, U.S. billion across 266 deals.

Marketing 109

Marketing 109

Fierce Pharma

SEPTEMBER 15, 2023

A “surprised and extremely disappointed” PTC Therapeutics is scrambling to keep its Duchenne muscular dystrophy therapy Translarna on the European market after a detrimental review. |

Marketing 269

Marketing FDA 269

Fierce Pharma

MAY 1, 2024

The company's respiratory syncytial virus vaccine Arexvy takes some two-thirds of the RSV market share, GSK reported. Even with the threat of a potential new competitor in the respiratory syncytial virus (RSV) vaccine race on the horizon, GSK and its leading Arexvy shot aren’t sweating. | adults to its reach.

Marketing 257

Marketing FDA Leads 257

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

Marketing 227

Marketing Side effects Physicians Healthcare 227

World of DTC Marketing

AUGUST 9, 2020

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

Marketing 302

Marketing Pharma Consulting Management 302

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales pitches Pharma Media 196

Fierce Pharma

OCTOBER 30, 2023

That didn | It was no surprise that GLP-1 drugmakers Eli Lilly and Novo Nordisk saw market-cap gains of 16.1% But much less expected were the market-cap rallies of Amgen (22.1%), Regeneron (14.9%) and AbbVie (13.1%), according to figures compiled by GlobalData. in the third quarter.

Marketing 280

Marketing Biopharma Sales 280

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. 3hree: Engage your customers.

Marketing 214

Marketing Pharma Prescription Prospecting 214

Fierce Pharma

JULY 25, 2024

With a new chief at the helm and higher profit projections in sight, AbbVie is entering a “new chapter," CEO Robert Michael told analysts Thursday. Skyrizi's recent ulcerative colitis nod sets it up as a first-line option, while Rinvoq is poised to handle later lines.

Marketing 217

Marketing 217

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

Marketing 107

Marketing Competition Patients Healthcare 107

European Pharmaceutical Review

MAY 28, 2024

A report by The Brainy Insights has predicted that the ampoules packaging market will value $9.83 A higher incidence of chronic diseases will propel growth of the market between 2024 and 2033, according to the data. This can therefore limit growth of the market when it comes to product demand. billion by 2033.

Marketing 97

Marketing Transportation Distribution Pharmaceutical products 97

Pharmaceutical Technology

JUNE 24, 2024

The osteoporosis market is expected to grow at a compound annual growth rate of 5.4% The osteoporosis market is expected to grow at a compound annual growth rate of 5.4%

Marketing 105

Marketing Leads 105

pharmaphorum

JULY 19, 2024

Less than two years after pulling multiple myeloma therapy Blenrep off most markets around the world, GSK has filed for approval of the drug in the EU once again, hoping to restore its blockbuster credentials.The remarkable renaissance for the BCMA-directed antibody-drug conjugate is supported by a pair of phase 3 trials that could not only support (..)

Marketing 99

Marketing Patients 99

European Pharmaceutical Review

JUNE 3, 2024

A report by Spherical Insights has predicted that the process spectroscopy market will value $35.8 Regional predictions As a major player in the market, North America is anticipated to lead the sector between 2023 and 2033. On the other hand, the report predicted that the Asia Pacific market will expand the fastest up to 2033.

Marketing 97

Marketing Manufacturing Pharmaceutical manufacturing Pharmaceutical 97

Fierce Pharma

MAY 20, 2024

Now, the drug is being sent back to the group for another analysis.

Marketing 249

Marketing Medicine 249