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Influencer marketing in pharma

World of DTC Marketing

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Can pharma leverage influencer marketing? As social media has become a more integrated part of our lives, influencer marketing has exploded.

Marketing 171
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Why DTC isn’t, and is, marketing

World of DTC Marketing

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. However, DTC marketing is different, much different.

Marketing 211
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HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market.

Marketing 189
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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin

Marketing 236
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Marketing to physicians

World of DTC Marketing

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.

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Omnichannel marketing is the answer but what’s the question?

World of DTC Marketing

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers.

Marketing 212
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The four biggest challenges facing DTC marketers

World of DTC Marketing

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.

Marketing 174
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DTC Marketing strategy must be fluid

World of DTC Marketing

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time.

Marketing 171
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DTC marketing is an oxymoron

World of DTC Marketing

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.

Marketing 220
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DTC marketers disconnect from digital marketing

World of DTC Marketing

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art.

Marketing 126
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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. That’s why it’s so important to have a planned, budgeted healthcare marketing plan to reach new and returning consumers in your area at the right moment.

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A new era of pharma marketing?

World of DTC Marketing

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing?

Marketing 186
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5 Digital Marketing Trends for Healthcare Marketers

KBK Communications

Digital marketing trends are changing rapidly in this sector and are expected to continue evolving over time. Social Media Digital Marketing Healthcare IndustryThe healthcare industry is in the midst of a digital transformation due to increasing adoption of new technology and implementations to improve patient care, streamline processes, and increase revenue.

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Why online marketing is so essential for pharma

World of DTC Marketing

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand.

Marketing 163
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Key metrics or DTC marketers

World of DTC Marketing

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site.

Marketing 138
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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Focus on patients Health information online Prescription drug DTC marketing DTC Survey

Marketing 229
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.

Marketing 233
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JPM23: Novavax hopes end of COVID emergency—and open vaccine market—will help it grow market share

Fierce Pharma

JPM23: Novavax hopes end of COVID emergency—and open vaccine market—will help it grow market share. aarmstrong. Tue, 01/10/2023 - 10:24

Marketing 242
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Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?

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The biggest transformation in pharma marketing since DTC

World of DTC Marketing

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives.

Marketing 178
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Ten pharma digital marketing facts

World of DTC Marketing

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing

Marketing 165
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AstraZeneca pulls leukemia drug Lumoxiti off market after disappointing sales

Fierce Pharma

AstraZeneca pulls leukemia drug Lumoxiti off market after disappointing sales. kdunleavy. Fri, 01/13/2023 - 09:29

Marketing 219
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Key Marketing Strategies for Life Sciences Marketers

Celeritas

A biotech marketer cannot just use the usual strategies to address and satisfy their customers. Of course, we are living in an age where content marketing, social media marketing, and SEO are essential. This will familiarize you with the needs and wants of your target market.

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How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

Marketing 244
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Pharma: The time is now for digital marketing

World of DTC Marketing

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.

Marketing 163
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Amid mainstream hype, Eli Lilly takes a hard line marketing its buzzy diabetes med Mounjaro

Fierce Pharma

Amid mainstream hype, Eli Lilly takes a hard line marketing its buzzy diabetes med Mounjaro fkansteiner Thu, 02/02/2023 - 11:20

Marketing 207
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Your HCP marketing just became harder, a lot harder

World of DTC Marketing

The result of all this is going to be widely felt in HCP marketing. Pray­ing is less risky and maybe more ef­fi­ca­cious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.

Marketing 168
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical.

Doctors 86
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Marketing to Doctors and Physicians

Healthcare Success

How to create marketing and lead generation systems that get results. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”.

Doctors 56
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Is it time for DTC marketers to use a CMP?

World of DTC Marketing

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing

Marketing 170
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It’s time to get back to basics in DTC marketing

World of DTC Marketing

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.

Marketing 176
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What Sets MARKET Apart?

Verb

Sales Best Practices Mobile App Verb Tech verbCRM Livestreaming Market ecommerceLivestream shopping is quickly becoming the new way to shop online. It first gained popularity in China, and this year, livestream shopping is predicted to become a $480 billion industry there (Forbes).

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Amgen's Humira biosimilar Amjevita hits the market with two different list prices

Fierce Pharma

Amgen's Humira biosimilar Amjevita hits the market with two different list prices zbecker Tue, 01/31/2023 - 10:58

Marketing 207
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5 Best Practices for Getting Music Right in Pharma Marketing

PM360

As today’s consumers digest content across an increasingly crowded landscape of platforms and channels, pharmaceutical marketing becomes an exercise of cutting through the noise, both figuratively and literally. Marketing Strategy Panorama Slideshow Old Marketing Music

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Time to rethink the objective of DTC marketing

World of DTC Marketing

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures

Marketing 146
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For biotechs to attract investors think like marketers

World of DTC Marketing

Biotechs need to think like marketers to cut through the noise and attract investors. CEOs have to think like marketers to cut through the clutter with all the biotech startups out there. Biotech startups are hurting for money as investments in biotech startups start to decline.

Marketing 192
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Why You Should Demand a Team of Healthcare Marketing Specialists

Healthcare Success

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Your Business Deserves Marketing Specialists.

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DTC Marketers job just got harder

World of DTC Marketing

” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.

Marketing 146
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How pharma marketing must adapt to patient personalization

Fierce Pharma

How pharma marketing must adapt to patient personalization. mteefey. Thu, 11/10/2022 - 18:32

Marketing 219
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The pharmacy channel is playing a critical role in marketing

Fierce Pharma

The pharmacy channel is playing a critical role in marketing mteefey Tue, 01/31/2023 - 18:29

Marketing 130