World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

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Marketing Pharma Prescription Patients 265

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. 3hree: Engage your customers.

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Pharma Marketing Prescription Patients 214

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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Pharma Marketing Sales pitches Patients 196

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Marketing Pharma Healthcare Healthcare 253

World of DTC Marketing

AUGUST 9, 2020

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

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Pharma Marketing Consulting Management 302

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

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Prescription Marketing FDA Patients 285

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. Suppose pharma is to leap into being great at digital marketing.

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Pharma Marketing Patients Side effects 179

Fierce Pharma

MAY 2, 2023

With FDA nod for Lumryz, Avadel is set to Jazz up the narcolepsy market kdunleavy Tue, 05/02/2023 - 06:53

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FDA Marketing 279

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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Pharma Marketing Physicians Patients 202

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. It’s been my experience that measuring HCP marketing is easier than measuring DTC marketing, and great HCP marketing may actually do more to support brand objectives than DTC spots.

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Physicians Drug Sample Marketing Pharma 173

Fierce Pharma

JANUARY 20, 2023

JPM23: Pfizer, Moderna and more look to combine COVID and flu vaccine markets zbecker Fri, 01/20/2023 - 14:48

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Marketing 336

Fierce Pharma

MAY 4, 2023

J&J's consumer group Kenvue set for $41B IPO, the largest US market debut in more than a year esagonowsky Thu, 05/04/2023 - 09:58

Marketing 299

Marketing 299

Fierce Pharma

MARCH 30, 2023

As deadly pathogen spreads, GSK throws a lifeline to Scynexis with $90M deal to market antifungal aliu Thu, 03/30/2023 - 10:39

Marketing 287

Marketing 287

Fierce Pharma

MARCH 16, 2023

Novo Nordisk hit with two-year suspension from UK pharma group after online marketing breaches fkansteiner Thu, 03/16/2023 - 09:00

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Pharma Marketing 276

Fierce Pharma

JANUARY 13, 2023

AstraZeneca pulls leukemia drug Lumoxiti off market after disappointing sales. Fri, 01/13/2023 - 09:29.

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Sales Marketing 263

Fierce Pharma

JANUARY 31, 2023

Amgen's Humira biosimilar Amjevita hits the market with two different list prices zbecker Tue, 01/31/2023 - 10:58

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Marketing 276

Fierce Pharma

JANUARY 31, 2023

The pharmacy channel is playing a critical role in marketing mteefey Tue, 01/31/2023 - 18:29

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Marketing 263

Dominic Tyer

SEPTEMBER 30, 2022

Pharmaceutical companies with a chief marketing officer are thin on the ground, but their number will shortly see a slight increase thanks to a new appointment at Pfizer

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Pharma Marketing Pharmaceutical Patients 130

World of DTC Marketing

FEBRUARY 15, 2022

Biotechs need to think like marketers to cut through the noise and attract investors. CEOs have to think like marketers to cut through the clutter with all the biotech startups out there. The post For biotechs to attract investors think like marketers appeared first on World of DTC Marketing.com.

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Marketing Pharma Medical FDA 224

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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Marketing Pharma Patients Side effects 139

Fierce Pharma

OCTOBER 21, 2022

Pfizer eyes four-fold price hike for COVID vaccine in private US market. Fri, 10/21/2022 - 10:31.

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Marketing 358

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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Marketing Patients Medical Pharma 271

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? The post Prescription drug marketing misconceptions appeared first on World of DTC Marketing.com.

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Prescription Marketing Physicians Doctors 181

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. Get back to the basics.

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Marketing Pharma Doctors Patients 199

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

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Marketing Patients Physicians Side effects 143

Fierce Pharma

NOVEMBER 10, 2022

How pharma marketing must adapt to patient personalization. Thu, 11/10/2022 - 18:32.

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Pharma Patients Marketing 258

Fierce Pharma

MARCH 27, 2023

With FDA nod for a Novartis castoff, Pharming is set to market a second rare disease drug kdunleavy Mon, 03/27/2023 - 10:40

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FDA Marketing 263

World of DTC Marketing

JULY 29, 2020

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. 7even: Despite improved metric capabilities too many DTC marketers still use total visits as a metric in digital marketing.

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Pharma Marketing Medical Side effects 183

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Pharma Healthcare Provider Marketing Patients 98

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Pharma 180

Pharma Marketing Physicians Doctors 180

Fierce Pharma

FEBRUARY 2, 2023

Amid mainstream hype, Eli Lilly takes a hard line marketing its buzzy diabetes med Mounjaro fkansteiner Thu, 02/02/2023 - 11:20

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Marketing 246

Fierce Pharma

NOVEMBER 18, 2022

Lilly wades deeper into copycat insulin market, scoring interchangeability tag for Lantus biosim. fkansteiner. Fri, 11/18/2022 - 11:01.

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Marketing 246

Contrarian Sales Techniques

MAY 18, 2023

Another day, another marketing buzzword, right? One such game-changer for me was milking strategy marketing. So, let me take you through this fascinating journey of milking strategy marketing that turned my world upside down. Why I was Drawn to Milking Strategy Marketing 2.1 Well, not exactly!

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Marketing Customer Relationship Management Relationship management Management 52

European Pharmaceutical Review

MAY 3, 2023

A market report has shown that the digital biomanufacturing market is anticipated to grow at a compound annual growth rate (CAGR) of 11 percent between 2023-2035, driven largely by digital transformation. In terms technology type, the digital biomanufacturing market for digital twins is expected to grow at 19 percent until 2035.

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Marketing Biopharma Manufacturing Pharmaceutical 87

European Pharmaceutical Review

MAY 17, 2023

A market report has shown that to improve efficiency, quality and to reduce costs in drug manufacturing , Pharma has been adopting automated quality management systems, digitalisation of processes and integration of data analytics. What is limiting growth of the pharmaceutical quality management systems market? billion by 2031.

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Pharmaceutical Management Marketing Pharma 77

Pharmaceutical Technology

MAY 26, 2023

The immuno-oncology market continues to evolve as treatments establish their presence across different types of cancer, having seen approvals in multiple indications in the past decade. There are currently over 700 immuno-oncology products in Phase I-III of development in the eight major markets, said Chalk.

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Marketing Physicians Pharmaceutical Insurance 105

Celeritas

SEPTEMBER 7, 2022

A biotech marketer cannot just use the usual strategies to address and satisfy their customers. Of course, we are living in an age where content marketing, social media marketing, and SEO are essential. That’s why we’ve put together some pointers which might help you to target your precise segment of the market.

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Marketing Medical Pharma Healthcare 98