Marketing Related Topics 
World of DTC Marketing
JANUARY 12, 2022
The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Can pharma leverage influencer marketing? As social media has become a more integrated part of our lives, influencer marketing has exploded.
World of DTC Marketing
AUGUST 10, 2022
CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. However, DTC marketing is different, much different.
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World of DTC Marketing
APRIL 20, 2022
We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market.
World of DTC Marketing
MARCH 9, 2021
SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin
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World of DTC Marketing
MAY 13, 2021
More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.
World of DTC Marketing
NOVEMBER 16, 2021
SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers.
World of DTC Marketing
APRIL 6, 2022
DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.
World of DTC Marketing
APRIL 19, 2022
Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time.
World of DTC Marketing
APRIL 22, 2021
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.
World of DTC Marketing
OCTOBER 9, 2020
You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art.
Healthcare Success
MAY 24, 2022
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. That’s why it’s so important to have a planned, budgeted healthcare marketing plan to reach new and returning consumers in your area at the right moment.
World of DTC Marketing
MAY 17, 2022
Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing?
KBK Communications
FEBRUARY 2, 2023
Digital marketing trends are changing rapidly in this sector and are expected to continue evolving over time. Social Media Digital Marketing Healthcare IndustryThe healthcare industry is in the midst of a digital transformation due to increasing adoption of new technology and implementations to improve patient care, streamline processes, and increase revenue.
World of DTC Marketing
MAY 31, 2022
There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand.
World of DTC Marketing
AUGUST 11, 2021
You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site.
World of DTC Marketing
AUGUST 4, 2021
The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Focus on patients Health information online Prescription drug DTC marketing DTC Survey
World of DTC Marketing
JULY 21, 2021
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.
Fierce Pharma
JANUARY 10, 2023
JPM23: Novavax hopes end of COVID emergency—and open vaccine market—will help it grow market share. aarmstrong. Tue, 01/10/2023 - 10:24
World of DTC Marketing
DECEMBER 3, 2020
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?
World of DTC Marketing
JANUARY 26, 2022
This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives.
World of DTC Marketing
JULY 29, 2020
5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing
Fierce Pharma
JANUARY 13, 2023
AstraZeneca pulls leukemia drug Lumoxiti off market after disappointing sales. kdunleavy. Fri, 01/13/2023 - 09:29
Celeritas
SEPTEMBER 7, 2022
A biotech marketer cannot just use the usual strategies to address and satisfy their customers. Of course, we are living in an age where content marketing, social media marketing, and SEO are essential. This will familiarize you with the needs and wants of your target market.
World of DTC Marketing
AUGUST 9, 2020
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.
World of DTC Marketing
JANUARY 14, 2021
SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.
Fierce Pharma
FEBRUARY 2, 2023
Amid mainstream hype, Eli Lilly takes a hard line marketing its buzzy diabetes med Mounjaro fkansteiner Thu, 02/02/2023 - 11:20
World of DTC Marketing
JUNE 11, 2021
The result of all this is going to be widely felt in HCP marketing. Praying is less risky and maybe more efficacious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.
Healthcare Success
SEPTEMBER 7, 2022
Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical.
Healthcare Success
JULY 5, 2022
How to create marketing and lead generation systems that get results. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”.
World of DTC Marketing
MARCH 10, 2021
SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing
World of DTC Marketing
OCTOBER 26, 2021
The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.
Verb
JUNE 8, 2022
Sales Best Practices Mobile App Verb Tech verbCRM Livestreaming Market ecommerceLivestream shopping is quickly becoming the new way to shop online. It first gained popularity in China, and this year, livestream shopping is predicted to become a $480 billion industry there (Forbes).
Fierce Pharma
JANUARY 31, 2023
Amgen's Humira biosimilar Amjevita hits the market with two different list prices zbecker Tue, 01/31/2023 - 10:58
PM360
JANUARY 25, 2023
As today’s consumers digest content across an increasingly crowded landscape of platforms and channels, pharmaceutical marketing becomes an exercise of cutting through the noise, both figuratively and literally. Marketing Strategy Panorama Slideshow Old Marketing Music
World of DTC Marketing
MAY 17, 2021
DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures
World of DTC Marketing
FEBRUARY 15, 2022
Biotechs need to think like marketers to cut through the noise and attract investors. CEOs have to think like marketers to cut through the clutter with all the biotech startups out there. Biotech startups are hurting for money as investments in biotech startups start to decline.
Healthcare Success
DECEMBER 22, 2022
We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Your Business Deserves Marketing Specialists.
World of DTC Marketing
DECEMBER 2, 2020
” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.
Fierce Pharma
NOVEMBER 10, 2022
How pharma marketing must adapt to patient personalization. mteefey. Thu, 11/10/2022 - 18:32
Fierce Pharma
JANUARY 31, 2023
The pharmacy channel is playing a critical role in marketing mteefey Tue, 01/31/2023 - 18:29
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