World of DTC Marketing
JUNE 15, 2025
Senator Bernie Sanders, among other critics, has repeatedly asserted that DTC ads inflate healthcare costs by driving unnecessary prescriptions. Patients today are more informed than ever. Prescriptions Require Doctors, Not Just Ads One common misconception is that pharmaceutical ads lead directly to unnecessary prescriptions.
MedCity News
JULY 9, 2025
The post Beyond the Prescription: Supporting Long-Term Metabolic Health After GLP-1s appeared first on MedCity News. GLP-1s are a breakthrough, but they are not the end of the story. To ensure lasting success, we must pair pharmacological interventions with behavioral support, personalized data, and continuous guidance.
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World of DTC Marketing
JULY 8, 2025
It’s not uncommon for patients to delay filling prescriptions—not because they don’t believe in the treatment, but because they can’t afford it. As prescription drug prices continue to rise and insurance coverage becomes more unpredictable, tools like GoodRx have emerged to bridge the affordability gap.
MedCity News
NOVEMBER 30, 2023
It allows customers to search for a prescription, find a coupon for that prescription and text or email the coupon to themselves. They then show the coupon to a Walgreens pharmacist when they fill the prescription. The Walgreens Rx Savings Finder combines different third-party discount card options into one platform.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
Ben Locwin will discuss the potential effects of this draft, along with the pharmacological and toxicological considerations for optimizing doses of prescription drugs. Learning Objectives: Dose-response curves and patient treatment: How do pharmacologic and toxicologic principles apply to the dosing of drugs in clinical development?
MedCity News
JUNE 24, 2024
Multiple stakeholders are to blame for prescription drug costs, including pharmaceutical companies and PBMs, according to Merith Basey, executive director of Patients for Affordable Drugs. The post Who Is Responsible for the High Cost of Prescription Drugs? One Advocate Weighs In appeared first on MedCity News.
World of DTC Marketing
JUNE 23, 2025
But prescription drugs aren’t consumer goods—they are interventions in people’s health, often at critical moments in their lives. Patients aren’t looking for a sales pitch. But patients live in a world of diagnoses, side effects, copays, and questions. A brand that communicates honestly earns the trust of its patients.
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