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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?

Doctors 286
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No digitization with HCP’s is not permanent

World of DTC Marketing

Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. To them, an HCP is just a “step” to an Rx so naturally telehealth is an advantage.

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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.

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Immersive eSimulations Bring Your Reps the “Real World”

CLD, Inc.

They give pharma reps and life science reps a cost-effective and scalable real-world experience. Immersive eSimulations provide the answer to presenting real-world scenarios in your training programs.

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Doctors don’t have time for digital

World of DTC Marketing

I decided to call some more physicians within my network and ask about online visits from pharma reps. When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. They also said that trying to schedule MRIs and CAT scans is almost impossible.

Doctors 181
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The Importance of Omnichannel Approach for European Physicians

PM360

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.