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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

The post How the strategic use of multiple customer engagement channels makes pharma reps more effective first appeared on Veeva Systems APAC Site. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry.

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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?

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No digitization with HCP’s is not permanent

World of DTC Marketing

Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. To them, an HCP is just a “step” to an Rx so naturally telehealth is an advantage.

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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.

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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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Immersive eSimulations Bring Your Reps the “Real World”

CLD, Inc.

They give pharma reps and life science reps a cost-effective and scalable real-world experience. Immersive eSimulations provide the answer to presenting real-world scenarios in your training programs.

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Doctors don’t have time for digital

World of DTC Marketing

I decided to call some more physicians within my network and ask about online visits from pharma reps. When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. They also said that trying to schedule MRIs and CAT scans is almost impossible.

Doctors 181