MedCity News
APRIL 25, 2025
Technology has the power to revolutionize treatment, make it more widely available, provide additional patient insight, and ultimately, alleviate the strain on our already stressed healthcare system. The post Community-Driven Digital Solutions Can Transform Addiction Treatment and Ease the Burden on the Healthcare System appeared first on MedCity News.
PharmaVoice
APRIL 29, 2025
U.S. health agencies are taking the fight to vaccine and mRNA research, which could have lasting repercussions on medical and scientific advancements.
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PharmaVoice
APRIL 22, 2025
The discoveries also hold potential benefits for patients with other conditions, such as chronic fatigue syndrome.
Evolve Your Success
APRIL 23, 2025
Breaking Barriers: Navigating the Evolving World of Healthcare and Medical Sales. Join Jasper Freeman, Director of National Accounts at SC Pharmaceuticals, as he shares his transformative journey in medical sales. From pioneering the heart failure treatment device, Ferosix, to making groundbreaking strides in home healthcare, Jasper unveils how cutting-edge technology is reducing hospital visits and revolutionizing patient care.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MaBiCo
APRIL 24, 2025
Complacency: The Silent Killer of Sales In the high-stakes world of sales, where numbers matter and performance drives success, theres a subtle but dangerous threat lurking beneath the surface: complacency. It rarely announces its arrival. It creeps in silently, often disguised as stability or satisfaction, but its impact can be devastatingboth on individual performance and organizational success.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
MedCity News
APRIL 24, 2025
The time to innovate is now. By embracing transformative solutions, insurers and employers can not only address systemic challenges but also create a future where healthcare is equitable and sustainable. The post How Health Insurers Are Embracing Technology to Serve Real People appeared first on MedCity News.
PharmaVoice
APRIL 25, 2025
A look at the government’s far-reaching rollback in research grants so far.
European Pharmaceutical Review
APRIL 25, 2025
The largest clinical trial investigating a treatment for bronchiectasis has demonstrated a statistically significant reduction in the occurrence of pulmonary exacerbations.Findings from the Phase III ASPEN study of brensocatib could provide future promise for patients, as there are currently no approved treatments for the chronic inflammatory pulmonary disease.
Scott Burrows
APRIL 29, 2025
In the high-stakes world of insurance and financial services, setbacks are part of the game. Whether its a lost client, a market downturn, or an unexpected regulatory shift, the ability to pivot and push forward is what separates top performers from the rest. As someone who has faced life-altering challengesparalysis from a car accident at 19, a second accident that disrupted a thriving career, and the leap into uncharted territory in a new industryIve learned that resilience isnt just about bou
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Pharma Marketing Network
APRIL 24, 2025
Introduction Artificial Intelligence (AI) is no longer just a futuristic concept in pharmaceutical marketingits the present and future. In 2025, AI-powered pharma marketing is transforming how companies engage healthcare professionals (HCPs), patients, and stakeholders. With evolving compliance requirements and rising demand for personalization, pharma marketers are adopting intelligent platforms to stay ahead.
MedCity News
APRIL 25, 2025
Caribou Biosciences restructuring narrows the biotechs focus to two off-the-shelf cell therapies for blood cancers, whose key data readouts have been pushed out to the second half of 2025. Its the CRISPR-editing companys second cash-saving restructuring in the past year. The post CRISPR Biotech Caribou Trims Pipeline and Cuts 32% of Staff to Focus on Two Cancer Cell Therapies appeared first on MedCity News.
European Pharmaceutical Review
APRIL 28, 2025
Over the next few years, there are virtually no aspects of pharmaceutical manufacturing processes that will not be changed by artificial intelligence (AI). By harnessing AIs capabilities to analyse complex datasets, identify subtle patterns and make precise predictions, biopharmaceutical manufacturers will be able to achieve unprecedented levels of process optimisation, quality assurance and operational efficiency.
Referral MD
APRIL 28, 2025
Research shows that 93% of patients prefer to use technology when communicating with medical practices. Yet, 61% of health insurance claims are denied due to errors originating in patient intake forms. This disconnect highlights a critical gap in healthcare administrationone that modern intake and scheduling solutions are well-positioned to address.
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Pharma Marketing Network
APRIL 22, 2025
Introduction Pharma brands are rethinking their digital engagement strategies in 2025. With regulatory scrutiny evolving and audience expectations shifting, social media marketing plans have become a central focus for companies looking to maintain trust while expanding reach. Social platforms are no longer just optional toolsthey’re vital channels for HCP and patient engagement.
MedCity News
APRIL 27, 2025
EMS providers often treat patients without medical history, risking delays, errors, and guesswork. But new national data-sharing frameworks are starting to close that gap, bringing critical records to first responders in real time. The post Bringing Patient Data to the Frontlines: Why Interoperability Must Include EMS appeared first on MedCity News.
PharmaVoice
APRIL 28, 2025
BMS hopes to broaden the applications for the new schizophrenia drug into areas such as Alzheimer’s disease.
European Pharmaceutical Review
APRIL 29, 2025
The US Pharmacopeia (USP) has launched a selection of resources, including reference materials and standards, to support developers and manufacturers of AAV-based gene therapies. Alongside these resources, USP is publishing the proposed General Chapter <1067> AAV Best Practices for the Manufacture and Quality Control of Recombinant Adeno-Associated Virus (rAAV) Gene Therapy Products.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
PM360
APRIL 23, 2025
Partnership strengthens Havas innovation strategy, providing premier access to the fastest-growing AI engagement platform in life sciences. Havas today announced a strategic investment and partnership with Ostro, the trailblazing AI-powered engagement platform built for the life sciences industry. In a world where consumers and healthcare providers (HCPs) are bombarded with information about new healthcare treatment options, Ostro provides a personalized healthcare journey and serves as the AI i
Pharma Marketing Network
APRIL 29, 2025
Introduction Is traditional advertising losing its edge in the pharmaceutical world? As the industry shifts toward data-driven strategies, the power of audience targeting continues to redefine how brands connect with healthcare professionals (HCPs) and patients. While print ads, radio spots, and mass media campaigns once dominated, the ability to reach the right person at the right time through digital channels has quickly taken the lead.
MedCity News
APRIL 27, 2025
Many of those who survive the loss, devastation, and displacement of an extreme climate event such as a flood, tornado, drought, or wildfire experience anxiety, depression, post-traumatic stress disorder (PTSD), and even suicidal thoughts. Similar mental illnesses are often found even when people are indirectly exposed to extreme climate events. The post The Silent Mental Health Crisis of Climate Change appeared first on MedCity News.
PharmaVoice
APRIL 24, 2025
A new AI-based company launched by the prolific venture capital firm Flagship Pioneering marks another platform approach in forward-thinking early science.
European Pharmaceutical Review
APRIL 24, 2025
Researchers have suggested a potential approach to measure the effective work of powder adhesion between particle-surface contact, using the drop test method. Specifically, they assessed irregularly shaped ibuprofen powders and spherical aluminium-alloy powders.Citing current adhesion challenges during tablet manufacturing, the authors highlighted the need to numerically predict if a new formulation may exhibit adhesion problems earlier [in R&D].
Contrarian Sales Techniques
APRIL 27, 2025
April 28, 2025 9:12 AM, hospital cafeteria. Just finished my second coffee. I don't know why it hit me today maybe it was the way Dr. Liew smiled and said, "I always remember you because you explain things clearly, not just push products." It got me thinking: personal branding for medical sales reps isnt just a nice-to-have anymore. Its the whole game.
Pharma Marketing Network
APRIL 27, 2025
Introduction In todays hyper-competitive healthcare space, building a Lead Generation Network in pharma is no longer optionalits essential. Much like a clinical trial needs carefully selected participants, pharma marketers must construct targeted networks to generate high-quality leads. But how does one translate an abstract marketing concept into a practical strategy that complies with strict regulatory frameworks while producing measurable outcomes?
MedCity News
APRIL 24, 2025
Etiomes precision medicine approach introduces a temporal component to treating disease drugs developed specifically to treat disease at particular points in time even before symptoms show. The Flagship Pioneering startups approach offers the potential to prevent disease; in cases where disease is already present, Etiome aims to halt or even reverse it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PharmaVoice
APRIL 22, 2025
As the diabetes and weight loss market booms, more collaboration between pharma and medtech could help patients get the most out of injectable drugs.
pharmaphorum
APRIL 22, 2025
Roche will spend $50bn on manufacturing and R&D facilities in the US, with a pledge to export more medicines from the US than it imports
Scott Burrows
APRIL 25, 2025
Competition can be intense. Whether its a rising competitor gaining momentum, an industry shift diminishing demand for your services, or a long-time rival slowly edging you out, its easy to feel cornered. But setbacks dont have to dictate your future. Instead, they can propel you forward. Rather than feeling trapped by competition, use it as a catalyst for growth, innovation, and renewed purpose.
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