Medical Device Success
DECEMBER 5, 2019
Reading time: 5 – 8 minutes. Ever heard of Yazoo Mills? Probably not. Yazoo is a specialty tube manufacturer not far from Philadelphia that specializes in tubes for shipping, winding, tape cores, etc. I only know about them because I needed a very long rugged tube to ship a large printed graphic to a medtech trade show. I was going crazy trying to find a supplier with such a tube.
Authentic Influence Group
APRIL 16, 2019
Have you ever heard the story of the millionaire financial advisors whose clients didn’t trust them? Me neither! Trust is a critical part of getting more clients as a financial advisor. There are a ton of variables in the process of building a relationship with clients in the financial service sector, but none come close to the importance of trust. Becoming a Better Financial Advisor with the 80/20 Rule Vilfredo Pareto, an Italian economist in 1896 found that around 80% of effects come from 20%
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CloserIQ
MAY 7, 2019
The sales paradigm has drastically changed. Businesses are expected to be more customer-centric. The buyers are well-informed and cautious with a vast amount of information flowing on the web. Sales reps who are just interested in customer’s money are doomed to failure. Customers want to deal with companies who understand their business pain points and challenges to growth.
Integrity Solutions
JANUARY 14, 2019
Any company can put words on paper and talk about what their values are. But if people aren’t living business integrity in everything they do, it won’t matter what you say. “If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” – Former Senator Alan K. Simpson. Integrity is important for businesses and individuals alike.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Brooks Group
MARCH 12, 2019
Rejection in sales is a fact of life, but can feel demoralizing for reps. Fear of rejection is a major cause of sales call reluctance, and frequent rejection is one of the biggest reasons otherwise promising sales professionals abandon the career altogether. Sales leaders can help their salespeople overcome a fear of rejection and build confidence in their ability to succeed despite it.
Clarivate
JANUARY 29, 2019
We’ve recorded over 75 videos and webinars over the last three and a half years here at CustomersFirst Now. These videos are a valuable resource and have covered many interesting insights, trends, and best practices on Customer Experience, Journey Mapping, Employee Experience, Voice of the Customer, and Customer Success. Many of the videos are recordings of our consultants, or our CEO Kerri Nelson, or are a webinar where we had a customer as a special guest presenting their case.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarify Health
DECEMBER 2, 2019
In December 2019, CMS released the long-awaited details on its Direct Contracting program, the most advanced risk-sharing arrangement to-date. Below is an overview of Direct Contracting, the program’s rationale, challenges, and what it means for the market. 1. What is Direct Contracting ? CMS’ most advanced risk-sharing program yet. ACOs take risk on the total cost of care for their Medicare FFS beneficiaries each year.
Sales Talent
NOVEMBER 23, 2019
1. Make it impactful!! Highlight accomplishments: awards, percent to quota, rankings, large accounts won, success stories, etc. Use bullet points, a minimum of text and clean spacing so that your accomplishments are dead easy to notice. This is the most important of our sales resume tips. 2. Make it (extremely) easy to read. Recruiters spend an average of seven seconds reviewing each resume they received.
MaBiCo
OCTOBER 30, 2019
How to Build a Successful Sales Team. Learning how to build a successful sales force is critical for every pharmaceutical company in order to achieve profits and win significant market shares. Without a profit generating sales team every company is destined to fail and be overtaken by competition. Therefore, all organizations who take themselves seriously must master the art of successful sales team building and sales force development.
Revosuite
OCTOBER 27, 2019
Customer relationship management (CRM) is a crucial element for business growth, but the processes involved can be quite mind-numbing, which is why a lot of organizations are investing in CRM software. Excellent customer service can reduce customer churn, boost client satisfaction, and increase revenue. CRM solutions can help achieve all of these as business objectives, thanks to its many tools.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Medical Device Success
SEPTEMBER 6, 2019
Reading time: 4 – 6 minutes. Does Snail Mail have a place in today’s medtech internet and email dominated marketing world? I have to admit that for the longest time I have emphatically said, “No!”. However, under special circumstances and executed correctly, you may get an excellent response rate. The key words here are “under special circumstances and executed correctly”.
Authentic Influence Group
MARCH 14, 2019
“If you are lucky enough to be Irish, you are lucky enough.” The Irish culture has always had a bit of luck associated with it. Although as a trained non-verbal communication buff I see it another way… Irish often possess these power traits: Optimism - Most born and bred Irish people have a very optimistic outlook on life. The glass is half-full or utterly full as they see it.
CloserIQ
JANUARY 3, 2019
Succeeding in sales is all about developing the right habits. But not all habits are sales-generating. The industry has changed a lot in recent decades, moving towards a consultative approach. Now, some once-hallowed practices will actively hinder your ability to connect with prospective customers and close deals. If you’re still doing these things, you’re not offering real value to your customers: 1) Trying to sell to everyone.
Integrity Solutions
APRIL 10, 2019
Clients may not currently view you as a partner, and that’s because success in the past didn’t depend on it. But clients’ expectations have changed, with the choice being evolve or risk being left behind. By Donna Horrigan. Over the past few years, CPAs have seen a dramatic change in the way they run their businesses, particularly as evolving technologies reshape traditional accounting.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
The Brooks Group
MAY 14, 2019
Without even realizing it, your salespeople may be pushing potential buyers away by using the wrong communication approach. Every buyer has a unique personality style and will feel more comfortable and at ease when they are sold to in a specific way. On the flip side, when your reps don’t adjust their own style to match, they risk overwhelming, bulldozing, or simply annoying the buyer—and losing a potential sale.
Salesforce
OCTOBER 21, 2019
You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the relationship between organizations and their customers. In healthcare and life sciences, customers might include patients, providers, members, clinical trial participants as well as individuals and compani
pharmaphorum
NOVEMBER 28, 2019
Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect. Strategy and execution can easily drift apart when tactics come to life, making it harder for them to drive business and deliver on the long-term action plans to engage with healthcare professionals.
Clarify Health
DECEMBER 2, 2019
In December 2019, CMS released the long-awaited details on its Direct Contracting program, the most advanced risk-sharing arrangement to-date. Below is an overview of Direct Contracting, the program's rationale, challenges, and what it means for the market. 1. What is Direct Contracting? CMS’ most advanced risk-sharing program yet. ACOs take risk on the total [.].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
ProSellus
JUNE 24, 2019
What’s the most valuable relationship you can have as a medical device rep? If the first thing that comes to mind is the “good ol’ boy” surgeon you’ve been great friends with who uses your products you may want to go ahead and dust off your resume. I have a friend who comedically refers to […]. The post The most important relationship a successful medical device rep can have… appeared first on ProSellus.
Infuse Medical
MAY 15, 2019
Finding and establishing a strong relationship with a digital agency can play a vital role in how you can differentiate your company from your competitors. Here are four tips and benefits of working with a digital agency. 1. Benefits of Working With A Digital Agency. • Focused skill set. A digital production agency specializes in areas not commonly found with an in-house marketing team.
Revosuite
AUGUST 19, 2019
Just over a decade ago, the job of a medical sales representative was desired by healthcare professionals. Direct to physician advertising did most of the heavy work while all was required from a rep is to finish the job, because there were less competition and fewer sources of convenient information access. Physicians enjoyed welcoming sales reps in their offices for.
MaBiCo
MARCH 10, 2019
Sales Force Effectiveness – A Path to Success Article by Evangelos Mantzafos – Business Development Manager – MaBiCo. The Growing Importance of Sales Force Effectiveness. For many years, Sales Force Effectiveness (SFE) has been an important subject of discussion among many pharmaceutical companies. That is because the largest costs for big pharma have to do not only with research and development for new therapies but mainly with sales and marketing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Authentic Influence Group
MARCH 14, 2019
There is a vital ingredient that salespeople often overlook. While they are so exacting about what the pitch will be, how to communicate it from a verbal perspective, often they miss the non-verbals. Recently, I presented at a company sales conference. This conference brought together various sales representatives to train them on a variety of issues.
CloserIQ
APRIL 30, 2019
As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. The fast-paced nature of our industry leaves a small margin for error, with constant iterations for improvement being a mandatory practice. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space.
Integrity Solutions
APRIL 19, 2019
Coaching Sales Teams and the Link Between Expectations, Beliefs and Performance. The truth is, all of us need coaches. Most people will not work, learn and extend themselves, by themselves, to the extent that they will with the help of a coach who sets high expectations for them. Think about it. In the world of sports, no successful coach ever says to the players, “Okay, you go out and learn whatever you can and practice whatever you want to, and be sure to show up for game day.
The Brooks Group
APRIL 3, 2019
As the marketplace shifts, your sales organization should also evolve to meet buyers where they want to be met in the sales cycle. This requires an intentional sales hiring strategy. Afterall, your sellers represent your company and what it means to do business with you. Make sure that the sales team you build this year positions you in the right way by hiring for the competencies that translate to high sales performance. .
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Salesforce
JUNE 11, 2019
The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that pharmaceutical R&D ROI is at its lowest level in nine years, a paltry 1.9%.
pharmaphorum
SEPTEMBER 2, 2019
Overview With pricing of drugs at the centre of political and social debate, the market access and pricing environment in Europe has become increasingly challenging over the years. Innovative contracting has since become a common route to overcome these challenges and ensure timely access for patients. Focus Join us on Monday 2nd September from 15:00-16:00 BST as we discuss the future of innovative contracting with our panel of European payers.
Clarify Health
NOVEMBER 27, 2019
After months of waiting, the Center for Medicare & Medicaid Innovation (CMMI) released details on the Direct Contracting Payment model options on Monday via a Request for Application. The 100-page document tells us many details about the model but leaves several key questions unanswered. Below, we share a summary and first reactions. We’ll be following up in the [.].
ProSellus
MAY 29, 2019
The healthcare sales industry is changing as rapidly as the ER moves on a Saturday night. Pushed forward by the many technological advancements of the past several years, we’re now in what’s called the 4th Industrial Revolution, or Industry 4.0. The Old vs. New With this turning of the tides, medical device salespeople need to redefine themselves and […].
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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