Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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World of DTC Marketing

NOVEMBER 12, 2021

Health care professionals are finding that pharma sites don’t provide enough answers and are using HCP-targeted sites more and more. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps. The number one site is still Medscape, but Sermo and Doximity are gaining a solid audience.

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World of DTC Marketing

JANUARY 11, 2022

INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties. Oncologists, for example, have different relationships with pharma reps than GP physicians.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. In spite of this, the industry is still experiencing mixed results. The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic.

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Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?

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Storyvine

NOVEMBER 29, 2021

Results: “As a pharma rep who started right when the pandemic hit, meeting my HCP customers was almost impossible, but since I started using Storyvine video emails I’m seeing near 100% response from my customers on my outreach which is resulting in more meetings then I’ve ever been able to schedule beforehand”.

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Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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Rep-Lite

FEBRUARY 23, 2024

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

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World of DTC Marketing

JANUARY 18, 2021

And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. and the U.S.,

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MedCepts

NOVEMBER 7, 2017

1099 medical device reps. 1099 capital equipment reps. Salary Pharmaceutical Reps. Salary Device Reps. A direct* pharma rep promoting a 1099 line was excluded. Additionally, a contract rep receiving a base pay also promoting a 1099 commission only line was excluded. Independent Device Rep.

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Pharma Marketing Network

OCTOBER 13, 2020

On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.

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Veeva

APRIL 7, 2022

The post How the strategic use of multiple customer engagement channels makes pharma reps more effective first appeared on Veeva Systems APAC Site. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Ninety percent of physician thought leaders prefer certified pharma reps. No need to buy books about breaking into the pharma sales role or attend conferences. If you’ve read this and are wondering how to even get the interview, then you’ll want to consider becoming a Certified Pharmaceutical Sales Representative.

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.

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Integrity Solutions

JANUARY 15, 2020

But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle. Across industries, sales leaders are struggling to keep morale and engagement up while they push for higher revenue, margins and market share.

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Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. THE CHALLENGE. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

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Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. We’re here to shake things up with fresh insights and strategies that are as dynamic as the field itself.

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Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Will they still be out driving all the time? Maybe they’ll just be using their phones. Or perhaps they’ll be engaging with doctors in virtual reality. While we can’t say for sure what the future will hold, we can try to make educated guesses.

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Evolve Your Success

JULY 18, 2023

We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson. Everybody here needs to read the journey of how you found us, went through our program, and got into this position you are now. Talk to us a little bit about that. How do you find us?

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Impetus Digital

NOVEMBER 23, 2023

To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings. Depending on the context, educational components such as eLearning modules and quizzes might be added.

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Evolve Your Success

MAY 9, 2023

I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? It was still considered patient interfacing, but I didn’t make as much as I did in surgical.

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PM360

NOVEMBER 21, 2022

Another growth opportunity for POC marketing is the ability to enhance communications between providers and pharma field reps in real-time from the EHR. This capability allows HCPs to message pharma reps, delivered via text, with questions as the HCP treats the patient.

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PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

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Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. I will start from a macro level. Johnson & Johnson is comprised of two divisions.

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