Revolutionise Your Reward Scheme for Key Account Managers

Clarity Engagement Solutions

How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. .

The Imperative for KAM in Pharma


Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value.

Account Management Training for Medical Affairs

Clarity Engagement Solutions

Why train Medical Science Liaisons in account management? MSL’s don’t need to understand the account management process, right? Why then, would an MSL team need account management training?


Clarity Engagement Solutions

Customer-facing account teams still try to develop business with a product-focused mentality at the same time that healthcare stakeholders wrestle with challenges; the timing and context of which, render product-centric approaches a distraction. 3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED.

Cipla Limited – Walk-In Drive for Multiple Positions for Female Candidates On 12th Aug’ 2022

Pharma Pathway

Designation: Assistant Manager/ Manager-Individual Contributor Role. Role: Therapy Manager-Age less than 29 years/ Hospital Business Manager/ Scientific Business Manager -Age less than 34 years.

Cipla Limited – Walk-In Drive for Medical Representatives On 10th Aug’ 2022

Pharma Pathway

Designation: Assistant Manager/ Manager-Individual Contributor Role. Role: Therapy Manager-Age less than 29 years/ Hospital Business Manager/ Scientific Business Manager -Age less than 34 years. HBM/ SBM- Oncology/ Key Account Management/ Rheumatology.

Reinventing the Veeva CRM Desktop Experience


We’re tailoring the user interfaces by building business apps designed for each commercial persona, such as the sales rep, field medical, key account management, the pharmacy rep, the event coordinator, and so on. Imagine what a pharma rep will look like in 10 years.

CRM 52

The Challenge of Growing Pharma Sales


Instead of a limited focus on creating product awareness and communicating product benefits, leading Sales Reps and Key Account Managers have a stringent focus on improving the customer value and experience.

How the Ukrainian clinical trial industry is overcoming disruption

Pharmaceutical Technology

Eight months on from the invasion, Ukrainian forces have recaptured some key territory – and clinical trials are getting back on track. Research recommencing has been accelerated by ingenuity from Ukrainian policymakers and businesses in two key areas: law and logistics.

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. Traditionally the pharma industry relied on the volume of prescriptions made.

Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

But three key factors that will drive future success include: Understanding the logistical challenges to healthcare promotion during the pandemic. Success continues to be driven by the principles of collaboration, connectivity, and accountability.

A matter of access


I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim.

Career Development for Sales Rep

Contrarian Sales Techniques

Many of them eventually climb up the organization rank and end up leading other sales reps as Sales Manager or make the transition to Product Manager. What Is the Career Progression for Sales Manager? They look after accounts and major products only.

Transforming Oncology Outcomes Through Data & Digital

Pharma Phorum

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button.

How to Leverage Team Selling to Increase Sales Success

The Brooks Group

Team selling is particularly effective in complex sales and key account management , where there are multiple decision makers and the perceived risk is high. . Team selling is the art of bringing in the right people at the right time to make prospects feel more comfortable, validate claims, and provide everything the potential customer needs to make a good decision.

How to Reengage Senior Sales Reps Who've Lost Their Fight

The Brooks Group

Move them into Key Account Management. Maintaining relationships and finding ways to bring in more revenue from existing clients might be more suited to your senior reps than chasing new accounts. Have them work with a manager who can meet with them regularly and provide feedback, to get senior reps back on top. The 10 Most Common Sales Management Mistakes. Where sales managers should spend most of their time.

Be a Better Route Planner with These Route Optimization Tools

Map My Customers

Not only can sales reps access client addresses while they plan their routes, but they can also capture, manage, and organize customer data on the fly in half the time. Quick access to info for the entire sales team enables managers to coach from afar without micromanaging.

CRM 52