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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.

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Marketing to Doctors and Physicians

Healthcare Success

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade.

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An app can never replace a doctor

World of DTC Marketing

million doctors, nurses, and midwives expected by 2030. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients “ No universal standards for storing “emotional data” exist.

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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. The post Should doctors refuse to treat obese patients?

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The Three Fundamentals of Pitching to Doctors

MedReps

Doctors are inevitably busy people. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors. Odds are they’re going to end up in the garbage without the doctor even looking through them.

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What Doctors Expect from Medical Sales Reps

MedReps

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers.

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Even on social media “listen to the doctor”

World of DTC Marketing

The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com. SUMMARY : People are anxious because of the resurgence of COVID. Unfortunately, there is a lot of false and bad information online.

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What do doctors & HCPs “really” want & expect from salespeople?

Medical Sales Guru

New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?” New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?"

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I’m a GI Doctor. A Colon Cancer Screening Could Save Your Life.

MedCity News

A recent NEJM publication concluded that although colonoscopy is widely used as a dependable screening test to detect colorectal cancer, its overall effect on the risks of colorectal cancer death is potentially less clear than previously reported.

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The Battle Between Primary Care and Time: The Doctors are Losing

MedCity News

With most doctors spending less than 15 to 20 minutes with their patients per visit, there is not much time for fact-finding, let alone education for the doctor to learn what preventive screening resources are available for their patients, even if that care is reimbursable by Medicare/Medicaid, such as a lung cancer screening.

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Building Trusted Doctor-Patient Relationships Through More Effective Communication

Authentic Influence Group

A study conducted revealed that doctors whose tone was perceived as friendlier and more trustworthy had fewer malpractice suits filed against them. Shelly believes strong doctor-patient communication can lead to better and more accurate treatments for patients.

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Pharmaceutical Sales: Marketing & Effective Doctor Calling

MedReps

In any sales job, especially pharmaceutical sales, you’ll need to become eloquent at calling the doctors you call your customers. Doctors, particularly those on the job who have many staff and patients pulling at their attention, want you to get right to the point and quickly get past any pleasantries. Determine Your Purpose Before Calling the Doctor. Before you even dial the doctor’s phone number, you need to know exactly why you’re calling.

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How to Increase Doctors’ Pharma Brand Loyalty

eMediWrite

Today’s doctors are more digitally present than ever before, and using just one channel isn’t enough to stay top of mind – you need to go multi-channel. Some of the reasons why doctors switch to competing brands are listed below.

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Vital Content to Include in Your Sales Meeting with Hospitals or Doctors

MedReps

This is where you pitch your products as a way to solve any hospital or doctor’s office issues. Going beyond the patient’s information and into the general information provided publicly for the medical practice, such as the number of doctors they employ, their specialties and more.

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Can Doctors Train Medical Sales Reps Better

Toolyt

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective.

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Voice transcription AI: The future of doctor-patient interactions

MedCity News

Voice-recognition AI software has the potential to be the rare smartphone app that encourages face-to-face interactions.

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Episode 60 – The Covid State of Mind of Our Doctors…Our Customers

Medical Device Success

This survey gives a unique look into the minds of these doctors and their practices. The post Episode 60 – The Covid State of Mind of Our Doctors…Our Customers appeared first on Medical Device Success - Ideas You Can Put To Work Today! This survey gives a unique look into the minds of these doctors and their practices. Reading time: 2 – 2 minutes. “68% 68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”.

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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. As mentioned, marketing to doctors can be extremely challenging, complicated, and expensive. This post focuses on content marketing for doctors and why it’s essential for your business.

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One Step Closer to ‘IUD For Men’: Doctors Inject First Humans with Male Contraceptive Gel

MedCity News

Medical device company Contraline became the first to implant a hydrogel-based male contraceptive gel into humans in a clinical trial. Implanted during a noninvasive 10-minute office procedure, the gel promises to block the flow of sperm to the vas deferens.

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Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say

Medical Device Success

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. The post Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say appeared first on Medical Device Success - Ideas You Can Put To Work Today!

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What makes a medical representative most effective in their detailing to doctors?

eMediWrite

Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Doctors regularly need to reschedule appointments because of medical emergencies.

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Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.

World of DTC Marketing

Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. When using the Internet to reach doctors, numbers don’t matter. The post Using the Internet to reach doctors, numbers don’t matter.

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Abridge scores $12.5M, launches AI-powered medical notetaking tool for doctors

MedCity News

Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 million Series A funding round. The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure.

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That’s not Angry Birds — that’s your doctor learning about novel drugs through gaming

PharmaVoice

How pharma companies can teach physicians about mechanism of action and other medication lessons with interactive mobile games

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The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

Pharma Phorum

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. The post The doctors have spoken: what physicians need from pharma comms in the post-pandemic world appeared first on.

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Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Medical Device Success

Bill and his team have a unique view of the medical device world in that they consult for practices, they act as a provider via ambulatory surgical centers and then they work with the medical device industry by helping industry and doctors work together to maximize technology integration and patient uptake via their Patient Builder tools. Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients?

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Report: Doctors want health systems to be more involved in maintaining their digital provider profiles

MedCity News

Providers’ digital profiles must be robust in order to best attract and retain patients, according to a new report. Nearly all providers included in the study said that it is important for the hospitals or health systems that employ them to take a more active role in managing their profiles.

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It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

Eversana Intouch

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them!

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Medical Reps: Don’t Devalue YOUR Time & Relevance When Talking to Doctors

Sales Pilot Medical Sales Performance

The post Medical Reps: Don’t Devalue YOUR Time & Relevance When Talking to Doctors first appeared on MEDICAL SALES TRAINING. Video

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The battle between primary care and time: The doctors are losing

MedCity News

The classic battle between time and the best interest of the patient is real […]. Daily MedCity Influencers News SYN Top Story

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Pharma Selling: What Doctors expect from Medical Sales Reps?

MaBiCo

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. doctors.

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12 Predictions for Non-Personal HCP Promotion in 2023

PM360

HCPs Marketing Strategy Panorama Slideshow Old digital-opinion-leaders Discord Doctors influencers key opinion leaders KOLs Mastodon medical science liaisons MSLs non-personal promotion omnichannel Physicians Pinterest Reddit Social Media TikTok Twitch

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Orchestrated omnichannel engagement has grown into a buzz phrase for commercial teams ever since they started using digital communications channels to engage with doctors. They are no longer “just” educating and informing doctors but helping to accelerate medical science innovation.

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Top Tips for Optimizing Your Brand’s Performance with Real-World Demand Assessments

PM360

By focusing on the patient, it is possible to present the doctor with a realistic task by asking them a question on a decision that they would make on a day-to-day basis. Through this method, a doctor can be prompted with a range of different kinds of patients.

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

When asked which screenings their doctor recommended to them over the past two years, surveyed LGBTQ+ patients listed HIV (30%), sexually transmitted diseases (33%), and depression (25%) as the three most-recommended screening suggestions for all LGBTQ+ patients.

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Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?

PM360

As we settle into our post-pandemic new normal, there will be a natural tendency for everyone, including doctors and patients, to feel tired of their accelerated digital dependency.

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10 Ways to Attract New Patients from Key Local Employers

Healthcare Success

Doctor Referrals Healthcare Marketing business to business cross referrals healthcare marketing new businessHelp Providers Win New Patients from Large Local Businesses with These Tactics.

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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

HCPs Marketing Strategy Panorama Sales Slideshow Old Clarivate Doctors omnichannel Physicians sales reps

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. You cannot simply use the term “orthopaedic surgeon” 100 times throughout your website and hope to rank #1 on Google among all doctors, physicians, and surgeons providing healthcare services in your area.