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In upcoming skin disease clash, doctors see Novartis' Cosentyx as an underdog

Fierce Pharma

In upcoming skin disease clash, doctors see Novartis' Cosentyx as an underdog aliu Mon, 04/10/2023 - 15:53

Doctors 276
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Years after the first US biosim launches, doctors still have their concerns: survey

Fierce Pharma

Years after the first US biosim launches, doctors still have their concerns: survey kdunleavy Mon, 02/13/2023 - 06:51

Doctors 246
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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.

Doctors 250
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ChatGPT Outperforms Doctors In Answering Patient Messages, Study Shows

MedCity News

A new study found that ChatGPT might actually be quite successful in providing high-quality answers to patient questions during an era in which doctors and nurses are too busy to do so. The research evaluated two sets of answers to patient inquiries — one written by physicians, the other by ChatGPT.

Doctors 122
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An app can never replace a doctor

World of DTC Marketing

million doctors, nurses, and midwives expected by 2030. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients “ No universal standards for storing “emotional data” exist. The post An app can never replace a doctor.

Doctors 208
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Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

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