Fierce Pharma

DECEMBER 21, 2023

As Vertex Pharmaceuticals and CRISPR Therapeutics lay the groundwork for the launch of their CRISPR-based gene-editing therapy Casgevy, one doctor who treats sickle cell disease patients is already | As Vertex Pharmaceuticals and CRISPR Therapeutics lay the groundwork for the launch of their world-first CRISPR-based gene therapy Casgevy, one doctor (..)

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Doctors Pharmaceutical Patients 322

MedCity News

SEPTEMBER 20, 2024

The post When It Comes to AI, Rural Doctors Have FOMO — Meditech & Suki Are Teaming Up to Address This appeared first on MedCity News. Meditech is integrating Suki’s AI assistant into more than a dozen rural health systems, including St. Mary’s Healthcare in New York and Decatur County Memorial Hospital in Indiana.

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Evolve Your Success

MAY 19, 2025

Unfiltered Medical Sales: Why Doctors Buy You Before the Product Ready to elevate your medical sales game? We’re talking about real integrity here, the little details like taking a doctor to lunch, and how that can actually have you close the deal or get completely written off. Welcome back to the Medical Sales Podcast.

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Medical sales Doctors Sales Medical 130

World of DTC Marketing

DECEMBER 15, 2021

million doctors, nurses, and midwives expected by 2030. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients “ No universal standards for storing “emotional data” exist. The post An app can never replace a doctor.

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Fierce Pharma

APRIL 10, 2023

In upcoming skin disease clash, doctors see Novartis' Cosentyx as an underdog aliu Mon, 04/10/2023 - 15:53

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Doctors 276

MedCity News

FEBRUARY 2, 2024

Foodsmart is rolling out its new program that enables doctors to refer their patients to Foodsmart’s dieticians and healthy eating platform, as well as write prescriptions for healthy food just as easily as they might a normal pharmacy prescription.

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World of DTC Marketing

JUNE 15, 2025

Before stepping into their doctor’s office, most people consult online resources. Rather than pressuring doctors into prescribing specific drugs, informed patients are better prepared to have meaningful conversations about their health.

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Prescription Education Doctors Healthcare 213

Fierce Pharma

FEBRUARY 13, 2023

Years after the first US biosim launches, doctors still have their concerns: survey kdunleavy Mon, 02/13/2023 - 06:51

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Doctors 246

MedCity News

JUNE 4, 2025

Patients no longer want to rely upon only whatever snippets of information they get from their doctor at an annual or semiannual checkup. Theyre looking for a fully connected patient experience. Healthcare organizations need to know what that looks like, how to build it, and how they fit into the full picture.

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Fierce Pharma

JULY 14, 2023

As Johnson & Johnson awaits a decision on its second attempt to resolve talc lawsuits through a bankruptcy ploy, the company is attempting another legal tactic to free itself from those liabili | As Johnson & Johnson awaits a decision on its second attempt to resolve talc lawsuits through a bankruptcy ploy, the company is attempting another (..)

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Doctors 246

World of DTC Marketing

JUNE 9, 2025

In the era of fragmented attention, skeptical consumers, and complex healthcare systems, the leap from seeing a commercial to asking a doctor for an Rx is longer—and more fraught—than ever before. The Self-Research Generation Today’s patients don’t run to their doctors after seeing a drug ad. Instead, they pause. They question.

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MedCity News

JUNE 18, 2024

Three reasons you should hire physicians for your product teams The post Is There a Doctor on the Plane? appeared first on MedCity News.

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MedCity News

APRIL 15, 2025

Much like preventative care in medicine where doctors can detect potential illnesses and diseases in their early stages healthcare facilities can improve their security posture through preemptive strategy and preventative measures.

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Healthcare Healthcare Doctors Medicine 225

Contrarian Sales Techniques

MAY 7, 2025

Not too long ago, medical sales pitches were pretty straightforward: list the features, show a flashy brochure, and hope the doctor had a few minutes to spare. Doctors today are busier, more skeptical, and have less patience for long-winded sales talks. What doctors want to know is: How will this help me solve my daily challenges?

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Sales pitches Medical sales Doctors Sales 64

Fierce Pharma

JUNE 29, 2023

After an initial rejection in 2020 and a review delay earlier this year, BioMarin’s Roctavian has finally got the FDA go-ahead to introduce a gene therapy for a not-so-rare disorder.

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Doctors FDA 348

World of DTC Marketing

JUNE 14, 2025

The Reality of DTC Pharma Advertising While it’s easy to vilify pharmal ads—complete with smiling actors, bucolic scenery, and a mile-long list of side effects—research consistently shows that these ads don’t compel people to run to their doctor demanding a prescription.

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Prescription Doctors Physicians Education 218

MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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Doctors Media Physicians Healthcare 290

MedCity News

MAY 4, 2023

Resident physicians at Mount Sinai’s Elmhurst Hospital in Queens have voted to authorize a strike. The union that represents these residents has noticed significant disparities in Mount Sinai’s compensation and benefits when compared to the resident physicians employed at the health system’s flagship hospital in Manhattan.

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Doctors Physicians Safety 290

MedCity News

MAY 19, 2025

To scale clinical AI, vendors must design tools that feel natural and personalized to each doctor otherwise, clinicians wont use them, said Heidi Health CEO Tom Kelly. In the crowded AI scribe market, he believes that clinician adoption rates, not flashy integration or deployment speeds, are the true measure of success.

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Marketing Doctors Healthcare Healthcare 207

David Bagga

DECEMBER 25, 2024

Break into Medical device Sales What do doctors expect from a medical sales representative? Medical sales representatives serve as the […] The post what-do-doctors expect appeared first on. Medical sales representatives serve as the […] The post what-do-doctors expect appeared first on.

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Doctors Medical sales Sales Prospecting 130

MedCity News

AUGUST 11, 2022

Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 million Series A funding round. The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure.

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Doctors Medical Physicians 289

MedCity News

AUGUST 17, 2022

Voice-recognition AI software has the potential to be the rare smartphone app that encourages face-to-face interactions. Its early results suggest the technology could be a game-changer for a healthcare industry in desperate need of one, boosting morale in the short-term while potentially saving money down the road.

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Doctors Patients Healthcare Healthcare 264

MedCity News

APRIL 18, 2024

The post Medicare’s Push To Improve Chronic Care Attracts Businesses, but Not Many Doctors appeared first on MedCity News. Medicare’s Chronic Care Management program reduced emergency room and in-patient hospital visits and lowered total health spending, but uptake has been sluggish for a variety of reasons.

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MedCity News

OCTOBER 18, 2023

Investing in Friction-reducing tactics such as community building and providing benefits, training, and personalized support to employees will yield compounding long-term benefits while reducing churn rate.

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Doctors Training Healthcare Healthcare 338

PharmaVoice

APRIL 8, 2024

The market is huge, but will companies overcome the triple hurdles of payer hesitance, prescriber reluctance and sluggish consumer demand?

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Doctors Marketing 306

MedCity News

DECEMBER 10, 2023

Although problems in US healthcare abound, the most insidious challenges are often tightly coupled with the industry’s most appealing and instilled virtues — a highly selective and independent workforce, (b) an extremely low tolerance for risk, and (c) a high degree of professional oversight.

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Doctors Healthcare Healthcare Safety 297

MedCity News

JANUARY 13, 2025

The post AI, IP and Your Healthcare: And You Thought the Doctors Exam Was Intrusive! AI is the next big thing, and most developers want to protect those programs and systems. The answer is intellectual property protection and specifically patent protection. appeared first on MedCity News.

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Healthcare Healthcare Doctors Patients 311

MedCity News

NOVEMBER 10, 2022

Medical device company Contraline became the first to implant a hydrogel-based male contraceptive gel into humans in a clinical trial. Implanted during a noninvasive 10-minute office procedure, the gel promises to block the flow of sperm to the vas deferens.

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Doctors Medical Marketing 299

World of DTC Marketing

JUNE 3, 2025

Some patients are getting Ozempic from telehealth apps after filling out quick questionnaires, never meeting a doctor face-to-face, never truly discussing their medical history. It’s for people with obesity who have serious comorbidities and whose doctors have determined that the benefits outweigh the risks. That’s dangerous.

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Medical Side effects Doctors Prescription 211

MedCity News

JUNE 5, 2023

In a confirmatory Phase 3 test of ImmunoGen’s Elahere, the ovarian cancer drug handily beat chemotherapy with results that clinicians say could make the treatment the new standard of care for certain patients. The data were presented during the annual meeting of the American Society of Clinical Oncology.

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Scott’s Directories

JUNE 5, 2025

In the process of identifying and approaching potential partners or creating a plan to address certain markets, a detailed list of doctors in British Columbia (BC) is very useful for business development and increasing conversion rates. Take advantage of this resource to elevate business operations and achieve measurable results.

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Doctors Sales Physicians Healthcare 52

Fierce Pharma

OCTOBER 10, 2023

What doctors described as a “messy” treatment landscape in early-stage non-small cell lung cancer (NSCLC) could get clearer thanks to a first-in-class overall survival win from Merck & Co.’s s Keytruda.

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Doctors FDA 330

MedCity News

MARCH 13, 2023

Price transparency has come a long way over the past couple of years, with insurance companies and hospitals now required to publicly disclose their prices. The more pressing issue is that there is no mechanism in place to make this information easily digestible, personalized to each patient, and placed in context with competitors’ prices.

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World of DTC Marketing

JUNE 19, 2025

They argue it misleads patients, drives up drug costs, and pushes people to pressure doctors for drugs they may not need. Doctors Still Have the Final Say (Supposedly) One of the main arguments pharma uses to defend DTC is that physicians remain the gatekeepers. anytime soon. That money helps ensure that legislative “reform” is talk.

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Pharma Media Doctors Education 147

Fierce Pharma

AUGUST 30, 2023

Even without an FDA approval, Roche’s cancer drug Avastin is widely used by doctors to treat certain eye diseases. Even without an FDA approval, Roche’s cancer drug Avastin is widely used by doctors to treat certain eye diseases.

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FDA Doctors Manufacturing 315

World of DTC Marketing

JUNE 3, 2025

Many doctors come from academic or hospital settings where the patient is an object of treatment rather than a source of insight. That person may not be a doctor — but they may be precisely who your organization needs. The future of Medical Affairs is about connection, integration, and actionable insight.

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Leads Medical Doctors Marketing 208

MedCity News

AUGUST 8, 2024

This potential for self-management can reduce the burden on the healthcare system, resulting in fewer doctor visits, lower hospitalization risks, and fewer diagnostic tests as patients can take corrective action earlier or identify issues sooner.

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