Blaming the anti-vaxxers is not the answer
World of DTC Marketing
JULY 26, 2021
SUMMARY: Anti-vaxxers are vocal, and the media amplify their voices. There are many reasons why people aren’t getting vaccinated. We need more data to understand why. Republican extremism is part of the problem, but so is the lack of education. Pharma companies should ensure that product content also contains health information to address chronic conditions.