World of DTC Marketing
JULY 26, 2021
SUMMARY: Anti-vaxxers are vocal, and the media amplify their voices. There are many reasons why people aren’t getting vaccinated. We need more data to understand why. Republican extremism is part of the problem, but so is the lack of education.
Integrity Solutions
MARCH 11, 2021
Virtual Engagement For Remote Selling. Remote Selling Success Starts Before The Call Even Begins. By Bruce Wedderburn. What is the ‘digital disconnect’ and how effectively are you dealing with it?
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New to Medical Device Sales
DECEMBER 27, 2021
You can listen here: [link] You can watch here: [link] Today we are so fortunate to have the Director of Strategy and Talent for Medtronic Brain and Spine Therapies Jay Pendleton. Jay shares what he looks for in reps and what makes a great rep stand out.
Authentic Influence Group
DECEMBER 6, 2021
Are your own mannerisms, body language, and tone working against you in high-stakes conversations? ? According to our CEO, Shelly O'Donovan, the answer is almost certainly!
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
This webinar will go over the FDA's guidance on pharmacological and toxicological considerations for optimizing doses for prescription drugs.
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Medical Device Success
NOVEMBER 14, 2021
Reading time: 2 – 3 minutes. Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
DECEMBER 17, 2021
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. In this article, R.J.
Fierce Pharma
NOVEMBER 15, 2021
A new way to access scientific papers? admin. Mon, 11/15/2021 - 12:01
Medical Sales Guru
OCTOBER 27, 2021
The world has changed A LOT…over the last two years. It’s changed for your accounts, the stakeholders in your accounts, it’s changed for patients, and it’s changed for you. In this episode, I’m allowing you to listen to the October 2021 monthly call I recorded for my Medical Sales Academy members. I’ve never done this before, and probably won’t again, but it’s important that you up your game if you want to stay competitive in a much-changed market.
Clarivate
NOVEMBER 16, 2021
Today we unveil our annual list of Highly Cited Researchers. We congratulate some 6,600 scientists and social scientists for demonstrating significant influence among their peers in their chosen field (or fields) through the publication of multiple highly cited papers during the last decade.
Healthcare Success
MAY 3, 2021
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.”
World of DTC Marketing
JUNE 6, 2021
SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings.
Integrity Solutions
MARCH 18, 2021
Effective sales recruiting strategies start with a well-defined Sales Success Profile based on objective performance criteria. Here’s how to consistently identify, attract and retain candidates with the talent and experience to become high performers.
New to Medical Device Sales
DECEMBER 20, 2021
You can listen here: [link] You can watch here: [link] What’s it like to be a Medical Sales Rep? The best answer I can is it varies. It can vary on work life balance, it can vary on how much you make, it can vary how much you travel.
Authentic Influence Group
NOVEMBER 1, 2021
"We accept the love we think we deserve” [i] said Stephen Chbosky. When I was in high school, I had two friends. One, Sarah was absolutely gorgeous, the kind of girl that makes us all jealous. My other friend, Amanda, was not as attractive, although she was the life of the party.
Medical Device Success
NOVEMBER 7, 2021
Reading time: 2 – 3 minutes. Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Chip is passionate about sales as a career and very enthusiastic about his career with Cook Medical.
Dominic Tyer
MAY 14, 2021
Artificial intelligence is keeping pace with the COVID-powered digital transformations of health and the pharmaceutical industry. digital transformation Health and Pharma AI ethics artificial intelligence FDA healthcare NHS AI Lab NHSX pharma wearables
Pharma Marketing Network
NOVEMBER 3, 2021
In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers.
Salesforce
JULY 23, 2021
Customer objections can be difficult for sales reps to handle, and many professionals get nervous when they find themselves facing one. However, objections communicate important and valuable information about customer concerns and needs.
Medical Sales Guru
JULY 7, 2021
Medical sales reps are often great at talking about their products with respect to “The How” and “The What.” ” However, it’s “The Why” that will get you in the door and gain a commitment for an evaluation or get you the order. In this episode, I discuss the power of “The Why” and how to apply it in medical or high-stakes selling. Learn how you can sell more to HCPs and healthcare accounts at [link].
Clarivate
OCTOBER 25, 2021
This year, Clarivate acquired Bioinfogate , a leading provider of analytics solutions in the life sciences and producer of the OFF-X portal. The move further expands and integrates drug toxicity data and translational safety intelligence from OFF-X into all aspects of the life science cycle.
Med Device Careers
DECEMBER 31, 2021
In this episode we sit down with Vince Burgess, Derrick Chou, and Peter Elia of Acutus Medical. Vince currently serves as the President and CEO where he brings over 30 years of experience in healthcare operations, marketing, business development and venture capital.
World of DTC Marketing
JULY 28, 2021
SUMMARY: 62% of HCPs spend 3 hours per day accessing digtal resources. More HCPs chose to use smartphones to access digital resources as well and usage has increased when accessing a wide variety of professional content.
Integrity Solutions
JANUARY 18, 2021
By Will Milano. This past year laid bare some critical underlying selling skills and cracks in their sales pipeline that sales leaders were able to ignore or avoid while focusing on more immediate concerns. There’s no putting it off anymore.
New to Medical Device Sales
DECEMBER 13, 2021
You can listen here: [link] You can watch here: [link] There are thousands of candidates trying to break into Medical Device Sales and it’s a very competitive industry so how can you stand out? Here’s some of my top tips.
Authentic Influence Group
NOVEMBER 1, 2021
“IF YOU ARE LUCKY ENOUGH TO BE IRISH, YOU ARE LUCKY ENOUGH.” The Irish culture has always had a bit of luck associated with it.
Medical Device Success
OCTOBER 24, 2021
Reading time: 2 – 4 minutes. The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”. This is my favorite quote in my conversation with today’s guest, Shelly O’Donovan, Founder and CEO of Authentic Influence Group.
Dominic Tyer
MAY 3, 2021
The new episode of the pharmaphorum podcast also hears about some of pharma’s UK launch challenges and the types of evidence that HTA bodies need for RNA-based drugs.
Pharma Marketing Network
DECEMBER 17, 2021
Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size.
Salesforce
JULY 6, 2021
Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences.
Medical Sales Guru
JUNE 2, 2021
Medical sales representatives often find it difficult to get time with doctors, dentists, and other healthcare stakeholders. These professionals are busy and their time is valuable. But guess what… So is yours! You’re busy. Your time is valuable. And hopefully, when you meet with these professionals, your message is relevant and helpful. This episode discusses how to adapt a productive mindset when calling on HCPs and other decision-makers in your accounts.
Clarivate
DECEMBER 16, 2021
How we’re expanding support for dealing with editorial expressions of concern and retractions. Research integrity is a key part of our mission at Clarivate to be a trusted, indispensable partner to innovators everywhere.
Pharmaceutical Representative Training
DECEMBER 28, 2021
Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.
World of DTC Marketing
JULY 20, 2021
SUMMARY: 99 percent of covid-19 deaths in June were among the unvaccinated. 29 percent of Americans said they were unlikely to get vaccinated — up from 24 percent three months earlier.
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