2021

Blaming the anti-vaxxers is not the answer

World of DTC Marketing

SUMMARY: Anti-vaxxers are vocal, and the media amplify their voices. There are many reasons why people aren’t getting vaccinated. We need more data to understand why. Republican extremism is part of the problem, but so is the lack of education.

How to Get Hired with Director of Strategy and Talent Jay Pendleton

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Today we are so fortunate to have the Director of Strategy and Talent for Medtronic Brain and Spine Therapies Jay Pendleton. Jay shares what he looks for in reps and what makes a great rep stand out.

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Episode 70 – In the C-Suite with Patricia Zilliox, CEO, Eyevensys

Medical Device Success

Reading time: 2 – 3 minutes. Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas.

Prof Nigel Osborne: Science is catching up with historically pervasive ideas of ‘medical music’

Dominic Tyer

Internationally recognised composer, peace worker and musical therapy pioneer Professor Nigel Osborne talks about how his emerging field stands at an important threshold. Health and Pharma healthcare medical music pharmaphorum Professor Nigel Osborne

Overcoming The Virtual Engagement Trap of Remote Selling

Integrity Solutions

Virtual Engagement For Remote Selling. Remote Selling Success Starts Before The Call Even Begins. By Bruce Wedderburn. What is the ‘digital disconnect’ and how effectively are you dealing with it?

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How to up your medical sales game in a changed world

Medical Sales Guru

The world has changed A LOT…over the last two years. It’s changed for your accounts, the stakeholders in your accounts, it’s changed for patients, and it’s changed for you. In this episode, I’m allowing you to listen to the October 2021 monthly call I recorded for my Medical Sales Academy members. I’ve never done this before, and probably won’t again, but it’s important that you up your game if you want to stay competitive in a much-changed market.

More Trending

2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. In this article, R.J.

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.”

Highly Cited Researchers 2021: How nations and institutions foster exceptional performance

Clarivate

Today we unveil our annual list of Highly Cited Researchers. We congratulate some 6,600 scientists and social scientists for demonstrating significant influence among their peers in their chosen field (or fields) through the publication of multiple highly cited papers during the last decade.

The 4 Most Common Customer Objections, and How Sales Teams Should Respond

Salesforce

Customer objections can be difficult for sales reps to handle, and many professionals get nervous when they find themselves facing one. However, objections communicate important and valuable information about customer concerns and needs.

Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings.

Lifestyle of A Medical Device Sales Rep

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] What’s it like to be a Medical Sales Rep? The best answer I can is it varies. It can vary on work life balance, it can vary on how much you make, it can vary how much you travel.

Episode 69 – Back to the Front Line of MedTech Sales with Chip Helm

Medical Device Success

Reading time: 2 – 3 minutes. Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Chip is passionate about sales as a career and very enthusiastic about his career with Cook Medical.

No plateau for AI’s productivity in pharma and healthcare

Dominic Tyer

Artificial intelligence is keeping pace with the COVID-powered digital transformations of health and the pharmaceutical industry. digital transformation Health and Pharma AI ethics artificial intelligence FDA healthcare NHS AI Lab NHSX pharma wearables

How Do Clear Sales Recruiting Strategies Impact Sales Team Turnover?

Integrity Solutions

Effective sales recruiting strategies start with a well-defined Sales Success Profile based on objective performance criteria. Here’s how to consistently identify, attract and retain candidates with the talent and experience to become high performers.

The Why is the secret to getting in & getting the sale

Medical Sales Guru

Medical sales reps are often great at talking about their products with respect to “The How” and “The What.” ” However, it’s “The Why” that will get you in the door and gain a commitment for an evaluation or get you the order. In this episode, I discuss the power of “The Why” and how to apply it in medical or high-stakes selling. Learn how you can sell more to HCPs and healthcare accounts at [link].

3 Ways to Improve Your Influence and Advance Your Career

Authentic Influence Group

The ability to influence is vital if you want your ideas to be heard and taken on. Following are 3 things you can do immediately to improve your influence and move your career forward fast.

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Native Advertising is Exploding Across Healthcare, Have you Jumped In?

Pharma Marketing Network

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers.

Episode 006: The Art of Disruption with Vince Burgess, Derrick Chou and Peter Elia of Acutus Medical

Med Device Careers

In this episode we sit down with Vince Burgess, Derrick Chou, and Peter Elia of Acutus Medical. Vince currently serves as the President and CEO where he brings over 30 years of experience in healthcare operations, marketing, business development and venture capital.

Bioinfogate becomes Clarivate

Clarivate

This year, Clarivate acquired Bioinfogate , a leading provider of analytics solutions in the life sciences and producer of the OFF-X portal. The move further expands and integrates drug toxicity data and translational safety intelligence from OFF-X into all aspects of the life science cycle.

Worried About Losing Employees? Better Mentoring Could Help

Salesforce

Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences.

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HCPs use of digital

World of DTC Marketing

SUMMARY: 62% of HCPs spend 3 hours per day accessing digtal resources. More HCPs chose to use smartphones to access digital resources as well and usage has increased when accessing a wide variety of professional content.

Tips for Helping You Stand Out

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] There are thousands of candidates trying to break into Medical Device Sales and it’s a very competitive industry so how can you stand out? Here’s some of my top tips.

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Episode 67 – Mastering Influence and Authenticity In The New Normal with Shelly O’Donovan, CEO, Authentic Influence Group

Medical Device Success

Reading time: 2 – 4 minutes. The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”. This is my favorite quote in my conversation with today’s guest, Shelly O’Donovan, Founder and CEO of Authentic Influence Group.

Episode 35: Galapagos UK’s Michael Smyth on RNA-based technology and market access

Dominic Tyer

The new episode of the pharmaphorum podcast also hears about some of pharma’s UK launch challenges and the types of evidence that HTA bodies need for RNA-based drugs.

Keep Your 2021 Sales Pipeline Full Using the Selling Lessons of 2020

Integrity Solutions

By Will Milano. This past year laid bare some critical underlying selling skills and cracks in their sales pipeline that sales leaders were able to ignore or avoid while focusing on more immediate concerns. There’s no putting it off anymore.

Medical Reps: stop devaluing your time & relevance

Medical Sales Guru

Medical sales representatives often find it difficult to get time with doctors, dentists, and other healthcare stakeholders. These professionals are busy and their time is valuable. But guess what… So is yours! You’re busy. Your time is valuable. And hopefully, when you meet with these professionals, your message is relevant and helpful. This episode discusses how to adapt a productive mindset when calling on HCPs and other decision-makers in your accounts.

Speaking at the 2021 HBA Annual Conference

Authentic Influence Group

The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November.

Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size.

Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.

Innovating to improve research integrity

Clarivate

How we’re expanding support for dealing with editorial expressions of concern and retractions. Research integrity is a key part of our mission at Clarivate to be a trusted, indispensable partner to innovators everywhere.

Being Human in the Time of Automation

Salesforce

If you’re like most people, you probably think there’s a good chance that AI or robots will have a significant impact on the global job market. Yet surveys also show that most of us think that these disruptive technologies are primarily going to affect someone else?someone

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Is it time for vaccination mandates?

World of DTC Marketing

SUMMARY: 99 percent of covid-19 deaths in June were among the unvaccinated. 29 percent of Americans said they were unlikely to get vaccinated — up from 24 percent three months earlier.

Should You Work at a Large or Small Medical Device Company?

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] I’ve had a lot of people reach out and they wanted to know should they work for a small or large medical device company? Should they leave their smaller company to go work for a large corporation.

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