MedCity News

DECEMBER 9, 2024

Results from the Phase 3 DREAMM-7 study show GSK drug Blenrep is helping multiple myeloma patients live longer compared to treatment with blockbuster Johnson & Johnson drug Darzalex. The post GSK Multiple Myeloma Drugs DREAMM Comeback Continues With Phase 3 Data at ASH appeared first on MedCity News.

FDA 290

FDA Leads Marketing Patients 290

MedCity News

MARCH 20, 2025

Getting the correct food allergy diagnosis leads to increased diet diversity and potentially improved nutrition when suspected allergies are ruled out, making it critical to take the right diagnostic approach from the beginning.

Patients 165

Patients Food Leads Physicians 165

MedCity News

JUNE 19, 2025

It enables a smarter, faster, and more inclusive decision-making process that leads to better care for patients, reduced provider burnout, and stronger financial resilience The post The Benefits of Establishing a Data-driven Culture in Healthcare appeared first on MedCity News.

Healthcare 245

Healthcare Healthcare Leads Patients 245

World of DTC Marketing

JULY 1, 2025

For decades, the image of pharmaceutical direct-to-consumer (DTC) marketing has been defined by glossy TV commercials: smiling patients, soft music, lengthy lists of side effects spoken at a rapid pace, and vague promises of a better life. Today’s patients don’t rely on a 60-second ad to make decisions about their health. They search.

Marketing 251

Marketing Pharma Side effects Prescription 251

MedCity News

NOVEMBER 14, 2023

Theseus Pharmaceuticals discontinued its former lead program in July following the report of dose-limiting toxicities in two patients. Though Theseus has other assets in its pipeline, it has decided to explore strategic alternatives with the goal of “maximizing shareholder value.”

Leads 290

Leads Pharma Pharmaceutical Patients 290

MedCity News

AUGUST 29, 2023

The study, which was conducted by the startup, showed that the Luna Pathways program did a good job of reducing patients’ pain, increasing care plan adherence, and decreasing avoidable hospital readmissions and emergency department visits.

Leads 276

Leads Patients 276

MedCity News

AUGUST 25, 2024

Here’s what is needed to create educational materials that empower patients and lead to better outcomes. The post Healthcare Needs to Be Proactive, Not Reactive — How Patient Education Improves Outcomes appeared first on MedCity News. Educational materials that are relatable and personalized can increase engagement.

Education 290

Education Healthcare Healthcare Patients 290

Fierce Pharma

JANUARY 4, 2024

Article by Richard Pops, CEO of Alkermes | Alkermes, a pioneer in neuroscience therapeutics, is building on its foundation as it emerges as a pure neuroscience company.

Leads 261

Leads Patients 261

MedCity News

OCTOBER 6, 2024

Hospitals are facing increasingly burdensome policies from commercial insurers, leading to problems with cash flow and patient safety. The post Payers Are Putting Profit Over Patients with Denials and Prior Auth Policies, Hospitals Say appeared first on MedCity News.

Patients 320

Patients Insurance Safety Leads 320

MedCity News

SEPTEMBER 13, 2024

Continuous Glucose Monitoring tools are revolutionizing the way diabetes is managed, offering unparalleled benefits for both healthcare providers and patients. By providing continuous, accurate data, CGM is especially useful for remote monitoring, enabling timely interventions and leading to better user health.

Management 304

Management Patients Healthcare Provider Healthcare 304

MedCity News

JUNE 26, 2024

Velatura, a leading multi-jurisdictional health information exchange and health data utility, along with Docusign, the leading intelligent agreement management solution that accelerates the process of doing business, have joined forces to streamline the process of obtaining and managing informed patient consent.

Patients 264

Patients Leads Management 264

MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Patients tend to have a better experience when they feel appreciated and valued. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

Healthcare 278

Healthcare Healthcare Patients Healthcare Provider 278

MedCity News

DECEMBER 18, 2023

Value-based care depends on keeping a total population of patients healthier and less in need of higher-cost services. To do so, organizations must be able to predict costs in advance, better understand patient risks, and manage the cost of services. Corporate healthcare is set up to do just that.

Healthcare 298

Healthcare Healthcare Leads Management 298

Fierce Pharma

SEPTEMBER 30, 2024

After putting on a strong performance in preventing disease progression in the earlier treatment of multiple myeloma, Johnson & Johnson and Legend Biotech’ Carvykti has once again mounted a maj | After putting on a strong performance in preventing disease progression, Johnson & Johnson and Legend Biotech’s Carvykti has once again demonstrated (..)

Leads 323

Leads Patients 323

MedCity News

APRIL 29, 2025

Abeona Therapeutics makes Zevaskyn by engineering a patients biopsied skin cells to express the collagen that they lack, then growing those cells into sheets that can be surgically applied to a wound.

FDA 205

FDA Engineering Leads Patients 205

World of DTC Marketing

JULY 6, 2025

The Power of Entrenched Brand Loyalty Biologic manufacturers have spent years, sometimes decades, building trust with physicians and patients. Even when a biosimilar is deemed equally effective and safe, prescribers may hesitate to switch a stable patient. These brands are often seen as the gold standard. multiple Humira biosimilars).

FDA 238

FDA Physicians Manufacturing Insurance 238

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. Lungs hyperinflated to clear. No pneumothorax or pleural eltusion.

Healthcare 317

Healthcare Healthcare Patients Doctors 317

MedCity News

FEBRUARY 12, 2024

FDA approval of Takeda Pharmaceutical drug Eohilia introduces a new therapeutic option for patients with eosinophilic esophagitis, inflammation of the esophagus that causes swallowing difficulty. It will compete against Dupixent, a Sanofi and Regeneron Pharmaceuticals drug already approved for this disorder.

FDA 299

FDA Leads Pharmaceutical Patients 299

MedCity News

APRIL 24, 2023

A clinical trial for a Foghorn Therapeutics cancer drug is under a partial FDA hold after a patient in the early-stage study developed a cardiovascular complication. It’s the biotech’s second partial hold in the past year.

FDA 276

FDA Leads Patients Biopharma 276

MedCity News

MARCH 7, 2023

BioMarin Pharmaceutical’s submission of additional data for patients treated with its hemophilia A gene therapy, Roctavian, mean that the FDA will push out a regulatory decision to early summer. But it could be worth the wait as analysts anticipate FDA approval and project Roctavian becoming one of BioMarin’s biggest products.

FDA 278

FDA Leads Pharmaceutical Patients 278

World of DTC Marketing

JUNE 18, 2025

Too often, the brand team views the drug through the lens of internal enthusiasm, overlooking external realities such as competition, prescribing habits, patient concerns, or access restrictions. Older patients, for instance, may not be willing to try a new therapy unless it yields concrete results.

Sales 198

Sales Marketing Physicians Medical 198

PharmaVoice

JULY 9, 2025

Simone Steiner recently joined France’s Transgene as chief technology officer to lead the complicated manufacturing process for the pharma’s individualized neoantigen therapeutic vaccines. Unlike other approaches, it is tailor-made for each patient, based on the mutations specific to their tumor,” Steiner said. “We

Manufacturing 179

Manufacturing Biopharma Pharma Medicine 179

MedCity News

OCTOBER 4, 2022

To position the healthcare system for long-term success, traditional healthcare providers must tap into new disruptive forces to create navigable, discoverable, accessible, and personalized experiences for patients who now expect a new consumer-centered model of care.

Healthcare 297

Healthcare Healthcare Healthcare Provider Leads 297

World of DTC Marketing

JUNE 15, 2025

DTC Ads Empower Patients Through Education Contrary to popular critiques, DTC advertisements serve as a crucial educational tool, enabling patients to engage more proactively in discussions with healthcare providers. Patients today are more informed than ever. Patients need access to health education in digestible forms.

Prescription 192

Prescription Education Doctors Healthcare 192

PharmaVoice

MARCH 25, 2024

Deborah Reardon is leading a new pillar that asks, ‘Are we looking at this from a patient lens and not from a Boehringer lens?’

Patients 245

Patients Leads 245

MedCity News

MAY 29, 2023

Ray Therapeutics’ gene therapy is independent of the causative genes driving inherited vision disorders, which CEO Paul Bresge says is important for reaching a broad patient population. Rare disease retinitis pigmentosa is the first disease target, but the startup also plans to test its approach in more prevalent eye disorders.

Leads 279

Leads Patients Biopharma Pharma 279

MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. This will lead to better patient experiences and outcomes.

Medical 279

Medical Patients Doctors Training 279

MedCity News

AUGUST 21, 2024

Lowering patient out-of-pocket expenses through thoughtful plan design is not only beneficial for the patients but also for the healthcare system at large. The post Challenging Healthcare Norms: Early Access to Physical Therapy Transforms Musculoskeletal Care Delivery appeared first on MedCity News.

Healthcare 306

Healthcare Healthcare Patients Leads 306

Pharma Marketing Network

APRIL 27, 2025

Introduction In todays hyper-competitive healthcare space, building a Lead Generation Network in pharma is no longer optionalits essential. Much like a clinical trial needs carefully selected participants, pharma marketers must construct targeted networks to generate high-quality leads.

Networking 52

Networking Leads Pharma Education 52

Pharma Marketing Network

MAY 21, 2025

In a space as regulated and complex as pharmaceutical marketing, Lead Gen isnt just about volume. Its about conversion, compliance, and strategic targeting of healthcare professionals (HCPs), payers, and sometimes patients. Yet, these very barriers make lead gen in pharma an even more strategic imperative.

Leads 52

Leads Pharma Prospecting Networking 52

MedCity News

JUNE 14, 2023

Hospitals’ digital health adoption exploded during the pandemic, leading to many vendor contracts spanning three to five years.

Leads 328

Leads Patients 328

PM360

JUNE 17, 2025

By Partha Anbil and Kamini Anbil Patient Service Programs (PSPs) have become a cornerstone for pharmaceutical brands, shaping patient outcomes and brand perception in today’s complex healthcare environment. The Rising Importance of PSPs Launching a new therapy now requires more than regulatory approval and clinical efficacy.

Patients 52

Patients Pharma Education Competition 52

MedCity News

AUGUST 26, 2022

When pharmacies engage on a human level with patient support programs, patients become more fully engaged in their treatment, leading to potentially significant health benefits and good business for pharmacies.

Leads 299

Leads Patients Medical 299

MedCity News

APRIL 19, 2023

Automation, AI, and machine learning can all be used to identify issues that lead to denials, streamline the patient billing process, reduce manual processes, and provide real-time data to quickly process claims.

Healthcare Provider 312

Healthcare Provider Management Healthcare Healthcare 312

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. Its simple: Digital patient intake forms. They streamline the process of collecting essential patient information by automating data entry. What is Digital Patient Intake?

Healthcare 59

Healthcare Healthcare Patients Electronics 59

PM360

APRIL 4, 2025

True patient engagement creates ripple effects that transform both clinical outcomes and business results in a measurable way. Measuring engagement isnt just about numbersits about the lives that are touched and the improvements made through strategic, thoughtful approaches to patient communication.

Healthcare 52

Healthcare Healthcare Patients Prescription 52

World of DTC Marketing

JUNE 26, 2025

What to look for: Real-world experience in both research and patient care, plus a history of strategic decision-making in late-stage development or post-market environments. The VP leads a cross-functional team comprising field medical professionals (MSLs), publication planners, HEOR experts, and other specialists.

Medical 170

Medical Ethics Marketing Training 170