World of DTC Marketing

DECEMBER 3, 2021

LEAD-IN: Yesterday I had a long talk with someone who has been in the industry for over 25 years. She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.”

Patients 259

Patients Side effects Transportation Leads 259

MedCity News

NOVEMBER 14, 2023

Theseus Pharmaceuticals discontinued its former lead program in July following the report of dose-limiting toxicities in two patients. Though Theseus has other assets in its pipeline, it has decided to explore strategic alternatives with the goal of “maximizing shareholder value.”

Leads 113

Leads Pharma Pharmaceutical Patients 113

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

Management 94

Management Patients CRM Customer Relationship Management 94

MedCity News

AUGUST 29, 2023

The study, which was conducted by the startup, showed that the Luna Pathways program did a good job of reducing patients’ pain, increasing care plan adherence, and decreasing avoidable hospital readmissions and emergency department visits.

Leads 108

Leads Patients 108

World of DTC Marketing

JUNE 29, 2022

They are part of a pattern on Facebook of ads that make misleading or false health claims targeted at cancer patients. It got so long that an MD finally chimed in and called the posts garbage at one point, which could lead to visits to the ER or even death. Pharma, for the most part, has been dabbling in social media.

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Media Patients Pharma Medical 228

Salesforce

FEBRUARY 20, 2024

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

Patients 137

Patients Pharma Consulting Leads 137

MedCity News

JUNE 14, 2023

2seventy Bio reported that an acute myeloid leukemia patient treated with its experimental cell therapy has died, prompting research partner Seattle Children’s Research Institute to pause the Phase 1 study. The FDA has been notified and an investigation is underway.

Leads 98

Leads Patients FDA Biopharma 98

PharmaVoice

MARCH 25, 2024

Deborah Reardon is leading a new pillar that asks, ‘Are we looking at this from a patient lens and not from a Boehringer lens?’

Patients 98

Patients Leads 98

MedCity News

DECEMBER 18, 2023

Value-based care depends on keeping a total population of patients healthier and less in need of higher-cost services. To do so, organizations must be able to predict costs in advance, better understand patient risks, and manage the cost of services. Corporate healthcare is set up to do just that.

Healthcare 117

Healthcare Healthcare Leads Management 117

MedCity News

JULY 12, 2023

Providers just aren’t given the time it takes to build rapport and ask the right questions within the fee-for-service model. That’s why I left traditional medicine. Providers like me who now work in an employer healthcare model can truly help people versus treating them reactively.

Healthcare 97

Healthcare Healthcare Leads Patients 97

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

Doctors 250

Doctors Patients Insurance Physicians 250

Pharmaceutical Technology

MAY 19, 2023

Myeloid Therapeutics has raised $73m to support the continued clinical development of its lead cell therapy programme, MT-101, in Phase I/II trials for T cell lymphoma. MT-302 is a TROP2-targeting in vivo chimeric antigen receptor (CAR) that has been designed to express in the myeloid compartment.

Leads 98

Leads Patients Pharmaceutical 98

PM360

SEPTEMBER 7, 2023

However, Keri McDonough, Head, Patient Voice Consortium & Vice President, Medical and Scientific Strategy, Syneos Health , says that AI will only help so much in alleviating the “ burnout ” 3 or “ moral injury ” 4 many HCPs face. “To Of course, AI can also be used to help marketers better understand and serve patients.

Patients 111

Patients Physicians Healthcare Healthcare 111

MedCity News

FEBRUARY 12, 2024

FDA approval of Takeda Pharmaceutical drug Eohilia introduces a new therapeutic option for patients with eosinophilic esophagitis, inflammation of the esophagus that causes swallowing difficulty. It will compete against Dupixent, a Sanofi and Regeneron Pharmaceuticals drug already approved for this disorder.

FDA 117

FDA Leads Pharmaceutical Patients 117

MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Patients tend to have a better experience when they feel appreciated and valued. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

Healthcare 109

Healthcare Healthcare Patients Healthcare Provider 109

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

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Patients FDA Doctors Physicians 200

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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Side effects Patients Insurance Doctors 194

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

Pharmacy Times

MARCH 6, 2024

Findings showed that pharmacists frequently communicated with patients to implement complex plans.

Leads 37

Leads Patients 37

PM360

JULY 13, 2023

“People adhere to medicines at a scale that should bewilder everyone in healthcare,” exclaims Grace Lomax, Clinical Director of Patient Connect , part of Clarivate. Little wonder 70% of patients with hypertension remain hypertensive and therefore at risk of myocardial infarctions (MIs) and cerebrovascular accidents.

Patients 98

Patients Education Medical Side effects 98

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

Management 207

Management Pharma Patients Healthcare 207

World of DTC Marketing

MARCH 21, 2021

Patient-centric has become buzzwords within the industry. It should be patient-centric if there an ROI. There are many different types of cancer and how they destroy the body differs by patient populations. The post Can <strong>ROI</strong> ever be used with patient-centric? Cancer is not just one disease.

Patients 201

Patients Pharma Healthcare Healthcare 201

pharmaphorum

NOVEMBER 18, 2022

Gene-testing specialist Editas Medicine has halted development of its lead clinical programme for congenital eye disorders after it generated lacklustre results in a phase 1/2 trial. The post After disappointing trial, Editas puts lead CRISPR drug up for sale appeared first on.

Leads 92

Leads Sales Medicine Patients 92

Pharmaceutical Technology

SEPTEMBER 5, 2022

Payers ensure the delivery of the best possible health outcomes to the patients from their financial plan. Pharmaceutical Technology has listed the leading payers in pharma based on its intel, insights, and decades-long experience in the sector. Patient education programmes regarding the administration of medications and therapies.

Leads 59

Leads Pharmaceutical Media Medical 59

Medgadget

DECEMBER 21, 2022

Researchers at Florida Atlantic University have developed a belt that can monitor heart failure patients for signs of disease progression. The researchers hope that the technology could help to reduce hospital readmission for heart failure patients by highlighting issues before they get worse. Via: Florida Atlantic University.

Patients 120

Patients Leads Medical 120

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104

Doctors Patients Education Physicians 104

Referral MD

MARCH 14, 2024

Inefficient referral management can lead to delayed patient care, increased administrative burden, and decreased overall patient and provider satisfaction. Patient referrals can lead to faster, better-quality care through improved provider communication and coordination.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

Impetus Digital

OCTOBER 20, 2023

In the early lead-up to our client’s multi-center Rare Disease Phase 3 Clinical Trial, they first conducted an internal engagement planning LEEP to conduct an informal needs assessment, map out all required external stakeholder engagements, and identify suitable investigators. Learn more by downloading the customer story.

Patients 94

Patients Leads 94

Cesare Ferrari

MAY 22, 2022

In my years in Medtech, I found out that Sales Lead Qualification is a vital process companies should use to determine which prospects are the best sales targets and is a critical part of a well-constructed sales strategy. To avoid this common pitfall, you should develop and implement a reliable lead qualification process. .

Leads 52

Leads Sales Prospecting Sales pipeline 52

pharmaphorum

OCTOBER 14, 2022

Devices such as smart pill boxes, electronic blood collection devices, wearable monitors, and intelligent labels are increasingly being used to improve healthcare efficiency and conditions for patients, but present an “expanding e-waste challenge.” Photo by Possessed Photography on Unsplash.

Leads 121

Leads Electronics Ethics Healthcare 121

Pharmacy Times

NOVEMBER 20, 2023

Patient sues pharmacy citing communication gaps after prescription was located

Leads 52

Leads Patients Prescription 52

MedCity News

AUGUST 15, 2023

Santa Clara Valley Healthcare in California has begun notifying 43,000 patients about their eligibility for billing corrections and refunds. The system’s patient outreach effort is a result of a recently settled lawsuit filed against Santa Clara County.

Patients 98

Patients Healthcare Healthcare Leads 98

Authentic Influence Group

AUGUST 26, 2021

“If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” Building trust encourages more honesty from patients. Apply communication skills for the digital age.

Doctors 130

Doctors Patients Physicians Consulting 130

Medgadget

AUGUST 25, 2022

Researchers at the Ohio State University Wexner Medical Center have tested the PUP (Patient is Up) Smart Socks, developed by a medtech company called Palarum , in their ability to reduce falls among at-risk patients. The socks contain pressure sensors that alert caregivers when a patient is attempting to stand up.

Patients 127

Patients Leads Medical 127

PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen joins iCliniq after the company recently launched iCliniq Engage , its suite of contextual advertising engagement solutions for pharmaceutical and medical advertisers that is already attracting more than 700,000 unique patients monthly.

Leads 52

Leads Sales Healthcare Healthcare 52

Referral MD

DECEMBER 8, 2023

Discover the best practices to enhance, improve, and boost patient referrals for your dermatology clinic. Understanding the Importance of Patient Referrals Patient referrals play a crucial role in the success of dermatology clinics. When patients refer someone to your clinic, they are satisfied with your services.

Patients 52

Patients Physicians Media Education 52