PharmaVoice

JULY 1, 2025

Today, we’re speaking to Dr. Laura Williams, Ardelyx’s new chief patient officer, about how the company is making strides with improving clinical trial diversity. Laura Williams, Ardelyx’s newly minted chief patient officer. “In We had 28% Hispanic, which is really unheard of in clinical trials these days.” Williams said. “So

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Counterfeit medicines aren’t just a risk to patients’ health – they’re a blow to the industry’s reputation and our efforts to promote genuine, high-quality treatments. They often look like the real thing, making it hard for patients to tell the difference. What Are Counterfeit Medicines?

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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MedCity News

NOVEMBER 3, 2024

As multi-billion investment continues to pour into the R&D of future obesity medications, the need for evidence generation of health benefits beyond short-term weight loss will be critical to the decision-making of healthcare providers and payers. appeared first on MedCity News.

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Impetus Digital

DECEMBER 23, 2024

This transformative series will showcase the 2025 Pharma Toolkit for Virtual Medical Education, revealing groundbreaking virtual tools and strategies set to revolutionize how we engage and educate HCPs, patients, and teams. Join us to uncover the next wave of educational excellence in the life sciences sector.

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Pharma Marketing Network

JUNE 11, 2025

In 2025, the pace of change is faster than ever, driven by innovations in digital technology, new regulatory landscapes, and shifting expectations among healthcare providers and patients alike. Digital companions such as chatbots or voice assistants can now provide medication guidance 24/7.

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World of DTC Marketing

JUNE 3, 2025

Today’s Medical Affairs function is not just about scientific rigor — it’s about strategy, cross-functional communication, data fluency, patient-centricity, and commercial awareness. Medical Affairs Must Now Understand the Patient’s Voice — Not Just the Provider’s Pharma is (finally) becoming more patient-centric.

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MedCity News

NOVEMBER 22, 2024

By addressing each community’s unique needs with tailored, culturally responsive care and cross-sector collaboration, we can empower healthcare providers to drive lasting, equitable outcomes. The post Closing America’s Diabetes Divide: A $412 Billion Opportunity to Transform Diabetes Care appeared first on MedCity News.

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MedCity News

JULY 3, 2025

But where do truth and trust originate in healthcare marketing? They emerge from various sources such as digital advertising, educational campaigns, patient journeys, and partnerships with healthcare providers who uphold truth in advertising standards. The post From Magic Bullets to Medical Insights: How RFK Jr.’s

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Authentic, research-backed messaging builds trust and credibility.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. Why is SEO important in pharma marketing?

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For many patients in Malaysia, accessing essential medications can be a financial burden. For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Slowly but surely, they began to see the value.

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Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Craft a Patient-Centric Approach Todays consumers want more than medication; they want solutions. For instance, campaigns for branded drugs like Lipitor and Jardiance have gained traction by focusing on patients real-life experiences.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

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Contrarian Sales Techniques

MAY 18, 2025

Educating Healthcare Providers : Reps can assist clinics and pharmacies in understanding the nuances of the new pricing display regulations, ensuring compliance and smooth adaptation.

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eMediWrite

NOVEMBER 22, 2024

Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups.

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PM360

APRIL 4, 2025

Maximizing the Impact of Patient Support Programs through Strategic Branding A pharmaceutical company is powered by their portfolio of product brands, but can reach new heights by servicing patients, engaging prescribers, and driving better health outcomes. Today, nearly all product brands offer some degree of customer service.

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World of DTC Marketing

JUNE 16, 2025

Prohibiting pharmaceutical direct-to-consumer (DTC) marketing is unlikely to substantially lower drug prices and may have unintended negative consequences, particularly by reducing patient awareness of treatment options.

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PM360

APRIL 4, 2025

Digitas Healths Scott Raidel and Erica Rivera give us their insight on the future of blended learning for healthcare providers. This hands-on experience is critical as it allows HCPs to interact directly with their patients, peers, and medical equipment, as well as have an in-depth knowledge of various procedures.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Why Programmatic Advertising Matters for Pharma Precision Targeting: Reach specific HCP segments or patient audiences based on their online behaviors.

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PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

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Contrarian Sales Techniques

MAY 7, 2025

The Evolution of the Medical Sales Pitch From Product-Centric to Patient-Centric It used to be all about the product how innovative it was, how many studies it had behind it, or how much better it was than the competition. Doctors care a lot more about how your product will directly impact their patients outcomes and their daily practice.

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Pharma Marketing Network

JUNE 3, 2025

For pharma marketers navigating strict compliance standards and shifting patient behavior, CTAs are not just marketing toolsthey are essential strategic assets. In pharma, where patient outcomes and provider decisions hinge on trust and clarity, CTAs must be concise, credible, and compliant.

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Evolve Your Success

JUNE 30, 2025

However, product knowledge is not just about memorizing details—it’s about being able to translate that knowledge into solutions that meet the specific needs of healthcare providers. A skilled negotiator can find common ground between the needs of healthcare providers and the value of the product being sold.

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PM360

JUNE 13, 2025

When patients struggle to see a clear, positive path forward, modeling a constructive journey can give them the confidence they need. That’s the situation many patients find themselves in, especially in high-stakes, time-sensitive contexts like cancer, mental health crises, or the diagnosis of a chronic condition.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical. What is Evidence-Based Medicine?

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Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Pharma Marketing Network

MAY 30, 2025

Patient-Centric Pharma Marketing is no longer a buzzwordit’s the blueprint. Imagine trying to connect with patients using the same tone and channels as five years ago. Today, patients are active participants in their healthcare journeys. Today, patients are active participants in their healthcare journeys.

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Pharma Marketing Network

MAY 16, 2025

In today’s digital landscape, the integration of artificial intelligence (AI) into healthcare social media marketing is revolutionizing how organizations engage with patients and professionals. This evolution is not just a trend but a fundamental shift in how healthcare entities communicate and build trust with their audiences.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. However, the healthcare landscape is no longer static. Finally, omnichannel marketing has become table stakes.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. It’s about presenting a lineup of products that make life easier for healthcare providers while addressing their patients’ needs.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. Patients Demand Personalized Experiences Consumers today expect personalized interactions, and healthcare is no exception.

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Impetus Digital

NOVEMBER 8, 2024

After the most suitable stakeholders, whether Key Opinion Leader (KOL), healthcare provider (HCP), or patient co-authors, have been identified and contracted, their involvement should be immediate.

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Pharma Marketing Network

APRIL 28, 2025

Pharma marketing innovation is poised for an unprecedented surge in 2025, driven by new technologies, regulatory shifts, and evolving patient expectations. Furthermore, healthcare providers (HCPs) now prefer digital touchpointsemail, webinars, and self-service portalsover traditional face-to-face meetings.

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