Media - Pharma Rep Focus

Can pharma really leverage social media?

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. What about social media options?

Media

Media Pharma Side effects Physicians

Social Media is dangerous for patients

World of DTC Marketing

JUNE 29, 2022

Pharma, for the most part, has been dabbling in social media. Of course, the biggest issue question is should pharma even be on social media given the amount of fraud and false information? They need to ask if their audience is actually on social media vs. the cost and measurement criteria.

Media

Media Patients Pharma Medical

Pharma’s paid media fails

World of DTC Marketing

MAY 7, 2021

At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.

Media

Media Prescription Marketing Pharma

Social media and prescription drugs: A study

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study. ” 2wo: “Try this.”

Media

Media Prescription Side effects Medical

Social media algorithms are driving the GLP-1 drugs boom

Pharmaceutical Technology

OCTOBER 3, 2024

GLP-1 RAs are being recommended on social media, raising questions about who can see the content and what the effects might be.

Media

HCP’s use of social media: the good and the not so good

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media. Social media is best when it’s used to connect people.

Media

Media Physicians Pharma Marketing

Pharma’s social media problem

Dominic Tyer

MAY 5, 2023

Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations

Media

Media Pharma Pharmaceutical Marketing

Social media and DTC

World of DTC Marketing

NOVEMBER 11, 2020

SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media.

Media

Media Pharma Marketing Government

Social media algorithms are driving the the GLP-1 drugs boom

Pharmaceutical Technology

OCTOBER 3, 2024

GLP-1 RAs are being recommended on social media, raising questions about who can see the content and what the effects might be.

Media

The social media problem for healthcare

World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Media

Media Healthcare Healthcare Marketing

Even on social media “listen to the doctor”

World of DTC Marketing

JULY 31, 2021

The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. He is easy to understand, but, more importantly, I trust his information over any media outlet. The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com.

Media

Media Doctors Physicians Medicine

Healthcare Media Trailblazer Ray Rosti Named President, Klick Media

PM360

JULY 3, 2024

Former Publicis Chief Digital Officer joins Klick to take its growing Media team into the future Klick Health today announced that healthcare media veteran Ray Rosti has been named President, Klick Media. “We are thrilled to welcome Ray as President of Klick Media,” Rice said. That’s what drew me here.

Media

Media Healthcare Healthcare Marketing

‘Accidental’ media switch leads to CAR T therapy discovery

European Pharmaceutical Review

JULY 4, 2024

The post ‘Accidental’ media switch leads to CAR T therapy discovery appeared first on European Pharmaceutical Review. Putting T cells on a keto diet [putting our T cells on a three-day ‘keto’ diet] showed reduced maturity at the end of the manufacturing process.

Media

Media Leads Manufacturing Patients

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer

Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

Media

Media FDA

Online ads: Creative vs. media

World of DTC Marketing

SEPTEMBER 15, 2020

TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. Digital and social media have reshaped our world into one of micro-attention. The post Online ads: Creative vs. media appeared first on World of DTC Marketing.com. The Hook Point.

Media

Media Leads Marketing

Artificial Intelligence Changing the Landscape for Healthcare Social Media Marketing

PharmExec

DECEMBER 6, 2023

Experts from Hootsuite noted that the primary social media ROI concern for healthcare companies is the time and money it takes to maintain a multi-platform presence.

Media

Media Healthcare Healthcare Marketing

A Risk-Reward Reset: Getting Serious About Social Media

PharmExec

SEPTEMBER 13, 2024

As social media poses new threats to brand equity and public safety for pharma, what can drugmakers do to better balance its essential communications benefits with the risks?

Media

Media Safety Pharma

The biggest waste of digital media spending in pharma

World of DTC Marketing

JANUARY 20, 2022

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma. appeared first on World of DTC Marketing.com.

Digital Media

Digital Media Media Pharma Doctors

Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

JULY 13, 2023

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

Media

Media Pharma Marketing Digital Media

AbelsonTaylor Group Launches AT Activate, a Full-Service Healthcare Media Agency

PM360

AUGUST 20, 2024

12, 2024 – Leading healthcare marketer AbelsonTaylor Group has launched a full-service media agency, AT Activate , to provide one-stop, data-driven media strategy, planning, buying and analytics services to ensure that healthcare media campaigns hit their targets and deliver measurable business success for clients. CHICAGO, Aug.

Media

Media Healthcare Healthcare Marketing

Let’s Get Social: The Ascendancy of Social Media to the Top of the Media Mix

PharmExec

JANUARY 19, 2023

Fran Pollaro talks with Amanda Powers-Han, chief marketing officer at Greater Than One, a full-experience marketing agency dedicated to healthcare, about what’s trending in early 2023 for pharma media mixes.

Media

Media Pharma Marketing Healthcare

ABPI code updated with first social media guidance

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

Media

Media Prescription Medicine Recruitment

Personalised culture media solutions support timely biopharmaceutical manufacturing

European Pharmaceutical Review

AUGUST 29, 2022

What are the clients’ goals in seeking out a personalised culture media solution? Biopharmaceutical manufacturers find that custom media can provide tailored solutions. They need to resolve any issues that affect cell performance and quality, whether it is media optimisation or process improvement.

Media

Media Manufacturing Biopharma Management

USING LINKEDIN & OTHER SOCIAL MEDIA IN MEDICAL SALES

Medical Sales Guru

FEBRUARY 12, 2021

Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Social media platforms like LinkedIn are an effective way of doing this, but.

Medical sales

Medical sales Media Medical sales reps Sales

Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins

Evolve Your Success

AUGUST 14, 2024

Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success.

Medical sales

Medical sales Media Sales Marketing

The evolving role of social media in healthcare

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

Media

Media Healthcare Healthcare Education

Pharmacy Students Discuss Learning Through Social Media Platforms

Pharmacy Times

SEPTEMBER 3, 2024

Pharmacy students discuss how they use social media platforms like TikTok, Instagram, and YouTube to reinforce their classroom learning.

Media

4 pioneering social media campaigns in pharma this year

PharmaVoice

NOVEMBER 17, 2022

The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.

Media

Media Pharma Education

Episode 91 – Your MedTech Social Media Reputation

Medical Device Success

JUNE 26, 2022

The post Episode 91 – Your MedTech Social Media Reputation appeared first on Medical Device Success - Ideas You Can Put To Work Today! More Medical Device Success podcasts link. Medical Device Success website link . MedTech Leaders Community link. Link to Ted’s contact page . You would not want this to happen to your company.

Media

Media Doctors Medical Management

The “business” of the pharma media

World of DTC Marketing

JUNE 30, 2021

The post The “business” of the pharma media. I really believe that we have a moral obligation always to put patients first and tell Wall Street to take a hike. It may be a losing cause, but if we can’t try to install change in the industry, which will? appeared first on World of DTC Marketing.com.

Media

Media Pharma FDA Patients

How to Make Social Media Work for You

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

Media

Media Healthcare Healthcare Marketing

Accelerating cell culture media manufacturing from rapid prototyping through cGMP (May 2024)

PharmaTech

MAY 12, 2024

The importance of successfully scaling up cell culture media cannot be overstated. This article considers technical and commercial best practices that drug developers may enact so that they, their suppliers and media manufacturers, and in turn, their cell culture media remain on the most efficient path to market.

Media

Media Manufacturing Management Marketing

Harnessing the Power of Social Media in Pharmaceutical Marketing

Pharma Marketing Network

OCTOBER 16, 2023

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

Media

Media Pharmaceutical Marketing Safety

How Social Media in Healthcare is Changing Marketing Strategies

LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

Media

Media Healthcare Healthcare Marketing

How to Effectively Utilize Social Media in Medical Sales Job Search

Rep-Lite

FEBRUARY 29, 2024

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search. Reach out to us today!

Medical sales

Medical sales Media Medical Sales

The Point of Care Marketing Association Welcomes CMI Media Group and Compas

PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

Media

Media Marketing Education Physicians

First and Third-Party Cookies – Privacy Implications on Paid Media

Eversana Intouch

DECEMBER 13, 2023

In this POV, we outline how valuable data from first-party and third-party cookies fuel your paid media strategy as well as your larger digital ecosystem. And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation.

Media

Media Marketing Healthcare Healthcare

Patients are using social media — clinical trial experts can learn from that

PharmaVoice

JANUARY 30, 2023

Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.

Media

Media Patients

The Evolving Role of Social Media in Healthcare

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

Media

Media Healthcare Healthcare Recruitment

The Role of Social Media in Healthcare

pharmaphorum

OCTOBER 12, 2022

In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical.

Media

Media Healthcare Healthcare Pharma

New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

Media

Media Pharmaceutical Medicine Electronics

Closing the Digital Gap: FDA’s Oversight of Social Media

PharmExec

JANUARY 11, 2023

The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?

Media

Media Government FDA Pharma

Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

Evolve Your Success

AUGUST 28, 2024

Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth.

Media

Media Healthcare Healthcare Medical sales

Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Medical Device Success

NOVEMBER 8, 2020

He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The post Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech appeared first on Medical Device Success - Ideas You Can Put To Work Today!

Media

Media Leads Sales Doctors

Can pharma really leverage social media?

Social Media is dangerous for patients

Trending Sources

Pharma’s paid media fails

Social media and prescription drugs: A study

Social media algorithms are driving the GLP-1 drugs boom

HCP’s use of social media: the good and the not so good

Pharma’s social media problem

Social media and DTC

Social media algorithms are driving the the GLP-1 drugs boom

The social media problem for healthcare

Even on social media “listen to the doctor”

Healthcare Media Trailblazer Ray Rosti Named President, Klick Media

‘Accidental’ media switch leads to CAR T therapy discovery

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer

Online ads: Creative vs. media

Artificial Intelligence Changing the Landscape for Healthcare Social Media Marketing

A Risk-Reward Reset: Getting Serious About Social Media

The biggest waste of digital media spending in pharma

Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

AbelsonTaylor Group Launches AT Activate, a Full-Service Healthcare Media Agency

Let’s Get Social: The Ascendancy of Social Media to the Top of the Media Mix

ABPI code updated with first social media guidance

Personalised culture media solutions support timely biopharmaceutical manufacturing

USING LINKEDIN & OTHER SOCIAL MEDIA IN MEDICAL SALES

Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins

The evolving role of social media in healthcare

Pharmacy Students Discuss Learning Through Social Media Platforms

4 pioneering social media campaigns in pharma this year

Episode 91 – Your MedTech Social Media Reputation

The “business” of the pharma media

How to Make Social Media Work for You

Accelerating cell culture media manufacturing from rapid prototyping through cGMP (May 2024)

Harnessing the Power of Social Media in Pharmaceutical Marketing

How Social Media in Healthcare is Changing Marketing Strategies

How to Effectively Utilize Social Media in Medical Sales Job Search

The Point of Care Marketing Association Welcomes CMI Media Group and Compas

First and Third-Party Cookies – Privacy Implications on Paid Media

Patients are using social media — clinical trial experts can learn from that

The Evolving Role of Social Media in Healthcare

The Role of Social Media in Healthcare

New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

Closing the Digital Gap: FDA’s Oversight of Social Media

Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Stay Connected