Media - Pharma Rep Focus

Can pharma really leverage social media?

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. What about social media options?

Media

Media Pharma Side effects Physicians

Pharma’s paid media fails

World of DTC Marketing

MAY 7, 2021

At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.

Media

Media Prescription Marketing Pharma

The social media problem for healthcare

World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Media

Media Healthcare Healthcare Marketing

4 pioneering social media campaigns in pharma this year

PharmaVoice

NOVEMBER 17, 2022

The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.

Media

Media Pharma Education

With TV ads under threat, here’s how pharma can leverage social media

PharmaVoice

MAY 7, 2025

’s plan to ban TV advertising may shift more marketing attention to online platforms.

Media

Media Pharma Marketing

Patients are using social media — clinical trial experts can learn from that

PharmaVoice

JANUARY 30, 2023

Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.

Media

Media Patients

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer

Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

Media

Media FDA

Healthcare Marketing: Key Trends Shaping 2025

MedCity News

DECEMBER 23, 2024

From a marketing perspective, there are three significant trends to watch in 2025 strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social media engagement paradigms. The post Healthcare Marketing: Key Trends Shaping 2025 appeared first on MedCity News.

Healthcare

Healthcare Healthcare Marketing Media

Pharma Focused Social Media Marketing Plans

Pharma Marketing Network

APRIL 22, 2025

With regulatory scrutiny evolving and audience expectations shifting, social media marketing plans have become a central focus for companies looking to maintain trust while expanding reach. According to IQVIA, 72% of HCPs now use social media as part of their daily routine for peer engagement and education.

Media

Media Marketing Pharma Physicians

Healthcare Social Media Marketing in the Age of AI

Pharma Marketing Network

MAY 16, 2025

In today’s digital landscape, the integration of artificial intelligence (AI) into healthcare social media marketing is revolutionizing how organizations engage with patients and professionals. AI’s Role in Transforming Social Media Strategies Artificial intelligence is at the forefront of this transformation.

Media

Media Healthcare Healthcare Marketing

Social Media Is Touting New Weight Loss Drugs. Are Regulators Watching?

MedCity News

APRIL 19, 2023

Suzette Zuena is her own best advertisement for weight loss. Zuena, the “founder/visionary” of LH […]

Media

Media Biopharma

Do Paid Social Media Campaigns work?

Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. Key Benefits of Paid Social Media Advertising for Pharma Brands 1. Best Practices for Optimizing Paid Social Media Campaigns 1.

Media

Media Pharma Networking Education

Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

MARCH 19, 2025

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. Sentiment analysis tools evaluate positive, neutral, or negative reactions to social media posts. But which metrics truly matter?

Media

Media Marketing Pharma Ethics

5 Proven Social Media Marketing Strategies for Pharma Brands

Pharma Marketing Network

NOVEMBER 15, 2024

In the world of pharmaceutical marketing, social media marketing strategies are more than a trend; they’re a necessity. Know Your Audience and Their Needs Understanding your audience isn’t just a nice-to-have; it’s the foundation of successful social media marketing strategies. Can pharma brands use humor in social media posts?

Media

Media Marketing Pharma Medical

How Has Social Media Advertising Changed in Pharma

Pharma Marketing Network

MARCH 27, 2025

Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. With social media advertising now driving real value in awareness, education, and even patient activation, pharma marketers can no longer afford to treat it as a secondary channel.

Media

Media Pharma Education Marketing

Paid Social Media Campaigns for Pharma: Maximizing Engagement & Compliance

Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. This article explores how to develop and optimize paid social media campaigns that drive engagement while staying compliant.

Media

Media Pharma Marketing Healthcare

Why Video Should Be the Center of Your Healthcare Social Media Strategy

Healthcare Success

APRIL 16, 2025

If your healthcare social media content strategy doesn't include video, you're missing out on brand visibility, patient engagement, and revenue growth. Why Video Is the Cornerstone of Todays Healthcare Social Strategy Social media is more than just a marketing channel. likes, comments, shares, and time watching).

Media

Media Healthcare Healthcare Education

Social Media Advertising for Pharma: Strategies to Boost Engagement & Compliance

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

Media

Media Pharma Education Networking

No, DTC Pharma Ads Won’t Disappear Anytime Soon

World of DTC Marketing

JUNE 19, 2025

Big Pharma Writes Big Checks The pharma industry spends billions of dollars each year on direct-to-consumer (DTC) advertising, with the majority of the budget allocated to TV networks, digital platforms, and print media. That’s not just marketing money; it’s oxygen for media companies.

Pharma

Pharma Media Doctors Education

Should More Doctors Be on TikTok? This One Says Yes

MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

Doctors

Doctors Media Physicians Healthcare

Threads joins the social media fray. Here’s what it means for pharma marketers

PharmaVoice

JULY 18, 2023

Meta’s new platform is drawing Twitter comparisons and could hold potential for pharma marketers in patient and HCP communication.

Media

Media Marketing Pharma Patients

BeiGene, ex-AstraZeneca exec faces investigation in China: reports

Fierce Pharma

OCTOBER 25, 2024

A senior executive at BeiGene is under investigation by Chinese authorities, multiple local media outlets report. | A senior executive at BeiGene is under investigation by Chinese authorities, multiple local media outlets report. The company said it believes the investigation is not related to its activities.

Media

Making the Most of Real-World Data in Clinical Trials

MedCity News

JANUARY 1, 2024

Biomarkers, electronic health records (EHR), genomic data, imaging data, labs, social media, wearable sensors, and more provide enormous new sources of RWD that can aid in new discoveries for the quality, efficacy, and safety of new drug therapies.

Electronics

Electronics Media Safety Biopharma

No! DTC Ads Should Not Be Banned

World of DTC Marketing

JUNE 14, 2025

In June 2025, Senators Bernie Sanders and Angus King introduced legislation to ban direct-to-consumer (DTC) pharmaceutical advertising across all primary media channels, including TV, radio, print, digital platforms, and social media. Their argument? DTC ads are misleading, overly influential, and contribute to rising healthcare costs.

Prescription

Prescription Doctors Physicians Education

Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media.

Media

Media Sales Pharma Healthcare

Lawmakers Are Cracking Down on Companies Using Health Data for Advertising

MedCity News

MARCH 8, 2023

The proposed legislation comes amid media reports claiming that data brokers are selling social media companies patients’ location data, as well as reports that hospitals and digital health startups are collecting patients’ online data and sharing it with tech giants such as Facebook and Google.

Media

Media Marketing Patients

Health Net Tries To Keep Medi-Cal Members Informed As Medicaid Redeterminations Loom

MedCity News

FEBRUARY 3, 2023

Health Net’s “Review to Renew” campaign will leverage print and digital media — such as mail, interactive voice response calls, text messages, social media, digital advertisements and posters — to make Medi-Cal members aware of the end of the continuous enrollment requirement and provide them with resources to retain coverage.

Digital Media

Digital Media Media

Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response

MedCity News

JULY 24, 2023

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

Media

Media Physicians Healthcare Healthcare

Fierce Pharma - Untitled Article

Fierce Pharma

JUNE 6, 2025

CMI Media Group’s Melanie Lysaght shares how AI, personalization and cultural relevance are redefining pharma marketing strategies.

Media

Media Pharma Marketing

What’s the most significant change in DTC?

World of DTC Marketing

AUGUST 8, 2022

I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. While the media continues to talk about the weight loss these drugs produce, patients have been asking questions about the side effects and whether they will need to be on this drug for life.

Side effects

Side effects Media Marketing Doctors

Sanofi CEO: We Don’t Have a Leaky Bathtub

MedCity News

JANUARY 11, 2023

In a media briefing during the J.P. Morgan Healthcare Conference in San Francisco, Paul Hudson said unlike Sanofi, large pharma companies with top-selling drugs have a portfolio akin to a leaky bathtub because in a few years, they will have to replace much of that revenue as drug patents expire.

Media

Media Pharma Healthcare Healthcare

7 Pet Peeves of a Healthcare Tech Reporter

MedCity News

DECEMBER 19, 2022

To make the media relations process more fruitful for everyone involved, I laid out my top seven pet peeves as a healthcare technology reporter so public relations representatives have a better understanding of which behavior to avoid. Healthcare journalists source a significant amount of the stories they write from emailed pitches.

Healthcare

Healthcare Healthcare Media

Look Who’s Talking at HLTH

MedCity News

OCTOBER 9, 2024

HLTH, scheduled for October 20-23 in Las Vegas, spotlights individuals across the healthcare ecosystem from high-powered executives such as the head of health technology at tech and social media giant Meta to Lenny Kravitz, who will talk about health equity. The post Look Who’s Talking at HLTH appeared first on MedCity News.

Media

Media Healthcare Healthcare

Health tech startups are more technologically advanced than ever. Their PR should be, too

MedCity News

JULY 28, 2022

In the old days, PR used to be about who you knew: the personal connections that your PR agency had in the media industry. Today, PR is a much more democratized field in which the best story, pitched to the right person, stands the greatest chance of making waves in your field.

Media

Media Marketing Healthcare Healthcare

Baxter exits China IV fluids market amid tough local competition, US shortage

Fierce Pharma

OCTOBER 30, 2024

Baxter International plans to exit China’s intravenous fluids market, multiple local media outlets report, citing a letter to distributors. Baxter plans to exit China's IV fluids market as it faces tough local competition and as it redirects global IV supplies to the U.S. to cope with a post-hurricane shortage.

Competition

Competition Marketing Media

Survey: Employers Aren’t Doing Enough To Support Employees’ Mental Health

MedCity News

JUNE 26, 2023

About three in ten respondents don’t have messaging campaigns through social media and internal platforms on mental health. A Northeast Business Group on Health survey, published Monday, found that 26% of employers never identify the needs of employees, nor the “awareness and effectiveness” of their mental health programs.

Media

FTC Chief Says Tech Advancements Risk Healthcare Price Fixing

MedCity News

APRIL 24, 2024

Algorithms make it possible for companies to fix prices without explicitly coordinating with one another, posing a new test for regulators policing the market, said Lina Khan, chair of the Federal Trade Commission, during a media event hosted by KFF.

Healthcare

Healthcare Healthcare Media Marketing

AHIP Targets Big Pharma in New Campaign

MedCity News

APRIL 26, 2023

The ads will be distributed on TV, social media and streaming services. America’s Health Insurance Plans’ new campaign aims to show how health insurers are working to create savings for Americans while also targeting Big Pharma (or more specifically drug manufacturers) for increasing drug costs.

Pharma

Pharma Insurance Distribution Manufacturing

How Women’s Health Conversations With Investors Have Evolved

MedCity News

MAY 28, 2024

The funding landscape for women’s health companies is getting better, partially due to more women getting promoted at VC firms and social media, execs said during a recent panel. The post How Women’s Health Conversations With Investors Have Evolved appeared first on MedCity News.

Media

Uniqueness if pharma DTC

World of DTC Marketing

JUNE 20, 2022

The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. Accurate, the DTC has not started yet, but the media is exciting the weight loss, and headlines appear all over social media.

Pharma

Pharma Side effects Media Prescription

Ozempic: Weight Loss Miracle or Medical Mistake?

World of DTC Marketing

JUNE 3, 2025

Social media glorifies it. Right now, that miracle is Ozempic. Originally developed to treat type 2 diabetes, it’s now making headlines—and billions—for its off-label use in weight loss. Celebrities endorse it. And suddenly, everyone wants a prescription. But here’s the truth: Ozempic is not for everyone.

Medical

Medical Side effects Doctors Prescription

Are online health searches private?

World of DTC Marketing

AUGUST 2, 2022

Marketers are always trying to understand consumers better in a digital world where consumers engage daily across various media platforms; keeping track of who’s who and wh t’s’ what can be challenging. You can build accurate audience segments by verifying real users and understanding their unique media preferences.

Media

Media Marketing

‘We Can Be More Selective About Who We Treat’: UHS CFO’s Comments Spark Concerns About Cherry-Picking

MedCity News

AUGUST 1, 2023

The comments have sparked some media attention, but healthcare finance experts say the practice of cherry-picking patients is nothing new to the industry. Last week, the CFO of Universal Health Services stated that the company chooses which patients to treat based on whose insurance plans offer the highest payments.

Insurance

Insurance Media Healthcare Healthcare

From Law to Media Entrepreneur: How Scott Becker Shaped Healthcare Thought Leadership

Healthcare Success

MAY 6, 2025

Scott shares the real-world principles that shaped his path, from healthcare law to founding one of the most recognized media brands in the industry. Side by side with McGuire Woods in the law side, 30 plus years ago, I started a health care media company. A lot of investors in health care, private equity funds and so forth and so on.

Media

Media Healthcare Healthcare Marketing

Can pharma really leverage social media?

Pharma’s paid media fails

Trending Sources

The social media problem for healthcare

4 pioneering social media campaigns in pharma this year

With TV ads under threat, here’s how pharma can leverage social media

Patients are using social media — clinical trial experts can learn from that

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer

Healthcare Marketing: Key Trends Shaping 2025

Pharma Focused Social Media Marketing Plans

Healthcare Social Media Marketing in the Age of AI

Social Media Is Touting New Weight Loss Drugs. Are Regulators Watching?

Do Paid Social Media Campaigns work?

Which Social Media Analytics Matter Most in Pharma Marketing

5 Proven Social Media Marketing Strategies for Pharma Brands

How Has Social Media Advertising Changed in Pharma

Paid Social Media Campaigns for Pharma: Maximizing Engagement & Compliance

Why Video Should Be the Center of Your Healthcare Social Media Strategy

Social Media Advertising for Pharma: Strategies to Boost Engagement & Compliance

No, DTC Pharma Ads Won’t Disappear Anytime Soon

Should More Doctors Be on TikTok? This One Says Yes

Threads joins the social media fray. Here’s what it means for pharma marketers

BeiGene, ex-AstraZeneca exec faces investigation in China: reports

Making the Most of Real-World Data in Clinical Trials

No! DTC Ads Should Not Be Banned

Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Lawmakers Are Cracking Down on Companies Using Health Data for Advertising

Health Net Tries To Keep Medi-Cal Members Informed As Medicaid Redeterminations Loom

Recent Abbott Snafu Shines Spotlight on Social Media’s Role in Public Health Crisis Response

Fierce Pharma - Untitled Article

What’s the most significant change in DTC?

Sanofi CEO: We Don’t Have a Leaky Bathtub

7 Pet Peeves of a Healthcare Tech Reporter

Look Who’s Talking at HLTH

Health tech startups are more technologically advanced than ever. Their PR should be, too

Baxter exits China IV fluids market amid tough local competition, US shortage

Survey: Employers Aren’t Doing Enough To Support Employees’ Mental Health

FTC Chief Says Tech Advancements Risk Healthcare Price Fixing

AHIP Targets Big Pharma in New Campaign

How Women’s Health Conversations With Investors Have Evolved

Uniqueness if pharma DTC

Ozempic: Weight Loss Miracle or Medical Mistake?

Are online health searches private?

‘We Can Be More Selective About Who We Treat’: UHS CFO’s Comments Spark Concerns About Cherry-Picking

From Law to Media Entrepreneur: How Scott Becker Shaped Healthcare Thought Leadership

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