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Can pharma really leverage social media?

World of DTC Marketing

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. What about social media options?

Media 238
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Social Media is dangerous for patients

World of DTC Marketing

Pharma, for the most part, has been dabbling in social media. Of course, the biggest issue question is should pharma even be on social media given the amount of fraud and false information? They need to ask if their audience is actually on social media vs. the cost and measurement criteria.

Media 228
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Pharma’s paid media fails

World of DTC Marketing

At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.

Media 283
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Social media and prescription drugs: A study

World of DTC Marketing

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study. ” 2wo: “Try this.”

Media 294
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Pharma’s social media problem

Dominic Tyer

Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations

Media 130
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media. Social media is best when it’s used to connect people.

Media 294
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Social media and DTC

World of DTC Marketing

SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media.

Media 195