World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

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Healthcare Healthcare Media Pharma 224

Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

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World of DTC Marketing

JULY 31, 2021

The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. He is easy to understand, but, more importantly, I trust his information over any media outlet. The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com.

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Doctors Media Physicians Medicine 253

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?

Pharma 205

Pharma Media Prescription Insurance 205

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

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Media Medicine Prescription Pharma 105

World of DTC Marketing

JANUARY 20, 2022

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma. appeared first on World of DTC Marketing.com.

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PharmExec

JANUARY 19, 2023

Fran Pollaro talks with Amanda Powers-Han, chief marketing officer at Greater Than One, a full-experience marketing agency dedicated to healthcare, about what’s trending in early 2023 for pharma media mixes.

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Healthcare Healthcare Media Pharma 103

World of DTC Marketing

SEPTEMBER 15, 2020

TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. Digital and social media have reshaped our world into one of micro-attention. The post Online ads: Creative vs. media appeared first on World of DTC Marketing.com. The Hook Point.

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Medical Device Success

JUNE 26, 2022

The post Episode 91 – Your MedTech Social Media Reputation appeared first on Medical Device Success - Ideas You Can Put To Work Today! More Medical Device Success podcasts link. Medical Device Success website link . MedTech Leaders Community link. Link to Ted’s contact page . You would not want this to happen to your company.

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Media Medical Doctors Management 130

World of DTC Marketing

JUNE 30, 2021

The post The “business” of the pharma media. I really believe that we have a moral obligation always to put patients first and tell Wall Street to take a hike. It may be a losing cause, but if we can’t try to install change in the industry, which will? appeared first on World of DTC Marketing.com.

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Pharma Media FDA Patients 155

PharmaVoice

NOVEMBER 17, 2022

The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.

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Pharma Media Education 111

European Pharmaceutical Review

AUGUST 29, 2022

What are the clients’ goals in seeking out a personalised culture media solution? Biopharmaceutical manufacturers find that custom media can provide tailored solutions. They need to resolve any issues that affect cell performance and quality, whether it is media optimisation or process improvement.

Manufacturing 84

Manufacturing Media Biopharma Pharmaceutical 84

Medical Sales Guru

FEBRUARY 12, 2021

Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Social media platforms like LinkedIn are an effective way of doing this, but.

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Medical sales Medical Medical sales reps Media 100

pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

Pharmaceutical 98

Pharmaceutical Media Medicine Pharmaceutical manufacturing 98

PharmExec

APRIL 19, 2023

In this exclusive Q&A, Marie Flanagan, offering management director, IQVIA, reveals how patients are reporting adverse events in large numbers on social media.

Patients 52

Patients Media Management 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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Healthcare Healthcare Media Pharma 52

PharmaVoice

JANUARY 30, 2023

Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.

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Patients Media 98

Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 32% rise in social media posts on artificial intelligence in Q1 2023 compared with the previous quarter, with the highest share accounted for Healthcare Information and Management Systems Society, according to GlobalData’s analysis of social media posts.

Pharma 52

Pharma Media Pharmaceutical Healthcare 52

PharmExec

JANUARY 11, 2023

The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?

Media 72

Media Pharma FDA Healthcare 72

pharmaphorum

OCTOBER 12, 2022

In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical.

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Healthcare Healthcare Media Pharma 52

Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 9% drop in social media posts on internet of things in Q1 2023 compared with the previous quarter, with the highest share accounted for U.S. Centers for Disease Control and Prevention, according to GlobalData’s analysis of social media posts.

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Pharma Media Pharmaceutical Competition 52

Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 20% drop in social media posts on covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Pfizer, according to GlobalData’s analysis of social media posts.

Pharma 52

Pharma Media Pharmaceutical Leads 52

PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.

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Media Healthcare Healthcare Patients 98

PharmaTech

APRIL 12, 2023

The BalanCD CHO media portfolio is designed to ensure maximized growth, viability, and productivity of CHO cell lines.

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Media 52

PharmExec

FEBRUARY 22, 2023

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

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Physicians Medical Pharma Media 98

Pharmacy Times

APRIL 18, 2023

Social media can be an excellent tool to provide education and build your own brand, but professionalism and appropriateness are paramount.

Media 49

Media Education 49

KBK Communications

JUNE 27, 2022

We’ve had a lot of questions about mainstream media versus digital media and why to do one over the other. We’ve also been asked how to quantify a media buy.

Media 52

Media Digital Media Marketing 52

Medical Device Success

NOVEMBER 8, 2020

He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The post Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech appeared first on Medical Device Success - Ideas You Can Put To Work Today!

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Media Leads Sales Medical 100

PharmaTech

APRIL 25, 2023

The importance of successfully scaling up cell culture media cannot be overstated. This article considers technical and commercial best practices that drug developers may enact so that they, their suppliers and media manufacturers, and in turn, their cell culture media remain on the most efficient path to market.

Manufacturing 40

Manufacturing Media Marketing Management 40

eMediWrite

MAY 10, 2022

You may boost your pharma social media marketing and strengthen your business by following these techniques. Make use of social media to promote safety and make people feel safe. ADD MORE SOCIAL MEDIA CHANNELS TO YOUR MARKETING CAMPAIGN. The ideal option is to allocate employees to handle social media promotion.

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Pharma Media Marketing Pharmaceutical 52

PharmExec

FEBRUARY 27, 2023

Bausch + Lomb has launched a social media campaign called "What Sight Inspires You" to raise awareness of age-related macular degeneration.

Media 52

Media Patients 52

Pharmaceutical Technology

SEPTEMBER 20, 2022

Europe was the fastest growing region for digital media hiring among pharmaceutical industry companies in the three months ending July. of total digital media jobs - up from 16.5% That was followed by North America, which saw a 0 year-on-year percentage point change in digital media roles. in the same quarter last year.

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Digital Media Pharmaceutical Media Leads 52

LEVO Health

NOVEMBER 30, 2021

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends. 2022 Social Media Marketing Trends. Social Media as a Shopping Platform.

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Healthcare Healthcare Media Patients 52

Pharma Leaders

MAY 13, 2023

CME Group is the world’s leading derivatives marketplace. The company is comprised of four Designated Contract Markets (DCMs). Further information on each exchange’s rules and product listings can be found by clicking on the links to CME , CBOT , NYMEX and COMEX.

Media 52

Media Leads Marketing 52

PharmExec

FEBRUARY 20, 2023

A new study shows that a growing number of younger generations are turning to social media platforms such as TikTok and Instagram influencers for health advice.

Media 52

Media 52

PharmaTech

APRIL 25, 2023

This case study summarizes the outcomes of several media optimization projects and how the results helped manufacturers to achieve their desired scale-up goals, including enhancing productivity, maintaining product quality, and potentially improving return on investment (ROI).

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Media Manufacturing 40