Pharma’s social media problem
Dominic Tyer
MAY 5, 2023
Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations
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Dominic Tyer
MAY 5, 2023
Pharma has an opportunity to make more effective - and wider - use of social media, but companies are not currently meeting HCP expectations
World of DTC Marketing
JUNE 29, 2022
Pharma, for the most part, has been dabbling in social media. Of course, the biggest issue question is should pharma even be on social media given the amount of fraud and false information? They need to ask if their audience is actually on social media vs. the cost and measurement criteria.
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World of DTC Marketing
JANUARY 18, 2022
Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. What about social media options?
World of DTC Marketing
MAY 7, 2021
At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.
World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study. ” 2wo: “Try this.”
World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media. Social media is best when it’s used to connect people.
World of DTC Marketing
NOVEMBER 11, 2020
SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media.
World of DTC Marketing
OCTOBER 4, 2021
The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.
Fierce Pharma
FEBRUARY 7, 2023
Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07
World of DTC Marketing
JULY 31, 2021
The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. He is easy to understand, but, more importantly, I trust his information over any media outlet. The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com.
World of DTC Marketing
MARCH 8, 2022
It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?
pharmaphorum
JANUARY 26, 2023
Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.
World of DTC Marketing
JANUARY 20, 2022
Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma. appeared first on World of DTC Marketing.com.
PharmExec
JANUARY 19, 2023
Fran Pollaro talks with Amanda Powers-Han, chief marketing officer at Greater Than One, a full-experience marketing agency dedicated to healthcare, about what’s trending in early 2023 for pharma media mixes.
pharmaphorum
DECEMBER 15, 2022
In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.
World of DTC Marketing
SEPTEMBER 15, 2020
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. Digital and social media have reshaped our world into one of micro-attention. The post Online ads: Creative vs. media appeared first on World of DTC Marketing.com. The Hook Point.
Medical Device Success
JUNE 26, 2022
The post Episode 91 – Your MedTech Social Media Reputation appeared first on Medical Device Success - Ideas You Can Put To Work Today! More Medical Device Success podcasts link. Medical Device Success website link . MedTech Leaders Community link. Link to Ted’s contact page . You would not want this to happen to your company.
World of DTC Marketing
JUNE 30, 2021
The post The “business” of the pharma media. I really believe that we have a moral obligation always to put patients first and tell Wall Street to take a hike. It may be a losing cause, but if we can’t try to install change in the industry, which will? appeared first on World of DTC Marketing.com.
PharmaVoice
NOVEMBER 17, 2022
The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.
European Pharmaceutical Review
AUGUST 29, 2022
What are the clients’ goals in seeking out a personalised culture media solution? Biopharmaceutical manufacturers find that custom media can provide tailored solutions. They need to resolve any issues that affect cell performance and quality, whether it is media optimisation or process improvement.
Medical Sales Guru
FEBRUARY 12, 2021
Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Social media platforms like LinkedIn are an effective way of doing this, but.
pharmaphorum
OCTOBER 27, 2022
Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.
PharmExec
APRIL 19, 2023
In this exclusive Q&A, Marie Flanagan, offering management director, IQVIA, reveals how patients are reporting adverse events in large numbers on social media.
Impetus Digital
JANUARY 3, 2023
A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.
PharmaVoice
JANUARY 30, 2023
Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.
Pharmaceutical Technology
MAY 11, 2023
The global pharma industry experienced a 32% rise in social media posts on artificial intelligence in Q1 2023 compared with the previous quarter, with the highest share accounted for Healthcare Information and Management Systems Society, according to GlobalData’s analysis of social media posts.
PharmExec
JANUARY 11, 2023
The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?
pharmaphorum
OCTOBER 12, 2022
In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical.
Pharmaceutical Technology
MAY 11, 2023
The global pharma industry experienced a 9% drop in social media posts on internet of things in Q1 2023 compared with the previous quarter, with the highest share accounted for U.S. Centers for Disease Control and Prevention, according to GlobalData’s analysis of social media posts.
Pharmaceutical Technology
MAY 11, 2023
The global pharma industry experienced a 20% drop in social media posts on covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Pfizer, according to GlobalData’s analysis of social media posts.
PM360
JUNE 11, 2022
But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.
PharmaTech
APRIL 12, 2023
The BalanCD CHO media portfolio is designed to ensure maximized growth, viability, and productivity of CHO cell lines.
PharmExec
FEBRUARY 22, 2023
Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.
Pharmacy Times
APRIL 18, 2023
Social media can be an excellent tool to provide education and build your own brand, but professionalism and appropriateness are paramount.
KBK Communications
JUNE 27, 2022
We’ve had a lot of questions about mainstream media versus digital media and why to do one over the other. We’ve also been asked how to quantify a media buy.
Medical Device Success
NOVEMBER 8, 2020
He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The post Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech appeared first on Medical Device Success - Ideas You Can Put To Work Today!
PharmaTech
APRIL 25, 2023
The importance of successfully scaling up cell culture media cannot be overstated. This article considers technical and commercial best practices that drug developers may enact so that they, their suppliers and media manufacturers, and in turn, their cell culture media remain on the most efficient path to market.
eMediWrite
MAY 10, 2022
You may boost your pharma social media marketing and strengthen your business by following these techniques. Make use of social media to promote safety and make people feel safe. ADD MORE SOCIAL MEDIA CHANNELS TO YOUR MARKETING CAMPAIGN. The ideal option is to allocate employees to handle social media promotion.
PharmExec
FEBRUARY 27, 2023
Bausch + Lomb has launched a social media campaign called "What Sight Inspires You" to raise awareness of age-related macular degeneration.
Pharmaceutical Technology
SEPTEMBER 20, 2022
Europe was the fastest growing region for digital media hiring among pharmaceutical industry companies in the three months ending July. of total digital media jobs - up from 16.5% That was followed by North America, which saw a 0 year-on-year percentage point change in digital media roles. in the same quarter last year.
LEVO Health
NOVEMBER 30, 2021
As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends. 2022 Social Media Marketing Trends. Social Media as a Shopping Platform.
Pharma Leaders
MAY 13, 2023
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PharmExec
FEBRUARY 20, 2023
A new study shows that a growing number of younger generations are turning to social media platforms such as TikTok and Instagram influencers for health advice.
PharmaTech
APRIL 25, 2023
This case study summarizes the outcomes of several media optimization projects and how the results helped manufacturers to achieve their desired scale-up goals, including enhancing productivity, maintaining product quality, and potentially improving return on investment (ROI).
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