Social Media is dangerous for patients

World of DTC Marketing

Pharma, for the most part, has been dabbling in social media. Of course, the biggest issue question is should pharma even be on social media given the amount of fraud and false information? The post Social Media is dangerous for patients appeared first on World of DTC Marketing.com.

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Can pharma really leverage social media?

World of DTC Marketing

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help.

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Pharma’s paid media fails

World of DTC Marketing

I have analyzed a lot of online metrics for clients and I continue to find that more than 50% of their online paid media budgets are wasted. The post Pharma’s paid media fails. As I See It Health information online Internet Paid Media

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Social media and prescription drugs: A study

World of DTC Marketing

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study.

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Social media and DTC

World of DTC Marketing

SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. So should social media become part of your strategy?

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The social media problem for healthcare

World of DTC Marketing

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. As I See It Social media and DTC marketers

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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media.

Media 240

Episode 91 – Your MedTech Social Media Reputation

Medical Device Success

The post Episode 91 – Your MedTech Social Media Reputation appeared first on Medical Device Success - Ideas You Can Put To Work Today! Reading time: 2 – 2 minutes. You would not want this to happen to your company.

Media 130

Online ads: Creative vs. media

World of DTC Marketing

TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. Digital and social media have reshaped our world into one of micro-attention.

Media 153

The biggest waste of digital media spending in pharma

World of DTC Marketing

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma.

Even on social media “listen to the doctor”

World of DTC Marketing

The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. He is easy to understand, but, more importantly, I trust his information over any media outlet. SUMMARY : People are anxious because of the resurgence of COVID.

The Value of Mainstream Media in Your Digital Strategy

KBK Communications

We’ve had a lot of questions about mainstream media versus digital media and why to do one over the other. We’ve also been asked how to quantify a media buy. Social Media Digital Marketing Digital Transformation

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The “business” of the pharma media

World of DTC Marketing

The post The “business” of the pharma media. SUMMARY: The pharmaceutical trade publications, except STAT News and Endpoints, have remained silent on the sham approval of Biogen’s Alzheimer’s drug.

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USING LINKEDIN & OTHER SOCIAL MEDIA IN MEDICAL SALES

Medical Sales Guru

Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Check it out and learn how to use social media to help grow your territory… And please leave a comment to share your social media experiences as a medical sales professional. Uncategorized Social Media

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Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Medical Device Success

He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The post Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech appeared first on Medical Device Success - Ideas You Can Put To Work Today! He roled up his sleeves, did his research and put into action a unique social media campaign.

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The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media

PM360

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. Social media users have an increasing desire to see “life unfiltered,” expecting imagery of diverse and real people. What is the latest in the social space?

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Importance of Social Media for The Lifesciences Marketing

Celeritas

With social media management and marketing comes great responsibility. There are billions of people from all over the world that you may find on social media. When you hear the word industry, it might ring in you the question, What does the business had to do with social media?

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Personalised culture media solutions support timely biopharmaceutical manufacturing

European Pharmaceutical Review

What are the clients’ goals in seeking out a personalised culture media solution? Biopharmaceutical manufacturers find that custom media can provide tailored solutions. They also want to produce larger quantities of viable media in a timely manner.

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Legal and Compliance Part 1: Protecting Yourself on Social Media

Verb

Social media has completely changed the landscape of direct sales. Social Media Compliance Customer Relationships FieldCheck Risk Management Legal

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The Evolution of Media in Medical Education: Introducing HSS Viewpoint

PM360

Forging a connection between industry and the medical community in a continuously evolving media environment provides another way to get a better understanding of the challenges in the medical community and the hot topics both medical professionals and industry face.

Accelerating Cell Culture Media Manufacturing: From Rapid Prototyping Through cGMP

PharmaTech

This session will address ways to help streamline media manufacturing, including rapid, small-scale non-cGMP media prototyping and proprietary media formulation outsourcing options.

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Sales Reps, Surgeons, And Social Media With Justin Knott

Evolve Your Success

How can healthcare practices and medical sales representatives use social media for business growth? Sales Reps, Surgeons, And Social Media With Justin Knott. As we discussed, social media has become such an important part of the business.

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The pharmaceutical industry found it easier to fill digital media vacancies in Q2 2022

Pharmaceutical Technology

Digital media related jobs that were closed during Q2 2022 had been online for an average of 33.6 The post The pharmaceutical industry found it easier to fill digital media vacancies in Q2 2022 appeared first on Pharmaceutical Technology.

Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson

PharmExec

Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.

Europe is seeing a hiring jump in pharmaceutical industry digital media roles

Pharmaceutical Technology

Europe was the fastest growing region for digital media hiring among pharmaceutical industry companies in the three months ending July. of total digital media jobs - up from 16.5% Which countries are seeing the most growth for digital media job ads in the pharmaceutical industry?

Accelerate media development and scale up with Gibco™ Rapid Prototyping

PharmaTech

Learn how Gibco™ Rapid Prototyping can help idenitfy the most feasible cell culture media for cGMP scale-up.

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Social Media in Healthcare: Trends for 2022

LEVO Health

As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends.

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Cell culture media prototyping: testing for success

PharmaTech

Learn how Gibco™ Rapid Prototyping can accelerate your journey to cGMP.

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AI + Social Media: The Intersection of 2 Contemporary Inventions Takes Physician Engagement to the Next Level

PharmExec

The two technologies are helping HCPs spread information and collect data in new ways.

5 KEY SOCIAL MEDIA MARKETING STRATEGIES FOR PHARMA

eMediWrite

You may boost your pharma social media marketing and strengthen your business by following these techniques. Make use of social media to promote safety and make people feel safe. ADD MORE SOCIAL MEDIA CHANNELS TO YOUR MARKETING CAMPAIGN.

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5 Big Social Media Trends for The Pharma Industry

Celeritas

Today, social media is all the world is looking at and very much believes everything that comes out of it. It’s safe to say that the pharmaceutical industry is finally heading into social media territory. 5 Social Media Trends to Vouch For in The Pharma Industry.

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Digital media hiring levels in the pharmaceutical industry rose in July 2022

Pharmaceutical Technology

The proportion of pharmaceutical companies hiring for digital media related positions rose in July 2022 compared with the equivalent month last year, with 44.2% of newly advertised jobs that were linked to digital media in the equivalent month a year ago.

Social Media’s Impact On The Health Care Industry With Dr. Vinod Dasa

Evolve Your Success

Social media is not all hashtags and selfies. In this episode of The Medical Sales Podcast, medical practitioner Dr. Vinod Dasa shares how social media became a platform for learning and improvement in their practice. That’s what I’ve seen happen with social media.

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Digital media hiring levels in the pharmaceutical industry rose in June 2022

Pharmaceutical Technology

The proportion of pharmaceutical companies hiring for digital media related positions rose in June 2022 compared with the equivalent month last year, with 49.4% of companies who were hiring for digital media related jobs a year ago and an increase compared to the figure of 43.1%

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. Veradigm Digital Health Media Could Deliver the Client’s Message to the Right HCPs : Specialists only.

Petros Pharmaceuticals Kicks Off Social Media Campaign with Celebrity Physician Dr. Drew Pinsky

PharmExec

Drew to raise awareness of Petros Pharmaceuticals’ mission in the men’s health category and STENDRA® (avanafil).

Social media is a danger to health

World of DTC Marketing

QUOTE OF THE DAY : “ Social media by its very nature is about a personalized – typically non-vetted – spread of information. According to an in-depth study “of the 1225 fake news stories analysed, social media accounted for spreading half (619, 50.5%) of the stories about COVID?19.

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Influencers and Dr. Google: A conversation about media usage in healthcare

InCrowd

InCrowd surveyed attending physicians, nurses, medical residents and fellows in March 2022 on their media usage. With so much information to overload us, we wanted to know what InCrowd members thought about media usage in the healthcare industry by both their peers and patients.

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Accelerating Cell Culture Media Manufacturing: From Rapid Prototyping Through cGMP (Webinar)

PharmaTech

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Pharma Companies Killing It with Social Media

Source Explorer

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