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Media Related Topics 
World of DTC Marketing
JUNE 29, 2022
Pharma, for the most part, has been dabbling in social media. Of course, the biggest issue question is should pharma even be on social media given the amount of fraud and false information? The post Social Media is dangerous for patients appeared first on World of DTC Marketing.com.
World of DTC Marketing
JANUARY 18, 2022
Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help.
World of DTC Marketing
MAY 7, 2021
I have analyzed a lot of online metrics for clients and I continue to find that more than 50% of their online paid media budgets are wasted. The post Pharma’s paid media fails. As I See It Health information online Internet Paid Media
World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The post <strong>Social media and prescription drugs:</strong> A study.
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World of DTC Marketing
NOVEMBER 11, 2020
SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. So should social media become part of your strategy?
World of DTC Marketing
OCTOBER 4, 2021
The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. The post The social media problem for healthcare. As I See It Social media and DTC marketers
World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. HCPs don’t necessarily want pharma trying to sell products via social media.
Medical Device Success
JUNE 26, 2022
The post Episode 91 – Your MedTech Social Media Reputation appeared first on Medical Device Success - Ideas You Can Put To Work Today! Reading time: 2 – 2 minutes. You would not want this to happen to your company.
World of DTC Marketing
SEPTEMBER 15, 2020
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. Digital and social media have reshaped our world into one of micro-attention.
World of DTC Marketing
JANUARY 20, 2022
Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma.
World of DTC Marketing
JULY 31, 2021
The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. He is easy to understand, but, more importantly, I trust his information over any media outlet. SUMMARY : People are anxious because of the resurgence of COVID.
KBK Communications
JUNE 27, 2022
We’ve had a lot of questions about mainstream media versus digital media and why to do one over the other. We’ve also been asked how to quantify a media buy. Social Media Digital Marketing Digital Transformation
World of DTC Marketing
JUNE 30, 2021
The post The “business” of the pharma media. SUMMARY: The pharmaceutical trade publications, except STAT News and Endpoints, have remained silent on the sham approval of Biogen’s Alzheimer’s drug.
Medical Sales Guru
FEBRUARY 12, 2021
Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Check it out and learn how to use social media to help grow your territory… And please leave a comment to share your social media experiences as a medical sales professional. Uncategorized Social Media
Medical Device Success
NOVEMBER 8, 2020
He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The post Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech appeared first on Medical Device Success - Ideas You Can Put To Work Today! He roled up his sleeves, did his research and put into action a unique social media campaign.
PM360
JUNE 11, 2022
But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. Social media users have an increasing desire to see “life unfiltered,” expecting imagery of diverse and real people. What is the latest in the social space?
Celeritas
MAY 15, 2022
With social media management and marketing comes great responsibility. There are billions of people from all over the world that you may find on social media. When you hear the word industry, it might ring in you the question, What does the business had to do with social media?
European Pharmaceutical Review
AUGUST 29, 2022
What are the clients’ goals in seeking out a personalised culture media solution? Biopharmaceutical manufacturers find that custom media can provide tailored solutions. They also want to produce larger quantities of viable media in a timely manner.
Verb
FEBRUARY 23, 2022
Social media has completely changed the landscape of direct sales. Social Media Compliance Customer Relationships FieldCheck Risk Management Legal
PM360
SEPTEMBER 14, 2022
Forging a connection between industry and the medical community in a continuously evolving media environment provides another way to get a better understanding of the challenges in the medical community and the hot topics both medical professionals and industry face.
PharmaTech
AUGUST 16, 2022
This session will address ways to help streamline media manufacturing, including rapid, small-scale non-cGMP media prototyping and proprietary media formulation outsourcing options.
Evolve Your Success
AUGUST 16, 2022
How can healthcare practices and medical sales representatives use social media for business growth? Sales Reps, Surgeons, And Social Media With Justin Knott. As we discussed, social media has become such an important part of the business.
Pharmaceutical Technology
SEPTEMBER 23, 2022
Digital media related jobs that were closed during Q2 2022 had been online for an average of 33.6 The post The pharmaceutical industry found it easier to fill digital media vacancies in Q2 2022 appeared first on Pharmaceutical Technology.
PharmExec
SEPTEMBER 21, 2022
Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.
Pharmaceutical Technology
SEPTEMBER 20, 2022
Europe was the fastest growing region for digital media hiring among pharmaceutical industry companies in the three months ending July. of total digital media jobs - up from 16.5% Which countries are seeing the most growth for digital media job ads in the pharmaceutical industry?
PharmaTech
AUGUST 16, 2022
Learn how Gibco™ Rapid Prototyping can help idenitfy the most feasible cell culture media for cGMP scale-up.
LEVO Health
NOVEMBER 30, 2021
As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. 2022 Social Media Marketing Trends.
PharmaTech
AUGUST 16, 2022
Learn how Gibco™ Rapid Prototyping can accelerate your journey to cGMP.
PharmExec
AUGUST 24, 2022
The two technologies are helping HCPs spread information and collect data in new ways.
eMediWrite
MAY 10, 2022
You may boost your pharma social media marketing and strengthen your business by following these techniques. Make use of social media to promote safety and make people feel safe. ADD MORE SOCIAL MEDIA CHANNELS TO YOUR MARKETING CAMPAIGN.
Celeritas
MAY 11, 2022
Today, social media is all the world is looking at and very much believes everything that comes out of it. It’s safe to say that the pharmaceutical industry is finally heading into social media territory. 5 Social Media Trends to Vouch For in The Pharma Industry.
Pharmaceutical Technology
AUGUST 31, 2022
The proportion of pharmaceutical companies hiring for digital media related positions rose in July 2022 compared with the equivalent month last year, with 44.2% of newly advertised jobs that were linked to digital media in the equivalent month a year ago.
Evolve Your Success
MAY 24, 2022
Social media is not all hashtags and selfies. In this episode of The Medical Sales Podcast, medical practitioner Dr. Vinod Dasa shares how social media became a platform for learning and improvement in their practice. That’s what I’ve seen happen with social media.
Pharmaceutical Technology
JULY 11, 2022
The proportion of pharmaceutical companies hiring for digital media related positions rose in June 2022 compared with the equivalent month last year, with 49.4% of companies who were hiring for digital media related jobs a year ago and an increase compared to the figure of 43.1%
PM360
JULY 21, 2022
Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. Veradigm Digital Health Media Could Deliver the Client’s Message to the Right HCPs : Specialists only.
PharmExec
JULY 19, 2022
Drew to raise awareness of Petros Pharmaceuticals’ mission in the men’s health category and STENDRA® (avanafil).
World of DTC Marketing
FEBRUARY 8, 2021
QUOTE OF THE DAY : “ Social media by its very nature is about a personalized – typically non-vetted – spread of information. According to an in-depth study “of the 1225 fake news stories analysed, social media accounted for spreading half (619, 50.5%) of the stories about COVID?19.
InCrowd
MAY 19, 2022
InCrowd surveyed attending physicians, nurses, medical residents and fellows in March 2022 on their media usage. With so much information to overload us, we wanted to know what InCrowd members thought about media usage in the healthcare industry by both their peers and patients.
PharmaTech
AUGUST 16, 2022
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