KBK Communications

JUNE 27, 2022

We’ve had a lot of questions about mainstream media versus digital media and why to do one over the other. We’ve also been asked how to quantify a media buy.

Media 52

Media Digital Media Marketing 52

Verb

MAY 25, 2022

In fact, we are past the tipping point in terms of digital media—the number of global mobile users now exceeds desktop users, and the average adult spends almost three hours a day on a mobile device. There’s no question that today’s world is more mobile than ever.

Sales tools 52

Sales tools Sales Digital Media Media 52

PM360

APRIL 25, 2023

Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have been the status quo for years. Digital media is transforming what’s possible for public health marketing, allowing brands to raise awareness in a much more efficient, measurable way. But we can do better.

Digital Media 97

Digital Media Media Marketing Distribution 97

World of DTC Marketing

NOVEMBER 12, 2021

They can also emphasize the importance of usability studies and help sell digital to digital skeptics in the company. Saying we’re going to use an in-house person to buy our paid digital media is a waste of money without people who can design that media with a total understanding of your audience.

Pharma 180

Pharma Digital Media Pharma Rep Pharma reps 180

PM360

JUNE 24, 2024

A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

Marketing 52

Marketing Patients Food and Drug Administration Education 52

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.

Media 105

Media Digital Media Marketing Pharma 105

PM360

JANUARY 25, 2023

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Digital is a subfunction house in Commercial Operations. Your digital team and agency are marketers too.

Media 96

Media Digital Media Marketing Pharma 96

Pharma Marketing Network

OCTOBER 6, 2023

Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. It allows for precise targeting of potential customers, and is a great way to reach the right people with the right message.

Pharma 52

Pharma Digital Media Marketing Media 52

pharmaphorum

NOVEMBER 17, 2022

She is proficient in written, verbal, and digital media for both internal pharma, including MSL training modules, and external communications, and has worked with US and International thought leads in breast and lung cancer developing publications, symposia, and large summit meetings.

Training 113

Training Digital Media Medical Media 113

Pharmaceutical Technology

SEPTEMBER 5, 2022

The integration of digital media has drastically changed the ecosystem for pharmaceutical companies. It also helps companies in personalising strategies to define the path to purchase for buyers.

Leads 52

Leads Pharmaceutical Marketing Media 52

Pharma Marketing Network

SEPTEMBER 15, 2021

For more information please contact: Ria Kiayia, Digital Media and PR Marketing Executive at riak@marcusevanscy.com or visit: [link]. Luigi Germanò, Head of R&D and Regulatory Affairs Department , FONA S.r.l. Surbhi Gupta, Head Clinical/Regulatory Affairs and IP, Precision Robotics Ltd. REGISTER TODAY.

Safety 52

Safety Medical Digital Media Marketing 52

PM360

AUGUST 29, 2022

Digital Marketing. It’s difficult to understate the importance of digital media on the lives of Gen Zers. Any marketing effort that doesn’t include a digital component will struggle to reach this audience. That messaging will only go so far, though, if it doesn’t reach its target audience.

Marketing 98

Marketing Media Digital Media Healthcare 98

PM360

JULY 13, 2023

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Recommendation My recommendation is a hybrid approach where everyone benefits, especially the brand.

Media 98

Media Pharma Marketing Digital Media 98

Healthcare Success

MAY 3, 2021

Digital media, in particular, can present messages that are directed to the audience with individual precision. In addition, they use print media as they have throughout their lives. Digital media. For this target audience, we often integrate traditional with digital media for maximum ROI.

Distribution 90

Distribution Marketing Healthcare Healthcare 90

Pharma Marketing Network

APRIL 12, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,

Media 69

Media Digital Media Networking Pharma 69

Clarivate

OCTOBER 19, 2021

While all three had a substantial output in the core clinical topics, Brazil also published COVID-19 research in areas that were less prominent in Mainland China and India’s COVID-19 portfolios, such as online learning, economics and digital media.

Specialization 98

Specialization Digital Media Media Food 98

Pharma Marketing Network

OCTOBER 6, 2021

“Partnering with Adelaide, we’ve realized several key benefits including better outcomes across the funnel, higher resolution into media quality than we’ve seen with traditional metrics, and the ability to optimize mid-flight and increase efficiency across campaigns.”. For pharmaceutical companies, this need is even more pressing.

Pharma 98

Pharma Media Digital Media Marketing 98

PM360

AUGUST 24, 2023

Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. He did what publishers like Buzzfeed or Vice tried to do—become a beloved brand in digital media. Danny’s futuristic ponderance, “We’ll see if it [influence] can be a sustainable business.”

Media 96

Media Marketing Digital Media Prescription 96

Pharma Marketing Network

APRIL 7, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,

Media 40

Media Digital Media Marketing Networking 40

Pharmaceutical Technology

NOVEMBER 24, 2022

The metaverse will make digital media experiences more immersive, inclusive, and accessible than today. However, it will raise social concerns ranging from data privacy to other forms of online harm. Listed below are the key regulatory trends impacting the metaverse theme , as identified by GlobalData. Net neutrality.

Media 52

Media Networking Digital Media Government 52

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Since the beginning of the mobile revolution, around the year 2000, the average attention span has dropped from 12 seconds to eight.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

Pharmaceutical Technology

JUNE 23, 2022

The metaverse will make digital media experiences more immersive, inclusive, and accessible than today. However, it will raise social concerns ranging from data privacy to other forms of online harm. Listed below are the key regulatory trends impacting the metaverse theme, as identified by GlobalData. Net neutrality.

Media 52

Media Networking Digital Media Government 52

Pharma Marketing Network

NOVEMBER 13, 2020

Put the Customer at the Center of Your Marketing Strategy Using Digital/Media. Media is a great tool because it integrates all of the channels together while collecting data and information from target audiences.

Pharma 52

Pharma Media Marketing Digital Media 52

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies.

Healthcare 52

Healthcare Healthcare Marketing Digital Media 52

PM360

JULY 21, 2022

Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels. Try Veradigm Digital Health Media for Highly Targeted Messages.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

MARCH 24, 2023

Bayer, where I was the Executive Director of Digital Media Strategy and Operations was the top brand. Lips are saying all the right things, but where are the results? Fierce Pharma shared a list of brands that do it best in 2022, and my Blackness immediately rejected it.

Pharma 94

Pharma Education Digital Media Media 94

Pharma Marketing Network

OCTOBER 30, 2020

The number of people engaging with digital media activities such as gaming or live video is growing faster than was expected before the pandemic lockdown began. Consumer Video Consumption. According to Hubspot, consumers are beginning to rely on marketing videos from brands.

Pharma 52

Pharma Media Healthcare Healthcare 52

Pharma Marketing Network

AUGUST 14, 2020

The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. Still, most agree that change is needed. “It’s an opportunity to change the practices, controls, and value surrounding personal data to favor consumers.”.

Media 98

Media Marketing Pharma Prescription 98

PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels.

Marketing 75

Marketing Physicians Media Patients 75

Pharma Marketing Network

DECEMBER 17, 2021

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. A Continued Boost in Pharma’s Reputation.

Pharma 105

Pharma Marketing Engineering Digital Media 105

PM360

MAY 21, 2024

And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%. Biopharma marketers are following their audiences and investment in this channel continues to increase. In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022.

Media 105

Media Healthcare Healthcare Marketing 105

Pharma Marketing Network

AUGUST 14, 2020

The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. Still, most agree that change is needed. “It’s an opportunity to change the practices, controls, and value surrounding personal data to favor consumers.”.

Media 52

Media Marketing Prescription Pharma 52

PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity.

Media 69

Media Pharma Networking Safety 69

PM360

NOVEMBER 12, 2023

Optimized supply path selection: When looking to improve sustainability, it’s essential to focus on how digital media is bought. With an average of 146 paths per domain all leading to the same placement—the most direct path is often both more performant and sustainable.

Pharma 52

Pharma Digital Media Ethics Leads 52

CloserIQ

OCTOBER 10, 2018

is a SaaS platform that helps SMBs with customer acquisition via paid digital media. Founded 2007. 101-250 employees. million in funding. See open roles. Wordstream, now acquired by Gannett Co. Their offices, located in the Prudential Mall, are equipped with ping-pong, foosball tables, and coffee on tap.

Sales 76

Sales Management Education Marketing 76

Pharma Marketing Network

JULY 12, 2023

This content can be in the form of blog posts, infographics, videos, or any other type of digital media that your target audience will find valuable. Use social media effectively. Social media is a powerful tool that can be used to connect with your target audience and promote your products or services.

Marketing 52

Marketing Pharma Media Digital Media 52

pharmaphorum

JULY 9, 2014

As this future unfurls, the UK may find that it is in the vanguard of certain key trends: the rise of digital media changing the role of patients, and the increasingly effective use of real world data to optimize healthcare.

Marketing 52

Marketing Digital Media Pharma Engineering 52