BlueNovius

MARCH 20, 2023

As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.

Physicians 52

Physicians Medical Pharma Healthcare 52

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Celeritas

SEPTEMBER 26, 2022

A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. In essence, patients’ files are all synced to a medical database. They’re ideal for monitoring elderly patients who tend to wander off or sleepwalk.

Physicians 52

Physicians Patients Medical Management 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. Provide care to patients? This can help to improve the lives of patients and make a real difference in the world. Fund research?

Pharmaceutical 97

Pharmaceutical Education Healthcare Healthcare 97

Pharma Marketing Network

JULY 19, 2023

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 61

Doctors Physicians Marketing Prospecting 61

MedCity News

OCTOBER 25, 2022

Through apps, pharmaceutical companies can actually influence patient adherence and mindset after that patient has been prescribed that company’s medication by their physician.

Pharma 127

Pharma Physicians Patients Medical 127

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Patients are also seeing significant value in telemedicine.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

PM360

JANUARY 31, 2023

CrowdPharm and Azurity Pharmaceuticals Medication Transformed The team focused on an existing molecule that is proven in its class for epilepsy and migraine. Physicians and patients connected emotionally to a butterfly breaking free from the cocoon “pill.”

Pharmaceutical 52

Pharmaceutical Pharma Physicians Management 52

PharmExec

JULY 12, 2023

Elizabeth (Beth) Garner, chief scientific officer for Ferring Pharmaceuticals, discusses what it was like transitioning from working as a gynecologic oncologist and seeing patients to working in pharma, specifically clinical trials.

Physicians 52

Physicians Pharma Pharmaceutical Patients 52

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. If patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. But do providers utilize patient education?

Education 81

Education Patients Pharma Doctors 81

Contrarian Sales Techniques

JANUARY 27, 2023

I think it is important for the pharmaceutical industry and the medical profession to limit the influence of gifts on the prescribing of certain medicines. This can be detrimental to the patient's health and can also lead to increased healthcare costs.

Pharmaceutical 52

Pharmaceutical Medical Healthcare Healthcare 52

pharmaphorum

JANUARY 31, 2023

Despite this, pharmaceutical companies have not won over public trust. A recent study found that only 48% of participants expressed trust in pharmaceutical companies. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

Patients 52

Patients Pharma Side effects Education 52

pharmaphorum

NOVEMBER 30, 2022

X4 Pharmaceuticals has announced positive top-line results from a Phase 3 study of its lead investigational therapy, mavorixafor, in people with warts, hypogammaglobulinemia, infections, and myelokathexis (WHIM) syndrome. Dubbed 4WHIM, the trial was initially designed to enrol 18-28 patients.

Pharmaceutical 62

Pharmaceutical Safety Physicians Patients 62

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Pharma Marketing Network

JULY 19, 2023

Cookieless Tracking in the Pharmaceutical Industry Cookies are small text files that are stored on a user’s computer when they visit a website. In the pharmaceutical industry, cookieless tracking can be used to track patients’ browsing activity and target them with relevant advertising.

Pharmaceutical 52

Pharmaceutical Patients Medical Networking 52

Pharmaceutical Commerce

MARCH 12, 2024

A qualitative study explores how these drugs are impacting these patients’ lives, while digging deeper into the possibility of deprescribing, with insight from primary care physicians.

Physicians 111

Physicians Patients 111

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

European Pharmaceutical Review

APRIL 8, 2024

CARVYKTI ® (ciltacabtagene autoleucel; cilta-cel) is indicated for patients with relapsed or refractory multiple myeloma who have received at least one prior line of therapy, including a proteasome inhibitor (PI), and an immunomodulatory agent (IMiD), and are refractory to lenalidomide.

Food and Drug Administration 97

Food and Drug Administration FDA Medicine Physicians 97

World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

European Pharmaceutical Review

JUNE 28, 2022

New data reveals that more relapsing multiple sclerosis (RMS) patients continuously treated with Kesimpta ® (ofatumumab) had no evidence of disease activity (NEDA) versus switching from teriflunomide. Improvement in Cognitive Processing Speed with Ofatumumab in Patients with Relapsing Multiple Sclerosis. Benedict RH, et al.

Patients 85

Patients Physicians Pharmaceutical 85

European Pharmaceutical Review

MARCH 18, 2024

A Phase III trial has shown that compared oral drug delivery, administering levodopa through an infusion pump led to nearly two hours of day (1.72) of additional time in which the medicine reduced symptoms in Parkinson’s patients. There were 381 Parkinson’s patients enrolled in the trial. and Joan A.

Food and Drug Administration 93

Food and Drug Administration Medicine Physicians Food 93

Impetus Digital

OCTOBER 13, 2022

He also discussed key ways for life science companies to engage with patient communities, the importance of pharmaceutical companies maintaining high social and environmental standards, current market access barriers, and more. Physicians get to know you, the community gets to know you, and you build on those relationships.

Patients 52

Patients Physicians Professional Services Healthcare 52

Pharmaceutical Technology

MAY 15, 2023

The pharmaceutical industry continues to be a hotbed of innovation, with activity driven by the evolution of new treatment paradigms, and the gravity of unmet needs, as well as the growing importance of technologies such as pharmacogenomics, digital therapeutics, and artificial intelligence.

Leads 52

Leads Pharmaceutical Physicians Food 52

Pharmaceutical Commerce

JANUARY 5, 2024

LillyDirect will facilitate access to medications by connecting patients with independent telehealth providers, bypassing the need to obtain a prescription from a physician and then going to a pharmacy to fill it.

Prescription 105

Prescription Physicians Medical Patients 105

Pharmacy Times

DECEMBER 20, 2022

When used as directed, non pharmaceutical products provide swift relief, but patients with persistent or severe pain should see a physician.

Education 52

Education Patients Pharmaceutical products Physicians 52

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. SUMMARY: Should pharma invest in digital to reach physicians?

Doctors 213

Doctors Physicians Pharma Medical 213

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. Pull-through is often best understood via real-world examples.

Pharma 98

Pharma Physicians Marketing Insurance 98

Pharmaceutical Technology

FEBRUARY 20, 2023

The US Food and Drug Administration (FDA) has granted approval for Apellis Pharmaceuticals’ Syfovre (pegcetacoplan injection) to treat geographic atrophy (GA), an advanced form of age-related macular degeneration (AMD). The post US FDA approves Apellis’ geographic atrophy therapy Syfovre appeared first on Pharmaceutical Technology.

Food and Drug Administration 98

Food and Drug Administration FDA Physicians Food 98

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 74

Patients Pharma Consulting Transportation 74

Pharma Marketing Network

APRIL 1, 2023

Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical and medical device industries. One of the key areas of expertise for Pharma-Mkting.com is pharmaceutical marketing. Overall, Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical, medical device, and digital health industries.

Pharma 52

Pharma Medical Pharmaceutical Marketing 52

Clarify Health

JULY 13, 2020

The revenue performance of a pharmaceutical drug at launch sets the stage for its commercial future. Over the course of the hour, the panelists poked holes in today’s outdated pharmaceutical commercialization approaches and discussed key advancements needed to rearchitect the drug launch model.

Pharmaceutical 52

Pharmaceutical Pharma Patients Marketing 52

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

PM360

JUNE 26, 2023

Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.” What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment with pages dedicated to each audience.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

World of DTC Marketing

MARCH 3, 2022

Convenience drives conversion: While patients seek information from multiple digital sources, convenience is key to their decision-making and securing care and treatment. 90% want physician directories available on life sciences and pharmaceutical sites. Most say pharma websites don’t meet their needs.

Pharma 143

Pharma Doctors Physicians Medical 143

Pharmaceutical Technology

MAY 29, 2023

Lexicon Pharmaceuticals (Lexicon) has received approval from the US Food and Drug Administration (FDA) for its Inpefa drug to treat heart failure. The SOLOIST-WHF (worsening heart failure) and SCORED trials together assessed around 12,000 patients.

Food and Drug Administration 98

Food and Drug Administration FDA Transportation Physicians 98