PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 59

Doctors Physicians Marketing Prospecting 59

Pharmaceutical Technology

AUGUST 23, 2023

Physicians with experience with using AI in their practices were more open to sales representatives using AI to personalise messaging.

Physicians 52

Physicians Sales 52

Scott’s Directories

OCTOBER 19, 2023

Tailoring pharmaceutical solutions effectively requires more than just knowledge; it involves strategically using resources like the Ontario doctor directory provided by MD Select. For businesses in the B2B sector, especially those in pharmaceuticals, leveraging this directory means gaining a competitive edge.

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Medical Pharmaceutical B2B Sales Doctors 40

PM360

NOVEMBER 2, 2023

Nuvera Life Science Consulting is pleased to announce its third annual awards for the pharmaceutical companies designated as “best-in-class” in patient support and access by physicians and support staff surveyed for the company’s 2023 PURE Reports : Bristol Myers Squibb in oncology and Genentech in neurology.

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Pharmaceutical Patients Physicians Consulting 52

pharmaphorum

JANUARY 27, 2023

Having previously spoken with Dr Mullen three years ago when she was country medical director for the UK & Ireland at GSK – on the topic of patient centricity and embedding that focus within the core of a pharmaceutical company – our recent interview provided some interesting insights into the changing landscape of the industry.

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Patients Pharmaceutical Medical Physicians 100

Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way.

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Pharmaceutical Healthcare Healthcare Education 98

Teachntest

JANUARY 21, 2022

How to Become a Pharmaceutical Sales Representative? Introduction: What is a Pharmaceutical Sales Representative? Pharmaceutical Sales Representative The pharmaceutical industry is a billion-dollar industry that relies on pharmaceutical sales representatives to generate revenue. They also need to […].

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Pharmaceutical Sales Sales Pharmaceutical Physicians 52

PM360

JANUARY 31, 2023

CrowdPharm and Azurity Pharmaceuticals Medication Transformed The team focused on an existing molecule that is proven in its class for epilepsy and migraine. Physicians and patients connected emotionally to a butterfly breaking free from the cocoon “pill.”

Pharmaceutical 52

Pharmaceutical Pharma Physicians Management 52

Pharmaceutical Technology

SEPTEMBER 7, 2022

Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Discover the leading patient adherence pharmaceutical companies. Patient adherence.

Leads 52

Leads Pharmaceutical Patients Pharmaceutical manufacturing 52

Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start. Fund research?

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Pharmaceutical Education Healthcare Healthcare 97

Contrarian Sales Techniques

JANUARY 27, 2023

I think it is important for the pharmaceutical industry and the medical profession to limit the influence of gifts on the prescribing of certain medicines. On the industry side, many pharmaceutical companies have implemented policies to limit the value and frequency of gifts they can give to healthcare professionals.

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Pharmaceutical Medical Healthcare Healthcare 52

PM360

AUGUST 9, 2022

Over the course of his career, Adrian Adams has served as CEO of seven different pharma companies, including Aralez Pharmaceuticals, Auxilium Pharmaceuticals, Inspire Pharmaceuticals, Neurologix, Sepracor, and Kos Pharmaceuticals. Together, those physicians gave us access to about 35% of the market.

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Pharmaceutical Physicians Pharma Competition 72

PharmExec

JULY 12, 2023

Elizabeth (Beth) Garner, chief scientific officer for Ferring Pharmaceuticals, discusses what it was like transitioning from working as a gynecologic oncologist and seeing patients to working in pharma, specifically clinical trials.

Physicians 52

Physicians Pharma Pharmaceutical Patients 52

Pharma Marketing Network

JULY 19, 2023

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. This could help to improve the lives of patients and make a real difference in the world.

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Pharmaceutical Healthcare Healthcare Education 98

pharmaphorum

JULY 5, 2022

On the latest instalment of the pharmaphorum podcast, editor in chief Jonah Comstock hosts Tony Mack, CEO at Virpax Pharmaceuticals, in the virtual studio. . The post Rethinking pharmaceutical pain management beyond opioids – the pharmaphorum podcast appeared first on. Podbean. .

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Management Pharmaceutical Physicians Training 52

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

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Marketing Pharmaceutical Sales Education 98

pharmaphorum

NOVEMBER 30, 2022

X4 Pharmaceuticals has announced positive top-line results from a Phase 3 study of its lead investigational therapy, mavorixafor, in people with warts, hypogammaglobulinemia, infections, and myelokathexis (WHIM) syndrome. The post X4 Pharmaceuticals announces positive top-line results for WHIM Syndrome drug appeared first on.

Pharmaceutical 62

Pharmaceutical Safety Physicians Patients 62

Contrarian Sales Techniques

DECEMBER 14, 2022

The new marketing mix of pharmaceutical companies brings together the various elements of their marketing efforts to create a more effective and efficient collaboration with their sales force. The main reason why digital meetings are more effective than in-person engagements is due to the physicians' preference for a planned meeting time.

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Marketing Pharmaceutical Sales Healthcare Provider 52

Celeritas

SEPTEMBER 26, 2022

Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Clarity about Medication: Drug counterfeiting is a major issue in the pharmaceutical industry. The post The Use Of Qr Codes For Patient & Physician Support appeared first on Celeritas | Digital Consulting.

Physicians 52

Physicians Patients Medical Management 52

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Pharmaceutical Technology

MAY 15, 2023

The pharmaceutical industry continues to be a hotbed of innovation, with activity driven by the evolution of new treatment paradigms, and the gravity of unmet needs, as well as the growing importance of technologies such as pharmacogenomics, digital therapeutics, and artificial intelligence.

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Leads Pharmaceutical Physicians Food 52

MedCity News

OCTOBER 25, 2022

Through apps, pharmaceutical companies can actually influence patient adherence and mindset after that patient has been prescribed that company’s medication by their physician.

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Pharma Physicians Patients Medical 123

Pharma Marketing Network

JULY 19, 2023

Cookieless Tracking in the Pharmaceutical Industry Cookies are small text files that are stored on a user’s computer when they visit a website. In the pharmaceutical industry, cookieless tracking can be used to track patients’ browsing activity and target them with relevant advertising.

Pharmaceutical 52

Pharmaceutical Patients Medical Networking 52

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

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Healthcare Healthcare Physicians Doctors 98

PharmaKinnex

MAY 20, 2022

How to Get Started with Contract Pharmaceutical Inside Sales Companies May 20, 2022. The goal of pharmaceutical companies’ sales efforts is to effectively cover their target markets to maximize sales. How Contract Pharmaceutical Inside Sales Companies Can Help. When that happens everyone wins. 1 – Is there a fit?

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Sales Pharmaceutical Pharma Marketing 52

PM360

JUNE 26, 2023

Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.” What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment with pages dedicated to each audience.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,

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Pharma sales reps Marketing Pharma Physicians 173

Pharma Marketing Network

APRIL 1, 2023

Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical and medical device industries. One of the key areas of expertise for Pharma-Mkting.com is pharmaceutical marketing. Overall, Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical, medical device, and digital health industries.

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Pharma Medical Pharmaceutical Marketing 52

Pharmaceutical Commerce

MARCH 12, 2024

A qualitative study explores how these drugs are impacting these patients’ lives, while digging deeper into the possibility of deprescribing, with insight from primary care physicians.

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Physicians Patients 111

Pharmaceutical Representative Training

JANUARY 11, 2021

There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. Sales still is about numbers – even in the pharmaceutical industry. Ninety percent of physician thought leaders prefer certified pharma reps.

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Pharmaceutical Sales Sales Pharmaceutical Pharma 52

Clarify Health

JULY 13, 2020

The revenue performance of a pharmaceutical drug at launch sets the stage for its commercial future. Over the course of the hour, the panelists poked holes in today’s outdated pharmaceutical commercialization approaches and discussed key advancements needed to rearchitect the drug launch model.

Pharmaceutical 52

Pharmaceutical Pharma Patients Marketing 52

Pharmaceutical Commerce

JANUARY 5, 2024

LillyDirect will facilitate access to medications by connecting patients with independent telehealth providers, bypassing the need to obtain a prescription from a physician and then going to a pharmacy to fill it.

Prescription 105

Prescription Physicians Medical Patients 105

PharmExec

APRIL 13, 2023

Elizabeth (Beth) Garner, chief scientific officer for Ferring Pharmaceuticals, discusses her transition from being a physician to working in pharma, new technologies in reproductive health for men and women, as well as access limitations in fertility treatment.

Physicians 52

Physicians Pharma Pharmaceutical 52

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

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Pharma Patients Healthcare Provider Physicians 105

MaBiCo

NOVEMBER 23, 2017

Vacancy Management for Pharmaceuticals. Coping with sales force attrition and its effects is a major challenge for many pharmaceutical companies in Greece and in Europe. Even the best performing pharmaceutical companies, with the highest scores in employee satisfaction surveys face a significant turnover.

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Management Pharmaceutical Sales Sales goal 52