CrowdPharm and Azurity Pharmaceuticals
Medication Transformed
The team focused on an existing molecule that is proven in its class for epilepsy and migraine. Physicians and patients connected emotionally to a butterfly breaking free from the cocoon “pill.” The beauty behind showing the transformation from a solid dose to a ready-to-use liquid provided inspirational stopping power.
CrowdPharm Team Members:
Jenn Reilly, SVP, Account Director
Sarah Taormina, Account Supervisor
Danielle Parrett, Senior Project Manager
Ray Colon, SVP, Creative Director
Nora Wilder, VP, Director of Editorial
Paula Greenberg, Copywriter
