eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Patients are also seeing significant value in telemedicine.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Celeritas

SEPTEMBER 26, 2022

A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. In essence, patients’ files are all synced to a medical database. They’re ideal for monitoring elderly patients who tend to wander off or sleepwalk.

Physicians 52

Physicians Patients Medical Management 52

Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. Medical sales reps have to interact with knowledgeable doctors.

Medical sales reps 52

Medical sales reps Medical sales Doctors Training 52

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. If patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. But do providers utilize patient education?

Education 81

Education Patients Pharma Doctors 81

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Contrarian Sales Techniques

JANUARY 27, 2023

I think it is important for the pharmaceutical industry and the medical profession to limit the influence of gifts on the prescribing of certain medicines. This can be detrimental to the patient's health and can also lead to increased healthcare costs.

Pharmaceutical 52

Pharmaceutical Medical Healthcare Healthcare 52

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. But is this really the future? Medscape Detailed Findings.

Doctors 213

Doctors Physicians Pharma Medical 213

World of DTC Marketing

MARCH 3, 2022

Convenience drives conversion: While patients seek information from multiple digital sources, convenience is key to their decision-making and securing care and treatment. Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment.

Pharma 143

Pharma Doctors Physicians Medical 143

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 1ne : Physician expectations from pharma have shifted. Sounds good but is that the answer?

Marketing 253

Marketing Doctors Healthcare Healthcare 253

Scott’s Directories

JUNE 14, 2023

However, with the advent of MD Select’s Canadian Medical Directory, finding a list of doctors in New Brunswick has become easier than ever. When it comes to finding a list of doctors in New Brunswick, MD Select’s Canadian Medical Directory stands out as a reliable and comprehensive source.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know. and France regarding pharma-provided digital platforms.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

MaBiCo

JULY 20, 2022

Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs. The reason that several pharmaceutical companies reduce the size of their sales force isn’t that they consider them obsolete or out of fashion. The Future of Medical Sales.

Medical sales 98

Medical sales Medical sales reps Medical Sales 98

Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

Food and Drug Administration 97

Food and Drug Administration FDA Prescription Specialization 97

PM360

NOVEMBER 8, 2023

presence and educating pharmaceutical brands of the company’s unique value proposition to reach targeted audiences. Prior to joining iCliniq, she served as Vice President of Business Development at patient engagement and real-world data platform, Inspire. Dahlhausen will be focused on expanding iCliniq’s U.S.

Leads 52

Leads Sales Healthcare Healthcare 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime. Fitzgerald, CEO and President, Apollo Intelligence.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

pharmaphorum

DECEMBER 19, 2022

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceutical companies in the healthcare influencer space. Physician influencers.

Healthcare 52

Healthcare Healthcare Media Physicians 52

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government.

FDA 218

FDA Side effects Physicians Patients 218

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. conferences and conventions: some are sponsored by pharmaceutical companies. colleagues.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. Pull-through is often best understood via real-world examples.

Pharma 98

Pharma Physicians Marketing Insurance 98

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The healthcare industry has expanded on its traditional role of diagnosing and treating illness to include a wide range of services to improve patient wellness. LED therapy is being used to help patients achieve optimal wellness.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

Sales 52

Sales Pharma Doctors Pharma reps 52

MedReps

MAY 9, 2022

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. When the physicians begin doing so, this is the perfect situation that all medical sales reps want because it means that their influence paid off.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

eMediWrite

MARCH 25, 2022

To make the most of the 1-3 minutes they may have with their consumers, pharmaceutical sales agents must prepare, think, and act quickly. Ensure that your sales staff have access to high-quality reports to aid in their awareness of trends and physician preferences in relation to the therapeutic classes of your goods.

Sales 52

Sales Pharma Doctors Pharmaceutical Sales 52

PM360

JUNE 26, 2023

Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.” What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment with pages dedicated to each audience.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Do pharmaceutical companies have a part in raising awareness of unhealthy lifestyles? About 9 in 10 cases in the U.S.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

MedReps

SEPTEMBER 19, 2022

Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Below are seven common challenges that pharmaceutical and other medical sales reps face. Physician Access. Physician Apathy. Insurance Coverage.

Medical sales 66

Medical sales Medical sales reps Medical Sales 66

PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” Despite these concerns, some HCPs are feeling positively about Threads.

Healthcare 52

Healthcare Healthcare FDA Doctors 52

Scott’s Directories

DECEMBER 1, 2023

Accurate and accessible data is not just necessary in the pharmaceutical industry; it’s the backbone of practical research and decision-making. For pharmaceutical data researchers, the quest for such data is ongoing. Strategic Decisions: Informs decision-making processes by offering insights into the pharmacy landscape.

Pharma 52

Pharma Pharmaceutical research Healthcare Healthcare 52

pharmaphorum

DECEMBER 11, 2022

It can mean everything from patient-facing disease management apps and wearables to background AI dramatically altering drug discovery or radiological imaging. And although not all categories involve patients directly, Hadjiat says, they all need to start from a place of patient centricity and patient need. “As

Patients 135

Patients Healthcare Healthcare Medical 135

PM360

OCTOBER 25, 2023

The pharmaceutical industry is rapidly evolving its approach to strategic planning and decision-making. Such a restructuring highlights the increased importance of evidence-based decision-making, the bridging of clinical data to commercial goals, and the vital role of integrating patient insights into drug development and marketing processes.

Management 105

Management Medical Pharma Pharmaceutical 105