World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. The idea that pharma should take a amore active roll in social media because patients are seeking advice from other patients is myopic. Are there changes coming to healthcare? The post Are healthcare agencies really this clueless?

Healthcare 180

Healthcare Healthcare Media Pharma 180

pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

Media 83

Media Pharmaceutical Medicine Electronics 83

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

Media 261

Media Prescription Pharma Healthcare 261

World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. We also see a decline in trust in social media posts about branded prescription drugs.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% Are prescription drugs priced too high?

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. With inflation in the news, healthcare costs are continuing to rise. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. Half of U.S.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Targeted Treatment.

Healthcare 52

Healthcare Healthcare Doctors Management 52

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

Marketing 271

Marketing Media Medical Prescription 271

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

Doctors 227

Doctors Pharma Retail Electronics 227

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. The Growing Impact of Omnichannel in Europe Ultimately, this means that EU5 Rx marketing teams must increasingly find other channels to reach their target healthcare professionals.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. In our REAL world, that isn’t the way it happens.

Doctors 243

Doctors Marketing Insurance Prescription 243

PM360

OCTOBER 9, 2023

Populus Media Inc., The company’s Virtual Care Media (VCM) platform enables pharma and CPG brands to engage with targeted patient populations by providing educational and other highly relevant, sponsored content across a large and diversified network of telehealth and digital portal partners.

Education 52

Education Consulting Media Healthcare 52

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

PM360

AUGUST 24, 2023

Right now, all media is changing with new channels, greater influencer influence, and automated, scalable intelligence, which means that pharma’s digital world is in flux. Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. Media is like that now—deconstructed.

Media 96

Media Marketing Digital Media Prescription 96

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

AUGUST 13, 2020

I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Yet, too many pharma companies don’t get social media snapshots of what’s being said. They’re doing more online research and listening more to what other patients have to say.

Pharma 223

Pharma Doctors Media Prescription 223

Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

Pharma 98

Pharma Media Digital Media Marketing 98

PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. Improve the work life of healthcare providers.

CRM 52

CRM Healthcare Healthcare Management 52

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. Even the main channel media is reporting contradicting information on COVID vaccines. I can’t help but feel that these issues will carry over to newly approved prescription drugs.

Side effects 130

Side effects Media Prescription Pharma 130

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.”

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

eMediWrite

OCTOBER 29, 2022

Brands of non-prescription pharmaceuticals, like Fast-Moving Consumer Goods (FMCG) items, can last for a very long time while those of prescription drugs only last for about ten years ( Figure 1 ). In a lot of nations, it is illegal to advertise prescription medications.

Pharmaceutical 59

Pharmaceutical Prescription Marketing Education 59

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not.

Prescription 164

Prescription Marketing Pharma Medical 164

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 112

Leads Patients Healthcare Provider Healthcare 112

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. This article explores NPs/PAs and the opportunities available to engage them more fully as their role in our healthcare system continues to grow.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?

Media 205

Media Pharma Insurance Prescription 205

LEVO Health

NOVEMBER 18, 2022

As healthcare executives slash media spending ahead of an anticipated recession, medical practices and their marketing teams need to be more creative in their advertising strategies. Selecting a healthcare marketing agency skilled at optimizing these types of campaigns is critical to success. ICD-9/10 code targeting.

Marketing 52

Marketing Prescription Media Medical 52

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. There are too many things going on within the healthcare conversion model including way too much interference.

Marketing 139

Marketing Media Side effects Doctors 139

PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. What technology will have the biggest impact on the industry within the next three years?

Marketing 64

Marketing Specialization Healthcare Healthcare 64