PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

Prescription 52

Prescription Media Pharma Patients 52

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

Medical 105

Medical Side effects Physicians Prescription 105

Pharmaceutical Technology

JANUARY 5, 2024

A BBC team was able to buy over 1600 prescription pills by supplying fake data, raising concerns over limited oversight.

Prescription 59

Prescription Media 59

pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

Media 85

Media Pharmaceutical Medicine Electronics 85

World of DTC Marketing

JUNE 20, 2022

The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious. Accurate, the DTC has not started yet, but the media is exciting the weight loss, and headlines appear all over social media.

Pharma 210

Pharma Side effects Media Prescription 210

PharmExec

FEBRUARY 22, 2024

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

Prescription 52

Prescription Media FDA 52

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. What will DTC marketers do then?

Side effects 226

Side effects Media Doctors Marketing 226

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? The answer is “maybe.”

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

MARCH 22, 2021

Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research.

Media 261

Media Prescription Pharma Healthcare 261

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. ” My analysis showed that even considering a four-week week delay to fill an Rx, their product was being discussed on social media by patients and what they had to say wasn’t good. Nowhere to be found.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive.

Marketing 271

Marketing Media Medical Prescription 271

PM360

JULY 21, 2022

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. Increasing Market Awareness Remains a Challenge.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. People trust prescription drugs, but they don’t trust pharma to tell them the truth about how those drugs work and the side effects. TV ads only drive awareness as the first step for online health seekers.

Side effects 297

Side effects Media Pharma Prescription 297

World of DTC Marketing

OCTOBER 25, 2021

Content is often stale and rarely updated, and online health seekers rely more on social media misinformation. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them. What I see more of is electronic billboards in HCP offices.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

JULY 30, 2021

Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. One of the requests I get from clients is to review agency proposals for media and website design. Prescription drug marketing is a lot different than selling CPG.

Media 286

Media Prescription Pharma Prospecting 286

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% Are prescription drugs priced too high? will be severely obese.

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

MARCH 1, 2022

According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. The media, rightfully so, is focused on the high price of prescription drugs but prescription drugs still only account for $0.12 With inflation in the news, healthcare costs are continuing to rise.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What I’m seeing is an increase in the use of social media for online health-seeking. Consumers often don’t make rational choices when it comes to products, including prescription drugs.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

PM360

AUGUST 24, 2023

Right now, all media is changing with new channels, greater influencer influence, and automated, scalable intelligence, which means that pharma’s digital world is in flux. Danny Weisman is Global Media Director at Noble People. Media is like that now—deconstructed. Media is moving pretty fast. It’s GOAT time! Just Do It.”

Media 96

Media Marketing Digital Media Prescription 96

PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

Pharma 111

Pharma Marketing Prescription Media 111

World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple. Set up a dashboard in your analytics program to measure time on site, bounce rate, and pages viewed by paid media. No, not at all.

Media 180

Media Marketing Patients Prescription 180

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. In our REAL world, that isn’t the way it happens.

Doctors 243

Doctors Marketing Insurance Prescription 243

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

AUGUST 13, 2020

I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Yet, too many pharma companies don’t get social media snapshots of what’s being said. They’re doing more online research and listening more to what other patients have to say.

Pharma 223

Pharma Doctors Media Prescription 223

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. Even the main channel media is reporting contradicting information on COVID vaccines. I can’t help but feel that these issues will carry over to newly approved prescription drugs.

Side effects 130

Side effects Media Prescription Pharma 130

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. Saying we’re going to use an in-house person to buy our paid digital media is a waste of money without people who can design that media with a total understanding of your audience.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

Pharma 98

Pharma Media Digital Media Marketing 98

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 That’s an increase of 4.8%

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not.

Prescription 164

Prescription Marketing Pharma Medical 164

PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98