World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year). END Points.

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Doctors Pharma Retail Electronics 227

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Pharma Side effects 200

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Targeted Treatment.

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World of DTC Marketing

AUGUST 13, 2020

I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Yet, too many pharma companies don’t get social media snapshots of what’s being said. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last?

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Pharma Doctors Media Marketing 223

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

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PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. What’s changed?

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Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. The Growing Impact of Omnichannel in Europe Ultimately, this means that EU5 Rx marketing teams must increasingly find other channels to reach their target healthcare professionals.

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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Physicians Marketing Medical Prescription 98

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.”

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Healthcare Success

JUNE 2, 2023

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. 72% of U.S.

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World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx.

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Marketing Media Side effects Doctors 139

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. So, all of that led to my interest in digital, I guess initially; digital communications and how things like social media were developing,” he said. Healthcare’s early digital transformation.

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Pharma Medicine Doctors Patients 89

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides additional insight into registrars and new doctors. Streamline compliance.

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PM360

DECEMBER 14, 2022

I expect 2023 to be a year of convergence in healthcare marketing, with several “patient-centric” trends starting to collide. Pricing pressure and overall changes to healthcare will accelerate this. By targeting known healthcare audiences, marketers can tailor their ads based on pain points, unique challenges, and immediate HCP needs.

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PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

Healthcare 52

Healthcare Healthcare Education Patients 52

Silver Line CRM

NOVEMBER 11, 2020

In order to advance the effective delivery of healthcare for individuals, health information systems must work together within and across organizational boundaries. Things like: Media spend. Prescription lift. Partnering with pharmacies and other healthcare organizations to create a holistic experience. Brand tracking.

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Marketing Pharmaceutical Side effects Insurance 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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PM360

SEPTEMBER 15, 2022

But battling information asymmetry is one of the best ways to address the ongoing inequities in our healthcare system. The increased relevance and usage of social media is significant and is likely to be integral in gathering insights to inform the drug development pathway. Lisa Lishman. Why Patient Inclusion Is Essential.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. This behavior won’t change as patients return to their new “normal.”

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Patients Pharma Education Media 59

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

PM360

NOVEMBER 21, 2022

As an industry, we need to assess the available technology being used for remote healthcare and to align where it fits along the patient’s functional journey, all its micro-moments, pain points, or saturation points. Telehealth is different from telemedicine because it refers to a broader scope of remote healthcare services than telemedicine.

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World of DTC Marketing

SEPTEMBER 29, 2021

Our healthcare system is designed to treat health conditions, not patients. What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? Vicki Helgeson , a a psychologist at Carnegie Mellon University.

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Patients Side effects Doctors Healthcare 199

Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. CTV is ideal for B2B and B2C healthcare organizations because it allows: Precise programmatic targeting to patient audiences and providers, The ability to optimize campaigns in real time, And the accurate, actionable, and timely data to be effective. People are 1.6

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Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma 40

Pharma Marketing Doctors Recruitment 40

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

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PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. What does the future hold for the digital front door in healthcare? What can be learned from other industries?

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Patients Consulting Physicians Healthcare 95

PM360

NOVEMBER 12, 2023

And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations? In this case, companies are not targeting any one individual or any single identifier out there in the digital landscape of media serving or ad serving.

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