World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

Healthcare 306

Healthcare Healthcare Prescription Physicians 306

World of DTC Marketing

JUNE 14, 2025

DTC ads are misleading, overly influential, and contribute to rising healthcare costs. The bill reflects a long-standing concern that pharmaceutical companies are too aggressive in marketing prescription drugs to the public, often at the expense of public health. What’s Driving Prescriptions? Their argument?

Prescription 204

Prescription Doctors Physicians Education 204

World of DTC Marketing

JULY 12, 2022

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. There are also programs administered through state governments that can help with healthcare-related needs.

Healthcare 297

Healthcare Healthcare Food and Drug Administration Government 297

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

Healthcare 292

Healthcare Healthcare Insurance Prescription 292

World of DTC Marketing

JUNE 9, 2025

For decades, pharma companies have relied on direct-to-consumer (DTC) television ads to build awareness and drive demand for prescription drugs. They may be increasingly out of step with how patients make healthcare decisions today. That’s because patients don’t follow a linear path from ad exposure to prescription. They search.

Pharma 210

Pharma Doctors Physicians Prescription 210

MedCity News

OCTOBER 1, 2023

Weaving companionship into health care as we would a blockbuster drug can help us circumvent expensive healthcare services like emergency department visits and hospitalizations.

Prescription 317

Prescription Medicine Healthcare Healthcare 317

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 This means higher healthcare costs.

Healthcare 317

Healthcare Healthcare Insurance Media 317

PharmaVoice

OCTOBER 31, 2022

The Inflation Reduction Act helps support American families by lowering prescription drug prices and reducing overall healthcare costs.

Healthcare 246

Healthcare Healthcare Prescription 246

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

Healthcare 278

Healthcare Healthcare Food and Drug Administration FDA 278

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

Healthcare 264

Healthcare Healthcare Insurance Competition 264

MedCity News

DECEMBER 27, 2022

Earlier this year, CMS implemented a new Level II Healthcare Common Procedure Coding System (HCPCS) code for “prescription digital behavioral therapy,” which makes it easier for commercial and Medicaid plans to cover these therapies. Additionally.

Healthcare 244

Healthcare Healthcare Prescription Biopharma 244

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

Healthcare 264

Healthcare Healthcare Insurance Physicians 264

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Prescription drugs with high misuse potential. What If a Request Is Denied?

Healthcare 92

Healthcare Healthcare Insurance Healthcare Provider 92

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

Healthcare Provider 321

Healthcare Provider Prescription Medicine Healthcare 321

MedCity News

MARCH 7, 2024

The aftermath the cyberattack on Change Healthcare remains messy, with patients across the country still struggling to obtain their prescriptions. The federal government has even stepped in to help address the fallout of the attack, urging payers to quickly alleviate the digital bottlenecks that providers and pharmacies are facing.

Prescription 325

Prescription Government Healthcare Healthcare 325

MedCity News

JANUARY 25, 2023

After taking a test, consumers can received personalized treatment, which may include prescriptions and one-on-one health coaching. After launching an at-home vaginal microbiome test in 2021, Evvy its expanding its services.

Prescription 264

Prescription Healthcare Healthcare 264

MedCity News

AUGUST 27, 2023

doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events. The Walt Disney Company excels in designing exceptional service because they are hyper-focused on listening, tracking, designing, and measuring the experiences of guests visiting their properties.

Healthcare 242

Healthcare Healthcare Prescription Doctors 242

MedCity News

JANUARY 8, 2024

Through a new partnership, payers and providers will be able to leverage Socially Determined’s social risk data to identify which patients have barriers to accessing healthcare and what those barriers are.

Transportation 325

Transportation Prescription Healthcare Healthcare 325

Evolve Your Success

APRIL 23, 2025

Breaking Barriers: Navigating the Evolving World of Healthcare and Medical Sales. From pioneering the heart failure treatment device, Ferosix, to making groundbreaking strides in home healthcare, Jasper unveils how cutting-edge technology is reducing hospital visits and revolutionizing patient care. So insurance is really important.

Medical sales 130

Medical sales Sales Medical Healthcare 130

World of DTC Marketing

JUNE 7, 2025

However, these approaches often create unintended consequences—such as reduced access to care, overwhelmed healthcare systems, and financial strain for vulnerable Americans. Shifting the Narrative Too often, discussions about healthcare spending revolve around how much care Americans should get, not how much money is being stolen or misused.

Healthcare 243

Healthcare Healthcare Ethics Prescription 243

Fierce Pharma

APRIL 9, 2024

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

Prescription 246

Prescription Patients Healthcare Provider Pharma 246

MedCity News

JUNE 27, 2023

The National Alliance of Healthcare Purchaser Coalitions released a playbook on Monday that outlines the key concerns employers have about pharmacy benefit management, and provides several recommendations for employers.

Management 264

Management Healthcare Healthcare Prescription 264

Evolve Your Success

JUNE 9, 2025

Why Medical Sales Is a Career Worth Exploring Medical sales isn’t just a job, it’s one of the most dynamic, financially rewarding, and purpose-driven careers in healthcare. Whether you’re a recent grad, a healthcare provider ready to pivot, or a seasoned sales pro looking for a challenge, there’s a role for you.

Medical sales 130

Medical sales Sales Medical Pharmaceutical Sales 130

MedCity News

APRIL 28, 2023

The Rockefeller Foundation is funding two produce prescription pilot programs at VA healthcare systems in Salt Lake City, Utah, and Houston, Texas.

Food 289

Food Medicine Prescription Healthcare 289

MedCity News

OCTOBER 12, 2022

To prevent this, the healthcare industry must advocate for the extension of these benefits for at least two years following the end of the emergency, with guardrails placed around two key areas — the prescription of addictive medications and audio-only visits.

Prescription 289

Prescription Healthcare Healthcare Medical 289

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 204

Healthcare Healthcare Insurance Medical 204

MedCity News

SEPTEMBER 19, 2022

Transcarent is the latest to join a long list of companies hoping to transform the world of pharmacy benefits and prescription drugs. But its CEO declares Transcarent is marrying healthcare delivery with easy, affordable access to pharmaceuticals and creating a more unified experience for employees.

Prescription 262

Prescription Healthcare Healthcare Pharmaceutical 262

MedCity News

JULY 13, 2023

FDA approval of Opill makes it the first oral contraceptive that may be used without a prescription. Clinicians say over-the-counter availability will lower barriers to access to a key component of reproductive healthcare.

FDA 246

FDA Prescription Healthcare Healthcare 246

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

Media 306

Media Prescription Pharma Healthcare 306

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work.

Doctors 325

Doctors Prescription Physicians Consulting 325

MedCity News

DECEMBER 13, 2024

You can provide the best care possible inside the four walls of your hospital, but if your patients cant afford their prescriptions after you discharge them, the system isnt working. The post The Cost of Medication Non-Adherence How Hospitals Can Close the Gap through Better Communication appeared first on MedCity News.

Medical 278

Medical Prescription Patients Medicine 278

World of DTC Marketing

JUNE 3, 2025

And suddenly, everyone wants a prescription. However, in a market-driven healthcare system, demand often takes precedence over need. Originally developed to treat type 2 diabetes, it’s now making headlines—and billions—for its off-label use in weight loss. Celebrities endorse it. Social media glorifies it.

Medical 201

Medical Side effects Doctors Prescription 201

MedCity News

DECEMBER 20, 2023

Spending on prescription drugs for autoimmune diseases has increased by 459% over the past decade, even surpassing cancer drugs. Yet despite driving around 30% of employers’ entire prescription spend, autoimmune diseases have remained completely overlooked in employer health spend.

Prescription 290

Prescription Healthcare Healthcare 290

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. My feeling is that every healthcare touchpoint should remind people that many health problems are under their direct control.

Healthcare 158

Healthcare Healthcare Insurance Pharma 158

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. When you use GoodRx, ALL that data regarding your prescription transaction is collected and stored. And advertising? GoodRx employs people to dig into it analyze it. And they use and sell that data.

Prescription 278

Prescription Insurance Side effects Medical 278

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Nearly 9 in 10 older adults take prescription medication. Still, the pharma industry is fighting hard to keep it off the table.

Pharma 306

Pharma Prescription Pharmaceutical Manufacturing 306

PharmaTimes

FEBRUARY 1, 2024

Prescriptions ordered via the app are expected to save around 1.85 million hours in 2024

Prescription 122

Prescription Healthcare Healthcare 122