World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. With inflation in the news, healthcare costs are continuing to rise. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. Half of U.S.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. This article explores NPs/PAs and the opportunities available to engage them more fully as their role in our healthcare system continues to grow.

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PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

Education 52

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Clarify Health

JANUARY 26, 2022

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. Greater clinical trial diversity has an important role to play in tackling undeniable disparities in healthcare,” said Jean Drouin, MD, CEO, Clarify Health.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Eversana Intouch

JANUARY 19, 2023

Moreover, what a healthcare brand is – just a pill? You might remember the hesitancy of the late 1990s, when pharma eventually came to grips with the internet, and the hesitancy of the late 2000s, when the industry slowly tiptoed into social media. or technology, too? in the 2020s is no different.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. 1 About half of the general U.S. 1 References: 1.

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PM360

DECEMBER 14, 2022

I expect 2023 to be a year of convergence in healthcare marketing, with several “patient-centric” trends starting to collide. The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years.

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Healthcare Success

JUNE 2, 2023

Online reviews play a significant role in the success of any healthcare organization. There are many healthcare-specialized RMS providers available. brochures, business cards, appointment cards, prescriptions, receipts, etc.) We partner with several depending on our client’s unique needs for reputation management. 72% of U.S.

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Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. This enables field reps to target the right physicians and opportunities in real time. Streamline compliance.

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PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

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Retail Healthcare Healthcare Marketing 97

Eversana Intouch

FEBRUARY 23, 2023

Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. They told us, “I’m worried about 2023,” “I’m worried I won’t be able to afford healthcare,” and “I currently have no help affording my medications, and it isn’t easy.” Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. They told us, “I’m worried about 2023,” “I’m worried I won’t be able to afford healthcare,” and “I currently have no help affording my medications, and it isn’t easy.” Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

Rep-Lite

JUNE 28, 2023

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. This rapid growth is driven by advancements in medical technology, an aging population with increasing healthcare needs, and the constant pursuit of improved patient outcomes.

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PM360

NOVEMBER 21, 2022

A 2020-member survey of the American College of Physicians revealed that just 24% of practices have RPM technology available, a rate that the report notes “is somewhat lower than other technologies.” As a result, specialized physicians can devote more time to more urgent cases. particularly for life sciences marketers.

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Marketing Patients Education Electronics 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

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PM360

NOVEMBER 21, 2022

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. What does the future hold for the digital front door in healthcare? But the experience can also extend both before and after that. The Museum Model.

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Patients Consulting Physicians Healthcare 95

Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. CTV is ideal for B2B and B2C healthcare organizations because it allows: Precise programmatic targeting to patient audiences and providers, The ability to optimize campaigns in real time, And the accurate, actionable, and timely data to be effective. People are 1.6

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Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. There will still be a lot more to come.

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Healthcare Healthcare Insurance Prescription 234

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. But now patients can also see an HCP via telehealth or chat with them through an online patient portal.

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Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): It does, it does. I’m going to date myself too because well you were getting your inspiration to go with the marketing in 1999 that’s the year that I founded eHealthcare Solutions so I was embracing that digital world that you just talked about and that really dates me. RJ (PMN): So so true.

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Clarify Health

APRIL 1, 2023

To support NPHW, the Clarify Health Institute conducted research into the impact of diabetes on the US healthcare system. 3 Examining the substantial clinical and cost burden of type 2 diabetes on the US healthcare system The results indicate that inadequately managed diabetes and associated complications persist as a substantial challenge.

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Healthcare Healthcare Management Medical 52

Cadensee

JULY 20, 2021

02:25 Uri Goren talks about his road to become a trailblazer and advocate for patient-centric healthcare. 52:21 Uri's opinion about the main problem that needs to be solved for the healthcare market with technology. 07:20 When did Uri think it is the most important moment to listen to patients. Interview Transcription (mild edits).

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Pharma Marketing Network

JUNE 8, 2020

I started my career in consulting implementing systems inside of a couple dozen different hospitals and then I went on to find Microsoft’s healthcare partner ecosystem. That’s about 28,000 partners today just in healthcare. It’s probably approaching a three-billion-dollar business. It essentially has two elements.

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