PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. Improve the work life of healthcare providers.

CRM 52

CRM Healthcare Healthcare Management 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. This article explores NPs/PAs and the opportunities available to engage them more fully as their role in our healthcare system continues to grow.

Physicians 98

Physicians Marketing Medical Prescription 98

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

Retail 97

Retail Healthcare Healthcare Marketing 97

Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

Healthcare 52

Healthcare Healthcare Education Patients 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Finally, 93% of providers surveyed said GoodRx improved patient access, and 88% said it improved patient medication adherence.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Build Awareness with In-Pharmacy Advertising. Partner with Pharmacists for Improved Patient Education.

Marketing 52

Marketing Education Retail Prescription 52

Rep-Lite

JUNE 28, 2023

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. This rapid growth is driven by advancements in medical technology, an aging population with increasing healthcare needs, and the constant pursuit of improved patient outcomes.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. This behavior won’t change as patients return to their new “normal.”

Patients 59

Patients Pharma Education Media 59

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

Patients 98

Patients Prescription Doctors Education 98

PM360

NOVEMBER 21, 2022

Patients have come to expect this level of digital ease and convenience in the rest of their lives, so now they expect it in healthcare too—and healthcare is in a hurry to catch up. What does the future hold for the digital front door in healthcare? billion in 2021, which was up 67% from the previous year.

Patients 95

Patients Consulting Physicians Healthcare 95

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

NOVEMBER 12, 2023

And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations? In this case, companies are not targeting any one individual or any single identifier out there in the digital landscape of media serving or ad serving.

Patients 52

Patients Marketing Medical Pharmaceutical 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

Education 98

Education Doctors Patients Physicians 98

Cadensee

JULY 20, 2021

02:25 Uri Goren talks about his road to become a trailblazer and advocate for patient-centric healthcare. 52:21 Uri's opinion about the main problem that needs to be solved for the healthcare market with technology. I think, once you are engaged with your healthcare. Interview Transcription (mild edits). And that is e-Patient.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52