World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs.

Media 261

Media Prescription Pharma Healthcare 261

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area. Can pharma really intercede in this conversation when there is so little trust in “big pharma”?

Healthcare 180

Healthcare Healthcare Media Pharma 180

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. healthcare spending will reach $6.2

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

Side effects 217

Side effects Doctors Prescription Media 217

Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly.

Pharma 98

Pharma Media Digital Media Marketing 98

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

Doctors 227

Doctors Pharma Retail Electronics 227

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

Marketing 98

Marketing Patients Pharma Doctors 98

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.”

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

Marketing 271

Marketing Media Medical Prescription 271

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE. THE SOLUTION.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

Education 52

Education Consulting Media Healthcare 52

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most senior pharma people don’t have a marketing background, and agencies have been known to align data with what they want: more money. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. This problem was amplified by the pandemic but had been growing prior to that.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

Healthcare 230

Healthcare Healthcare Insurance Retail 230

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not.

Prescription 164

Prescription Marketing Pharma Medical 164

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. Even the main channel media is reporting contradicting information on COVID vaccines. I can’t help but feel that these issues will carry over to newly approved prescription drugs.

Side effects 130

Side effects Media Prescription Pharma 130

PM360

AUGUST 24, 2023

She put the first pharma ad on TV. Right now, all media is changing with new channels, greater influencer influence, and automated, scalable intelligence, which means that pharma’s digital world is in flux. Danny Weisman is Global Media Director at Noble People. Media is like that now—deconstructed.

Media 96

Media Marketing Digital Media Prescription 96

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Let’s be clear about pharma product websites. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. Pharma people don’t do anything without doing an ROI analysis.

Media 205

Media Pharma Insurance Prescription 205

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. Shifts in government healthcare policy and funding. Changes to media inventory and cost. What does this mean for pharma marketers?

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. Shifts in government healthcare policy and funding. Changes to media inventory and cost. What does this mean for pharma marketers?

Marketing 52

Marketing Pharma Patients Insurance 52

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. So, all of that led to my interest in digital, I guess initially; digital communications and how things like social media were developing,” he said. Healthcare’s early digital transformation.

Pharma 88

Pharma Medicine Doctors Patients 88

World of DTC Marketing

OCTOBER 9, 2020

For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. It involves not only your product website but also what other patients are saying about your product in social media. TV alone is not going to sell your product.

Marketing 139

Marketing Media Side effects Doctors 139

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 112

Leads Patients Healthcare Provider Healthcare 112

PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. What technology will have the biggest impact on the industry within the next three years?

Marketing 64

Marketing Specialization Healthcare Healthcare 64

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Prescription refills can now be placed with a simple click on a patient portal.

Retail 97

Retail Healthcare Healthcare Marketing 97

Eversana Intouch

JANUARY 19, 2023

Moreover, what a healthcare brand is – just a pill? You might remember the hesitancy of the late 1990s, when pharma eventually came to grips with the internet, and the hesitancy of the late 2000s, when the industry slowly tiptoed into social media. Pharma marketers in 2023 need to: Look for blind spots.

Medical 52

Medical Education Competition Marketing 52

PM360

JUNE 16, 2023

It’s more challenging than ever to be a pharma marketer. healthcare professionals (HCPs) agree that pharma marketing provides a personalized and relevant experience (Figure 1). 1 The ideology that “healthcare is local” is becoming increasingly ubiquitous. Pharma marketers need to understand the individual HCP.

Marketing 59

Marketing Sales Healthcare Healthcare 59

PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Media Patients 89

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52