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Time to rethink the objective of DTC marketing

World of DTC Marketing

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155
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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Will Big Tech’s moves within healthcare force the industry to change how it operates? AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. What technology will have the biggest impact on the industry within the next three years?

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Do More with Less: Making the Most of Your Marketing Budget

LEVO Health

As healthcare executives slash media spending ahead of an anticipated recession, medical practices and their marketing teams need to be more creative in their advertising strategies. Selecting a healthcare marketing agency skilled at optimizing these types of campaigns is critical to success. ICD-9/10 code targeting.

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Engaging the Audience Hiding in Plain View

PM360

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. This article explores NPs/PAs and the opportunities available to engage them more fully as their role in our healthcare system continues to grow.

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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The Ultimate Guide to Breaking Into the Medical Sales Industry

Rep-Lite

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. This rapid growth is driven by advancements in medical technology, an aging population with increasing healthcare needs, and the constant pursuit of improved patient outcomes.

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12 New Ways Companies Are Helping to Improve Adherence

PM360

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. 1 About half of the general U.S. 1 References: 1.