Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Direct-to-Consumer (DTC) Marketing.

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Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them?

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Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. With so many healthcare providers in the province, it can be difficult to know where to start. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians.

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MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.

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World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Are there changes coming to healthcare? The post Are healthcare agencies really this clueless?

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pharmaphorum

DECEMBER 19, 2022

In our line of work, there is another type to watch out for – the healthcare influencer. Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers.

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Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution.

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Healthcare Success

JULY 5, 2022

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. The offer could be content (e.g.,

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

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PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. Healthcare professionals (HCPs) are changing their habits accordingly. Platforms like those established by HSS, that use analytics to identify physician-level data to track the success of a deep engagement educational model, provide insight into digital clinician behavior.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. So what’s the ROI?

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. There are significant numbers of healthcare professionals who are neutral and appear to be reserving judgment. However, it’s not a uniform picture.

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PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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PM360

MAY 15, 2023

Don Abramo Executive Director, Leniolisib Marketing Pharming Healthcare Inc. As Pharming prepared to launch the first treatment for APDS, they needed to get creative to find and educate potential patients as well as the physicians who may be treating them. Fortunately, they had the perfect person for the job: Don Abramo.

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Scott Burrows

MARCH 29, 2023

Healthcare Resilience is More than Dollars and Cents As a healthcare resilience and overcoming adversity speaker , it was interesting to read a recent piece (February 7, 2023) by physician and healthcare expert, Sanjay Saxena titled, “For US Hospitals, Resilience Requires Tough Choices.” Change must start today.

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice may be able to flourish. . Social Media Presence. Build Your Website.

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Healthcare Success

MARCH 13, 2023

For healthcare content that’s required to demonstrate the very highest level of E-E-A-T, Google has this to say: “Very high E-E-A-T is a distinguishing factor for Highest quality pages. The experience factor is now shining the light on content such as testimonials and social media content. Healthcare consumers are savvier than ever.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. This can help patients make informed decisions about their healthcare.

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pharmaphorum

DECEMBER 2, 2022

New research from ViiV Healthcare has revealed a widespread gap in public knowledge and understanding of HIV worldwide, with three-quarters of people reporting that there are still negative perceptions of people living with HIV. The post ViiV Healthcare study reveals outdated perceptions of HIV appeared first on.

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Healthcare Success

SEPTEMBER 7, 2022

healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. ” HCP’s are moving quickly into digital. .” ” HCP’s are moving quickly into digital. What about telehealth?

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World of DTC Marketing

DECEMBER 15, 2020

The question is what percentage of healthcare visits can be replaced with telehealth? For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. The media also could play a huge part. Will physicians jump on the telehealth bandwagon?

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Pharma Marketing Network

JULY 19, 2023

Donating to local healthcare organizations: Pharmaceutical companies can donate money or products to local healthcare organizations to support their work and help improve access to care. Volunteering: Pharmaceutical companies can encourage their employees to volunteer their time to support local healthcare organizations.

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World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Physicians also need to talk with patients in person to determine if what they are saying is true and to what extent. . Evaluating a patient involves a lot more than lab tests and some brief vital signs.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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