PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

Medical 105

Medical Side effects Physicians Prescription 105

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them?

Media 57

Media Healthcare Healthcare Marketing 57

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. So what’s the ROI?

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Doctors Media Physicians Pharma 227

pharmaphorum

DECEMBER 19, 2022

In our line of work, there is another type to watch out for – the healthcare influencer. Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers.

Healthcare 52

Healthcare Healthcare Media Physicians 52

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? In April 2020, 43.5%

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Doctors Physicians Patients Pharma 309

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Doctors Physicians Consulting Pharma 180

PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” However, it’s not a uniform picture.

Healthcare 52

Healthcare Healthcare FDA Doctors 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. I joined some “private” healthcare condition pages on Facebook and was taken back by the amount of misinformation and bad advice.

Doctors 197

Doctors Media Pharma Physicians 197

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

Media 98

Media Physicians Ethics Medical 98

World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment.

Pharma 143

Pharma Doctors Physicians Medical 143

Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

Medical 52

Medical Marketing Doctors Physicians 52

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

Physicians 97

Physicians Media Marketing Recruitment 97

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Pharma Side effects 200

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. Healthcare professionals (HCPs) are changing their habits accordingly. Platforms like those established by HSS, that use analytics to identify physician-level data to track the success of a deep engagement educational model, provide insight into digital clinician behavior.

Education 52

Education Media Medical Physicians 52

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. Yet, too many pharma companies don’t get social media snapshots of what’s being said. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last?

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Pharma Doctors Media Marketing 223

Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. This way, they can offer better services to their customers.

Healthcare 40

Healthcare Healthcare Marketing Doctors 40

World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” COVID has clearly identified a major issue with online health information, especially in social media.

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Media Insurance Healthcare Provider Doctors 159

LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice may be able to flourish. . Social Media Presence. Build Your Website.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

Healthcare 57

Healthcare Healthcare Marketing CRM 57

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

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Doctors Side effects Marketing Electronics 296

Healthcare Success

APRIL 20, 2023

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business. Read this blog for a big ah-ha moment.

Healthcare 52

Healthcare Healthcare Media Marketing 52

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Digital medicine has been thrust into the spotlight because of the pandemic and the media hype is in overdrive. Money is also pouring in. Don’t get me wrong here.

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Medicine Doctors Medical Media 201

PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen has a proven track record when it comes to business development in the healthcare space. Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news.

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Leads Sales Healthcare Healthcare 52

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Healthcare Healthcare Healthcare Provider Physicians 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Doctors Marketing Healthcare Healthcare 117

World of DTC Marketing

FEBRUARY 7, 2021

However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. Measuring RNA, DNA quickly.

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Pharma Doctors Side effects Physicians 164

Healthcare Success

FEBRUARY 21, 2023

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

Healthcare 52

Healthcare Healthcare Specialization Engineering 52

PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. Physicians implant and program the system while patients use an external remote to turn the device on before sleep. Prevnar 20 was cleared for adults in 2021.

Healthcare 52

Healthcare Healthcare Medical Education 52

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

PM360

JUNE 26, 2023

Helpfully, Google conducted research to work out how healthcare professionals were sourcing products online. Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.” Eight tips that work for ranking your pharma website are: 1.

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Pharma Engineering Physicians Pharmaceutical manufacturing 96