Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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Clarify Health

AUGUST 8, 2023

San Francisco, CA (August 8, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, today announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics and Next-generation Value-based Payment (NGVBP) categories.

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World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. This can help patients make informed decisions about their healthcare.

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World of DTC Marketing

JANUARY 21, 2022

Source: Future Ready Healthcare). I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. HCPs and consumers are using media in a fragmented way. Do you have the resources to really do this?

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Pharma Marketing Network

JULY 19, 2023

Donating to local healthcare organizations: Pharmaceutical companies can donate money or products to local healthcare organizations to support their work and help improve access to care. Volunteering: Pharmaceutical companies can encourage their employees to volunteer their time to support local healthcare organizations.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Healthcare Success

SEPTEMBER 7, 2022

healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen has a proven track record when it comes to business development in the healthcare space. Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news.

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PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. Watch the webinar.

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Scott’s Directories

OCTOBER 6, 2023

The Canadian healthcare sector, particularly the pharmacy industry, is massive and growing. They are not just healthcare providers but also critical medical decision-makers. Networking Opportunities: Create platforms for pharmacists to network and share insights. So, if you are looking for it, keep reading to know more.

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PM360

MARCH 24, 2023

Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology. Sustainability Sustainability in the media and ad tech space is an emerging topic that we expect to see much more of this year. They were everywhere.

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

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PM360

NOVEMBER 12, 2023

Plus, the ways healthcare providers (HCPs) interact with both patients and pharmaceutical companies have seen significant changes. Nowadays, many physician and patient interactions are virtual, and, even when they are face to face, physicians usually rely on an electronic medical records (EMR) system.

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Medico Reach

JULY 13, 2022

In the medical field, for example, it might be a physician in a hospital or a general clinician. In fact, over 80% of healthcare organizations engage in content marketing. Physicians, surgeons, hospitals, and clinics are usually occupied throughout the day and have little time to talk to sales personnel. Focus on Brand Building.

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Pharma Marketing Network

JULY 25, 2023

For example, millennials are more likely to be reached through social media, while baby boomers are more likely to be reached through television advertising. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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Pharma Marketing Network

JULY 26, 2023

As new healthcare challenges arise and the pharmaceutical landscape evolves, the FDA may be allocating its resources to focus on other pressing issues, such as drug approvals, monitoring emerging health threats, and enhancing drug safety. appeared first on Pharma Marketing Network.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Contact Rep-Lite For Unmatched Talent Management!

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Pharma Marketing Network

JULY 25, 2023

Explore online directories, review websites, and social media platforms to gather a list of agencies with positive reviews and a strong online presence. Consider the specific services you require, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, or website development.

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Cesare Ferrari

FEBRUARY 18, 2022

As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline who is trusted and respected by his/her colleagues. Today I will go through the role of KOL in downstream marketing. KOL: A Definition.

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Pharma Marketing Network

DECEMBER 16, 2020

Don’t miss out on gaining unique insights from these experts, as well as the many opportunities to network with your peers and stakeholders working on content. Understand the customer journey of payers, physicians, and patients and how they access information to quickly adapt products to new market dynamics and directly engage with customers.

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Are patients justified in their fear of returning to a healthcare setting?

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PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.

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Pharma Marketing Network

JULY 19, 2023

But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start. Be creative: There are many different ways to sponsor a healthcare organization. Get creative and think outside the box to come up with sponsorships that are both meaningful and effective.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Network

FEBRUARY 4, 2021

The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. The Quick Transition to Non-Tradition Forms of Healthcare. Capitalizing on the Increased Use of Social Media and Telehealth.

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Clarify Health

JANUARY 26, 2022

The ongoing pandemic has cast a light on long-standing, unfortunate truths about disparities within healthcare, including a lack of diversity and inclusion in clinical trials,” said Kenneth Park, MD, SVP and GM of Life Sciences, Clarify Health. Media Contact Angelica English Clarifyhealth@pancomm.com

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pharmaphorum

OCTOBER 3, 2022

Pharma is moving into that space with social media and digital, but it needs to learn from Hollywood and TV and use more on-demand content,” Kapoor notes. “Network, behaviour, content, and the digital combined is where we think the world is going in content and to drive success,” Kapoor maintains. .”

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Rep-Lite

MARCH 28, 2023

You’ll need to build lasting relationships with physicians, demonstrate knowledge of numerous medical devices or medications so as to deliver optimal patient solutions – and that’s only the start! A medical sales representative’s primary goal is to sell medical products and services to healthcare providers.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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