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Healthcare Data Integration Strategies for Physician Liaisons

Clarify Health

These are just some of the benefits of a successful physician liaison strategy. In today’s increasingly competitive healthcare landscape, physician liaisons play a critical role in fostering and facilitating communication and collaboration between healthcare organizations and physicians.

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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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How flipMD is Helping Physicians Create Hybrid Careers to Improve Healthcare [Sponsored]

MedCity News

In a webinar, flipMD and physicians discussed how the organization connects pioneering healthcare companies with expert physicians to maximize patient impact.

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The future of healthcare?

World of DTC Marketing

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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What Do Physicians Really Think of AI?

MedCity News

Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey. Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI.

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Nurse Practitioners’ Starting Salaries Are Rising Faster Than Those of Primary Care Physicians

MedCity News

As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. Physicians’ starting salaries have remained relatively flat, but their average signing bonus grew.

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The Importance of Omnichannel Approach for European Physicians

PM360

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.