Why Physicians Avoid Pharma Websites: Key Insights for Marketers
World of DTC Marketing
JULY 9, 2025
Pharma marketers continue to allocate significant budgets to HCP (healthcare professional) websites, hoping that doctors will visit in large numbers. But let’s face reality: physicians aren’t surfing the internet for your drug information. Why They’re Not Coming Time Pressure : A 2023 AMA study found that physicians spend nearly 15.5
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