article thumbnail

Why Physicians Avoid Pharma Websites: Key Insights for Marketers

World of DTC Marketing

Pharma marketers continue to allocate significant budgets to HCP (healthcare professional) websites, hoping that doctors will visit in large numbers. But let’s face reality: physicians aren’t surfing the internet for your drug information. Why They’re Not Coming Time Pressure : A 2023 AMA study found that physicians spend nearly 15.5

article thumbnail

Should Physicians Remind Patients They Can Save Money with GoodRx?

World of DTC Marketing

But should physicians take the extra step and remind patients that these discount services exist? Physicians are aware of this, but patients often don’t openly admit to struggling financially. Why Physicians Might Hesitate Some providers worry that recommending a third-party discount tool may cross the line into financial counseling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma’s Relationship with Physicians: Complex, Regulated, and Rapidly Evolving

World of DTC Marketing

For decades, the pharmaceutical industry and physicians have been closely linked, with pharma companies playing a significant role in how medical professionals learn about new drugs, therapies, and treatment protocols. This approach worked well in an era when physicians had less time or access to peer-reviewed journals or digital platforms.

article thumbnail

Open Source Healthcare – The Cure for Stagnant Medical Innovation

MedCity News

The post Open Source Healthcare – The Cure for Stagnant Medical Innovation appeared first on MedCity News. Whats in reach: a small amount of money paid for treatments across millions of people, rather than expensive lifesaving treatments only for the few who can afford them.

article thumbnail

The Future of Training: How Virtual Reality Can Protect Clinicians from Healthcare-associated Infections

MedCity News

The post The Future of Training: How Virtual Reality Can Protect Clinicians from Healthcare-associated Infections appeared first on MedCity News. The technology also heightens users’ senses, drawing their attention to things they would be unable to see in traditional learning environments.

Training 305
article thumbnail

Healthcare’s Smokejumpers: Filling Critical Clinical Gaps with Independent Contractor Physicians

MedCity News

What if working with independent contractor physicians is the key to unlocking a more stable sustainable healthcare workforce? The post Healthcare’s Smokejumpers: Filling Critical Clinical Gaps with Independent Contractor Physicians appeared first on MedCity News.

article thumbnail

How flipMD is Helping Physicians Create Hybrid Careers to Improve Healthcare [Sponsored]

MedCity News

In a webinar, flipMD and physicians discussed how the organization connects pioneering healthcare companies with expert physicians to maximize patient impact.