Healthcare Success

JULY 5, 2022

How to create marketing and lead generation systems that get results. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. By Stewart Gandolf, MBA.

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Doctors Physicians Marketing Healthcare 57

Scott’s Directories

JUNE 9, 2022

A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.

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Doctors Sales Physicians Healthcare 52

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Management Patients CRM Customer Relationship Management 94

MedReps

NOVEMBER 29, 2022

In any sales job, especially pharmaceutical sales, you’ll need to become eloquent at calling the doctors you call your customers. Doctors, particularly those on the job who have many staff and patients pulling at their attention, want you to get right to the point and quickly get past any pleasantries. What do you want to do?

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Doctors Pharmaceutical Sales Sales Pharmaceutical 62

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

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Patients FDA Doctors Physicians 200

Scott’s Directories

SEPTEMBER 27, 2022

This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Because of HIPAA and privacy laws, patient data requires careful use and adherence in consumer marketing. They also use advanced communication tools to communicate with staff, patients, and recruiting.

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Doctors Medical sales reps Healthcare Provider Physicians 52

PM360

SEPTEMBER 7, 2023

A recent study in JAMA found that ChatGPT-4 did a better job of identifying potential diagnoses in the NEJM challenge than most doctors,” explains David Stemler, Chief Creative Officer, CultHealth , An Indegene Company. Of course, AI can also be used to help marketers better understand and serve patients.

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Patients Physicians Healthcare Healthcare 111

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Doctors Physicians Marketing Prospecting 61

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 52

Referral MD

SEPTEMBER 21, 2023

Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Referrals can also be frustrating for patients and doctors. Referrals can be time-consuming and inefficient for medical office staff.

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Doctors Healthcare Provider Healthcare Healthcare 95

MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. It’s often assumed (even by doctors!) Take autism, for example.

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Medical Patients Doctors Training 101

PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients.

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Side effects Media Doctors Marketing 226

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Ask current patients what drove them to get an Rx for a branded product (MS drug). Is it because the DTC team and agency believe it will lead to more Rxs?

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Doctors Marketing Insurance Prescription 243

Pharmaceutical Technology

SEPTEMBER 5, 2022

The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. Discover the leading direct-to-consumer pharmaceutical marketing companies. No product is mentioned for help-seeking advertising.

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Leads Pharmaceutical Marketing Media 52

PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen joins iCliniq after the company recently launched iCliniq Engage , its suite of contextual advertising engagement solutions for pharmaceutical and medical advertisers that is already attracting more than 700,000 unique patients monthly.

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Leads Sales Healthcare Healthcare 52

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s.

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Marketing Prescription Side effects Doctors 285

pharmaphorum

DECEMBER 1, 2022

Lack of access, strict regulations, and demanding schedules have made it extremely difficult for patients to participate in clinical trials. A 2018 NIH survey found that patients felt clinical trial participation to be inconvenient and burdensome, and nearly half (49.0%) said it disrupted their daily routine.

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Patients Transportation Retail Recruitment 107

Healthcare Success

MAY 31, 2022

These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . It is well-established that longer patient wait times negatively impact patient satisfaction , specifically regarding patient confidence (in the provider) and perceived quality of care.

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Patients Healthcare Healthcare Physicians 98

World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

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Doctors Physicians Healthcare Healthcare 154

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

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Patients Healthcare Healthcare Healthcare Provider 74

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. The MS market is a great example. It’s not more T.V. Running T.V.

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Prescription Side effects Marketing Pharma 266

Referral MD

AUGUST 25, 2023

Photo by JoshuaWoroniecki on Pixabay Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Will AI help specialty care practices and providers improve efficiencies resulting in improved patient care?

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Doctors Healthcare Healthcare Patients 52

Impetus Digital

JANUARY 30, 2023

Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. Add this to infrastructure challenges like cold storage or delays, and it’s no wonder patient needs are not always put first.

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Pharmaceutical Patients Safety Distribution 68

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

MARCH 6, 2022

Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. What about patients?

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Patients Doctors Leads FDA 244

Penrod

NOVEMBER 9, 2023

The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s seize this moment to redefine healthcare together.

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Competition Patients Insurance Healthcare 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age.

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Physicians Patients Healthcare Provider Retail 52

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. First, the problem of sleep apnea. This DTC is an embaressment.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Think “patient journey.”

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” The side effects: Bleeding problems (hemorrhage) are common during treatment with IMBRUVICA® and can be severe and lead to death. Heart problems.

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Side effects Doctors Physicians Leads 210

World of DTC Marketing

MARCH 5, 2022

As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. Treat the person, not the health problem.

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Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

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Patients Healthcare Healthcare Marketing 98

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. There are so many players because providing an EHR solution is profitable, so patients will have to deal with the inconveniences. I’m not so sure. What about EHR’s?

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