World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Doctors Physicians Marketing Prospecting 59

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.”

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. Approximately 3-7% of men and 2-5% of women have sleep apnea.

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World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Physician trust in the U.S.

Physicians 212

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

AUGUST 25, 2021

MS patients are often more willing to try new treatments but are very wary of quality of life issues. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs.

Marketing 154

Marketing Side effects Prescription Media 154

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

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Patients Healthcare Healthcare Healthcare Provider 74

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Newly diagnosed patients often are overwhelmed with online health information, and it’s really up to them to determine which information is credible.

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Prescription Marketing Pharma Medical 164

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

World of DTC Marketing

JANUARY 18, 2022

According to the CDC, prescription drug use increases with age, from 18.0% It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. ” HCPs don’t want promotional messages; they want complex drug data and statistics on patient outcomes. of adults aged 60 and over.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

MARCH 22, 2021

Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. It also entails using social media and other health websites to see alternatives and what other patients say about the product. That research entails going to the product website.

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Media Prescription Pharma Healthcare 261

Clarify Health

MARCH 20, 2023

The goal of these initiatives is to give patients the information they need to make more informed decisions about their care and to encourage competition among providers, ultimately driving down costs. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

Medical 52

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World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. What’s changed?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Cesare Ferrari

FEBRUARY 3, 2024

Profile 2: The doctor prescribing the drug, which could be segmented into general practitioner, sleep specialist, neurologist, psychiatrics, and again, if relevant, working privately or within a healthcare service. For instance, the doctor who seeks reassurance will probably use an old and proven safe treatment.

Medical 52

Medical Doctors Prescription Marketing 52

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

World of DTC Marketing

MAY 30, 2021

Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Medicatio n adherence can hav e a more direct impact on patient outcomes than the specific treatment. It’s estimated that up to half of adults in the U.S. —

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Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

APRIL 5, 2022

The pandemic has changed both HCP and patient behaviors. Today’s drug launches should be measured as steps that lead to your brand objective. Patients and doctors are too bright and do a LOT of research before starting ANY new medication. What is the definition of a successful pharma product launch?

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Pharma Marketing Doctors Physicians 196

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Billions in excess drug costs are shouldered by employers, taxpayers and patients as a result. In fact, Richard Gonzalez, C.E.O.

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PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. For example, Lisa Harris, a professor of reproductive health at the University of Michigan wrote to The New England Journal of Medicine , “Might abortion be permissible in a patient with pulmonary hypertension, for whom we cite a 30 – 50% chance of dying with ongoing pregnancy?

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

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Patients Pharma Education Media 59

PM360

JULY 13, 2023

PM360 asked experts in helping patients stay on their prescribed therapies about where the industry could make the biggest improvements and how to better detect potential barriers. How can the industry better monitor and detect potential barriers to adherence for individual patients? How can they improve?

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. When a patient meets predetermined triggering criteria, a brand message appears in the EHR. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.

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Marketing Electronics Doctors Physicians 52

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us. According to a study, few Americans have a lifestyle that is considered healthy.

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pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. There have been great strides made in genomics to refine tools that determine the safest, most effective course of treatments for patients across a number of disease states. billion in the United States alone.

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Side effects Medical Prescription Patients 86

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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Prescription Patients Pharma Doctors 98

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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Healthcare Healthcare Marketing Healthcare Provider 73

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. RxPass offers more than 50 select prescriptions at no additional cost for $5 per month.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

OCTOBER 26, 2021

LEAD-IN: “What is the reason to believe?” To their doctors for problems, follow-ups, and treatments because of the pandemic. The ROI versus Patient Needs Battle. ” It seems like a simple question, doesn’t it yet? I’ve noticed a trend that’s been emerging in the last couple of years.

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Marketing Pharma Doctors Government 199

Referral MD

JULY 5, 2022

EHR stands for Electronic Health Records and is the digitized form of a patient’s health chart and other essential information. EHR systems store all administrative and clinical information pertinent to patient care like demographics, allergies, problems, medications, vital signs, immunization, medical history, and radiology reports.

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