MedCity News

JANUARY 25, 2023

After launching an at-home vaginal microbiome test in 2021, Evvy its expanding its services. After taking a test, consumers can received personalized treatment, which may include prescriptions and one-on-one health coaching.

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World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. employers during June and July 2021. Prescription drugs costs are just a small part of healthcare costs (11%).

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Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.

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World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research.

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Media Prescription Pharma Healthcare 261

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. The health sector led the federal and state lobbying spending in 2021, continuing a trend from 2019 and 2020.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Brand tracking.

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World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. Across the board, in­flu­encer mar­ket­ing was worth around $9.7 The answer is “maybe.”

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pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend. As the U.S.

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. For example, 26% of patients reported visiting pharma condition sites monthly in 2021 – up from 19% a year previous, at the outset of the pandemic. hours seeing patients.

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World of DTC Marketing

MARCH 11, 2022

consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise.

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pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. The platform.

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Medical Prescription Doctors Physicians 91

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. Three pending bills introduced in 2021 include strategies for reducing delay caused by Citizen Petitions. 2(1)(B)(i) (2021), [link] senate-bill/562/text. Senate Bill 562 (S. 562, 117th Cong. §

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PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. GoodRx Q3 2021 Letter to Shareholders, November 10, 2021, [link].

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Pharmaceutical Technology

MARCH 30, 2023

Between 1999 and 2021, overdose deaths from synthetic opioids excluding methadone increased 97-fold, and prescription opioid overdose deaths increased 4.9-fold, The FDA first approved Narcan 4mg nasal spray as a prescription drug in 2015. fold, with fentanyl overdoses being a major problem.

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World of DTC Marketing

MARCH 16, 2022

The pharma industry’s reputation continues to slip from a pandemic halo-high of 62% in February 2021 to now when fewer than half, just 47%, of people have a favorable view of the industry, according to the Harris Poll’s latest survey. Source: Endpoints News ) Does anyone believe that pharma cares?

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Pharmaceutical Technology

JUNE 12, 2023

Patients with erectile dysfunction (ED) will now be able to access a topical treatment without the need for a prescription after the US Food and Drug Administration (FDA) greenlit Futura Medical’s Eroxon. Shares in Futura Medical rose following the FDA nod – opening 28% higher than the previous day’s (June 9) close.

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World of DTC Marketing

OCTOBER 22, 2020

Yesterday I was talking to a DTC Director about the direction she is taking in 2021. The new healthcare consumer is faced with the challenge of shopping and saving: shopping for the price of prescription drugs or healthcare services and saving to pay for deductibles, out-of-pocket costs, and unanticipated medical emergencies.

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World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year.

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PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients.

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Marketing Patients Pharma Doctors 98

pharmaphorum

NOVEMBER 2, 2022

spike in deaths in the 12 months to April 2021 to nearly 100,000. CVS meanwhile said it is “committed to working with states, municipalities and tribes, and will continue our own important initiatives to help reduce the illegitimate use of prescription opioids.”

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Pharmaceutical Technology

MAY 19, 2023

The prescription drug user fee act (PDUFA) date is expected to be set as January 2024. The company’s NDA was supported mainly by the data obtained from the Phase I clinical trial completed in June 2021, and the Phase III ASCEND trial. It provides significant benefits compared to the current acute treatments for migraine.

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Food and Drug Administration FDA Prescription Food 59

pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. The retail giant has confirmed it has offered $3.1

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pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021.

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Electronics Physicians Prescription Doctors 70

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Much has changed but a lot is also the same. Some are, but most aren’t.

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Celeritas

NOVEMBER 30, 2022

A survey conducted by the APPA in 2021-22 showed that 70% of households owned a pet. When entering a dog park, they’d need proof of immunization ; when visiting an animal pharmacy, they would benefit from having the prescription ; and if they shift to a new locality, they would need the EMR and medical history records of charge.

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Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. Still, pharmacists having prescription authority is not without precedence, Ganio says. How to get Paxlovid. This is where pharmacists can make a difference, he notes.

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Pharmaceutical Technology

JUNE 14, 2023

The latest approval marks the second rare cholestatic liver disease indication for Bylvay in the US, following the approval for progressive familial intrahepatic cholestasis-related pruritus in 2021. The therapy is being offered immediately through prescription for eligible ALGS patients.

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World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. If pharmacies try to fill those generic prescriptions, the claims are rejected.

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MedCity News

JUNE 16, 2023

digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. billion in 2021. Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S. Venture capital and other startup investment in the U.S. digital health at $17.7

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pharmaphorum

JANUARY 5, 2023

Addiction treatment specialist Spero Health has expanded an agreement to use Pear Therapeutics’ prescription digital therapeutics (DTx) in its network of US clinics. million in the third quarter, with predictions that it will make between $14 million and $16 million from its prescription DTx range for the full year. billion.

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Nixon Gwilt Law

DECEMBER 6, 2021

In the Regulation of Telepharmacy Practice Advanced Notice of Proposed Rulemaking (“ANPRM”) published on November 17, 2021, the DEA requested additional insight from stakeholders regarding how telepharmacies are currently operating, especially in relation to dispensing controlled substances.

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PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients.

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pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

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