World of DTC Marketing

MARCH 16, 2022

The pharma industry’s reputation continues to slip from a pandemic halo-high of 62% in February 2021 to now when fewer than half, just 47%, of people have a favorable view of the industry, according to the Harris Poll’s latest survey. Source: Endpoints News ) Does anyone believe that pharma cares?

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Pharma Government Biopharma Prescription 183

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. Nowhere is this clearer than in pharma DTC TV ads. viewers still see linear T.V. advertising frequency as “excessive.”

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Prescription Side effects Marketing Pharma 266

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

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Prescription Medicine Safety Sales 59

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. To master digital marketing, pharma needs to be prepared to fail.

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World of DTC Marketing

MARCH 22, 2021

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. There is a direct correlation between pharma product website traffic and TV ads for new products.

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Media Prescription Pharma Healthcare 261

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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Physicians Pharma Pharma reps Pharma Rep 105

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. employers during June and July 2021. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Healthcare Insurance Prescription 209

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. More patients are using both pharma and third-party online info sources. 2021 study had researched prescription drug topics online in the past year. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

MedCity News

JUNE 16, 2023

digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. billion in 2021. Numerous clinical, regulatory and financial factors are behind this digital shift in pharma. Venture capital and other startup investment in the U.S. digital health at $17.7

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Pharma Food and Drug Administration Recruitment Pharmacology 107

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. Three pending bills introduced in 2021 include strategies for reducing delay caused by Citizen Petitions. 2(1)(B)(i) (2021), [link] senate-bill/562/text. Senate Bill 562 (S. 562, 117th Cong. §

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Food and Drug Administration Pharma Prescription Manufacturing 52

World of DTC Marketing

MARCH 11, 2022

consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Trust is not given; it has to be earned every day.

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Physicians Healthcare Healthcare Prescription 212

Pharmaceutical Technology

MARCH 3, 2023

French biopharmaceutical firm Ipsen has concluded the purchase of US-based Albireo Pharma , expanding its rare disease portfolio. In 2021, it secured regulatory approvals in the US to treat pruritus in progressive familial intrahepatic cholestasis (PFIC) in patients aged three months and above.

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Pharma Food and Drug Administration Transportation Prescription 52

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion in 2021 to £1.8 ” The post Pharma says VPAS clawback jeopardises UK sector appeared first on. VPAS tax on top. .”

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Pharma Government Manufacturing Competition 70

Pharma Marketing Network

MARCH 25, 2023

“Direct-to-Consumer Advertising of Prescription Drugs.” Food and Drug Administration, 2021. “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. ” Kantar Media, 2020.

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Pharma Food and Drug Administration Prescription Pharmaceutical 52

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. The top pharmaceutical industry trends we’re seeing from our clients aren’t necessarily new.

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Marketing Pharmaceutical Side effects Insurance 52

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%. By 2020, that percentage plummeted to just 8%.

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Prescription Doctors Specialization Physicians 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Prescription Marketing Pharmaceutical Sales 98

pharmaphorum

NOVEMBER 2, 2022

spike in deaths in the 12 months to April 2021 to nearly 100,000. Meanwhile, pharma manufacturers have also negotiated multibillion-dollar settlements, including $5 billion for Johnson & Johnson, around $4.3 billion for Mallinckrodt , and $450 million for Endo Pharma. billion for Teva Pharmaceutical , $2.4

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Prescription Pharma Manufacturing Medicine 90

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. Climate-conscious prescription of inhaled medicinal products. Internet] NHS England. cited 23Apr].

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Pharma Food and Drug Administration Medicine Pharmaceutical 82

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Prescription Medical Patients Distribution 52

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Let’s be clear about pharma product websites. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Some are, but most aren’t.

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Doctors Side effects Marketing Electronics 296

Pharmaceutical Representative Training

DECEMBER 28, 2021

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. Visit ACMA to learn more.

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Marketing Food and Drug Administration Pharma Doctors 52

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. If pharmacies try to fill those generic prescriptions, the claims are rejected. Will pharma and other healthcare companies partner with disruptive organizations?

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Healthcare Healthcare Food and Drug Administration FDA 227

pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. billion for Mallinckrodt , and $450 million for Endo Pharma. The retail giant has confirmed it has offered $3.1

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Prescription Government Retail Pharma 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? A 2021 Accenture survey of 12,000 patients in six countries found that only 16% were aware of a patient service offered to them by a brand. What’s the current situation? Risks to forecasts.

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? A 2021 Accenture survey of 12,000 patients in six countries found that only 16% were aware of a patient service offered to them by a brand. What’s the current situation? Risks to forecasts.

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Marketing Pharma Patients Insurance 52

pharmaphorum

JULY 27, 2022

Pharma distributor AmerisourceBergen is working on a platform to make access to digital therapeutics (DTx) easier in the US by providing a unified system for ordering, dispensing and fulfilment. billion in 2021.

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Electronics Physicians Prescription Doctors 70

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. This likely is still the case as we move into 2021. But what about patients?

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Patients Physicians Pharma Insurance 88

pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. The platform.

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Medical Prescription Doctors Physicians 96

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. ” The answers don’t shock me anymore, which indicates that pharma sees their website as just a sales tool.

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Pharma Sales tools Medical Media 180

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

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Prescription Medical Side effects Patients 105

pharmaphorum

JANUARY 24, 2023

Pharma will be focusing more on relevant research, support, and a better mix of non-promotional and promotional interaction. A longer historic view of biotech funding, however, reverses the picture: 2020 and 2021 were not normal years. However, for large pharma, this restructuring, while painful, is not an existential challenge.

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PM360

AUGUST 9, 2022

Over the course of his career, Adrian Adams has served as CEO of seven different pharma companies, including Aralez Pharmaceuticals, Auxilium Pharmaceuticals, Inspire Pharmaceuticals, Neurologix, Sepracor, and Kos Pharmaceuticals. PM360 spoke with him about all of this and what it takes to run a successful pharma company—or seven.

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Pharmaceutical Physicians Pharma Competition 72

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 57

Doctors Prescription Manufacturing Marketing 57

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. This likely is still the case as we move into 2021. But what about patients?

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Patients Physicians Insurance Pharma 52

pharmaphorum

JANUARY 4, 2023

The FDA’s new approach means it can now be collected in-pharmacy or through mail-order, removing one obstacle to more widespread access, although it is still only available with a prescription. It makes permanent a temporary suspension of the in-person requirement implemented during COVID-19.

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Retail FDA Sales Healthcare Provider 85