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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 billion across prescription meds, iSpot reports. on <b>TV</b> ads in 2021. That’s an increase of 4.8% year over year, which may not sound like much but marks pharma’s steady growth through the pandemic.

Pharma 217
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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. People want to know about product costs and, more importantly, product side effects. The answer is “maybe.”

Marketing 192
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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s.

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7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Brand tracking.

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The immediate future of DTC

World of DTC Marketing

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.

Doctors 296
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Less Is More—A Sharper Focus on Patient Needs Improves Adherence

PM360

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.