World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.”

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Marketing Pharma Side effects Media 192

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 96

Medical Prescription Doctors Physicians 96

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them? References: 1.

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pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021. It works like this.

Electronics 70

Electronics Physicians Prescription Doctors 70

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

Physicians 59

Physicians Electronics Prescription Manufacturing 59

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

Pharmaceutical Technology

JUNE 14, 2023

The latest approval marks the second rare cholestatic liver disease indication for Bylvay in the US, following the approval for progressive familial intrahepatic cholestasis-related pruritus in 2021. The therapy is being offered immediately through prescription for eligible ALGS patients.

Food and Drug Administration 52

Food and Drug Administration FDA Transportation Prescription 52

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

Prescription 105

Prescription Medical Side effects Patients 105

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. Three pending bills introduced in 2021 include strategies for reducing delay caused by Citizen Petitions. 2(1)(B)(i) (2021), [link] senate-bill/562/text. Senate Bill 562 (S. 562, 117th Cong. §

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. GoodRx Q3 2021 Letter to Shareholders, November 10, 2021, [link].

Prescription 52

Prescription Medical Patients Distribution 52

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. This likely is still the case as we move into 2021. Now, we must go deeper. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 88

Patients Physicians Pharma Insurance 88

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. previously seen when Biocon and Viatris launched the interchangeable insulin biosimilar SEMGLEE, a biosimilar of Sanofi’s blockbuster long-acting insulin Lantus, in 2021 for a 65% discount over its equivalent. By end of year, as many as ten adalimumab biosimilars could be on the U.S.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Medico Reach

OCTOBER 25, 2022

Billion in 2021. Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. The medical coding market in the U.S. was valued at USD 17.9

Medical 75

Medical Physicians Healthcare Healthcare 75

PM360

OCTOBER 24, 2022

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. These scholarships include Equity in Pharmacy, Future Black Physicians, and Physician Associates and Nurses for Change. Social Responsibility.

Insurance 40

Insurance Prescription Healthcare Healthcare 40

PM360

AUGUST 9, 2022

Adrian Adams: The challenge, in many ways, was that 2020 and 2021 were very important years for the company. Also, we were journeying towards an IPO, which we would complete in April 2021. One of those milestones arrived in September 2021 when the company’s first product, Trudhesa , was approved. Trudhesa was able to do that.

Pharmaceutical 72

Pharmaceutical Physicians Pharma Competition 72

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 57

Doctors Prescription Manufacturing Marketing 57

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

Marketing 52

Marketing Electronics Doctors Physicians 52

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. This likely is still the case as we move into 2021. Now, we must go deeper. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 52

Patients Physicians Insurance Pharma 52

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Media Patients 89

Pharmaceutical Representative Training

DECEMBER 28, 2021

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. physicians through doctor-specific codes and in-house facility logins. Further, this system can also measure if a patient fills and purchases a prescription – a large draw to the use of this system.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Clarify Health

DECEMBER 21, 2021

Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists. It requires that health plans publicly disclose pricing for in-network rates, billed charges, prescription drugs, and the allowed amounts for out-of-network providers.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

PM360

JUNE 16, 2023

Before the COVID-19 pandemic, diagnostic testing procedures involved patients visiting HCPs—namely their physician or nurse practitioner—for sample collection. While her primary care physician wrote her concern off, Christine chose to undergo a colonoscopy which revealed that she had Stage 3 cancer and a nearly two-inch tumor in her rectum.

Marketing 52

Marketing Healthcare Healthcare Medical 52

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). Internet] NHS England.

Pharma 80

Pharma Food and Drug Administration Medicine Pharmaceutical 80

Pharmaceutical Technology

AUGUST 12, 2022

The latest action plan was made in accordance with President Biden’s law, ‘Accelerating Access to Critical Therapies for ALS Act’ from December 2021. In the US, most physicians can only spend a day a week, which isn’t efficient, she says. “We The Act authorizes the appropriation of $100,000,000 per fiscal year from 2022 to 2026.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. 2021 Mar; 129(3): 179–181.]. Cancer Cytopathol. Greater Need for Education About Medical Innovation. Ken Winell.

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Marketing Patients Healthcare Healthcare 91

World of DTC Marketing

AUGUST 7, 2022

According to a 2021 study , 1.1 percent in 2021, climbing to $287.6 Andrew Witty, its CEO, had a 2021 pay package worth $18.4 Health insurance policies are stressing many physicians out. Pricing for prescription drugs is about as transparent as airline fares. had the mortality rates of other wealthy nations.

Insurance 263

Insurance Doctors Government Physicians 263

Veeva

AUGUST 15, 2021

In May 2021, we announced the expansion of Veeva OpenData into Singapore, empowering field teams with faster and more accurate data to deliver innovation and choice in customer reference data for the industry. Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

Eversana Intouch

FEBRUARY 23, 2023

A 2021 Accenture survey of 12,000 patients in six countries found that only 16% were aware of a patient service offered to them by a brand. More than ever, patients and caregivers need trustworthy, easy-to-understand information about how to manage their condition and their prescription. This mirrored what we saw in our survey.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

A 2021 Accenture survey of 12,000 patients in six countries found that only 16% were aware of a patient service offered to them by a brand. More than ever, patients and caregivers need trustworthy, easy-to-understand information about how to manage their condition and their prescription. This mirrored what we saw in our survey.

Marketing 52

Marketing Pharma Patients Insurance 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

pharmaphorum

DECEMBER 22, 2022

They face new obstacles bringing their therapeutics to market – for example, physicians’ lack of awareness of the DTx and their inability to easily prescribe them. Open Sourcing BERT: State of the Art Pre-Training for Natural Language Processing. November 2, 2018. Preukschat, A., About the Author.

FDA 87

FDA Patients Electronics Medical 87

PM360

NOVEMBER 21, 2022

This rate declined to 11% during the next six-month period, and then to 8% a year into the pandemic (March-August, 2021). A 2020-member survey of the American College of Physicians revealed that just 24% of practices have RPM technology available, a rate that the report notes “is somewhat lower than other technologies.” Roanne James.

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Marketing Patients Education Electronics 52