article thumbnail

Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

article thumbnail

Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

article thumbnail

Pear extends digital therapeutics partnership with Spero

pharmaphorum

Addiction treatment specialist Spero Health has expanded an agreement to use Pear Therapeutics’ prescription digital therapeutics (DTx) in its network of US clinics. million in the third quarter, with predictions that it will make between $14 million and $16 million from its prescription DTx range for the full year. billion.

article thumbnail

GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 Managing a chronic condition can be incredibly expensive and time consuming, so much so that the cost of supplies and prescriptions used to manage diabetes impact which treatment plan patients choose.

Doctors 72
article thumbnail

Pharma Injecting Life into Digital Health Amidst Funding Downturn

MedCity News

digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. billion in 2021. Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S. Venture capital and other startup investment in the U.S. digital health at $17.7

Pharma 107
article thumbnail

Pharmacy Innovation Series: the DEA Steps into Telepharmacy Regulation

Nixon Gwilt Law

In the Regulation of Telepharmacy Practice Advanced Notice of Proposed Rulemaking (“ANPRM”) published on November 17, 2021, the DEA requested additional insight from stakeholders regarding how telepharmacies are currently operating, especially in relation to dispensing controlled substances. Want to read more about telepharmacy on our blog?