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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Access by pharma sales rep has been significantly reduced across the board.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Pharma Sales Reps are Struggling – Here’s Why.”

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies.